The Separation Guide
- Company typePrivate
- Founded2019
- HeadquartersCarlton, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
The Separation Guide firmographics
Firmographics- Name
- The Separation Guide
- Legal name
- The Separation Guide
- Website
- https://theseparationguide.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Separation Guide industry classification
Industry- Product category
- Separation and Divorce Support Services
- NAICS
- Other Individual and Family Services (624190), Other Individual and Family Services (62419), Individual and Family Services (6241)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Miscellaneous Business Services (7380)
- akta.pro primary industry
- Interagency Coordination & Case Management (VR, DD, Medicaid Waivers) (EDAKANAM)
- akta.pro secondary industries
- Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
Keywords
Where The Separation Guide is headquartered
LocationHeadquarters
- HQ city
- Carlton
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Separation Guide business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Professional Network Membership Fees: Annual fixed membership fees charged to lawyers, financial advisors, and other professionals to be connected to the platform's network. Professionals pay to access qualified leads.
- DIY Separation Toolkit: One-time purchase of $150 for online video series and templates helping couples create their own separation agreement.
- Separation Support Sessions: Paid 45-minute phone sessions with in-house separation consultants at $95 per session.
- SepGuide Plan Subscriptions: Subscription plans including Pathfinder (free), Navigator (monthly subscription with monthly check-ins), and Supporter+ ($2,400 for 12-month contract with 4 professional sessions).
- Guided Mediation Services: Mediation services provided through network members, with costs ranging from $1,500-$3,000 plus GST per person for typical matters.
- Legal Financing Commission: 1% commission received for connecting users with family law financing providers like JustFund, for educating users and simplifying the application process.
- Enterprise EAP Contracts: Employer-sponsored access to SepGuide Plan as part of employee wellbeing benefits packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DIY Separation Toolkit - One-time purchase for self-service separation agreement |
| Unit Pricing | Pay-as-you-go | Separation Support - Individual consulting session |
| Freemium | Pay-as-you-go | SepGuide Plan Pathfinder - Free tier with basic resources |
| Subscription | Monthly | SepGuide Plan Navigator - Monthly subscription with regular check-ins |
| Subscription | Multi-year contract | SepGuide Plan Supporter+ - Premium subscription with professional sessions |
| Other | Pay-as-you-go | Guided Mediation - Mediated separation service |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
The Separation Guide product offering
Product offeringCore offering
The Separation Guide operates a digital platform that helps separating individuals navigate the legal, financial, and emotional aspects of separation and divorce. Its core offering centers on a Q&A assessment that tailors a support pathway, subscription-based SepGuide Plans (Pathfinder, Navigator, and Supporter+), Guided Mediation sessions, a DIY Separation Toolkit, and a Support Hub with self-service tools, supplemented by a directory of vetted legal, financial, and emotional professionals. It also packages Employee Assistance Program (EAP) offerings for workplaces and a professional network membership for separation specialists.
Product overview
The Separation Guide is a social enterprise platform offering a comprehensive suite of separation and divorce support services in Australia. The core platform consists of an interactive 3-minute Q&A that personalizes recommendations and a Support Hub providing step-by-step guidance. The service portfolio includes three subscription tiers under the SepGuide™ Plan brand (Pathfinder, Navigator, and Supporter+) ranging from free basic access to $2,400 annual premium subscriptions with professional sessions. Additional paid services include Guided Mediation ($1,500-$3,000+ per person), DIY Separation Toolkit ($150), and Separation Support sessions ($95). The platform operates a vetted Professional Directory connecting users with lawyers, mediators, financial advisors, mortgage brokers, psychologists, divorce coaches, and property specialists. Free tools include the Pool of Assets Calculator and educational resources including podcasts and templates. The ecosystem also includes partner tools like Dispute Buddy for legal evidence gathering.
Differentiator
Problem solved
Functional benefit
Brands
- SepGuide™ Plan: A comprehensive separation support program offering tiered plans (Pathfinder, Navigator, Supporter+) that provide step-by-step guidance, checklists, resources, and access to professional sessions for individuals going through separation.
Quantifiable outcome
- 52% reduction in separation costs on average
- +5 more outcomes
Companies that use The Separation Guide
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
The Separation Guide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature4 records
The Separation Guide partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- TalkedcoreTalked is Australia's #1 online therapy platform connecting users with qualified psychologists and counsellors through secure video sessions. The Separation Guide refers users to Talked for mental health support during separation. Users receive 10% discount with TSG10 code.
- LongView (HomeFlex)coreLongView provides HomeFlex equity release solution allowing users to access home equity without selling or refinancing. Signatory to The Separation Guide's Ethical Charter. Helen Sloan serves as Shared Equity & Property Specialist.
