What Vienna Sound Vienna Light does

Vienna Sound Vienna Light GmbH (VSVL) is a privately held Austrian full-service event technology provider operating from a 13,000 m² headquarters in Pressbaum, near Vienna. Founded around 1990 and led for 35 years by Managing Director Gerhard Gutscher, the company delivers integrated technical production across audio (Meyer Sound PA systems, Yamaha consoles), lighting, video/LED walls (Lightking indoor and outdoor panels totaling 1,000+ units), stage construction, rigging, and conference technology. Its portfolio spans concert touring, corporate events, television and film production, broadcasting, automotive launches, and government events, with named clients including Mercedes-Benz, Apple, Microsoft, EU Parliament, Erste Bank, A1, Raiffeisen, Samsung, and Donauinselfest.

The company's physical asset base is a key differentiator: two production studios totaling 706 m² (Studio A at 544 m² with 11m ceiling height — described as one of the tallest indoor greenboxes in Europe — and Studio B/Flex at 160 m²), supported by rigging infrastructure rated at 8 tonnes roof load, a 110 m² cafeteria, 40-car plus 10-truck parking, and EV charging. Technical planning is supported by Vectorworks, Twinmotion, Enscape3D, and CAPTUR3D for 2D/3D visualization, static calculations, and permit acquisition. VSVL cites 22,000+ completed events, 650+ customers, and a 4.92/5.00 ProvenExpert rating.

VSVL's revenue model is multi-stream: (1) per-unit, per-day equipment rental with multi-day volume discounts; (2) custom-quoted long-term, tour, and dry-hire rentals; (3) full technical service packages including planning, crew, and project leadership; (4) studio rental for film/TV/photo/rehearsal/seminar use; and (5) since 2025, an in-house Live Events program with tickets sold directly to consumers via openstudio.at. Distribution is direct B2B only, with all inquiries routed through [email protected] or studio bookings through Clara Gutscher.

Name

Vienna Sound Vienna Light

Legal name

Vienna Sound Vienna Light Gerhard Gutscher GmbH

Website

https://vs-vl.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Vienna Sound Vienna Light is an Austrian full-service event technology provider delivering audio, lighting, video/LED, stage, and rigging services plus two production studios near Vienna for concerts, corporate events, TV/film productions, and broadcasting clients.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Sound Recording Studios (512240), Other Performing Arts Companies (711190)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

akta.pro secondary industries

Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL), Soundstage & Stage Rental (Film/TV) (MPADAIAA), Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC)

Keywords

• Event technology rental
• Professional audio services
• Lighting and stage rigging
• LED video walls
• Studio and film production

Headquarters

HQ city

Pressbaum

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of event technology equipment including audio, lighting, video, LED walls, stage, and rigging. Pricing is per day with volume discounts for multi-day rentals. Tour and dry-hire rentals receive custom pricing. Equipment categories include Meyer Sound PA systems, Yamaha digital/analog mixers, LED walls, projectors, cameras, trusses, motors, platforms, and conference technology.
2. Studio Rental: Rental of two production studios for film, TV, photo productions, rehearsals, seminars, and live events. Studio A (544 m²) and Studio B/Flex (160 m²) are available with full infrastructure including catering facilities, makeup rooms, production offices, and parking. Since 2025, the company also hosts its own ticketed live events at the studios.
3. Technical Services & Personnel: Full technical solutions including planning, construction, project management, and production leadership. Support staff available including audio, lighting, video, stage, and rigging technicians, sound designers, light designers, stage designers, decorators, truck drivers, backliners, and stage managers. Services are provided with or without equipment rental.
4. Technical Planning & Design: Technical planning services including 2D and 3D plans, visualizations, static calculations, construction documentation, and permit acquisition. Planning software used includes Vectorworks, Twinmotion, Enscape3D, and CAPTUR3D for light design and set design.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vienna Sound Vienna Light provides full-service event technology rental and technical execution, supplying professional audio (Meyer Sound PA), lighting, video/LED walls, stage construction, and rigging for concerts, galas, corporate events, TV/film productions, and festivals. The company also rents two in-house production studios near Vienna for film, rehearsal, seminar, and (since 2025) live ticketed events, supported by technical planning and 2D/3D visualization services.

