Two Twelve Benefits
Two Twelve Benefits is a Jacksonville, Florida-based employee benefits brokerage and division of Patriot Growth Insurance Services, LLC that designs and administers group health insurance plans for business employers across the Southeast U.S. through a dedicated Care Coordinator, Benefits Advocate, and Analyst team model.
- Company typePrivate
- Founded1986
- HeadquartersJacksonville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Two Twelve Benefits does
Two Twelve Benefits is a Jacksonville, Florida-based employee benefits brokerage founded in 1986 that operates as a division of Patriot Growth Insurance Services, LLC. The firm specializes in group health insurance and comprehensive employee benefits plans for business employers, primarily across the Southeast U.S., with a second office in Ocala/Gainesville serving North Central Florida. Two Twelve differentiates through a structured three-role service model in which each client is assigned a Care Coordinator who designs the strategic benefits program, a Benefits Advocate who supports HR implementation and answers employee questions, and an Analyst team that handles back-end eligibility, claims, and compliance processing. The team comprises approximately 14 named professionals, including credentialed consultants holding CEBS and MSA designations, with dedicated Mid-Market and Large Group specialist advocates indicating an up-market orientation within Patriot's national 100+ office, 1,800+ employee platform.
The company generates revenue through standard benefits brokerage commissions paid by insurance carriers on placed group health and ancillary coverage, with no publicly disclosed pricing tiers or fee structures. Go-to-market is sales-led and relationship-driven: dedicated consulting teams engage directly with employer executive and HR leadership, supplemented by content marketing through the 'What the Health Just Happened' weekly podcast distributed on Apple Podcasts, iHeart Radio, Spotify, and broadcast on WOKV 104.5 Jacksonville, plus organic social presence on LinkedIn, Facebook, and Instagram. The firm is currently transitioning to the Patriot Growth Insurance Services name and brand, consolidating logo, website, and email addresses while preserving local service delivery, and is also a partner of the TRUE Network of Advisors.
Two Twelve Benefits firmographics
Firmographics- Name
- Two Twelve Benefits
- Legal name
- Two Twelve Benefits
- Website
- https://twotwelvebenefits.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Two Twelve Benefits is a Jacksonville, Florida-based employee benefits brokerage and division of Patriot Growth Insurance Services, LLC that designs and administers group health insurance plans for business employers across the Southeast U.S. through a dedicated Care Coordinator, Benefits Advocate, and Analyst team model.
- Ownership category
- akta.pro rank
Two Twelve Benefits industry classification
Industry- Product category
- Employee Benefits Brokerage
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
- akta.pro secondary industry
- Benefits Administration (BPACAPAC)
Keywords
Where Two Twelve Benefits is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Two Twelve Benefits business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Benefits Brokerage Commissions: As a group health insurance broker, Two Twelve Benefits earns commissions from insurance carriers for placing employee benefits coverage. The company tailors comprehensive employee benefits plans to meet specific client needs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Two Twelve Benefits product offering
Product offeringCore offering
Two Twelve Benefits operates as an employee benefits brokerage that advises employer clients on group health insurance and related benefit programs. Each client is supported by an integrated service team consisting of a Care Coordinator, a dedicated Benefits Advocate, and specialist analysts (eligibility and compliance), delivering ongoing plan management rather than a one-off transaction. The firm emphasizes a single, comprehensive benefits brokerage experience over a modular product platform.
Product overview
Two Twelve Benefits operates as a benefits broker offering a single integrated service rather than a modular product platform. Their core offering centers on Comprehensive Employee Benefits Plans and Customized Health Benefits Solutions, supported by a three-pronged service team structure: Primary Care Coordinators (who identify company challenges and create strategic benefits programs), Benefits Advocates (who answer employee questions and support HR implementation), and Analysts (who handle back-end processing of eligibility, claims, and related tasks). The company also produces a podcast called 'What the Health Just Happened' (WTHJH) covering healthcare topics, local entrepreneurs, and health-related news in the Jacksonville area.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Employee Benefits Plan
Companies that use Two Twelve Benefits
Customer profileSegments1 record
Ideal customer profiles1 record
Two Twelve Benefits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Two Twelve Benefits partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Patriot Growth Insurance Services, LLCcoreTwo Twelve Benefits is a division of Patriot Growth Insurance Services, LLC. The company is transitioning to the Patriot name and brand while maintaining commitment to personalized service. Patriot provides the national platform with 100+ offices and 1800+ employees, while Two Twelve operates as a local Jacksonville-focused agency within this network.
