What Rocky Bay does

Rocky Bay is a Western Australian non-profit disability support and health services organisation founded in 1938, operating 11 service hubs across Perth metropolitan and regional areas including Geraldton, Mandurah, and Rockingham. The organisation is an NDIS-registered provider (Provider Number 4050002098) delivering a vertically integrated portfolio across four service pillars: Health + Wellness (physiotherapy, occupational therapy, speech pathology with AAC specialisation, exercise physiology, hydrotherapy, dietetics, neurological rehabilitation, nursing, continence clinics, and telepractice); Accommodation (Specialist Disability Accommodation, Supported Independent Living, Short-Term Respite including Seabreeze Retreat and The Bush Retreat, and Family Short Stay); Assistive Technology (advanced technology and postural support); and Daily Living and Social Skills programs. Ancillary offerings include early childhood intervention, the Sprouts Pre-Kindy Readiness program, Tech Talkers® AAC parent training, the Positive AACtion Kit, Children's Intensive Therapy Clinics, the AUSWIM aquatic program, and the Wishing Tree donation-funded wish-granting initiative.

Revenue is generated primarily through NDIS plan funding across Core Supports, Capacity Building, and Capital categories, supplemented by ICWA motor vehicle injury funding, Continuity of Support Arrangements (COSA), Disability Support for Older Australians (DSOA), fee-for-service private payments, and donations via Wishing Tree (including PayPal processing). Go-to-market is sales-led through 11 physical hubs, a customer engagement team, healthcare provider referrals, NDIS support coordinator networks, and an active content marketing program across Instagram, Facebook, YouTube, and LinkedIn.

The organisation is led by CEO Michael Tait, employs between 1,001 and 5,000 staff, and is in the process of relocating its head office from Mosman Park to Booragoon. Sub-brands include Lady Lawley Cottage (heritage children/youth hub in Cottesloe), Seabreeze Retreat, The Bush Retreat, and Wishing Tree.

Name

Rocky Bay

Legal name

Rocky Bay Limited

Website

https://rockybay.org.au

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rocky Bay is a Western Australian non-profit disability support and health services provider founded in 1938, operating 11 NDIS-registered hubs across Perth metro and regional WA to deliver integrated allied health therapy, supported accommodation, assistive technology, and daily living services to people with disability and their families.

Ownership category

akta.pro rank

Headquarters

HQ city

Mosman Park

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. NDIS Funded Services: The primary revenue stream comes from National Disability Insurance Scheme (NDIS) funding. Rocky Bay delivers registered supports across Core Supports, Capacity Building, and Capital categories including therapy services, accommodation, daily living support, and assistive technology.
2. Fee for Service: Private paying customers can access services through out-of-pocket payment. A service agreement is required and customers are invoiced for payment. Travel is included as part of the service.
3. Pay As You Go: Services available on a pay-as-you-go basis for customers who may be under-funded, waiting for a plan, or prefer private payment. Includes therapy and community services with EFTPOS/HiCAPS facilities.
4. ICWA Funding: Services funded through the Insurance Commission of Western Australia for motor vehicle accident recovery, including physiotherapy, occupational therapy, and neuro rehab.
5. Continuity of Support Arrangements (COSA): Funding for individuals under 65 who do not meet NDIS residency requirements, covering therapy services, community access, and short term accommodation.
6. Disability Support for Older Australians (DSOA): Funding for individuals over 65 with disability not eligible for NDIS, covering supported accommodation and nursing services.
7. Donations and Wishing Tree: Charitable donations funding the Wishing Tree program that grants wishes between $100 and $3,000 for customers when no other funding is available.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Rocky Bay is a registered NDIS provider delivering disability support and allied health services across Western Australia. The organization provides therapy (physiotherapy, occupational therapy, speech pathology, exercise physiology, dietetics, hydrotherapy, neurological rehabilitation), supported accommodation (SDA, SIL, respite), daily living support, assistive technology, and early childhood intervention. Services are delivered through 11 hub locations across Perth metro and regional WA, supported by telepractice and community-based outreach.

Product overview

Rocky Bay provides comprehensive disability support and health services in Western Australia through a hub-based service model spanning 11 locations across Perth and regional areas. The organization offers an integrated portfolio of services organized around several core pillars: Health + Wellness (allied health therapy services including physiotherapy, occupational therapy, speech pathology, exercise physiology, hydrotherapy, dietetics, neurological rehabilitation, and nursing); Accommodation (Specialist Disability Accommodation, Supported Independent Living, Short Term Respite, and Family Short Stay options); Assistive Technology (advanced technology solutions and postural support); Daily Living and Social Skills programs; and Parents & Carers support services including Support Coordination, Sprouts Pre-Kindy Readiness, Tech Talkers, MyTime, and the Positive AACtion Kit. The organization also operates dedicated facilities including Lady Lawley Cottage in Cottesloe for children and youth, Seabreeze Retreat for youth respite, and The Bush Retreat for nature-based accommodation. Additional offerings include Children's Intensive Therapy Clinics, the Wishing Tree donation program, and professional training services.

