Sport Market

What Sport Market does

Sport Market SAS is a family-owned Colombian sports apparel manufacturer founded in 1994 in Bogotá, operating as a vertically-integrated contract manufacturer of customized sportswear for institutional and enterprise buyers. The company delivers a full-package service spanning raw textile procurement from national suppliers (Lafayette, Manufacturas Eliot, Protela, Textilia, Lindatextil), design preparation, cutting, confection, printing/embroidery, personalized packaging using oxo-biodegradable materials, and finished delivery. Its product portfolio covers uniforms, sweatshirts, jackets, t-shirts, hoodies, pants, vests, shorts, and accessories, manufactured at minimum order quantities of 50 units for direct wholesale and 100 units for maquila (contract manufacturing) services.

The business serves five primary customer segments: private companies, public institutions, universities, schools (colegios), and sports clubs, with a sales-led go-to-market anchored by deep multi-year relationships to marquee clients including Compensar (20+ years exclusive manufacturer for sports school uniforms, producing 10,000+ garments annually), Universidad de Los Andes (10 years), Bodytech (5+ years), Athletic (4+ years), and government agencies including Acueducto de Bogotá, Fiscalía, and Procuraduría. Pricing is quote-based with a production lead time of 15–20 days and a self-reported 95%+ delivery compliance rate. A co-located retail showroom at CUR Compensar distributes branded sportswear from Arena, Golty, Speedo, and Michael Phelps as a parallel consumer-facing channel.

The 11–50 employee workforce is approximately 90% women, including many heads of household and foreign nationals. The company reports no external institutional investors, no funding events, and no disclosed revenue; it operates exclusively within Bogotá/Colombia as a private limited company (NIT 900335000-3) under founder/family ownership.

Name

Sport Market

Legal name

Sport Market SAS

Website

https://sportmarket.com.co

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport Market is a family-owned Colombian B2B sports apparel manufacturer founded in 1994 in Bogotá, producing customized uniforms and athletic wear at wholesale quantities for enterprises, universities, schools, government institutions, and sports clubs in Colombia.

Ownership category

akta.pro rank

Product category

Sports Apparel Manufacturing

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Sporting and Athletic Goods Manufacturing (339920), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

akta.pro secondary industries

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Wholesale sports apparel
• Sports uniforms manufacturing
• Contract apparel manufacturing
• Athletic clothing production
• Corporate sportswear supply

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Sports Apparel Manufacturing: Manufactures and sells sports apparel (uniforms, sweatshirts, jackets, t-shirts, hoodies, pants, vests, shorts) at wholesale quantities to enterprises, institutions, and sports organizations. Minimum order 50 units per design.
2. Maquila (Contract Manufacturing): Contract manufacturing services for external brands and customers. Minimum 100 units per design with multiple sizes and 2 colors available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Sport Market manufactures and sells custom sports apparel at wholesale quantities (minimum 50 units per design) for private companies, public institutions, universities, schools, and sports clubs across Colombia. The company delivers a complete package from raw material procurement, design preparation, cutting, confection, printing/embroidery, and personalized packaging through its own production facility in Bogotá. It also offers maquila (contract manufacturing) services starting at 100 units per design and operates a small retail showroom at CUR Compensar carrying third-party sports brands.

Product overview

Sport Market is a Colombian sports apparel manufacturer offering a comprehensive portfolio of athletic wear products including uniforms, sweatshirts, jackets, t-shirts, hoodies, shorts, vests, pants, and accessories for corporate, institutional, and sports team clients. The company operates as both a direct manufacturer of custom athletic apparel (with minimum orders of 50 units) and a contract manufacturing (maquila) service provider (starting at 100 units). They also operate a retail point of sale at Compensar featuring branded sportswear from Arena, Golty, Speedo, and Michael Phelps. The company provides complete package services including textile procurement, design, cutting, sewing, printing/embroidery, and personalized packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Uniformes (Sports Uniforms)

Quantifiable outcome

• 10,000+ garments annually for single client (Compensar)
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• LafayettecoreOthersTextile supplier providing high-quality fabrics for production. One of the main Colombian textile suppliers used by Sport Market.
• Manufacturas EliotcoreOthersTextile manufacturer supplying materials for sports apparel production.
• ProtelacoreOthersTextile supplier providing fabrics and materials for production.
• TextiliacoreOthersTextile company supplying materials for sports garment manufacturing.
• LindatextilcoreOthersTextile supplier for production materials.
• CompensarflagshipStrategic or Co-development Partner20+ year strategic partnership. Sport Market manufactures complete sports apparel for Compensar's sports schools, including uniforms for high-performance athletes competing nationally and internationally. Over 10,000 garments annually with 100% satisfaction. Sport Market is the exclusive manufacturer of Compensar's sports school uniforms.
• Universidad de Los AndescoreStrategic or Co-development Partner10-year partnership manufacturing all uniforms and presentation sweatshirts for students' annual competitions and professors at the sports center.
• Fundación BocachicaminorOthersSocial responsibility partnership. For 3 years, Sport Market has supported this foundation by providing complete sports training and competition uniforms for all young people who are part of it, living in vulnerable situations.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• KS Distribuciones: Colombian sports goods distributor and wholesaler. Operates in the same Colombian market with overlapping customer segments (sports clubs, institutions, schools), though focused on distribution rather than manufacturing.
• Punto Blanco: Colombian apparel manufacturer and retailer. Operates in the same Colombian market with apparel manufacturing capability, though focused on consumer apparel rather than custom sports uniforms.
• Marathon Sports: Latin American sports retail chain with presence in multiple countries. Comparable as a regional sports apparel player, though focused on retail distribution rather than custom manufacturing.

Broad incumbents

• Under Armour: Global sports apparel brand with custom team uniform programs. Overlaps with Sport Market's market in serving institutional and team clients, though at much larger scale and primarily as a brand licensor.
• Adidas: Global sports apparel brand with custom team apparel programs. Competes indirectly for institutional contracts and team uniform budgets, though primarily as a brand rather than custom manufacturer.
• Gildan Activewear: Global apparel manufacturer with significant custom and team sports apparel production. Operates at much larger scale but competes in the same B2B custom apparel manufacturing space, particularly for institutional and team uniform buyers.
• Russell Athletic: Established American sportswear brand with significant team apparel and custom uniform business. Broader scale and brand recognition but serves the same institutional sports apparel market.

Direct peers

• Holloway Sportswear: Manufacturer of custom team sports apparel and uniforms for schools, teams, and organizations. Similar custom manufacturing model targeting institutional buyers with bulk orders.
• Augusta Sportswear: U.S.-based manufacturer of custom team sports apparel and uniforms. Directly comparable business model: wholesale custom sportswear to schools, teams, and institutions with minimum order quantities and full-service production.
• Badger Sport: Custom sports apparel manufacturer specializing in team uniforms and athletic wear. Comparable in offering custom-decorated apparel to schools, teams, and corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sportmarketco
• LinkedInlinkedin.com/company/sportmarketsas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Market