The Planner Studio

What The Planner Studio does

The Planner Studio ApS is a Copenhagen-based SaaS company that builds a WebGL-powered 3D product configurator platform for the furniture industry. Founded in 2023 by Ricki Friis Sørensen and Nicklas Andersen, the company originated from a custom configurator engagement with Danish furniture brand Muuto and was subsequently productized into a multi-tenant SaaS platform. The company serves enterprise and mid-market furniture, lighting, bathroom, and outdoor brands across 15+ countries and 15+ languages/currencies, and customers have used the platform to build over 2 million furniture configurations.

The product portfolio centers on three tools: a 3D Product Configurator offering both a Generator (parameter-based) and Modular (click-to-place) interaction model, a 3D Room Planner for whole-room space planning, and a 3D Set Builder for product bundles. The platform runs entirely in the browser via WebGL real-time rendering and supports web-based augmented reality through mobile camera QR-code scanning, with no native app. Pre-built integrations exist for Shopify, Magento 2, and WooCommerce, and a documented API supports headless commerce and B2B portals. Additional capabilities include bill-of-materials export, PDF specification generation, save-and-share links, customer-specific pricing, dealer-domain multi-tenant deployment, in-store configuration retrieval, and a Business Insights analytics dashboard.

The Planner Studio generates revenue from three streams: recurring SaaS subscriptions priced per number of registered products, one-time onboarding fees, and hourly consultancy for custom 3D modeling, integration, and branding work. Distribution is sales-led, with 30-45 minute customized demos aimed at furniture brands, supported by content marketing (blog, ROI calculator, readiness assessment tool) and self-serve discovery resources. Pricing is not publicly disclosed; contracts auto-renew annually with three months' termination notice and implementation follows fixed payment milestones. The company is privately held with no disclosed institutional funding.

Name

The Planner Studio

Legal name

The Planner Studio ApS

Website

https://theplanner.studio

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

The Planner Studio ApS is a Copenhagen-based SaaS provider of WebGL-powered 3D product configurators, a 3D Room Planner, and AR visualization tools for enterprise and mid-market furniture, lighting, and bathroom brands across 15+ countries.

Ownership category

akta.pro rank

Product category

3D Product Configuration Software

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Interior Design Services (54141)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Rendering, Graphics & Simulation Middleware (MPAFAFAB)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)

Keywords

• 3D product configurator
• Furniture e-commerce software
• Product configuration platform
• Augmented reality visualization
• Modular furniture configurator

Headquarters

HQ city

Vanløse

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Recurring): Monthly recurring fees for access to the 3D product configurator SaaS platform, including support, maintenance, and underlying application server infrastructure. Fees are based on the number of products registered by the customer. The agreement auto-renews annually unless terminated with 3 months notice.
2. One-Time Onboarding Fee: One-time fee charged at implementation start for setup, onboarding services, and initial configuration. Subject to payment before onboarding begins for new modules.
3. Consultancy Services: Custom development and implementation services priced at hourly rates. Includes 3D modeling from CAD files or photography, integration development, branding/UI customization, and testing. Fees based on time spent, with full hourly rate charged during transportation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

The Planner Studio provides a SaaS-based 3D product configurator platform purpose-built for furniture brands, enabling end customers to design, customize, and visualize furniture in real-time 3D directly within the brand's e-commerce experience. The platform supports two interaction models (Generator parameter-based and Modular click-to-place), augmented reality mobile visualization, and native integrations with Shopify, Magento 2, and WooCommerce, plus a documented API for custom platforms. It is sold as a recurring subscription with one-time onboarding and optional professional services for 3D modeling and custom implementation.

