Standard
- Company typePrivate
- Founded1928
- HeadquartersMarcy, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Standard does
Standard is a family-owned HVAC and insulation company founded in 1928 and headquartered in Marcy, New York, serving the Mohawk Valley and Capital Region of Upstate New York. The company provides residential and commercial heating, cooling, insulation, air purification, energy auditing, and ancillary services including concrete leveling and hot water heater installation. Its technical portfolio spans spray polyurethane foam and blown-in cellulose insulation, furnaces, boilers, air source heat pumps, ductless mini-splits, central air conditioning, and REME HALO whole-home in-duct air purification systems. The field workforce is NATE-certified for HVAC and BPI GoldStar-certified for home energy performance, supporting professional installation and diagnostic services performed at customer sites.
Standard's revenue model is project-based professional services, supplemented by a Free Service Program that provides free diagnostics and free repairs when completed in under one hour without parts — a deliberate customer-acquisition and retention lever. The company monetizes through equipment installation, repair, and maintenance contracts while navigating customers through NYSERDA incentive programs (EmPower+, NYS Clean Heat, Comfort Home) and GreenSky/NYSERDA financing to drive affordability. Distribution is direct: two offices (Marcy headquarters and Albany Capital District branch), field technicians dispatched to homes and businesses, inbound phone and website leads, and NYSERDA program referrals. Standard has served over 17,000 households since 2013 through the EmPower program alone, with active hiring and a leadership transition announced in mid-2025 suggesting a generational change rather than a strategy pivot. The company is WBE-certified (2024) and privately held with no institutional investor involvement disclosed.
Standard firmographics
Firmographics- Name
- Standard
- Legal name
- Standard Co, Inc
- Website
- https://standardco.com
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Standard industry classification
Industry- Product category
- Residential HVAC and Insulation Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822), Drywall and Insulation Contractors (238310)
- akta.pro primary industry
- HVAC & Refrigeration Contracting (IMAFALAB)
- akta.pro secondary industries
- HVAC Installation, Service & Repair (IMAIABAA), Commercial HVAC Maintenance Agreements & PM Programs (HSAOAHAJ)
Keywords
Where Standard is headquartered
LocationHeadquarters
- HQ city
- Marcy
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Standard business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- HVAC Installation Services: Revenue from installing new heating and cooling systems including furnaces, boilers, heat pumps, central air conditioning, and ductless mini-split systems. Services are priced as one-time projects with financing options available.
- Insulation Services: Revenue from spray foam insulation, blown-in cellulose insulation, and new construction insulation services for residential and commercial properties. Services are project-based with various financing and rebate program options.
- Repair and Maintenance Services: Ongoing revenue from HVAC repair, furnace repair, boiler repair, air conditioning repair, and maintenance services. Quick repairs under 1 hour with no parts are provided free as part of the Free Service Program.
- Financing Program Partnerships: Partnership revenue through referrals to GreenSky Financing and NYSERDA Financing programs, earning referral fees or commissions when customers finance their projects.
- Additional Services: Revenue from air purification installation, concrete lifting, hot water heater services, and energy audits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | GreenSky Reduced Rate 6.99% for 60 Months |
| Other | Monthly | GreenSky Reduced Rate 7.99% for 120 Months |
| Other | Monthly | GreenSky No Interest 6 Months |
| Other | Monthly | GreenSky No Interest 18 Months |
| Other | Monthly | NYSERDA Financing - Traditional Loan |
| Other | Monthly | NYSERDA On-Bill Recovery Loan |
| Unit Pricing | Monthly | Air Conditioning Installation |
| Unit Pricing | Monthly | Air Conditioning Installation Alternative |
| Other | Pay-as-you-go | Free Service Program |
| Other | Pay-as-you-go | EmPower+ Program |
| Other | Pay-as-you-go | Comfort Home Program |
| Other | Pay-as-you-go | NYS Clean Heat Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Standard product offering
Product offeringCore offering
Standard is a residential and commercial HVAC and insulation contractor providing installation, repair, and maintenance of heating (furnaces, boilers, heat pumps, mini-splits), cooling (central air, ductless systems), and insulation (spray polyurethane foam and blown-in cellulose). It also installs REME HALO whole-home air purification systems, performs BPI-certified energy audits, and offers concrete leveling and hot water heater services. The company sells these services directly to homeowners and commercial clients in Upstate New York and navigates NYSERDA grant/rebate programs that can cover 50-100% of project costs.
Product overview
Standard (Standard Heating, Cooling & Insulating) is a home services company offering a comprehensive portfolio of HVAC and insulation services for residential and commercial customers in New York. The core offering spans three main categories: Heating Services (furnace installation/repair, boiler installation/repair, heat pumps, and ductless heating), Cooling Services (air conditioning installation/repair/maintenance, ductless cooling, and air purifiers), and Insulation Services (spray foam, blown-in cellulose, new construction, and commercial insulation). The company also provides energy audits, concrete leveling, and hot water heater services. Standard operates assistance programs including EmPower+, NYS Clean Heat, and Comfort Home that help customers access government rebates and incentives for energy efficiency upgrades. Financing options are available through GreenSky and NYSERDA programs. The company was founded in 1928 and serves the Mohawk Valley and Capital Region of New York State.
Differentiator
Problem solved
Functional benefit
Products and services
- Heating Services Heating services covering furnace installation, furnace repair, boiler installation, boiler repair, heat pump installation, and ductless heating solutions for residential and commercial customers in Upstate New York.
