What The Hungry Beast does

The Hungry Beast is a privately held, founder-led creative services firm specializing exclusively in marketing creative for the video games and technology industries. Founded in 2021 and headquartered in Warsaw, Poland, with a regional office in Los Angeles, it positions itself as a portable marketing department for game publishers, studios, and IP owners, executing brand strategy, creative concepting, and full production of trailers, key art, branding packages, animations, and live-action content.

Its core production technology centers on Unreal Engine (versions 5.1 and 5.3) for trailer production, gameplay capture, cinematics, and real-time rendering, augmented by 2D/3D animation, motion capture, live-action production, AR experience development, and bespoke physical-product fabrication for influencer activations. Deliverables span announcement, reveal, pre-order, launch, gameplay, and cinematic trailers, alongside cover art, key art, logo design, brand identity, collector's edition design, and game intro/outro cinematics. Notable clients include CD PROJEKT RED, Ubisoft, Riot Games, Techland, 505 Games, Creative Assembly, Spokko, Rocksteady, Quantic Dream, and MercurySteam, with cross-industry outliers such as BONES motion capture studio and the Alivia Cancer Foundation.

The business model is project-based professional services sold through direct client relationships with enterprise publishers and studios, supplemented by referral flow from existing clients and partners (BONES, Tato Studio, Opus Film, Enginious). Pricing is custom quote-based and not publicly disclosed. Revenue is also augmented by institutional co-financing from Poland's Ministry of Culture and National Heritage via the Creative Industries Institute's Video Games Support Programme. Leadership is concentrated in Co-Founder & Creative Director Rafał Nagiecki (ex-CD PROJEKT RED, ex-Saatchi & Saatchi) and Head of Production Ewa Pazera, and the firm has earned Cannes Lions, Effie, Best of Gamescom, E3, KTR, and Luerzer's Archive recognition.

Name

The Hungry Beast

Legal name

The Hungry Beast

Website

https://thehungrybeast.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hungry Beast is a Warsaw-based, founder-led creative services firm serving video game publishers and studios with brand strategy, trailers, key art, branding, and AR experiences, anchored on Unreal Engine production and a portfolio spanning CD PROJEKT RED, Ubisoft, Riot Games, and other AAA clients globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Services & Production: Project-based professional services for gaming and tech companies including branding, marketing asset production, trailers, key art, animation, and creative strategy. Revenue generated through direct client engagements with publishers, studios, and IP owners on a per-project basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Hungry Beast is a creative services agency that produces marketing and brand assets for the video game and technology industries. Its core deliverables include branding, cinematic trailers, key art, and supporting marketing assets for AAA game publishers, studios, IP owners, and production houses.

Product overview

The Hungry Beast is an integrated marketing unit providing creative services exclusively to the gaming and technology industries. The company operates as a portable marketing department offering three interconnected service tiers: Expertise (product analysis and strategic assessment), Creative Support (brand identity and marketing asset creation), and Production Support (full-service content production). Deliverables include cinematic trailers, key art, branding packages, and game intro/outro cinematics for AAA gaming clients. The company serves major publishers including Ubisoft, Riot Games, CD Projekt Red, Techland, 505 Games, and others, positioning itself as a full-service creative agency rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Brand identity and visual system creation for video game and technology clients, supporting games, studios, and tech brand launches.
• Trailers Cinematic and marketing trailer production for AAA video game publishers and studios, including concept, production, and final delivery.
• Key Art Key art design and illustration for video game marketing campaigns and packaging, delivered to publishers and studios.
• Marketing Assets Supporting marketing creative assets for video game and tech launches, complementing trailers, key art, and branding work.
• Expertise Strategic creative and industry expertise offering for gaming and tech clients, providing senior creative direction and consultation.
• Creative Support Creative support services that augment client teams with additional creative capacity for video game and tech marketing projects.
• Production Support Production support services that handle the technical and operational execution of creative projects, including pipeline and delivery management.

Quantifiable outcome

• 350k+ AR filter impressions and 4000+ players tried AR experience for Valorant Pearl Collection campaign
• +2 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BONES Motion Capture StudiocoreStrategic or Co-development PartnerFull rebranding project including logo, branding, and website for BONES motion capture studio. BONES went from garage shop to top AAA productions. The partnership resulted in comprehensive brand identity transformation.
• Tato StudiominorStrategic or Co-development PartnerProduction partner collaborating on projects including Valor Mortis where Tato provided direction, layout, cinematography, lighting, environment art, animation, and VFX.
• Opus FilmminorStrategic or Co-development PartnerListed as partner on The Hungry Beast website, indicating ongoing collaborative relationship in film and video production.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Psyop: Award-winning creative production studio delivering cinematic content, trailers, and campaign work for gaming and entertainment brands — directly comparable in deliverable mix (cinematics, trailers, brand storytelling) and AAA client base.
• UNIT9: Global immersive creative studio with gaming and entertainment clients producing interactive experiences, AR, and branded content — overlaps with Hungry Beast's AR activation and immersive campaign work for AAA publishers.
• B-Reel: Multi-office creative studio producing campaigns, film, and digital experiences for entertainment and gaming brands — competes at the intersection of brand storytelling, trailers, and interactive activations.
• Grizzly: Prague-based creative agency with a strong gaming and entertainment practice serving European publishers and studios — comparable boutique scale, Central European footprint, and AAA trailer/marketing offering.
• Ars Thanea: Polish CG and game art studio producing key art, cinematics, and in-engine content for video game publishers — a regional competitor with overlapping Unreal Engine-based capabilities and shared Polish talent pool.
• Plastic Wax: Australia-based animation and cinematic production studio focused on game cinematics, trailers, and in-game content — competes for the same AAA cinematic trailer budget and uses comparable real-time/3D pipelines.
• MOCEAN: Los Angeles-based creative agency specializing in gaming, entertainment, and tech marketing — produces trailers, key art, and campaigns for AAA publishers, directly competing with The Hungry Beast for the same client segment and budget lines.

Broad incumbents

• Framestore: Global VFX and creative studio with a large gaming and entertainment trailer practice — offers overlapping cinematic/trailer capabilities as part of a much wider portfolio across film, episodic, and brand work.
• The Mill: Global creative production studio (now part of Framestore-group ecosystems) producing game trailers, cinematics, and brand content — overlaps with Hungry Beast's AAA trailer and key-art work but operates at significantly larger scale.
• AKQA: Global design and innovation agency with gaming and entertainment clients — competes for AAA brand and campaign work as part of a broad multi-vertical portfolio rather than gaming-specialized boutique delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brandingwithabite
• LinkedInlinkedin.com/company/the-hungry-beast
• Instagraminstagram.com/feedthehungrybeast

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hungry Beast