Aviation in Action

What Aviation in Action does

Aviation in Action is a UK-incorporated private company, founded in 2015 and headquartered in Berkhamsted, that operates the Basswin Casino online gambling platform through the aviationinaction.co.uk domain. Despite the corporate name, the entire commercial footprint is built around Basswin Casino, a UK Gambling Commission-licensed platform offering over 1,500 gaming titles spanning slot machines, table games, live dealer experiences, poker lounges, progressive jackpots, and a sportsbook to British players. The firm operates with a notably lean headcount of 1-10 employees.

The platform is built on an HTML5-based web architecture with native iOS (12.0+) and Android (8.0+) applications, supported by SSL encryption, certified Random Number Generator (RNG) systems for game fairness, and integration with GAMSTOP for mandatory responsible gambling self-exclusion. Content is sourced through integrations with tier-one game providers (NetEnt, Microgaming, Pragmatic Play, Play'n GO), while live dealer operations are distributed across eight studios in Malta, Latvia, Philippines, Italy, France, Belgium, and South Africa. The technology stack emphasizes regulatory compliance and security rather than proprietary AI or ML systems.

Revenue is generated through a take-rate model based on the house edge built into casino games (RTPs of 92%-97%), bonus wagering requirements (35x on combined deposit and bonus within a 14-day window), payment processing fees, and progressive jackpot contributions. Customer acquisition relies on direct-to-consumer marketing through bonus codes, affiliate/referral programs, mobile app-exclusive promotions, and SEO-optimized content targeting UK search terms. The platform operates a multi-tier VIP loyalty program offering personalized account management, bespoke bonuses, and priority withdrawal processing for high-stakes players, alongside targeted segments for sports bettors and live casino enthusiasts.

Name

Aviation in Action

Legal name

Basswin Casino

Website

https://aviationinaction.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Aviation in Action operates the Basswin Casino, a UK-licensed online gambling platform offering 1,500+ casino games, live dealer experiences, sports betting, and eSports wagering to British players via web and mobile apps.

Ownership category

akta.pro rank

Product category

Online Casino and Sports Betting

NAICS

Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

Keywords

• Online casino gaming
• Sports betting platform
• Live dealer casino
• Mobile casino apps
• Progressive jackpot games

Headquarters

HQ city

Berkhamsted

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Casino House Edge: The primary revenue stream comes from the mathematical house edge built into all casino games including slots, table games, and live dealer games. Each game has defined Return-to-Player (RTP) percentages ranging from 92% to 97%.
2. Bonus Wagering Requirements: Revenue generated from player wagering on bonus funds before withdrawal. Welcome bonuses (100% match up to £300, 50% match up to £200, 25% match up to £500) subject to 35x wagering requirements on combined deposit and bonus amount within 14-day window.
3. Payment Processing: Transaction fees may apply to certain payment methods including third-party payment processing fees on deposits and withdrawals.
4. Progressive Jackpot Contributions: Players contribute to network-wide progressive jackpot pools that grow until a lucky winner hits the prize. House takes percentage of each wager contributing to jackpot pools.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Aviation in Action operates the Basswin Casino online gambling platform, providing UK players with access to over 1,500 gaming titles including slot machines, table games, live dealer experiences, poker, sports betting, and eSports wagering. The platform is regulated by the UK Gambling Commission and delivered through an HTML5-based web interface and dedicated iOS/Android mobile applications with SSL encryption and certified RNG fairness.

Product overview

Basswin Casino is an online gaming platform operated under the Aviation in Action domain, offering a unified ecosystem of casino gaming and sports betting services. The core Basswin Casino platform provides access to over 1,500 titles including slot machines, table games (blackjack, roulette, baccarat, video poker), and progressive jackpot games. The platform extends through the Basswin Casino Mobile App for iOS and Android, the Basswin Live Dealer Suite for real-time human-hosted games, Basswin Poker Lounges for card game enthusiasts, and the Basswin eSports Arena for digital sports wagering. A Basswin Sportsbook module covers traditional sports betting while the Basswin Loyalty/VIP Program add-on rewards dedicated players with tiered perks. All components share a unified account system, SSL encryption security layer, and UK Gambling Commission regulatory oversight.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• RTP (Return to Player) rates ranging from 92% to 97%
• +3 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• NetEntcoreTechnology or IntegrationMajor game provider powering the casino library with premium slot machines and table games. NetEnt guarantees transparent outcomes through audited random number generators.
• MicrogamingcoreTechnology or IntegrationLeading software provider supplying casino games including slots and progressive jackpot networks. Powers the gaming library with high-definition graphics and responsive interfaces.
• Pragmatic PlaycoreTechnology or IntegrationGame provider contributing to the diverse gaming portfolio with slots and live casino content.
• Play'n GOcoreTechnology or IntegrationSlot game provider known for innovative video slots and mobile-optimized gaming content.
• GAMSTOPcoreStrategic or Co-development PartnerUK self-exclusion scheme allowing players to block access to all licensed online gambling operators simultaneously. Basswin Casino participates as a licensed UK operator, legally required to honor GAMSTOP exclusions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Casumo: UK and EU licensed online casino with slots, table games, and live dealer. Comparable on regulatory profile, target audience, and integrated live dealer offering.
• Paddy Power (Flutter Entertainment): Major UK and Ireland licensed operator with full casino, sportsbook, and live dealer offering. Comparable in scope (RNG + live + sports), UKGC licensing, and multi-product cross-sell.
• 888 Casino (Evoke): Established UK-licensed online casino operator with slots, table games, live dealer, and poker. Comparable on product mix, UKGC licensing, and integrated poker and casino crossover.
• PlayOJO (SkillOnNet): UK-licensed online casino with no-wagering bonus positioning and a slots/table games/live dealer library. Comparable on UK regulatory footing, bonus-driven acquisition, and live dealer partnership model.
• LeoVegas: Mobile-first UK and EU licensed online casino and sportsbook operator. Strongly comparable on mobile-first delivery, RNG casino, live dealer, and multi-jurisdiction regulation.
• Bet365: One of the largest UK-licensed online gambling operators combining a full casino, sportsbook, poker, and live dealer platform. Directly comparable on product mix, UK regulatory basis, and target customer (British players seeking integrated real-money gaming).
• Sky Betting & Gaming: UK-licensed operator offering integrated sportsbook, casino, and live dealer products to British customers. Comparable on regulatory footprint, product bundle, and mobile-first delivery model.
• William Hill: Historic UK-licensed brand offering casino, sportsbook, poker, and live dealer products under the same UK Gambling Commission framework. Directly comparable on product depth and customer base.

Broad incumbents

• Genting Casino: UK-licensed casino operator with both retail and online casino/sportsbook offerings. Comparable on UK regulatory foundation and integrated casino product, though broader than a pure-play online operator.
• Grosvenor Casinos (Rank Group): UK-based gambling operator with land-based casinos and a digital casino/sportsbook. Comparable on UK regulatory basis and casino product, though broader owing to physical venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aviation-in-action-photography

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aviation in Action