Product overview

Vienna Sound Vienna Light operates as a comprehensive event technology service provider offering integrated rental and technical services for events. The portfolio centers on Veranstaltungstechnik (Event Technology) as the umbrella service, supported by specialized offerings including Tontechnik (Audio/Sound), Lichttechnik (Lighting), Bild- & LED-Technik (Video/LED), Bühnentechnik (Stage), Konferenztechnik (Conference), Rigging, Technische Planung (Technical Planning), and Outdoor Events. Physical facilities include two professional Studios (Studio A at 544 m² and Studio B at 160 m²) with 706 m² total studio space on a 13,000 m² property, used for Dreharbeiten (Film Productions), Proben & Seminare (Rehearsals/Seminars), and Live Events with up to 500 visitors. Equipment rental encompasses major brands such as Meyer Sound, Yamaha, Blackmagic Design, and Panasonic. The company positions itself as a one-stop solution from equipment rental to complete technical execution and event organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Veranstaltungstechnik (Event Technology)
• Tontechnik (Audio Technology)
• Lichttechnik (Lighting Technology)
• Bild- & LED-Technik (Video & LED Technology)
• Bühnentechnik (Stage Technology)
• Konferenztechnik (Conference Technology)
• Rigging
• Technische Planung (Technical Planning)
• Outdoor Events
• Studios / Stages
• Dreharbeiten (Film Productions)
• Proben & Seminare (Rehearsals & Seminars)
• Live Events & Tickets
• Equipment Rental

Quantifiable outcome

• 35 years of experience and 22,000+ successful events completed
• +2 more outcomes

Named customers48 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SilverbaseminorStrategic or Co-development PartnerSilverbase (www.silverbase.at) is a partner company that provides Airstream vintage caravan units for events. Vienna Sound Vienna Light coordinates with Silverbase to offer unique event setups combining technical production with distinctive Airstream accommodations/stages.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Pommerel Veranstaltungstechnik: Austrian event technology provider based in the Salzburg region offering sound, light, and stage rental. Domestic competitor overlapping in geography and mid-market corporate events.

Direct peers

• Habegger: Swiss full-service event technology provider offering audio, lighting, video, rigging, and staging for concerts, corporate events, and exhibitions. Most direct comparable in the DACH region, with similar full-service model and comparable scale.
• Neumann&Müller: German event technology company providing audio, lighting, video, rigging, and conference technology for concerts, TV productions, and corporate events. Closely comparable in services, customer mix, and DACH market positioning.
• Gahrens + Battermann: German event and media technology provider with audio, lighting, video, rigging, and conference solutions. Comparable full-service rental model serving corporate events, TV, and live entertainment in the DACH region.
• Lang AG: German provider of LED video, projection, lighting, and rigging rental for major live events, exhibitions, and TV. Closely comparable on the LED wall and large-venue technology side of VSVL's portfolio.
• Stageco: Belgian-headquartered specialist in stage construction, rigging, and event structures for large tours and festivals. Highly comparable on the staging/rigging component of VSVL's offering.
• B&R Projekt GmbH: German full-service event technology and dry-hire rental company for trade fairs, concerts, TV, and corporate events. Comparable in scale, services, and central-European customer mix.
• Ambient Entertainment: German event technology and production company serving concerts, festivals, TV shows, and corporate events. Comparable integrated offering across sound, light, video, and rigging in the DACH market.

Broad incumbents

• PRG (Production Resource Group): Global leader in event technology and production services covering audio, video, lighting, and rigging. Larger, broader incumbent serving the same end-customers (concerts, tours, corporate events) with wider geographic reach.
• NEP Group: Worldwide outsourced technical production partner for broadcast, sports, entertainment, and live events. Overlaps with VSVL's broadcast/TV/commercial production services at a much larger, multi-region scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vienna-sound-vienna-light
• Xx.com/vienna_sound_vl
• Facebookfacebook.com/vsvl1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vienna Sound Vienna Light