- TRUE Network of AdvisorsminorTwo Twelve Benefits is identified as a TRUE Network of Advisors Partner, indicating membership in a network or association of benefits advisors.
Scale indicators2 records
Recent moves3 records
Expansion highlights5 records
Two Twelve Benefits competitors and assessment
Company assessmentDirect peers
- Lockton Companies: Largest independent insurance brokerage globally, with a prominent employee benefits practice for mid-market and large employers. Comparable as a benefits consulting peer with a high-touch service model similar to Two Twelve's dedicated-team approach.
- Holmes Murphy: Independent insurance brokerage with a dedicated employee benefits practice serving mid-market and large employers. Comparable in scale, mission, and customer profile to Two Twelve Benefits as a competing regional/national benefits broker.
- Hub International: North American insurance brokerage with deep employee benefits practice built largely through acquisitions of regional agencies. Highly comparable to Two Twelve as a benefits-focused intermediary with multi-region office networks serving mid-market employers.
- NFP (an Aon company): Insurance brokerage and consulting firm with a strong employee benefits practice for mid-market employers, now part of Aon. Comparable in customer profile, consulting-led engagement model, and group benefits placement focus.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a substantial employee benefits consulting arm serving employers of all sizes. Comparable as a direct competitor in group benefits brokerage with overlapping carrier relationships and consulting-led service models.
- Brown & Brown, Inc. Large publicly traded insurance brokerage with a significant employee benefits practice serving mid-market and large employers across the U.S. Directly comparable because both firms generate revenue primarily from group health and benefits placement commissions with similar buyer segments.
- USI Insurance Services: Insurance brokerage with a sizable employee benefits and HR consulting practice serving mid-market and large group clients. Comparable in business model — commissions from carriers and consulting fees — and in target customer profile.
- OneDigital: Employee benefits and HR consulting firm specializing in group health, retirement, and benefits administration for mid-market and large employers. Closely comparable in mission, service model, and customer segment to Two Twelve Benefits.
Broad incumbents
- Acrisure: Global insurance brokerage and financial services platform that acquired Patriot Growth Insurance Services, Two Twelve's parent. Comparable as the ultimate parent platform providing national reach, capital, and acquisition roll-up capacity to Two Twelve's regional agency model.
- Marsh McLennan Agency: Middle-market and growth-segment arm of Marsh McLennan focused on employee benefits, commercial insurance, and risk management. Comparable as a scaled benefits brokerage competitor with broader resources than boutique regional players like Two Twelve.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Two Twelve Benefits social profiles
Digital presenceTwo Twelve Benefits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Twelve Benefits leadership team
Management profileNumber of profiles
Profiles13 records
Two Twelve Benefits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Twelve Benefits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Twelve Benefits
What does Two Twelve Benefits do?
Two Twelve Benefits operates as an employee benefits brokerage that advises employer clients on group health insurance and related benefit programs. Each client is supported by an integrated service team consisting of a Care Coordinator, a dedicated Benefits Advocate, and specialist analysts (eligibility and compliance), delivering ongoing plan management rather than a one-off transaction. The firm emphasizes a single, comprehensive benefits brokerage experience over a modular product platform.
Is Two Twelve Benefits a public or private company?
Two Twelve Benefits is a private company. It is classified as corporate owned and is currently operating.
When was Two Twelve Benefits founded?
Two Twelve Benefits was founded in 1986. It employs 11 to 50 people.
Where is Two Twelve Benefits based?
Two Twelve Benefits is headquartered in Jacksonville, United States, in the North America region.
How does Two Twelve Benefits make money?
One revenue line is on record: benefits Brokerage Commissions.
Who are Two Twelve Benefits's main competitors?
Direct peers on record are Lockton Companies, Holmes Murphy, Hub International, NFP (an Aon company), Arthur J. Gallagher & Co., Brown & Brown, Inc., USI Insurance Services and OneDigital. Broad incumbents are Acrisure and Marsh McLennan Agency.
Does Two Twelve Benefits have an API?
No public API is recorded for Two Twelve Benefits.
What industry is Two Twelve Benefits in?
Two Twelve Benefits's product category is Employee Benefits Brokerage. Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting, with a secondary code of BPACAPAC, Benefits Administration. Its NAICS code is 524292 and its SIC code is 6411.