Melt
Melt is a privately held Los Angeles-based company founded in 2016, positioned as a nationwide on-demand massage service. It is classified as for-profit with 251-500 employees, operating in the consumer wellness services space.
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Melt firmographics
Firmographics- Name
- Melt
- Legal name
- Melt
- Website
- https://meltondemand.com
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 251–500 employees
- Short description
- Melt is a privately held Los Angeles-based company founded in 2016, positioned as a nationwide on-demand massage service. It is classified as for-profit with 251-500 employees, operating in the consumer wellness services space.
- Ownership category
- akta.pro rank
Melt industry classification
Industry- Product category
- On-Demand Massage Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Swedish Massage (HSALAEAA)
- akta.pro secondary industries
- Deep Tissue Massage (HSALAEAB), Couples Massage (HSALAEAN), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)
Keywords
Where Melt is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Melt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Melt product offering
Product offeringCore offering
Melt operates a nationwide on-demand massage service that dispatches licensed massage therapists to customers at homes, offices, and hotels across the United States. The company was founded in 2016, is headquartered in Los Angeles, and operates with a workforce of 251-500 employees to fulfill booked sessions through its digital booking platform.
Differentiator
Problem solved
Functional benefit
Products and services
- On-Demand Massage Service Booking and dispatch of licensed massage therapists to a customer's chosen location (home, office, or hotel) on demand, available nationwide. Service is for individual consumers and corporate/event clients seeking convenient massage therapy without visiting a spa.
Companies that use Melt
Customer profileIdeal customer profiles2 records
Melt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Melt competitors and assessment
Company assessmentDirect peers
- Zeel: Zeel is a leading nationwide on-demand massage therapy platform that dispatches licensed massage therapists to customers' homes, hotels, and offices. It is the closest direct comparable to Melt in both the on-demand delivery model and the target consumer and corporate customer segments.
- Soothe: Soothe operates an on-demand massage and wellness platform connecting customers with licensed therapists for in-home and workplace sessions. It competes head-to-head with Melt on nationwide service coverage, therapist supply, and the at-home/on-demand value proposition.
- Urban Massage: Urban (formerly Urban Massage) is an on-demand massage app offering in-home and office treatments in multiple markets with a similar therapist-supply model. It is a direct peer to Melt in mobile, app-driven massage delivery, though primarily serving European markets.
Emerging players
- Fresha: Fresha is a global beauty and wellness marketplace with booking software used by spas and massage studios. It is comparable to Melt as a software-and-marketplace layer over massage and wellness providers, though it does not perform the dispatch itself.
- The Now Massage: The Now is a boutique massage studio brand offering walk-in and appointment-based massage in major U.S. cities. It is comparable to Melt as a modern, design-forward massage brand targeting urban wellness consumers, though it operates fixed locations rather than a mobile platform.
- Booksy: Booksy is a booking and marketplace platform for beauty and wellness services, including massage therapists and spas. It overlaps with Melt in serving independent massage professionals and consumers seeking appointment-based wellness bookings, though it does not run an owned on-demand dispatch operation.
- Recover Brands / StretchLab: StretchLab is a franchise offering assisted stretching and recovery services, often co-located with or adjacent to massage studios. It is comparable to Melt as a recurring, appointment-based wellness-and-recovery service targeting similar consumers interested in mobility and recovery benefits.
Broad incumbents
- Hand & Stone Massage and Facial Spa: Hand & Stone is a large U.S. franchise chain offering massage, facial, and hair-removal services across hundreds of locations. It is a broad incumbent comparable to Melt in the consumer massage category, with overlap in target customer and membership-based recurring revenue, though delivered through owned studios.
- Elements Massage: Elements Massage is a U.S. franchise brand operating therapeutic-massage studios focused on recovery, pain relief, and wellness. It is comparable to Melt as a therapeutic-massage operator targeting wellness consumers, though distribution is studio-based rather than on-demand.
- Massage Heights: Massage Heights is a North American franchise network of membership-based massage and skincare studios. It is comparable to Melt as a scaled massage-services operator targeting recurring wellness consumers, though it delivers via fixed retail locations rather than on-demand in-home service.
Market position
Customer concentration
Melt social profiles
Digital presenceMelt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Melt leadership team
Management profileNumber of profiles
Melt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Melt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Melt
What does Melt do?
Melt operates a nationwide on-demand massage service that dispatches licensed massage therapists to customers at homes, offices, and hotels across the United States. The company was founded in 2016, is headquartered in Los Angeles, and operates with a workforce of 251-500 employees to fulfill booked sessions through its digital booking platform.
Is Melt a public or private company?
Melt is a private company. It is classified as unknown.
When was Melt founded?
Melt was founded in 2016. It employs 251 to 500 people.
Where is Melt based?
Melt is headquartered in Los Angeles, United States, in the North America region.
Who are Melt's main competitors?
Direct peers on record are Zeel, Soothe and Urban Massage. Emerging players are Fresha, The Now Massage, Booksy and Recover Brands / StretchLab. Broad incumbents are Hand & Stone Massage and Facial Spa, Elements Massage and Massage Heights.
Does Melt have an API?
No public API is recorded for Melt.
What industry is Melt in?
Melt's product category is On-Demand Massage Services. Its primary akta.pro industry code is HSALAEAA, Swedish Massage, with a secondary code of HSALAEAB, Deep Tissue Massage. Its NAICS code is 62134 and its SIC code is 8000.