What TPF Think does

TPF (To Play Forward), operating as TPF Think, is an independent full-service creative and technology agency headquartered in Cremorne, Victoria, Australia, with additional offices in Vietnam and the United Kingdom. Founded in 1988 and employing 51-100 people, the company delivers end-to-end brand, merchandise, and technology services to enterprise clients, organised across eight service lines: creative and content, consumer promotions, merchandise and apparel, licensing and partnerships, events and activations, web and e-commerce, fulfilment and logistics, and tech solutions. Its proprietary technology stack centres on mber+, a loyalty and personalisation platform, and ezymerch, a customisable merchandise product management tool with built-in analytics and fulfilment orchestration.

The agency's client base is concentrated in Australian sports leagues and teams (AFL, NRL, BBL, GWS Giants, Cricket Australia, Tennis Australia) and extends into energy (Ampol), retail (Bunnings), beverages (Bombay Sapphire, Slurpee), and food (Four 'N Twenty). TPF is also the official B2B distribution partner for Adidas across Australia, giving it a role that combines agency services with wholesale-style merchandise distribution. Revenue is generated primarily through professional services (project-based and retainers), supplemented by hardware/merchandise sales, licensing royalties, managed services, and emerging subscription/recurring revenue from the mber+ and ezymerch platforms. Pricing is quote-based and not publicly disclosed, reflecting a project-scope commercial model.

TPF describes its operating model as a three-step process (Think, Produce, Fulfil) and positions itself against fragmented agency competitors by offering a single integrated vendor from strategy through to global delivery. The company is privately held with no disclosed external investors or parent company, and founder Marietjie Muijs remains associated with the business. There is no public revenue, no disclosed funding history, and no M&A activity on record.

Name

TPF Think

Legal name

TPF

Website

https://tpfthink.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

TPF Think is an independent Australian full-service creative and technology agency offering integrated brand, merchandise, loyalty, and fulfilment services to enterprise clients across sports, retail, energy, and consumer brands.

Ownership category

akta.pro rank

Product category

Creative and Marketing Agency Services

NAICS

Graphic Design Services (541430), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Trade Promotion Management (TPM) & Optimization Services (CRAOAOAC)

Keywords

• Creative agency services
• Brand development campaigns
• Merchandise and apparel
• Loyalty platform software
• Integrated marketing agency

Headquarters

HQ city

Cremorne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Creative and Content Services: Full-service creative and content production including strategy, illustration, motion, digital campaigns, art direction, branding, and photography services. Delivered as project-based or retainer engagements.
2. Consumer Promotions: Tactical campaign delivery including competitions, giveaways, gamification, analytics, strategy, and reporting services.
3. Merchandise and Apparel: Design, development, sampling, prototyping, compliance, sourcing, and production of custom merchandise and apparel ranges.
4. Events and Activations: Engineering, logistics, staffing, and visual merchandising for events and brand activations.
5. Licensing and Partnerships Management: Managing licensing agreements, royalties, brand protection, sponsorships, and endorsements for brand expansion.
6. Web and E-commerce: Website design, development, e-commerce platforms, Google Ads, SEO, and email marketing services.
7. Fulfilment and Logistics: Inventory management, shipping, customer service, and supply chain management with global network reach.
8. Tech Solutions (mber+, ezymerch): Technology platforms for loyalty programs, personalisation, and customisable product management with integrated analytics.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

TPF Think is an independent full-service creative and technology agency delivering end-to-end services across strategy, creative content, consumer promotions, merchandise and apparel, licensing, events and activations, web and e-commerce, and fulfillment and logistics. The agency also offers proprietary technology platforms — mber+ (loyalty and personalisation) and ezymerch (customisable product management with fulfilment and analytics) — that integrate with its broader service portfolio. TPF serves as the official B2B distribution partner for Adidas in Australia.

Product overview

TPF (To Play Forward) is an independent full-service creative and technology agency established in 1988, offering end-to-end capabilities across creative services, technology solutions, and fulfillment. The company's product portfolio centers on two main technology offerings: mber+ (a loyalty and personalisation platform) and ezymerch (a customisable product management tool for merchandise with fulfillment and analytics). These technology products integrate with TPF's broader service offerings including Creative and Content, Consumer Promotions, Merchandise and Apparel, Licensing and Partnerships, Events and Activations, Web and E-commerce, and Fulfillment and Logistics. The agency's operational model follows a three-step process: Think (strategy and ideation), Produce (design, development, and sourcing), and Fulfil (logistics and global delivery).

