LongView
LongView is a vertically integrated Australian residential property services firm offering property management, buyer and vendor advocacy, shared-equity financial products (HomeFlex, Buying Boost), and a pooled retail Shared Equity Fund, serving landlords, renters, buyers and retail investors across Melbourne, Brisbane, Sydney and the Gold Coast.
- Company typePrivate
- Founded2018
- HeadquartersMount Waverley, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What LongView does
LongView is a privately held Australian residential property services group operating from Mount Waverley, Victoria with regional operations in Brisbane. The company runs a vertically integrated stack combining property management, buyer and vendor advocacy, shared-equity financial products (HomeFlex and Buying Boost) and a pooled retail investment vehicle (LongView Shared Equity Fund). It serves property owners and renters (Melbourne and Brisbane), first-home buyers and upgraders (Melbourne, Sydney, Brisbane, Gold Coast), owner-occupiers seeking equity release (eastern seaboard target markets), vendors and retail fund investors.
The company's core operating assets include an in-house 'Home Accelerator' property search tool backed by an in-house data science team analysing over 50 years of property data, an automated credit approval process integrated with Equifax, Experian and Illion, and a generative-AI-assisted customer enquiry layer disclosed in its Privacy Policy. Trademarks cover HomeFlex® and Buying Boost, and the proprietary 'RODWELLS' (Robust Older Dwellings on Well-Located Land) investment philosophy is treated as a trade secret. Five Pty Ltd entities (LongView Real Estate, LongView Queensland, LongView Funds Management, LongView Solutions, SBDO PM Holdings) operate under Privacy Act 1988, Notifiable Data Breaches and Credit Reporting Code compliance.
LongView's revenue mechanics span recurring monthly property management fees (Melbourne/Brisbane), per-engagement buyer and vendor advocacy fees, outcome-based shared-equity participation (HomeFlex and Buying Boost return ~33-35% of future capital growth to LongView, realised on sale/refinance/buy-out), and fund management fees on the LongView Shared Equity Fund distributed via Registry Direct. The company employs 101-250 staff across leadership and field operations, and has accumulated 5,000+ buyer advocacy transactions to date with a 4.4-star Google Reviews rating. No revenue, ARR or AUM figures are publicly disclosed.
LongView firmographics
Firmographics- Name
- LongView
- Legal name
- LongView Real Estate Pty Ltd
- Website
- https://longview.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LongView is a vertically integrated Australian residential property services firm offering property management, buyer and vendor advocacy, shared-equity financial products (HomeFlex, Buying Boost), and a pooled retail Shared Equity Fund, serving landlords, renters, buyers and retail investors across Melbourne, Brisbane, Sydney and the Gold Coast.
- Ownership category
- akta.pro rank
LongView industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312), Portfolio Management and Investment Advice (523940)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
- akta.pro secondary industries
- Property Management Advisory & Leasing Administration (FSAEAJAN), Closed-End Home Equity Loans (Second Mortgages) (FSALAGAA)
Keywords
Where LongView is headquartered
LocationHeadquarters
- HQ city
- Mount Waverley
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
LongView business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Property Management Fees: Recurring management fees earned from managing residential rental properties for owners in Melbourne and Brisbane. Includes rental appraisal, tenant placement, routine inspections, maintenance coordination and emergency trades.
- Funds Management (LongView Shared Equity Fund / Home Equity Investments): Capital pooled from investors deployed against home equity positions; returns to LongView and investors come from shared appreciation of underlying residential property assets.
- HomeFlex Shared Equity Returns: LongView provides home owners with funds now in exchange for typically around one-third of future capital growth of the home. No interest, no monthly repayments; LongView is paid when the home is sold, refinanced or bought out.
- Buying Boost Shared Equity Contribution: LongView provides up to 100% of buyer's saved deposit/stamp duty (up to $300K) and takes ~35% of any future capital growth (1% increase per year past 7 years) at sale or buy-out. No interest or monthly fees.
