Grow Wellness Group

What Grow Wellness Group does

Grow Wellness Group is a privately held, multi-disciplinary mental wellness practice founded in 2019 and headquartered at 200 East 5th Avenue, Suite 109 in Naperville, Illinois. The practice serves children (age 3+), teens, adults, couples, families, and athletes across DuPage, Kendall, and Will counties and the Western Suburbs of Chicago, with telehealth delivery statewide across Illinois. Its service portfolio spans individual, couples, family, child, and teen therapy (using CBT, DBT, ACT, and EMDR), neuropsychological and psychological testing, psychiatry and medication management, sport psychology and mental performance coaching, and holistic modalities including trauma-informed yoga therapy, reiki, and clinical hypnosis delivered through its on-site Grow Wellness Yoga Studio.

The core technology stack is modest: a HIPAA-compliant telehealth video platform supports virtual sessions, while the rest of the practice relies on standard electronic health record and scheduling workflows. The business model combines insurance-reimbursed clinical services (BCBS PPO, United Healthcare PPO, Optum PPO, Aetna PPO, Cigna PPO, Meritain Health PPO, and Medicare PPO) with cash-pay offerings such as $30 workshops, $130 yoga therapy sessions, $130 reiki sessions, sliding-scale fees, and private-pay therapy and psychiatry. Go-to-market is sales-led, driven primarily by organic SEO, a content blog (The Garden), and direct phone/email/website intake rather than paid acquisition. Ownership remains with co-founders Adam Ratner (MA, LCSW, MBA) and Wendy Hayum-Gross (MS, LCPC), with Courtney Kuhns (MS, LCPC, CADC) as Clinical Director; the practice employs between 11 and 50 people and discloses no institutional funding, M&A activity, or executive turnover.

Name

Grow Wellness Group

Legal name

Grow Wellness Group

Website

https://growwellnessgroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Grow Wellness Group is a privately held, multi-disciplinary mental wellness practice in Naperville, Illinois, founded in 2019. It serves children, teens, adults, couples, families, and athletes across the Western Chicago suburbs and statewide via telehealth, offering therapy, neuropsych testing, psychiatry, sport psychology, and holistic services.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO), Health Promotion, Prevention & Wellness Education (EDALAFAF)

Keywords

• Mental health counseling
• Psychotherapy services
• Sport psychology coaching
• Neuropsychological testing
• Yoga therapy services

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance-Reimbursed Therapy and Counseling Services: The practice accepts most major insurance plans including Blue Cross Blue Shield PPO, United Healthcare PPO, Optum PPO, Aetna PPO, Cigna PPO, Meritain Health PPO, and Medicare PPO for therapy, neuro-psychological testing, and psychiatry services.
2. Out-of-Pocket Services: Workshops ($30/1hr session), Yoga Therapy ($130/1hr session), and Reiki ($130/1hr session) are not covered by insurance but can be paid using HSA/FSA accounts. Private pay rates available with reduced fee agreements for qualifying individuals.
3. Psychiatric Services: Medication management and psychiatric evaluation services billed through insurance or private pay for clients not using insurance coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Grow Wellness Group is a full-service mental wellness practice providing counseling and therapy (individual, couples, family, child, teen, and group), neuropsychological and psychological testing, psychiatry and medication management, sport psychology and mental performance improvement, yoga therapy, reiki, and clinical hypnosis. Services are delivered in-person at the Naperville, IL clinic and via HIPAA-compliant telehealth across Illinois, accepting most major insurance plans plus private pay and sliding scale options.

Product overview

Grow Wellness Group is a full-service mental wellness practice offering a comprehensive suite of services under one roof. The core offerings include Counseling & Therapy (individual, couples, family, child, teen therapy), Neuropsychological & Psychological Testing, Psychiatry & Medication Management, Sport Psychology & Mental Performance Improvement, and Yoga Therapy & Holistic Services. Additional services include Life Coaching, Groups & Workshops, and Telehealth delivery. Services are provided in-person at their Naperville, IL location and via HIPAA-compliant telehealth across Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

