What Minddex does

Minddex is a French SaaS company, headquartered in Paris, that operates a Generative Engine Optimization (GEO) platform for brands seeking visibility in AI-generated responses. The platform monitors brand presence across major large language models (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, AI Mode), measures a proprietary GEO Score (0-100) and share-of-answer metrics per query, benchmarks competitors across LLMs in real time, and tracks sentiment and brand vulnerability. Core products include GEO Admin (multi-LLM multilingual audit), GEO Intelligence Hub (proprietary research portal), the Orchestrateur module (automated AI-ready content generation with E-E-A-T and structured-data signals), and Minddex Academy (training). Minddex processes over 100,000 prompts daily and maintains a dataset calibrated on French-language usage patterns, and the company emphasizes French hosting and data sovereignty as a market differentiator.

The platform is built on five applied AI capabilities: predictive analytics for GEO Score forecasting, NLP for sentiment and positioning analysis, knowledge retrieval to map cited sources, generative AI for content orchestration and corrective content, and anomaly detection for mention loss and sentiment drift. Product surface extends from monitoring through activation and ongoing optimization, with real-time alerts and weekly/monthly executive reporting.

Minddex runs a sales-led, enterprise-focused go-to-market with a "Book a Demo" primary CTA and no disclosed public pricing; the company positions its pricing above entry-level GEO tools (Peec AI at €89/month, Semrush AI Visibility at $99/month) and aligns pricing with activation-first value. Named customers include Fnac, Carglass, BNP Paribas, Darty, Maisons du Monde, Brit Hotels, SFR Caraïbe, Capital, and Prisma Media. Flagship partnerships include Rossel Advertising (reference GEO technology for Europe) and Prisma Media Solutions. Revenue is undisclosed, no funding rounds are reported, and the team is reported at 1-10 employees.

Name

Minddex

Legal name

Minddex

Website

https://minddex.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Minddex is a French SaaS platform that measures and improves brand visibility in AI-generated responses from ChatGPT, Gemini, Perplexity, and Claude. It sells a multi-LLM GEO monitoring and activation product to enterprise advertisers, publishers, and agencies, primarily across the francophone and broader European markets.

Ownership category

akta.pro rank

Product category

Generative Engine Optimization (GEO) Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Search, Discovery & Ranking Personalization (HDAAAGAE)

akta.pro secondary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Generative engine optimization
• AI visibility monitoring
• LLM citation analytics
• Brand mention tracking
• Share-of-answer measurement

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (GEO Platform): Minddex operates as a SaaS platform providing GEO monitoring, benchmarking, and activation tools on a subscription basis. Pricing is positioned above basic monitoring tools (referenced at 89€/month for competing tools like Peec AI) and aligns with business value delivered, targeting enterprise and mid-market buyers who pay for activation-first capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Minddex sells a SaaS platform for Generative Engine Optimization (GEO) that monitors, measures, and improves how brands appear in AI-generated responses from large language models such as ChatGPT, Gemini, Perplexity, and Claude. The platform delivers a proprietary GEO Score, share-of-answer metrics, multi-LLM benchmarking, publisher activation mapping, AI-ready content generation, and sentiment/vulnerability monitoring with weekly executive reporting, targeting enterprise advertisers, publishers, and agencies primarily in the French-speaking market.

Product overview

Minddex is a French SaaS platform for Generative Engine Optimization (GEO) that helps brands measure and improve their visibility in AI-generated responses across ChatGPT, Gemini, Perplexity, Claude, and other LLMs. The platform operates as a unified SaaS solution combining monitoring, analysis, and activation capabilities. The core offerings include GEO Admin for multi-LLM auditing, GEO Intelligence Hub for research insights, GEO Score for visibility measurement, and the Orchestrateur module for content activation. Minddex processes over 100,000 prompts daily to analyze brand presence in AI responses, providing GEO Scores, competitor benchmarking, AI-ready asset generation, and alerting services for brands seeking visibility in the French-speaking AI search market.