- Buyer & Vendor Advocacy Fees: Professional service fees for buyers' advocacy and vendor advocacy engagements, billed per engagement for sourcing, negotiating and managing property transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | HomeFlex shared equity release - up to $500K of home equity |
| Outcome Based/ Performance | Pay-as-you-go | Buying Boost - up to 100% of savings (capped ~$300K) added to home-buying budget |
| Other | Monthly | Property Management fees |
| Other | Multi-year contract | Buyer & Vendor Advocacy fees |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
LongView product offering
Product offeringCore offering
LongView is an Australian residential property services firm that combines full-service property management, independent buyer and vendor advocacy, and two proprietary shared-equity financial products (HomeFlex home equity release and Buying Boost deposit top-up). It serves homeowners, renters, first-home buyers, upgraders, investors and shared-equity fund investors across Melbourne, Brisbane, Sydney and the Gold Coast, with an integrated LongView Shared Equity Fund for retail investors seeking exposure to Australian residential property.
Differentiator
Problem solved
Functional benefit
Brands
- HomeFlex: LongView's home equity release product that allows owner-occupiers to unlock up to $500K of their home equity in exchange for a share (typically around one-third) of future capital growth. Provided by LongView Solutions Pty Ltd.
- Buying Boost
- LongView Home Equity Fund
Products and services
- Property Management End-to-end residential property management service for investor landlords in Melbourne and Brisbane, including tenant placement, rent collection, routine inspections, maintenance coordination and an Emergency Trades service, delivered via dedicated account managers and a renter portal.
- Buyer Advocacy
- Vendor Advocacy
- HomeFlex Shared-equity home equity release product that lets owner-occupiers unlock up to $500,000 of their home's equity in exchange for ~33% of the property's future capital growth, with no monthly interest or repayments, secured by a mortgage or caveat on the title and repayable on sale, buy-out or through the estate.
- Buying Boost Shared-equity home buying product that adds up to 100% of a First Home Buyer's saved deposit (capped around $300K) to their budget in exchange for ~35% of future capital growth, with no interest, no monthly payments and no application fees.
- LongView Home Equity Fund (LongView Shared Equity Fund) Pooled investment fund managed by LongView Funds Management Pty Ltd that offers investors exposure to a diversified portfolio of Australian family homes via shared-equity investments, distributed via Information Memorandum and Quarterly Investor Updates through Registry Direct.
Quantifiable outcome
- Auction purchase negotiated $40,000 below client's maximum willingness to pay
- +5 more outcomes
Companies that use LongView
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles5 records
LongView technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature4 records
LongView partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Equifax Pty LtdcoreEquifax is listed by LongView as a credit reporting body from which it collects credit information when consumers apply for credit (e.g., HomeFlex, Buying Boost) and to which it may share credit enquiry information.
- Experian Australia Credit Services Pty LtdcoreExperian is listed by LongView as a credit reporting body from which it collects credit information when consumers apply for credit and to which it may share credit enquiry information.
- Illion Australia Pty LtdcoreIllion is listed by LongView as a credit reporting body from which it collects credit information when consumers apply for credit and to which it may share credit enquiry information.
- SBDO PM Holdings Pty LtdminorSBDO PM Holdings Pty Ltd is listed as a member of the LongView group covered by the Group Privacy Policy.
- Registry DirectcoreLongView uses Registry Direct (registrydirect.com.au) to host investor application forms for the LongView Shared Equity Fund, enabling investor onboarding and registry services.
- Australian Financial Complaints Authority (AFCA)coreAFCA is LongView's external dispute resolution provider for financial complaints; consumers can lodge disputes with AFCA if unsatisfied after LongView's internal complaints process.
- Office of the Australian Information Commissioner (OAIC)coreOAIC administers the Notifiable Data Breaches scheme under which LongView Solutions reports eligible data breaches; consumers can contact OAIC with privacy complaints about LongView's handling of credit information.
- Channel 7 (Seven Network)minorChannel 7 National News featured LongView's Buying Boost product in a segment titled 'Empowering homeownership: how Buying Boost is changing lives' featuring client Anne-Kristen and the Hayman family.
- 3AW Mornings with Tom ElliottminorLongView CEO Evan Thornley appeared live on 3AW Mornings with Tom Elliott (26 February 2024) to discuss Buying Boost and how it can help home buyers buy a better home, sooner.
- Australian Broker (Jonalyn Cueto)minorAustralian Broker published an article by Jonalyn Cueto titled 'LongView introduces 'Buying Boost' to aid aspiring homeowners' on brokernews.com.au.