Product overview

The Planner Studio is a SaaS platform providing 3D product configuration solutions specifically for furniture brands. The platform comprises three core products: the 3D Product Configurator (primary product for single-product customization), the 3D Room Planner (for complete room planning), and the 3D Set Builder (for bundling products). The platform offers two interaction models: Generator (parameter-based configuration through menus and sliders) and Modular (click-to-place assembly for modular furniture). Key features include Augmented Reality visualization, multi-language/multi-currency localization (15+ languages/currencies), branded UI customization, real-time pricing, PDF generation, and save/share capabilities. The platform integrates natively with Shopify, Magento 2, and WooCommerce, and offers a documented API for custom platform integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Product Configurator The primary product of The Planner Studio. A WebGL-based, browser-native 3D product configurator for furniture brands, offered as a SaaS subscription. Supports two interaction models (Generator parameter-based and Modular click-to-place), real-time visualization, add-to-cart, multi-market localization, branded UI, and native integrations with Shopify, Magento 2, and WooCommerce plus a documented API for custom platforms.
• 3D Set Builder A tool that lets customers combine multiple furniture items into coordinated sets or bundles in 3D, sold as part of The Planner Studio's SaaS platform for furniture brands. Helps retailers merchandise multi-piece collections and lift average order value.
• 3D Room Planner An interactive space planning tool where customers draw 2D room layouts, transform them to 3D, place products, measure distances, and view the result from floor plan, eye-level, and isometric perspectives. Sold as part of the SaaS platform for furniture brands.
• Planner API A documented and versioned API enabling furniture brands to integrate the 3D configurator with custom platforms, headless commerce, ERP systems, and PIM systems for proprietary or non-standard e-commerce setups.

Quantifiable outcome

• 40% conversion rate increase
• +8 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature21 records

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationPre-built Shopify integration with native support for variant SKU, image overrides, and direct-to-cart functionality. Part of the standardized integration ecosystem that enables minimal developer effort for Shopify-based furniture e-commerce implementations.
• Magento 2coreTechnology or IntegrationPre-built integration for Magento 2 with custom attributes, multi-store support, and pricing rules configured out of the box. Enables seamless cart flow and order management for Magento-based furniture retailers.
• WooCommercecoreTechnology or IntegrationPre-built integration for WooCommerce with product-variation mapping and native cart flow. Enables furniture retailers using WordPress-based e-commerce to embed the configurator with minimal development effort.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Expivi: Expivi is a 3D product configurator platform specializing in customizable and complex products for e-commerce. It targets overlapping use cases in configurable goods and shares the same SAP/Shopify/e-commerce integration playbook.
• Threekit: Threekit is a 3D product configurator and visualization platform used by furniture, home goods, and other configurable-product brands. It is a direct competitor to The Planner Studio, offering web-based 3D configuration, AR, and e-commerce integrations at enterprise scale.
• Vntana: Vntana is a 3D/AR platform for product visualization, configurators, and digital asset management used by retail and furniture brands. It competes with The Planner Studio on 3D configurator and AR visualization for e-commerce.
• Configura: Configura (with its CET Designer platform) is an established space-planning and product configuration software vendor focused on office furniture, kitchen/bath, and material handling. It competes for the same enterprise furniture OEM customers with deep parametric configuration and dealer-channel tools.
• Zakeke: Zakeke is a product customizer and 3D configurator that integrates with Shopify, WooCommerce, and other e-commerce platforms, serving customizable-product merchants. It competes for similar SMB-to-mid-market e-commerce customizer demand as The Planner Studio.
• Roomle: Roomle offers a web-based 3D room planning and product configuration platform with APIs for furniture and home goods brands. It is a direct peer in browser-based configurator technology and furniture e-commerce integration.
• Marxent: Marxent provides 3D room planners, product configurators, and AR/VR visualization for furniture and home improvement retailers. It is a direct competitor targeting similar furniture e-commerce and in-store AR use cases as The Planner Studio.

Emerging players

• inCustify / Transform Pixel (Cedreo spin-out style 3D home tools): Adjacent 3D visualization and configuration platform providers such as Cedreo and similar residential design tools focus on home design, kitchens, and bathrooms. They are emerging players that share web-based 3D configurator DNA with The Planner Studio but concentrate on home design rather than furniture retail.

Broad incumbents

• Salesforce Commerce Cloud (Demandware) — adjacent commerce suite: Large commerce platforms and ERPs (Salesforce Commerce Cloud, SAP Commerce, Shopify Plus) embed product configuration capabilities and partner ecosystems that overlap with The Planner Studio's configurator value proposition. They are broad incumbents whose customers sometimes compete with or absorb configurator functionality.

Others

• Sketchfab (Epic Games): Sketchfab is a 3D and AR asset hosting and viewer platform owned by Epic Games, widely used by furniture brands and configurators to publish and view 3D models. It is an enabling platform that supports configurator workflows rather than a direct configurator competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ThePlannerStudio
• Facebookfacebook.com/theplannerstudio
• LinkedInlinkedin.com/company/98303670
• Instagraminstagram.com/theplannerstudio_

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Planner Studio