Differentiator

Problem solved

Functional benefit

Brands

• mber+: Loyalty and personalisation platform integrated into TPF's customer engagement technology solutions.
• ezymerch

Products and services

• mber+ A proprietary loyalty and personalisation platform that enables brands to engage customers through reward programs and customised experiences. Sold as a tech solution to enterprise brand clients.
• ezymerch A customisable product management platform that provides streamlined fulfilment and enhanced analytics for merchandise and apparel programmes. Offered to enterprise clients via the mber+ ecosystem.
• Creative and Content Services Full-service creative and content production including strategy, illustration, motion, content creation, digital, campaigns, art direction, branding, and photography. Delivered as project-based or retainer engagements for enterprise brands.
• Consumer Promotions Tactical campaign delivery including competitions, giveaways, gamification, analytics, strategy, and reporting for consumer-facing brand activations.
• Merchandise and Apparel Design, development, sampling, prototyping, compliance, sourcing, and production of custom merchandise and apparel ranges for enterprise clients.
• Licensing and Partnerships Management Management of licensing agreements, royalties, brand protection, sponsorships, and endorsements to support brand expansion for enterprise clients.
• Events and Activations Engineering, logistics, staffing, and visual merchandising for events and brand activations delivered to enterprise clients.
• Web and E-commerce Website design, development, e-commerce platforms, Google Ads, SEO, email marketing, reporting, and analytics services for enterprise clients.
• Fulfillment and Logistics Inventory management, shipping, customer service, and supply chain management with global network reach for enterprise clients.
• Tech Solutions Technology platform offering for loyalty, rewards, analytics, personalisation, and customisation built around the mber+ and ezymerch platforms.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• AdidascoreChannel Partner/ Reseller/ DistributorTPF has been officially appointed by Adidas as its B2B distribution partner across Australia. This strategic appointment enables TPF to manage distribution of Adidas merchandise and apparel to business customers within the Australian market, representing a significant brand partnership in their portfolio.
• Four 'N TwentycoreStrategic or Co-development PartnerTPF proudly welcomed Four 'N Twenty to their client family. As an iconic Australian brand with a rich legacy baked into the nation's history, TPF will help write the brand's next chapter through creative services and brand evolution. Case study coming soon.
• mber+coreTechnology or Integrationmber+ is TPF's proprietary loyalty and personalisation platform, integrated into their tech solutions offerings. It enables brands to implement customer loyalty programmes with personalisation capabilities.
• ezymerchcoreTechnology or Integrationezymerch is TPF's customisable product management platform offered through mber+ ecosystem. It provides streamlined fulfilment and enhanced analytics for merchandise and apparel programmes.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Leo Burnett Australia: Branch of the Leo Burnett global network operating in Australia with full-service creative, brand, and shopper marketing capabilities. Comparable to TPF in service mix and Australian brand client base, but backed by Publicis Groupe scale.
• TBWA Australia: Omnicom-owned creative network in Australia providing brand strategy, creative, and integrated campaign work. Comparable to TPF as a full-service creative competitor for major Australian enterprise clients.
• M&C Saatchi: Global creative network with significant Australian operations spanning brand, content, and shopper marketing. Comparable to TPF across service lines and category exposure, but with larger multi-market scale.
• Dentsu Creative Australia: Dentsu's creative arm in Australia, delivering brand, experience, and technology-enabled creative work. Comparable to TPF across integrated creative, content, and experience design, with deeper martech and media scale.
• BBDO Australia: Omnicom-owned creative network in Australia with full-service creative, content, and integrated campaign capabilities. Comparable to TPF in competing for major Australian brand mandates.
• Ogilvy Australia: WPP-owned creative, advertising, and brand-experience agency with Australian operations. Overlaps with TPF on brand campaigns, content, shopper marketing, and PR services for large enterprise clients.

Direct peers

• Thinkerbell: Australian independent creative and brand-experience agency offering integrated creative, shopper, and earned-media work. Closely comparable to TPF as a similarly sized, Australia-based independent with an end-to-end, brand-experience-driven offering.
• The Monkeys: Australia-headquartered creative agency known for brand, content, and campaign work for major local and international brands. Comparable to TPF in the independent Australian creative-agency category with shared enterprise brand clients.
• Cummins & Partners: Australian independent full-service creative and media agency. Directly comparable to TPF in size, independence, integrated offering, and Australian enterprise client focus.

Regional players

• Showpony Advertising: Australian independent creative agency with strong retail, shopper, and brand activation capabilities. Comparable to TPF in shopper marketing and brand activation focus, primarily serving the Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TPFcreative
• LinkedInlinkedin.com/company/tpf-agency
• Instagraminstagram.com/tpf_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TPF Think