- Network of Professional MemberscoreNetwork of vetted professionals including family lawyers, mediators, financial advisors, accountants, psychologists, divorce coaches, mortgage brokers, and child support consultants. All sign the Ethical Charter committing to cost transparency, de-escalation, and Court as a last resort. Professionals pay annual membership fees to access qualified leads.
- TSG Connect Approved ProviderscoreApproved providers including Elizabeth Gardner (Guidance Legal), Dannielle Young (Dannielle Young Mediation), Emily Ostler (Grace Family Law), Sally Baker (Mills Oakley), and others. These providers align to the Ethical Charter and believe in fair pricing and conflict reduction.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
The Separation Guide competitors and assessment
Company assessmentDirect peers
- Amicable: UK-based digital separation and divorce platform offering a guided online pathway, fixed-fee legal services, and professional network — directly comparable business model and target customer (separating couples) to The Separation Guide.
- Mediate.com: Long-established mediation directory and information portal — directly comparable to The Separation Guide's professional directory and mediation-focused service layer.
- Hello Divorce: US-based online divorce platform offering flat-fee unbundled services, mediation, and DIY tools — operates the same "tech-first, lower-cost alternative to traditional divorce lawyers" model as The Separation Guide.
- Wevorce: US-based collaborative divorce platform combining digital tools with a vetted professional network — closely aligned approach to The Separation Guide's blended digital-plus-ethical-professional-network model.
Broad incumbents
- LegalZoom: Large US online legal services platform offering divorce paperwork, mediation, and lawyer matching — broader incumbent competing for the same DIY-divorce customer that The Separation Guide addresses via its toolkit and Supporter+ tier.
- Rocket Lawyer: Established online legal services platform with subscription-based document preparation and lawyer access — broadly comparable as an incumbent in the legal-services-as-subscription category where The Separation Guide's SepGuide Plan competes.
Others
- Talked: Australia's leading online therapy platform — listed as a strategic referral partner of The Separation Guide (10% discount for TSG users), making it a closely adjacent ecosystem participant and indirect comparison point for mental-health-led support offerings.
Emerging players
- CoParenter: US co-parenting coordination app offering neutral third-party communication, document storage, and shared scheduling — overlaps with The Separation Guide's co-parenting app referral offering.
- OurFamilyWizard: Co-parenting communication and case management platform widely used in family law — overlaps with The Separation Guide's co-parenting app referral and case-management functionality.
- FairSplit: Online property and asset-splitting tool for divorce — closely analogous to The Separation Guide's Pool of Assets Calculator and financial-advisor referral pathway.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Separation Guide social profiles
Digital presenceThe Separation Guide financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Separation Guide leadership team
Management profileNumber of profiles
Profiles3 records
The Separation Guide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Separation Guide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Separation Guide
What does The Separation Guide do?
The Separation Guide operates a digital platform that helps separating individuals navigate the legal, financial, and emotional aspects of separation and divorce. Its core offering centers on a Q&A assessment that tailors a support pathway, subscription-based SepGuide Plans (Pathfinder, Navigator, and Supporter+), Guided Mediation sessions, a DIY Separation Toolkit, and a Support Hub with self-service tools, supplemented by a directory of vetted legal, financial, and emotional professionals. It also packages Employee Assistance Program (EAP) offerings for workplaces and a professional network membership for separation specialists.
Is The Separation Guide a public or private company?
The Separation Guide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Separation Guide founded?
The Separation Guide was founded in 2019. It employs 1 to 10 people.
Where is The Separation Guide based?
The Separation Guide is headquartered in Carlton, Australia, in the Oceania region.
How does The Separation Guide make money?
Seven revenue lines are on record. Professional Network Membership Fees are the primary driver. The others are DIY Separation Toolkit, separation Support Sessions, sepGuide Plan Subscriptions, guided Mediation Services, legal Financing Commission and enterprise EAP Contracts.
Who are The Separation Guide's main competitors?
Direct peers on record are Amicable, Mediate.com, Hello Divorce and Wevorce. Broad incumbents are LegalZoom and Rocket Lawyer. Talked is listed as an others. Emerging players are CoParenter, OurFamilyWizard and FairSplit.
Does The Separation Guide have an API?
No public API is recorded for The Separation Guide.
What industry is The Separation Guide in?
The Separation Guide's product category is Separation and Divorce Support Services. Its primary akta.pro industry code is EDAKANAM, Interagency Coordination & Case Management (VR, DD, Medicaid Waivers), with a secondary code of HLALAEAK, Workplace Mental Health & EAP-Integrated Teletherapy Platforms. Its NAICS code is 624190 and its SIC code is 8090.