Melt

Name

Melt

Legal name

Melt

Website

https://meltondemand.com

Company type

Private

Founded year

2016

Headcount range

251–500 employees

Short description

Melt is a privately held Los Angeles-based company founded in 2016, positioned as a nationwide on-demand massage service. It is classified as for-profit with 251-500 employees, operating in the consumer wellness services space.

Ownership category

akta.pro rank

Product category

On-Demand Massage Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000)

akta.pro primary industry

Swedish Massage (HSALAEAA)

akta.pro secondary industries

Deep Tissue Massage (HSALAEAB), Couples Massage (HSALAEAN), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• On-demand massage
• Mobile massage therapy
• In-home wellness
• Corporate chair massage
• Massage booking platform

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Melt operates a nationwide on-demand massage service that dispatches licensed massage therapists to customers at homes, offices, and hotels across the United States. The company was founded in 2016, is headquartered in Los Angeles, and operates with a workforce of 251-500 employees to fulfill booked sessions through its digital booking platform.

Differentiator

Problem solved

Functional benefit

Products and services

• On-Demand Massage Service Booking and dispatch of licensed massage therapists to a customer's chosen location (home, office, or hotel) on demand, available nationwide. Service is for individual consumers and corporate/event clients seeking convenient massage therapy without visiting a spa.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Zeel: Zeel is a leading nationwide on-demand massage therapy platform that dispatches licensed massage therapists to customers' homes, hotels, and offices. It is the closest direct comparable to Melt in both the on-demand delivery model and the target consumer and corporate customer segments.
• Soothe: Soothe operates an on-demand massage and wellness platform connecting customers with licensed therapists for in-home and workplace sessions. It competes head-to-head with Melt on nationwide service coverage, therapist supply, and the at-home/on-demand value proposition.
• Urban Massage: Urban (formerly Urban Massage) is an on-demand massage app offering in-home and office treatments in multiple markets with a similar therapist-supply model. It is a direct peer to Melt in mobile, app-driven massage delivery, though primarily serving European markets.

Emerging players

• Fresha: Fresha is a global beauty and wellness marketplace with booking software used by spas and massage studios. It is comparable to Melt as a software-and-marketplace layer over massage and wellness providers, though it does not perform the dispatch itself.
• The Now Massage: The Now is a boutique massage studio brand offering walk-in and appointment-based massage in major U.S. cities. It is comparable to Melt as a modern, design-forward massage brand targeting urban wellness consumers, though it operates fixed locations rather than a mobile platform.
• Booksy: Booksy is a booking and marketplace platform for beauty and wellness services, including massage therapists and spas. It overlaps with Melt in serving independent massage professionals and consumers seeking appointment-based wellness bookings, though it does not run an owned on-demand dispatch operation.
• Recover Brands / StretchLab: StretchLab is a franchise offering assisted stretching and recovery services, often co-located with or adjacent to massage studios. It is comparable to Melt as a recurring, appointment-based wellness-and-recovery service targeting similar consumers interested in mobility and recovery benefits.

Broad incumbents

• Hand & Stone Massage and Facial Spa: Hand & Stone is a large U.S. franchise chain offering massage, facial, and hair-removal services across hundreds of locations. It is a broad incumbent comparable to Melt in the consumer massage category, with overlap in target customer and membership-based recurring revenue, though delivered through owned studios.
• Elements Massage: Elements Massage is a U.S. franchise brand operating therapeutic-massage studios focused on recovery, pain relief, and wellness. It is comparable to Melt as a therapeutic-massage operator targeting wellness consumers, though distribution is studio-based rather than on-demand.
• Massage Heights: Massage Heights is a North American franchise network of membership-based massage and skincare studios. It is comparable to Melt as a scaled massage-services operator targeting recurring wellness consumers, though it delivers via fixed retail locations rather than on-demand in-home service.

Market position

Customer concentration

• Xx.com/meltondemand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melt