What Retail Point does

Retail Point is a privately-owned software and hardware company headquartered in Lakewood, New Jersey that sells, services, and integrates point-of-sale (POS) solutions for small-to-medium retail businesses in the United States. The company carries multiple third-party POS platforms — Microsoft RMS, Microsoft HQ, RMH Store, RMH Central, SuperMenu POS, and NCR Silver — and combines them with a direct POS-to-eCommerce integration that shares inventory between physical and online stores and downloads orders into the POS to eliminate manual re-entry.

Beyond its POS core, Retail Point operates as a full-service IT provider, delivering network infrastructure setup (domain, workstations, wiring, RDP, Exchange), credit card processing with PCI DSS compliance training and ongoing monitoring, VoIP phone systems built on Polycom, Yealink, and Panasonic hardware with auto-attendant and door buzzer features, and IP-based indoor and outdoor security cameras with remote monitoring and NVR backup.

The business model mixes one-time hardware and software license sales, professional services for network and eCommerce projects, and a recurring transaction-fee component from credit card processing. Pricing is fully quote-based and not publicly disclosed; the go-to-market is direct sales through a sales department with a support ticket system for post-sale service. Marketing is limited to the company website and contact form, and no institutional investors, parent company, or external funding are disclosed — ownership appears to be founder/management-held.

Name

Retail Point

Legal name

Retail Point

Website

https://retailpoint.us

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Retail Point is a privately-owned POS software and hardware reseller and integrator based in Lakewood, New Jersey, serving small-to-medium retail businesses with third-party POS platforms, eCommerce integration, network setup, credit card processing, VoIP, and security camera services.

Ownership category

akta.pro rank

Product category

Point-of-Sale Systems & Retail IT Services

NAICS

Electronics and Appliance Retailers (4492)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)

akta.pro secondary industries

POS Installation, Maintenance & Field Services (FSAMADAJ), POS Terminals & All-in-One Retail Computers (HDACAKAA), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)

Keywords

• Point-of-sale systems
• Retail management software
• Payment processing services
• Network infrastructure setup
• Surveillance camera systems

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. POS Systems Sales and Service: Sale and servicing of POS software and hardware solutions including Microsoft RMS, Microsoft HQ, RMH Store, RMH Central, SuperMenu POS, NCR Silver, and other POS products.
2. Network Setup Services: Network infrastructure setup services including domain setup, workstations, network security, RDP setup, network wiring, and Exchange setup for businesses of all sizes.
3. Credit Card Processing: Credit card processing services with competitive rate shopping for customers, integrated into existing software with PCI compliance support.
4. eCommerce Solutions: eCommerce website development and integration with POS systems for seamless inventory and order management.
5. VoIP Phone Systems: VoIP phone system installation and services using Polycom, Yealink, and Panasonic hardware with auto-attendant, extensions, door buzzers, and fax capabilities.
6. Security Camera Systems: IP-based security camera installation with remote monitoring and NVR backup systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Retail Point sells, services, and integrates point-of-sale (POS) software and hardware solutions (Microsoft RMS, Microsoft HQ, RMH Store, RMH Central, SuperMenu POS, NCR Silver) for small-to-medium retail businesses. The offering is extended with bundled IT services including eCommerce website integration that syncs inventory directly with the POS, credit card processing with PCI compliance support, network setup (domain, workstations, wiring, Exchange), VoIP phone systems, and IP-based security camera installations.

Product overview

Retail Point offers a unified POS and IT solutions platform designed for small-to-medium retail businesses. The core offering centers on POS Systems (including Microsoft RMS, Microsoft HQ, RMH Store, RMH Central, SuperMenu POS, and NCR Silver), supplemented by integrated add-on services including eCommerce website integration, credit card processing, VoIP phone systems, network setup services, and security camera systems. The company positions itself as a full-service IT provider offering both software and hardware solutions that work together to streamline store management.

Differentiator

Problem solved

Functional benefit

Products and services

• POS Systems Point-of-sale solutions for retail businesses across various industries, offering software and hardware for store management. Includes Microsoft RMS, Microsoft HQ, RMH Store, RMH Central, SuperMenu POS, and NCR Silver. Sold and serviced by Retail Point for SMB retailers.
• Network Setup Services Complete network infrastructure setup including domain configuration, workstations, network security, wiring, RDP setup, and Exchange server configuration for small, medium, and corporate offices.
• Credit Card Processing Credit card processing services with competitive rate shopping, integrated into existing POS software, with PCI compliance training and ongoing compliance monitoring for retail customers.
• eCommerce Integration eCommerce website solutions directly integrated with the POS system, enabling shared inventory management between physical store and online store, with automatic order download to POS to eliminate manual re-entry.
• VoIP Phone Systems Voice over IP phone systems with fully featured auto-attendant supporting 1 to hundreds of extensions, utilizing Polycom and Yealink network phones and Yealink/Panasonic cordless phones, with door buzzer and fax integration.
• Security Camera Systems IP-based surveillance systems with indoor and outdoor camera options, featuring remote monitoring, backup NVR systems, and integration with the network security stack for businesses.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft products including Microsoft RMS and Microsoft HQ are sold and serviced by Retail Point as part of their POS solutions portfolio.
• RMH (RMH Store, RMH Central)coreTechnology or IntegrationRMH Store and RMH Central POS software products are sold and serviced by Retail Point.
• SuperMenu POScoreTechnology or IntegrationSuperMenu POS software is sold and serviced as part of Retail Point's POS solutions.
• NCR SilvercoreTechnology or IntegrationNCR Silver POS solution is sold and serviced by Retail Point.

Expansion highlights3 records

Direct peers

• Clover (Fiserv): Clover sells integrated POS hardware/software plus payments to small businesses, directly competing with Retail Point's bundled POS + credit card processing offering for SMB retail and service merchants.
• POS Nation: POS Nation is a direct competitor that resells and supports POS hardware/software bundles (including NCR Silver and similar retail POS platforms) to small and mid-sized retailers, mirroring Retail Point's core business model and customer profile.
• Retail Management Solutions (RMS): RMS is a direct peer providing POS hardware and software specifically designed for small-to-medium retailers, overlapping directly with Retail Point's POS resale and integration business.
• Harbortouch (Lightspeed): Lightspeed Retail (via the Harbortouch acquisition) is a direct peer providing integrated POS hardware and software to SMB retailers, with comparable go-to-market through direct sales and bundled payment processing.

Others

• NetSuite (Oracle): NetSuite provides retail ERP and omnichannel commerce software that competes at the back-office/inventory layer adjacent to Retail Point's POS and eCommerce integration services.

Emerging players

• TouchBistro: TouchBistro is an emerging POS player focused on hospitality and retail SMBs with iPad-based hardware/software bundles, an adjacent comparable targeting similar SMB service/retail buyers.

Broad incumbents

• Shopify POS: Shopify POS is a broad incumbent providing integrated retail POS and eCommerce, directly competing for the same SMB retail customers that Retail Point targets with its POS + eCommerce integration.
• Square (Block): Square is a broad incumbent in SMB POS and payments, offering hardware, software, and integrated processing at scale — the dominant cloud-based alternative to Retail Point's bundled model.
• NCR Corporation: NCR is a broad incumbent in enterprise and SMB retail POS (NCR Silver, NCR Counterpoint), competing with Retail Point both as a vendor it resells and as an alternative direct provider.
• Oracle MICROS: Oracle MICROS is a broad incumbent in POS and retail/hospitality technology, competing for larger SMB and mid-market retail accounts that Retail Point also serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retail Point