The Ventures Group
The Ventures Group is a South African experiential services company founded in 1994 that delivers team building, youth outdoor education, event management, and VR/AR solutions to corporate, school, and brand-activation clients nationwide and in SADC markets.
- Company typePrivate
- Founded1994
- HeadquartersJohannesburg, South Africa
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Ventures Group does
The Ventures Group (TVG) is a South African experiential services company founded in 1994, operating from headquarters in Durban with additional offices in Johannesburg and Cape Town and an international enquiry channel serving SADC countries. The company delivers team building, events and brand activations, youth and school outdoor education, and customized VR/AR training solutions to corporate, education, and brand-marketing clients. Its core technology-enabled offerings include the MegaDome mobile venue (capacities from 20 to 1,200 guests), a GPS-enabled Explorer Challenge platform, and a Virtual Teambuilding suite covering escape rooms, collaborative games, and micro-programs for hybrid workforces, alongside a portfolio of more than 100 indoor and outdoor activity formats.
TVG generates revenue through per-event and per-student pricing across four service streams — corporate team building, events and activations, school and youth programs, and XR solutions — all delivered via direct sales using a quote-based model with deposits due within seven days of booking. The company runs a hybrid go-to-market motion combining event-driven outreach to corporate clients, community-led engagement with schools, and multi-channel content marketing via website, blog, and social platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok). Distribution is direct-to-client with no reseller intermediaries, supported by a network of more than 35 venue partners across South Africa.
The business is privately held with no disclosed external investment, operates as a single legal entity, and has no public ticker or listed securities. Named customer engagements include Webber Wentzel (legal services), New Forest School (education), BOXER (retail), and various shopping malls for brand activations, and the company claims status as South Africa's largest outdoor education and adventure tour operator for youth and school tours.
The Ventures Group firmographics
Firmographics- Name
- The Ventures Group
- Legal name
- The Ventures Group
- Website
- https://tvg.co.za
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Ventures Group is a South African experiential services company founded in 1994 that delivers team building, youth outdoor education, event management, and VR/AR solutions to corporate, school, and brand-activation clients nationwide and in SADC markets.
- Ownership category
- akta.pro rank
The Ventures Group industry classification
Industry- Product category
- Corporate Team Building Services
- NAICS
- Arts, Entertainment, and Recreation (71)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Corporate Outdoor Training & Team-Building Programs (Experiential Learning) (THAAAOAE)
- akta.pro secondary industries
- Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), Corporate Learning & Training Content Development (EDAGAKAC), Technical & Vocational (TVET) Simulations (Welding, Electrical, HVAC, Automotive) (EDAFAJAB)
Keywords
Where The Ventures Group is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices3 records
Markets served
The Ventures Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Corporate Team Building Services: Professional team building experiences for corporate clients including workshops, outdoor adventures, and gamified activities. Revenue generated through per-event pricing based on group size, activities selected, and venue requirements.
- Event Planning & Activations: Full-service event organization including venue sourcing, catering, decorations, entertainment, and brand activations. Revenue from service fees and vendor markups on client events.
- School & Youth Programs: School tours, youth camps, leadership programs, and educational excursions. Revenue generated through per-student pricing for day camps, overnight camps, and multi-day programs including accommodation and activities.
- XR Solutions: Customized VR and AR training or activation solutions. Revenue from solution design, equipment rental, and implementation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Corporate Team Building Packages |
| Other | Pay-as-you-go | School & Youth Programs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
The Ventures Group product offering
Product offeringCore offering
The Ventures Group (TVG) is a South African experiential learning and events company that designs and delivers corporate team building experiences, event management and brand activations, youth and school outdoor education programs, and customized VR/AR training solutions. Services span outdoor adventures, themed teambuilding events, sports days, virtual teambuilding, conferences, year-end functions, and multi-day youth camps delivered through direct service operations across South Africa and the SADC region.
Product overview
The Ventures Group is a South African experiential learning and events company operating since 1994, offering a portfolio of interconnected services centered on team building, youth development, and event management. The core offering includes Team Building activities (outdoor adventures, themed events, sports days, virtual teambuilding) and Events & Activations (conferences, brand activations, Megadome mobile venues). Youth & Schools services encompass outdoor camps, leadership programs, educational excursions, and the SMART gap year programme. XR Solutions provides VR/AR training and activation services. These services share common infrastructure (venues, facilitators, equipment) and can be combined for comprehensive corporate or educational experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Team Building Core service offering team building activities, workshops, and interventions for corporate clients to develop staff collaboration, communication, and teamwork skills through outdoor adventures and experiential programs.
- Events & Activations
Quantifiable outcome
- Over 1,000 students engaged in school programs within a single month (October)
- +2 more outcomes
Companies that use The Ventures Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
The Ventures Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Ventures Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- Seula ZimbilicoreOvernight camp venue partner for school and youth programs. Located in Kwa-Zulu Natal, offering outdoor adventure experiences. Provides limited Oasis treated water (1L per person per day) and operates as a remote venue with limited municipal water access.