• Counseling & Therapy Services Individual, couples, family, child, teen, and group therapy services addressing anxiety, depression, trauma, life transitions, substance abuse, and other mental health concerns using evidence-based approaches including CBT, DBT, ACT, and EMDR. Targeted at children age 3+, teens, adults, couples, and families.
• Neuropsychological & Psychological Testing Comprehensive psychological and neuropsychological assessments including cognitive testing, ADHD evaluation, autism spectrum assessment, learning disability identification, pre-surgical psychological evaluations, and psychoeducational testing for IEP/504 accommodations. Targeted at individuals seeking diagnostic clarification and academic/workplace accommodation support.
• Psychiatry & Medication Management Psychiatric evaluation and medication management services for anxiety, depression, ADHD, bipolar disorder, OCD, PTSD, and other mental health conditions, including GeneSight genetic testing for medication optimization. Targeted at clients age 15+ needing medication support.
• Sport Psychology & Mental Performance Improvement Mental performance coaching for athletes including individual athlete programs, individual team programs, coaches education programs, and entire club team programs focused on confidence, focus, performance anxiety, mental toughness, and team cohesion. Targeted at athletes at all levels and the coaches/organizations supporting them.
• Yoga Therapy & Holistic Services Trauma-informed yoga therapy, reiki, and clinical hypnosis services integrating mind-body approaches for mental wellness, stress reduction, and emotional regulation. Targeted at individuals seeking holistic, somatic, or non-pharmaceutical wellness approaches.
• Telehealth / Teletherapy HIPAA-compliant video-based therapy sessions enabling remote mental health care delivery across Illinois, offering the same quality of care as in-person sessions for depression, anxiety, trauma, and other concerns, including telepsychiatry for medication management.
• Life Coaching Coaching services for individuals seeking support in achieving personal and professional goals, complementing therapeutic services. Targeted at adults pursuing personal or professional growth.
• Groups & Workshops Therapeutic groups and educational workshops addressing various mental health topics, offered at $30 per 1-hour session. Targeted at individuals seeking group-based learning and peer support.

Quantifiable outcome

• According to National Alliance on Mental Illness, about 75% of people who enter psychotherapy show some benefit
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LifeStance Health: Large publicly-traded outpatient mental health platform operating multi-specialty clinics offering therapy, psychiatry, and neuropsychological testing across the U.S., including Illinois. Comparable to Grow Wellness in service mix (therapy + psychiatry + testing) but vastly larger scale and capital structure.
• Spring Health: Workplace mental health benefits provider offering therapy, coaching, psychiatry, and crisis support through employer contracts. Overlaps with Grow Wellness in service breadth (therapy + psychiatry + coaching) but is enterprise-channel-led rather than direct-to-consumer.
• Lyra Health: Enterprise-focused mental health benefits platform combining in-person care, telehealth therapy, coaching, and medication management. Comparable in offering therapy + psychiatry + coaching, but serves a primarily employer-sponsored customer base at much greater scale than Grow Wellness.

Emerging players

• Brightside Health: Telehealth mental health provider focused on anxiety and depression treatment with medication management and therapy. Comparable in telehealth-delivered therapy + psychiatry, but technology-led and operates virtually across multiple states rather than from a single physical hub.
• Charlie Health: Virtual intensive outpatient (IOP) and mental health provider serving adolescents and adults with anxiety, depression, and substance use. Comparable in serving youth and adults with therapy + psychiatric services, though focused on higher-acuity IOP programs rather than weekly outpatient.

Direct peers

• Two Chairs: Therapist-led outpatient mental health practice with in-person clinics and telehealth, emphasizing matching clients to specialized therapists using evidence-based modalities. Directly comparable in focus on therapist quality, evidence-based care, and hybrid delivery, though operating primarily in California and select states.
• Thriveworks: National outpatient mental health practice network providing therapy, psychiatry, and life coaching with insurance acceptance and telehealth. Similar in operating model (clinician-led, insurance-reimbursed, hybrid delivery) and target customer (individuals, couples, families).
• Ellie Mental Health: Franchise-based outpatient mental health practice offering therapy, counseling, psychiatry, and telehealth across multiple U.S. states. Closely comparable to Grow Wellness in offering an integrated therapy + psychiatry model with insurance acceptance and hybrid in-person/telehealth delivery, though distributed via a franchise model.
• Octave: Outpatient mental wellness practice offering therapy, psychiatry, couples counseling, and group services across multiple U.S. markets. Comparable to Grow Wellness's integrated clinical service model with insurance participation and a focus on mental wellness rather than solely clinical treatment.

Regional players

• Center for Anxiety & Mood Disorders: Specialized outpatient mental health practice focused on anxiety, mood, and OCD treatment using evidence-based modalities (CBT, ERP, ACT). Comparable in licensed-therapist outpatient model and modality mix, but is a regional player in a different geographic market than Grow Wellness.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wellness_grow
• Facebookfacebook.com/growwellnessgroup
• LinkedInlinkedin.com/company/grow-wellness-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grow Wellness Group