SETCA - Saudi Education & Technology Collective Alliance

What SETCA - Saudi Education & Technology Collective Alliance does

Saudi Education & Technology Collective Alliance (SETCA) is a private education technology consultancy firm founded in 2024 and headquartered in Jeddah, Saudi Arabia, with a UK-incorporated parent, SETCA Ltd (Companies House registration 15874938, West Midlands). The firm serves K-12 schools and educational institutions in Saudi Arabia, delivering US/UK curriculum solutions, accreditation support across Cognia, ETEC, Array and Microsoft Showcase Schools pathways, and continuing professional development (CPD) programmes for school leaders, teachers and students. Its emerging-technology portfolio covers AI-powered automation, blockchain integration, IoT ecosystems, AR/VR experiences and edge computing, packaged and delivered through a stated 80+ Success Partners ecosystem that includes Microsoft, Cisco, IBM, Huawei, Adobe, AWS Academy and MagicSchool.

SETCA monetises primarily through professional services and CPD programme fees, supplemented by free certification courses from partners such as Microsoft and Cisco NetAcad that act as a top-of-funnel engagement mechanism for educators. A second revenue stream consists of quote-based HR, executive search, strategic workforce planning and Saudization compliance services sold to both educational institutions and general businesses. Go-to-market is sales-led enterprise consulting aimed at Saudi educational institutions aligned with Vision 2030 reform priorities, with a UK-Saudi school partnership programme (Connecting Schools, Cultures & Futures) operating as a differentiated cross-border channel.

Operational scale is modest: the firm operates with 1-10 employees, has not disclosed any funding rounds, and has not publicly disclosed revenue. Core delivery capability is augmented through partner content and certifications rather than proprietary platform development, making the partner network and the founders' bilingual UK-Saudi execution experience the principal operational assets.

Name

SETCA - Saudi Education & Technology Collective Alliance

Legal name

SETCA Ltd

Website

https://setca.tech

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

SETCA is a Saudi-based education technology consultancy founded in 2024 that serves K-12 schools with US/UK curriculum solutions, accreditation support, CPD training and emerging-tech integration via a UK-Saudi delivery model.

Ownership category

akta.pro rank

Product category

Education Technology Consulting

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Certification & Exam Prep Course Marketplaces (EDAFAIAJ)

Keywords

• Education technology consulting
• Professional development training
• Curriculum development services
• School accreditation support
• Talent acquisition services

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Consultancy Services: Strategic consultancy services for educational institutions covering technology integration, curriculum development, accreditation support, and organizational development.
2. CPD Training Programs: Continuing Professional Development training for school leaders, teachers, and students including workshops, certification programs, and professional development courses.
3. HR & Recruitment Services: Specialized talent acquisition, executive search, and human capital services for businesses and educational institutions with focus on Saudi Vision 2030 alignment.
4. Strategic Workforce Planning: Workforce planning, Saudization compliance, HR transformation, and organizational development services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SETCA is a Saudi Arabia-based education technology consultancy that sells strategic advisory services, curriculum development, accreditation support, and professional development programs to K-12 schools and educational institutions. Its portfolio bundles CPD training (Microsoft, Cisco, MagicSchool AI, Canva), emerging technology integration (AI, blockchain, IoT, AR/VR, edge computing), accreditation support for Cognia/ETEC/Array/Microsoft Showcase Schools, and HR/executive search services. The company delivers through direct engagement with school leaders, owners, teachers, and students, supported by an ecosystem of 80+ global technology and EdTech Success Partners.

