Leho

What Leho does

Leho (legal entity: 星光物语（北京）电子商务有限公司 / Xingguang Wuyu (Beijing) E-Commerce Co., Ltd.) is a Beijing-based private company operating a one-stop employee care and benefits platform under the consumer-facing brands 乐货网, 爱关怀 (Ai Guanhuai), and 点滴关怀. Founded in 1999 and headquartered in Beijing with regional offices in Shanghai (East China) and Shenzhen (South China), the company employs 51-100 people and targets enterprise HR departments, team managers, and individual employees within Chinese corporates.

The platform is built around a cloud-based employee care management system that delivers more than 50 pre-built care scenario templates (holiday greetings, birthdays, work anniversaries, professional milestones), scheduled automated care delivery based on organizational hierarchy, flexible benefits packages with employee self-selection, a curated employee-only internal purchase e-commerce space, and a WeChat-based flash gift-delivery feature (微信闪送) combining greeting cards, voice messages, and physical gifts. A core architectural differentiator is deep native integration with China's dominant enterprise communication ecosystems — WeChat Work, WeChat Service Account, DingTalk (Alibaba), and Lanling KK — enabling care notifications and benefits delivery to surface inside tools employees already use daily. Additional add-on modules include cultural activities (on-site massage, team building, financial/insurance services).

Revenue is generated through three streams: (1) platform subscription for the care management software, (2) transaction-based economics on the flexible benefits marketplace (爱福利), and (3) transaction/margin economics on the closed-channel employee internal purchase platform (爱内购). Go-to-market combines a product-led self-serve registration model with enterprise field sales supported by integration partnerships and a 400 customer service hotline. The company has raised venture capital from tier-one Chinese investors including IDG Capital and Qiming Venture Partners (2011) and MSA Capital (2015). Named enterprise customers span retail (天虹/Tianhong), investment (劲邦资本/Jinbang Capital), nutritional supplements (汤臣倍健/By-Health), furniture manufacturing (金牌橱柜/Goldenhome), convention & exhibition (昆明国际会展), and software (蓝凌软件/Lanling Software).

Name

Leho

Legal name

星光物语（北京）电子商务有限公司

Website

https://leho.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Leho (爱关怀) is a Chinese cloud-based employee care and benefits platform serving enterprise HR departments across China, integrating with WeChat Work, DingTalk, and Lanling KK to automate care scenarios, flexible benefits, and employee internal purchase.

Ownership category

akta.pro rank

Product category

Corporate Employee Care and Benefits Platform

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

akta.pro secondary industry

Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ)

Keywords

• Employee care platform
• Corporate benefits management
• Flexible benefits packages
• Employee welfare solutions
• HR technology software

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Platform Subscription: Subscription-based access to the employee care management platform with care scheduling, templates, and multi-channel delivery capabilities
2. Benefits Mall/Transaction Fees: Flexible benefits packages where employees select from company-provided options; revenue derived from product margins on the benefits marketplace
3. Employee Internal Purchase: Exclusive employee e-commerce platform with curated products at competitive prices, generating revenue through product sales and vendor partnerships

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Leho (operating as 爱关怀 / Ai Guanhuai) provides a cloud-based employee care and corporate benefits management platform for enterprises in China. The platform enables HR departments and managers to automate care scenarios (holidays, birthdays, work anniversaries), deliver flexible benefits packages, run employee internal purchase programs, organize team activities, and send gifts via WeChat — all integrated with major Chinese enterprise communication platforms such as WeChat Work, DingTalk, and Lanling KK.

Differentiator

Problem solved

Functional benefit

Products and services

• Ai Guanhuai Care System (爱关怀 关怀系统)

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• 蓝凌KK (Lanling KK)coreTechnology or IntegrationPlatform integration with Lanling KK enterprise OA system, enabling delivery of employee care notifications through the KK platform alongside WeChat and DingTalk integrations.
• 微信企业号 (WeChat Work)coreTechnology or IntegrationIntegration with WeChat Work enterprise communication platform, allowing employee care notifications to be delivered directly to employees within WeChat Work.
• 微信服务号 (WeChat Service Account)coreTechnology or IntegrationIntegration with WeChat Service Account for delivering care notifications and employee engagement features through WeChat ecosystem.
• 钉钉 (DingTalk)coreTechnology or IntegrationIntegration with Alibaba DingTalk enterprise communication platform, enabling care notification delivery to employees through the DingTalk app.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• HiBob: Modern HR/people-operations platform targeting mid-market employers globally. Comparable in product architecture (cloud HR, employee experience, integrations), though geographically different and serving non-China SMBs/mid-market.
• BambooHR: Cloud HR platform serving small and mid-sized companies with employee records, onboarding and benefits administration. Comparable in HR-tech product framing and PLG-friendly UX, though operating internationally rather than in China.

Regional players

• JD Enterprise Purchase (京东企业购): JD's B2B corporate purchase platform widely used by Chinese enterprises for employee benefits procurement, internal shopping and holiday gifts. Directly competes with Leho's Employee Internal Purchase and Benefits Mall streams.

Direct peers

• Moka (Moka HR): Cloud-based HR and recruiting platform serving Chinese enterprises. Comparable as a SaaS HR vendor focused on HR tech personas with workflow automation and integrations into enterprise tools, overlapping with Leho's HR-department buyer.
• Beisen (北森): China's leading HR SaaS provider offering recruiting, performance, learning and employee experience software to mid/large enterprises. Most directly comparable HR-tech peer operating in the same Chinese mid/large enterprise segment with similar role-based multi-stakeholder approach.
• China Welfare (关爱通 / Caiwu Card): Long-standing Chinese employee benefits platform providing flexible welfare points, holiday gift cards and employee care services. Closest head-to-head in the flexible-benefits and employee-care category Leho plays in.

Broad incumbents

• Workday: Global enterprise HCM cloud vendor with core HR, benefits and employee experience modules. Comparable as the 'gold standard' HCM/benefits platform that large enterprises benchmark against — relevant competitive reference even outside China.
• WeChat Work (企业微信): Tencent's enterprise messaging platform that hosts third-party HR/benefit apps. Comparable as both a distribution channel (Leho integrates with it) and a strategic incumbent whose ecosystem could narrow Leho's reach if it expands its own benefits offerings.
• DingTalk (阿里钉钉): Alibaba's enterprise communication and workplace platform. Comparable both as a peer (Leho integrates with DingTalk) and as a potential competitor — DingTalk's app marketplace includes HR/benefits modules that could compete directly with Leho's care system.
• Yonyou (用友网络): China's largest enterprise software group with ERP, HCM and finance suites used by mid/large enterprises. Relevant as an incumbent that can bundle an HR/benefits module against standalone vendors like Leho.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leho