- Mac Nicol'scoreYouth camp venue partner offering overnight accommodation and adventure activities for school groups.
- Port Edward Holiday ResortsupportingCoastal holiday resort venue used for school camps and youth programs in the Kwa-Zulu Natal South Coast region.
- Rocky BaysupportingHoliday resort venue partner offering outdoor adventure facilities for school and youth groups.
- Gooderson Drakensberg GardenssupportingMountain resort venue partner in the Drakensberg region for school camps and adventure programs.
- AKTV NataliasupportingVenue partner for adventure activities and camps in the Kwa-Zulu Natal area.
- Krantzkloof Nature ReservecoreDay camp venue for school groups in Kwa-Zulu Natal, offering outdoor nature-based activities.
- Giba Gorge Mountain Bike ParksupportingDay camp venue for school groups offering mountain biking and outdoor activities in the Durban area.
- TO StrandsupportingBeach venue partner for school camps and adventure programs on the Kwa-Zulu Natal coast.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Ventures Group competitors and assessment
Company assessmentDirect peers
- The Go Game: US-based gamified team building and corporate event company with mobile app-driven challenges. Directly comparable to TVG's GPS-enabled Explorer Challenge and gamified outdoor/indoor activities.
- TeamBonding: North American team building event company offering corporate workshops, gamified activities, and virtual teaming. Closely comparable business model to TVG's core Team Building service — facilitator-led, theme-based experiential programs sold B2B.
- Outward Bound: Global experiential education organization running outdoor leadership, team, and youth programs. Comparable to TVG's Youth & Schools and Outdoor Adventure Camp offerings, including leadership courses and school excursions.
- Adventure Treks: US-based teen summer adventure program provider offering multi-day expeditions in outdoor settings. Comparable to TVG's school camps and Youth & Schools division, including leadership development curricula.
- Outback Team Building & Training: Canadian team building provider delivering in-person and virtual events, scavenger hunts, and corporate retreats. Mirrors TVG's mix of outdoor activities, gamification (Explorer Challenge-like formats), and virtual teambuilding for hybrid workplaces.
Emerging players
- Talespin: Enterprise VR/AR training and immersive learning platform. Comparable to TVG's XR Solutions offering but as a specialized technology vendor rather than a turnkey event/event-activations provider.
- Enrichment Adventures: Corporate team building and leadership training company focused on experiential learning. Comparable to TVG's corporate training segment with a narrower geographic and scale footprint.
Broad incumbents
- Cvent: Large enterprise event management platform offering registration, venue sourcing, and event tech. Comparable to TVG's Events & Activations service line but as a broader software/SaaS incumbent rather than a hands-on event operator.
Regional players
- Bushveld Adventures: South African outdoor adventure and team building operator. Directly comparable to TVG on geography and outdoor experiential offerings, but is a smaller regional competitor rather than a scaled national operator.
- PGL Travel: UK-based operator of school adventure camps, educational excursions, and corporate team building. Closely comparable to TVG's school tours and youth programs but operates in a different geography (UK vs. South Africa).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Ventures Group social profiles
Digital presenceThe Ventures Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Ventures Group leadership team
Management profileNumber of profiles
The Ventures Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Ventures Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Ventures Group
What does The Ventures Group do?
The Ventures Group (TVG) is a South African experiential learning and events company that designs and delivers corporate team building experiences, event management and brand activations, youth and school outdoor education programs, and customized VR/AR training solutions. Services span outdoor adventures, themed teambuilding events, sports days, virtual teambuilding, conferences, year-end functions, and multi-day youth camps delivered through direct service operations across South Africa and the SADC region.
Is The Ventures Group a public or private company?
The Ventures Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Ventures Group founded?
The Ventures Group was founded in 1994. It employs 51 to 100 people.
Where is The Ventures Group based?
The Ventures Group is headquartered in Johannesburg, South Africa, in the Africa region.
How does The Ventures Group make money?
Four revenue lines are on record. Corporate Team Building Services are the primary driver. The others are event Planning & Activations, school & Youth Programs and XR Solutions.
Who are The Ventures Group's main competitors?
Direct peers on record are The Go Game, TeamBonding, Outward Bound, Adventure Treks and Outback Team Building & Training. Emerging players are Talespin and Enrichment Adventures. Cvent is listed as a broad incumbent. Regional players are Bushveld Adventures and PGL Travel.
Does The Ventures Group have an API?
No public API is recorded for The Ventures Group.
What industry is The Ventures Group in?
The Ventures Group's product category is Corporate Team Building Services. Its primary akta.pro industry code is THAAAOAE, Corporate Outdoor Training & Team-Building Programs (Experiential Learning), with a secondary code of EDAMALAO, Life Skills & SEL Camps (Confidence, Executive Function, Social Skills). Its NAICS code is 71 and its SIC code is 7990.