Product overview

SETCA (Saudi Education & Technology Collective Alliance) is a premier educational consultancy firm offering an integrated portfolio of technology solutions, professional development services, and training programs for educational institutions in Saudi Arabia. The core offerings include: US & UK Curriculum Solutions providing curriculum development, teacher training, and assessment support; Accreditation Support Services for Cognia, ETEC, Array, and Microsoft Showcase Schools; and Tech Solutions featuring emerging technologies (AI-Powered Automation, Blockchain, IoT, AR/VR, Edge Computing). Training programs include Microsoft Educator Certification pathways, MagicSchool AI Certification (Levels 1-3), Canva training, and comprehensive Learn With Us courses from Cisco, Microsoft, IBM, E-Council, Huawei providers. Additional services encompass HR & Recruitment (talent acquisition, workforce planning, Saudization), Leadership/Teacher/Student Training Programs, and the Connecting Schools Cultures & Futures Partnership Program for UK-Saudi cross-border school collaborations.

Differentiator

Problem solved

Functional benefit

Products and services

• US & UK Curriculum Solutions End-to-end curriculum development, teacher training, technology integration, assessment, and student support services for K-12 schools following American or British curricula in Saudi Arabia.
• Accreditation Support Services Full-service support for educational institutions pursuing Cognia, ETEC, Array, and Microsoft Showcase School accreditation, covering preparation, documentation, training, and continuous improvement.
• Emerging Technology Solutions Bespoke emerging technology solutions for educational institutions spanning AI-Powered Automation, Blockchain Integration, IoT Ecosystem, AR/VR Experiences, and Edge Computing for smarter operations and learning experiences.
• Microsoft Educator Training Pathway Free accredited Microsoft certification courses for educators covering AI exploration, hybrid learning, accessibility, Teams/OneNote, and 21st Century Learning Design (21CLD) methodologies.
• MagicSchool AI Certification Three-level AI certification program for educators covering AI tools, prompting, and advanced features, with Level 3 qualifying trainers as MagicSchool Certified Trainers.
• HR & Recruitment Services End-to-end HR and recruitment services including executive search, technical recruitment, workforce planning, Saudization compliance, HR transformation, talent assessment, and culture and engagement solutions for educational institutions and businesses.
• Learn With Us Professional Development Platform Online learning platform hosting Cisco, Microsoft, IBM, E-Council, Huawei and other certification courses covering AI, Blockchain, Web 3.0, IoT, cybersecurity, and soft skills for educators and students.
• Connecting Schools, Cultures & Futures Partnership Program Strategic partnership program facilitating curriculum collaboration, exchange programs, dual delivery, leadership collaboration, and UK brand expansion between UK and Saudi schools.
• Leadership & School Owner Training Program Training program for school leaders and owners covering strategic leadership, innovative pedagogy, technology integration, data-informed decision-making, financial management, and quality assurance.
• Teacher Training Program Professional development program for teachers covering digital tools, STEM education, coding and computer science, and project-based learning approaches.
• Student Training Program Student training program covering digital literacy, coding and programming, cybersecurity awareness, and digital citizenship for success in the digital age.
• Canva Essentials Training Graphic design and visual communication training using Canva for educators to create educational materials and presentations.

Quantifiable outcome

• Fast & Efficient Talent Acquisition with average lead time of 28 days
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core and supporting.