Differentiator

Problem solved

Functional benefit

Brands

• Wishing Tree: A donations-funded program that grants wishes to customers when no other funding options are available, fulfilling criteria such as increasing independence, supporting better living environments, fulfilling long-term goals, or providing special treats.
• Seabreeze Retreat
• The Bush Retreat

Products and services

• Health + Wellness Services Comprehensive allied health and therapy services for customers with disabilities, including physiotherapy, occupational therapy, speech pathology, exercise physiology, hydrotherapy, fitness therapy, dietetics, neurological rehabilitation, nursing, and continence clinics.
• Accommodation Services Supported accommodation options including Specialist Disability Accommodation (SDA), Supported Independent Living (SIL), Short Term Respite (STR), and Family Short Stay accommodation for people with disabilities.
• Assistive Technology Physical and digital assistive technology solutions including AAC (Augmentative and Alternative Communication) devices, advanced technology, and postural support to help customers live independently.
• Daily Living Services Support with everyday activities including cleaning, meal preparation, community access, sensory rooms, and assistance with daily living tasks for customers with disabilities.
• Social Skills Program Group program teaching children how to work together, regulate emotions, share, and empathise using various tools to engage unique interests.
• Support Coordination Assistance in maximising NDIS plans, working with customers to achieve their personal goals through plan navigation and coordination.
• Sprouts Pre-Kindy Readiness Program Group therapy program designed by Occupational Therapists, Speech Pathologists and Physiotherapists to support foundational skill development for children aged 3-5 years preparing for kindy.
• Tech Talkers Registered trademark group training program designed for parents and carers to understand and optimise their child's alternative communication devices.
• Children's Intensive Therapy Clinics Intensive therapy clinics for families from regional areas with children under 18 who have an NDIS plan, offering 3-day assessment or 5-day assessment and personalized therapy programs.
• AUSWIM 8-week aquatic therapy program for children with Autism (or seeking diagnosis) providing water safety, awareness, gross motor skills, and cardiovascular fitness support.
• Lady Lawley Cottage Heritage site hub in Cottesloe dedicated to disability support for children and young people under 24 years, offering early childhood intervention, inclusive community programs, youth respite, and family accommodation.
• Seabreeze Retreat Coastal youth respite accommodation at Lady Lawley Cottage in Cottesloe, providing NDIS short-term respite in an inclusive setting for young people aged 12-24 years.
• The Bush Retreat Nature-themed guest house near Cockburn Central offering short-term accommodation and respite with access to streaming services for guests with disabilities.
• Wishing Tree Donation-funded program granting wishes valued between $100 and $3,000 to customers when no other funding options are available, supporting independence, better living environments, goals, and special experiences.
• Training Services Professional development and training for support workers including urinary catheter support, manual handling with hoist, medication training, Tech Talkers facilitator workshops, and Mental Health First Aid.
• Telepractice Remote therapy and support services delivered via video conferencing technology, enabling access for customers in regional areas or those with mobility limitations.

Quantifiable outcome

• Reduced fall recovery time from 20-30 minutes to approximately 1 minute through coordinated therapy approach
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• Patricia Giles Centre for Non-ViolencecoreStrategic or Co-development PartnerRocky Bay has partnered with the Patricia Giles Centre for Non-Violence to become family and domestic violence (FDV) support advocates. This partnership supports Rocky Bay's Diversity & Inclusion strategy and provides resources and programs for families experiencing or escaping family and domestic violence.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scope Australia: Scope Australia is a large disability-services nonprofit providing therapy, support coordination, accommodation, employment, and community programs. It shares Rocky Bay's integrated, customer-centered approach to disability support.
• Northcott: Northcott is a nationwide not-for-profit disability provider spanning therapy, early intervention, assistive technology, accommodation, support coordination, and recreation. Its integrated service model and target customers are closely comparable to Rocky Bay's.
• Ability WA: Ability WA is a Western Australian disability-services nonprofit offering therapy, accommodation, assistive technology, community participation, and individual support. Its integrated, person-centered offering closely matches Rocky Bay's service breadth and regional focus.
• identitywa: identitywa provides NDIS support coordination, individualized community support, shared living, respite, and related disability services in Western Australia. Its funding-navigation and person-centered support capabilities overlap directly with Rocky Bay's services.
• Activ Foundation: Activ Foundation is a major Western Australian disability provider delivering supported accommodation, community participation, support coordination, employment, and allied services. It is highly comparable to Rocky Bay's integrated NDIS and community-support model.
• Yooralla: Yooralla is a Victorian disability nonprofit offering therapy, accommodation, respite, support coordination, and community access. It is comparable to Rocky Bay as another integrated, mission-led provider serving complex disability needs.
• Aruma: Aruma provides disability services including supported independent living, community participation, employment, lifestyle support, and short-term accommodation across Australia. Its core customer and supported-living model closely overlap with Rocky Bay's.
• Cerebral Palsy Alliance: Cerebral Palsy Alliance delivers allied health, early intervention, assistive technology, accommodation, and community support to people with disabilities and their families. Its specialist therapy-led, lifetime-support model is comparable to Rocky Bay's multidisciplinary offering.

Broad incumbents

• Life Without Barriers: Life Without Barriers is a large Australian provider with extensive NDIS disability-support, supported-living, community, and case-management capabilities. Its disability operations are directly comparable, although its wider portfolio also spans aged care, mental health, and youth services.
• Brightwater: Brightwater operates across disability, aged care, and mental health in Western Australia, with housing, therapy, rehabilitation, and community support. It is a broad incumbent whose disability and accommodation services materially overlap with Rocky Bay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/discoverrockybay
• Facebookfacebook.com/DiscoverRockyBay
• LinkedInlinkedin.com/company/rocky-bay
• Instagraminstagram.com/rockybaywa

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Bay