- Cooling Services
Quantifiable outcome
- 17,000+ households served since 2013
- +6 more outcomes
Companies that use Standard
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Standard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Standard partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- NYSERDA (New York State Energy Research and Development Authority)coreStandard is a NYSERDA-approved contractor participating in EmPower+, Comfort Home, and NYS Clean Heat programs. Since 2013, the partnership has delivered more than $100 million in no-cost upgrades to 17,000+ households. NYSERDA programs cover 50-100% of project costs for qualifying customers.
- Building Performance Institute (BPI)coreStandard is a BPI GoldStar-certified contractor. The EmPower+ program uses BPI's network of independent contractors recognized as BPI GoldStar Contractors for home energy assessments and improvements.
- North American Technician Excellence (NATE)coreStandard's technicians are NATE-certified (North American Technician Excellence). NATE certification ensures technicians have demonstrated knowledge of HVAC systems.
- NYS Clean Heat Program (Joint Utility and NYSERDA)coreThe NYS Clean Heat Program is a joint effort between utility companies and NYSERDA to help homeowners upgrade to efficient heat pumps with incentives covering up to 70% of project costs.
- Sleep in Heavenly Peace (Utica Chapter)minorStandard partners with Sleep in Heavenly Peace, a nonprofit ensuring no child sleeps on the floor, to sponsor monthly community builds.
- Mohawk Valley Educators GrantminorStandard launched the Mohawk Valley Educators Grant to recognize outstanding K-12 teachers, with grant awards of $500.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Standard competitors and assessment
Company assessmentRegional players
- Horizon Services: Mid-Atlantic HVAC, plumbing, and electrical home-services company with similar multi-trade positioning and in-house financing options. Comparable business model but serves a different geography than Standard.
Direct peers
- Petro Home Services: Northeast multi-trade home-services provider covering HVAC, plumbing, electrical, and insulation. Comparable on multi-trade bundling and use of financing partners, though operating across multiple states versus Standard's two-region footprint.
- Reimer Refrigeration, Heating & Air Conditioning: Buffalo-area HVAC and refrigeration service contractor. Comparable regional HVAC/home-services operator competing for similar Upstate New York residential customers.
- John Betlem Heating & Cooling: Residential and light-commercial HVAC, plumbing, and electrical contractor headquartered in Syracuse, NY. Direct peer: same multi-trade home-services model and the same Upstate New York footprint as Standard's Capital District territory.
- NOCO Energy Services: Buffalo-based multi-trade home services company (HVAC, plumbing, insulation, fuels). Comparable to Standard on regional service-operator model and similar residential/commercial split in Upstate NY.
- T.N. Bowes Heating & Air Conditioning: Central New York HVAC and home-comfort contractor serving residential and commercial customers. Directly comparable to Standard on service-line breadth, Central NY geography, and family/regional operator profile.
Others
- Home Depot Installation Services: National home-improvement retailer connecting consumers with third-party HVAC and insulation installers. Adjacent platform competitor — same end customer, but functions as a lead-generation channel rather than a direct service operator.
Broad incumbents
- Trane Technologies: Global HVAC manufacturer (Trane and American Standard brands) with a national dealer/install network. Overlaps with Standard as an upstream equipment supplier and competes downstream via local dealers.
- Carrier Corporation: Global HVAC manufacturer with a U.S. dealer network providing installed services (including Amana systems that Standard installs). Adjacent incumbent — competes for the same household through dealer partners.
- Service Experts Heating & Cooling: National residential HVAC service-and-replace franchise network owned by Lennox. Overlaps with Standard on HVAC install/replace and maintenance but operates at vastly greater scale across most U.S. metro areas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Standard social profiles
Digital presenceStandard compliance and trust
Trust signalCompliance7 records
Standard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Standard leadership team
Management profileNumber of profiles
Profiles8 records
Standard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Standard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Standard
What does Standard do?
Standard is a residential and commercial HVAC and insulation contractor providing installation, repair, and maintenance of heating (furnaces, boilers, heat pumps, mini-splits), cooling (central air, ductless systems), and insulation (spray polyurethane foam and blown-in cellulose). It also installs REME HALO whole-home air purification systems, performs BPI-certified energy audits, and offers concrete leveling and hot water heater services. The company sells these services directly to homeowners and commercial clients in Upstate New York and navigates NYSERDA grant/rebate programs that can cover 50-100% of project costs.
Is Standard a public or private company?
Standard is a private company. It is classified as family owned and is currently operating.
When was Standard founded?
Standard was founded in 1928. It employs 51 to 100 people.
Where is Standard based?
Standard is headquartered in Marcy, United States, in the North America region.
How does Standard make money?
Five revenue lines are on record. HVAC Installation Services are the primary driver. The others are insulation Services, repair and Maintenance Services, financing Program Partnerships and additional Services.
Who are Standard's main competitors?
Horizon Services is listed as a regional player. Direct peers are Petro Home Services, Reimer Refrigeration, Heating & Air Conditioning, John Betlem Heating & Cooling, NOCO Energy Services and T.N. Bowes Heating & Air Conditioning. Home Depot Installation Services is listed as an others. Broad incumbents are Trane Technologies, Carrier Corporation and Service Experts Heating & Cooling.
Does Standard have an API?
No public API is recorded for Standard.
What industry is Standard in?
Standard's product category is Residential HVAC and Insulation Services. Its primary akta.pro industry code is IMAFALAB, HVAC & Refrigeration Contracting, with a secondary code of IMAIABAA, HVAC Installation, Service & Repair. Its NAICS code is 23822.