Differentiator

Problem solved

Functional benefit

Brands

• GEO Intelligence Hub: Intelligence hub providing GEO studies and reference materials
• GEO Admin
• Académie GEO

Products and services

• GEO Admin Platform Multi-LLM, multilingual GEO audit platform that scans brand visibility across ChatGPT, Gemini, Perplexity, and Claude in the user's preferred language. Sold to enterprise advertisers, publishers, and agencies.
• Orchestrateur Content orchestration and activation module that coordinates on-site and off-site content optimization (pages, FAQs, product sheets) and generates AI-ready assets with E-E-A-T signals for LLM citation. For brands, publishers, and agencies seeking to convert GEO insights into visible content.
• GEO Intelligence Hub Reference database of GEO studies and benchmark research providing insights on Generative Engine Optimization for the French-speaking market.
• Minddex Academy (Académie GEO) Educational platform offering GEO training courses to help marketers, agencies, and brands understand and implement Generative Engine Optimization strategies.

Quantifiable outcome

• +200% average increase in AI mention rate with Minddex activation
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature9 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Rossel AdvertisingflagshipStrategic or Co-development PartnerRossel Advertising Group, a major European advertising group, selected Minddex as its reference GEO technology across Europe. This is a flagship partnership that positions Minddex as the preferred GEO platform for Rossel's advertising clients across European markets.
• Prisma Media SolutionscoreGTM or Marketing PartnerPrisma Media Solutions partnered with Minddex, with Minddex positioned as the French reference for Generative Engine Optimization. Tests showed 83% of Prisma Media brands improved AI visibility with Minddex activation. The partnership enables Prisma to offer GEO services to its advertising clients.
• Le MondecoreStrategic or Co-development PartnerLe Monde is referenced as a key content partner in OpenAI's SearchGPT ecosystem. While not a direct Minddex partnership, Minddex leverages partnerships with authoritative French publishers like Le Monde to help brands become cited sources in AI responses. OpenAI has partnered with Le Monde to feature its content in ChatGPT search results.
• Associated Press (AP)minorStrategic or Co-development PartnerAssociated Press is referenced as a key content partner in OpenAI's SearchGPT ecosystem, providing real-time news content to ChatGPT. While not a direct Minddex partnership, Minddex's GEO strategy emphasizes being cited by authoritative sources like AP as a pathway to AI visibility.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Conductor: Enterprise content and SEO platform serving large CMOs (similar buyer to Minddex's Fnac/BNP/Darty customers) with growing AI-search and answer-engine capabilities.
• BrightEdge: Enterprise SEO and content performance platform adding AI search visibility features. Targets the same Fortune-class CMOs as Minddex and could bundle GEO into existing enterprise renewals.
• Ahrefs: Major SEO toolset increasingly expanding into AI answer-engine and brand-monitoring capabilities. Competes for the same enterprise marketing budget as Minddex from a tool-consolidation angle.
• Semrush: Largest SEO/Martech platform, which has launched a dedicated 'AI Visibility' / AEO tracking module for the same enterprise customers Minddex targets. Competes indirectly via bundled renewals rather than a pure GEO standalone pitch.
• Yext: Digital presence platform for multi-location enterprises that has extended into AI search readiness, structured data and entity management — adjacent capabilities to Minddex's AI-ready content generation and structured-data optimization.

Regional players

• Eskimoz: France-based SEO and digital marketing agency, whose former SEO Director Olivier Hue is now at Minddex. Operates as both a GEO service-delivery competitor and a potential implementation/reseller channel for Minddex in francophone Europe.

Direct peers

• Peec AI: Berlin-based AI marketing analytics platform that tracks how brands appear in ChatGPT, Perplexity and other generative search engines. Geographic complement to Minddex (DACH vs. France) and competes for European GEO budgets at the entry-level price point.
• Profound: US-based Generative Engine Optimization platform that tracks brand visibility across ChatGPT, Perplexity, Gemini and other LLMs and helps marketers optimize for AI answer-engine citations. Directly comparable to Minddex in product, GTM (enterprise B2B SaaS) and buyer (CMO / digital marketing).
• Otterly.AI: AI Search / Answer Engine Optimization platform that monitors brand presence and sentiment in AI-generated search results. Smaller, more monitoring-led than Minddex but competes for the same enterprise GEO budget.

Others

• Prisma Media Solutions: Sales house of Prisma Media and partner of Minddex; connects advertiser demand to publisher inventory across the Prisma Media portfolio. Relevant as a distribution/allied channel rather than a direct product competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Minddex-ai
• LinkedInlinkedin.com/company/minddex-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minddex