• MicrosoftcoreTechnology or IntegrationPartnership for Microsoft Educator training programs and Microsoft Showcase School accreditation support. SETCA delivers Microsoft certified training courses and supports schools in achieving Microsoft Showcase School status.
• CiscocoreTechnology or IntegrationCisco Networking Academy partnership providing IT and networking certification courses including CCNA, CyberOps, and cybersecurity programs.
• IBMcoreTechnology or IntegrationPartnership for AI and data science education through IBM SkillsBuild and professional certification programs.
• Huawei Network AcademysupportingTechnology or IntegrationTechnology certification and training partnership for networking and ICT skills development.
• AdobesupportingTechnology or IntegrationCreative technology and digital literacy training partnership.
• AWS AcademysupportingTechnology or IntegrationCloud computing certification and training programs for educators and students.
• MagicSchoolcoreTechnology or IntegrationAI certification programs for educators including Level 1, 2, and 3 AI certified courses, and MagicSchool for Students platform.
• ClasserasupportingTechnology or IntegrationEdTech platform partnership for learning management and digital education solutions.
• Pioneers SkillscoreStrategic or Co-development PartnerStrategic partnership for skills development and workforce readiness programs in education.
• Metaverse LearningcoreStrategic or Co-development PartnerCollaboration for immersive learning experiences and metaverse-based educational solutions.
• CyberSec ConsultingcoreStrategic or Co-development PartnerPartnership for cybersecurity education, training, and consulting services.
• ThirdWaveICT UKcoreImplementation/ SI/ Consulting PartnerPrimary technology implementation and training partner for Microsoft Educator programs and digital transformation services.
• e-CouncilsupportingTechnology or IntegrationCybersecurity certification and training programs including Certified Ethical Hacker credentials.
• Experience HaussupportingStrategic or Co-development PartnerCreative and design education partnership for experiential learning programs.
• School of Coding and AIsupportingStrategic or Co-development PartnerCoding and AI education partnership for developing technology skills programs.
• AILAcoreStrategic or Co-development PartnerAI education and technology partnership for artificial intelligence integration in learning.
• CambridgesupportingStrategic or Co-development PartnerEducational content and curriculum development partnership.
• Simplifying MathematicssupportingStrategic or Co-development PartnerMathematics education resources and teaching methodology partnership.
• EmwsupportingStrategic or Co-development PartnerEducation and training partnership for professional development.
• SenteezsupportingTechnology or IntegrationEdTech platform integration for digital learning solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Blackboard: Established learning management system and education technology provider serving educational institutions worldwide. Comparable to SETCA's school technology integration role, though Blackboard provides proprietary platform infrastructure rather than advisory and training services.
• Instructure (Canvas): Major learning management system (Canvas) serving K-12 and higher education institutions globally. Comparable to SETCA's role in enabling school technology adoption, though Instructure provides core proprietary platform infrastructure rather than consultancy and partnership services.
• Coursera for Schools: Online learning platform offering credentials, certifications, and degree programs from universities and companies to institutions and individuals. Comparable to SETCA's certification training delivery (Cisco, Microsoft, IBM) but operating at global scale with proprietary content and university partnerships.

Direct peers

• Skillsoft: Enterprise learning and certification content provider offering courses across technology, leadership, and compliance. Comparable to SETCA's certification training delivery (Microsoft, Cisco, IBM, e-Council) though Skillsoft operates at much larger scale with proprietary content libraries.
• GP Strategies: Global performance improvement solutions provider offering training, consulting, and managed learning services to organizations. Comparable to SETCA in the professional development and training delivery model, though GP Strategies serves a broader corporate base across multiple industries rather than focused education sector.
• Hurix Digital: Digital education solutions provider offering content development, platform services, and training delivery to publishers and educational institutions globally. Comparable to SETCA's curriculum development and technology integration services model for the education sector.
• Alef Education: UAE-based K-12 education technology platform serving schools across the MENA region with AI-powered learning solutions. Directly comparable to SETCA in serving GCC schools with integrated education technology, though Alef operates a proprietary platform while SETCA delivers services via partner ecosystem.
• Wiley Education Services: Wiley's education services arm partnering with universities and institutions to support program delivery, curriculum, and student support. Comparable to SETCA's consultancy model in helping institutions deliver education, though focused on higher education rather than K-12.

Emerging players

• ClassDojo: Classroom management and parent engagement platform serving K-12 teachers and students globally. Comparable to SETCA's K-12 teacher training and technology integration focus, though ClassDojo operates a consumer-grade app while SETCA delivers professional consultancy and certification services.
• iSchool: Egyptian K-12 online learning platform serving students across MENA with localized curricula and live tutoring. Comparable to SETCA's K-12 education technology focus in the MENA region, though iSchool delivers student-facing content while SETCA delivers institutional consultancy, training, and accreditation support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/setca.techksa?igsh=aXhzY2hmZDF4c3Jp
• LinkedInlinkedin.com/company/saudi-education-technology-collective-alliance-setca

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SETCA - Saudi Education & Technology Collective Alliance