- The Daily Telegraph (Nathen Mawby)minorThe Daily Telegraph published an article titled 'LongView: property investors' plan to compete with the bank of mum and dad' covering LongView's shared equity strategy.
- 9 News (Nine Network)minor9 News featured LongView CEO Evan Thornley in a story titled 'Australia one of worst countries in developed world to be a renter', referencing LongView's research and views.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
LongView competitors and assessment
Company assessmentDirect peers
- OwnHome: Australian shared-equity platform that helps first home buyers co-purchase a property in exchange for a share of future equity. Closest direct competitor to LongView's Buying Boost product and target segment.
- Propertybuyer: Long-established Australian buyer's advocacy firm operating across Sydney, Melbourne, Brisbane and other east-coast markets. Most directly comparable peer to LongView's Buyer Advocacy service line.
- DomaCom: ASX-listed fractional property investment platform offering managed funds that invest in residential property. Comparable to LongView's LongView Shared Equity Fund in providing pooled investor exposure to housing equity.
- National Buyers Agency: Multi-state Australian buyer's advocacy firm servicing Sydney, Melbourne, Brisbane and other capitals. Overlaps directly with LongView's Buyer Advocacy geography and service.
- Bricklet: Australian shared-equity property investment platform enabling investors to buy fractions of investment properties. Directly comparable to LongView's Shared Equity Fund and the Buying Boost-style co-investment mechanism.
Broad incumbents
- REA Group: ASX-listed digital property advertising and services platform (realestate.com.au) with adjacent offerings across the property lifecycle. A broader incumbent that increasingly competes for content, lead generation and ancillary services that LongView depends on.
- Ray White: Australia and New Zealand's largest real estate group with a broad property management, sales and advisory footprint. Represents the scaled incumbent against which LongView's integrated PM/advocacy/equity stack competes.
- McGrath Estate Agents: Large Australian residential real estate agency network offering sales, property management and ancillary services across east-coast markets. Overlaps with LongView's Property Management and Buyer Advocacy segments at greater scale.
Emerging players
- HomeStart: South Australian government-backed shared-equity and deposit-assistance provider for first home buyers. Comparable mechanism to Buying Boost and HomeFlex but operates in a different geography and as a state-backed entity.
- Keystart: Western Australian government-backed low-deposit home loan provider. Comparable end-customer (first home buyers) and partial overlap with Buying Boost's deposit-boost use case, though product is debt- rather than equity-based.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
LongView social profiles
Digital presenceLongView compliance and trust
Trust signalCompliance3 records
LongView financial estimates
Financial estimateRevenue estimate
Valuation estimate
LongView leadership team
Management profileNumber of profiles
Profiles15 records
LongView subsidiaries and ownership
Company hierarchySubsidiaries5 records
LongView funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LongView M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LongView
What does LongView do?
LongView is an Australian residential property services firm that combines full-service property management, independent buyer and vendor advocacy, and two proprietary shared-equity financial products (HomeFlex home equity release and Buying Boost deposit top-up). It serves homeowners, renters, first-home buyers, upgraders, investors and shared-equity fund investors across Melbourne, Brisbane, Sydney and the Gold Coast, with an integrated LongView Shared Equity Fund for retail investors seeking exposure to Australian residential property.
Is LongView a public or private company?
LongView is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LongView founded?
LongView was founded in 2018. It employs 51 to 100 people.
Where is LongView based?
LongView is headquartered in Mount Waverley, Australia, in the Oceania region.
How does LongView make money?
Five revenue lines are on record. Property Management Fees are the primary driver. The others are funds Management (LongView Shared Equity Fund / Home Equity Investments), homeFlex Shared Equity Returns, buying Boost Shared Equity Contribution and buyer & Vendor Advocacy Fees.
Who are LongView's main competitors?
Direct peers on record are OwnHome, Propertybuyer, DomaCom, National Buyers Agency and Bricklet. Broad incumbents are REA Group, Ray White and McGrath Estate Agents. Emerging players are HomeStart and Keystart.
Does LongView have an API?
No public API is recorded for LongView.
What industry is LongView in?
LongView's product category is Residential Real Estate Services. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management, with a secondary code of FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 531311 and its SIC code is 6531.