Krauss Event

What Krauss Event does

Krauß Event GmbH is a privately held German event management company headquartered in Zwickau, Saxony, that operates a portfolio of seasonal, family-oriented events. Its flagship and defining product is the Zwickauer Schlossweihnacht, an annual Christmas market held at the historic Schloss Osterstein across four Advent weekends, featuring more than 40 regional traders and craft demonstrators, live music, a bacaru Tipi-Bar with food and beverage service, and free family attractions including a children's carousel, toboggan run, fairy-tale cinema, alpaca encounters, and castle tower tours. Secondary offerings include the 'Classics unter Sternen' classical music event series, gift vouchers (Geschenkgutschein), and a downloadable annual event calendar.

The company runs a digitally lightweight but multi-channel operation. Its public-facing infrastructure is a WordPress-based website (kraussevent.de) complemented by a dedicated YouTube channel, Facebook, LinkedIn, and Instagram presence, plus a press downloads section for media outreach. Ticketing is outsourced to the third-party ticket.io platform via a dedicated portal, where adult visitors purchase 'Weihnachtstaler' tokens that double as entry passes for all four Advent weekends and as collectible souvenirs; children under 18 enter free. Distribution is otherwise entirely direct, with no third-party resellers.

Monetization rests on three streams: (1) adult entry token sales via ticket.io and on-site, (2) gift voucher sales through the company's own online storefront, and (3) participation and sponsorship fees from 40+ regional vendors and 30+ local sponsors and co-presenters, including financial services firms (Volksbank Chemnitz, Nürnberger Versicherung), regional media (Hitradio RTL Sachsen, Freie Presse, Radio Zwickau), and municipal partners (Stadtmanagement Zwickau, Tourist Info Zwickau). Pricing is not publicly disclosed. Customer concentration is structurally high: the business is almost entirely dependent on the four-weekend annual Christmas window, with limited off-season programming to diversify revenue. The company is founder/owner-managed under the German GmbH legal form, has no disclosed parent company, no funding rounds, no M&A activity, and operates within a single geography (Zwickau and the broader Saxony region).

Name

Krauss Event

Legal name

Krauß Event GmbH

Website

https://zwickauer-schlossweihnacht.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Krauß Event GmbH is a privately held German event management company based in Zwickau that produces the annual Zwickauer Schlossweihnacht Christmas market at Schloss Osterstein, serving families and visitors in the Saxony region across four Advent weekends each year.

Ownership category

akta.pro rank

Product category

Event Management Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Holiday, Seasonal & Christmas Markets (MPAGAFAL)

akta.pro secondary industry

Party Favors, Gifts & Custom Merchandise (HSACACAM)

Headquarters

HQ city

Zwickau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket and entry token sales: Visitors purchase Weihnachtstaler (Christmas tokens) as entry tickets valid for all four Advent weekends. Children under 18 enter free of charge. Tokens also serve as collectible souvenirs with high recall value.
2. Gift vouchers (Geschenkgutschein): The company sells gift vouchers through its own online storefront, providing a secondary recurring revenue stream for the business.
3. Vendor and partner participation fees: More than 40 regional traders and craft demonstrators (Händler und Schauhandwerker) pay to participate in the market, contributing to event revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Krauß Event GmbH organizes and operates the annual Zwickauer Schlossweihnacht, a family-friendly Christmas market held across four Advent weekends at Schloss Osterstein castle in Zwickau, Germany. The event features more than 40 regional vendors and craft demonstrators, heated tipi bars (bacaru-Tipi-Bar), live music, children's attractions, castle tower tours, and food and beverage services. The company also sells gift vouchers (Geschenkgutschein) and runs additional seasonal event programs such as the Classics unter Sternen concert series.

Product overview

Krauß Event GmbH is an event management and organization company based in Zwickau, Germany. The company operates primarily as an event organizer rather than a software product company. Its core offering is the Zwickauer Schlossweihnacht, a traditional Christmas market held at Schloss Osterstein castle. Additional services include food and beverage operations through the bacaru-Tipi-Bar, gift voucher sales, and seasonal event programs such as 'Classics unter Sternen'. The company also provides an event calendar, photo galleries, and video retrospectives of past events.

Differentiator

Problem solved

Functional benefit

Brands

• Zwickauer Schlossweihnacht: Annual Christmas market event held at Schloss Osterstein castle, featuring regional vendors, artisans, live music, and family-friendly activities across four Advent weekends.
• Classics unter Sternen

Products and services

• Zwickauer Schlossweihnacht An annual family-friendly Christmas market held at Schloss Osterstein castle in Zwickau, Germany, featuring more than 40 regional vendors and craft demonstrators, artisan crafts, live music, heated tipi tents (bacaru-Tipi-Bar), children's attractions (sledding slope, carousel, fairy tale cinema, alpaca encounters), castle tower tours, and food and beverage offerings across all four Advent weekends. Children under 18 enter free.
• Geschenkgutschein (Gift Vouchers) Gift vouchers sold through the company's own online storefront, allowing recipients to redeem them for attendance at Krauss Event's events, including the Zwickauer Schlossweihnacht.
• Classics unter Sternen An annual event program series featuring classical music performed under the stars, with a 2026 program booklet available via the company website.

Quantifiable outcome

• Free entry for children under 18, removing cost barrier for family attendance

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

55 partnerships are on record, tiered minor.

• Seniorenpflegeheim ZwickauminorOthers · 1 January 2025Event sponsor for the Zwickauer Schlossweihnacht 2025, listed as a presenting partner.
• Radio ZwickauminorGTM or Marketing Partner · 1 January 2025Event sponsor for the Zwickauer Schlossweihnacht 2025, listed as a presenting partner with media support.
• Hofmann MetallminorOthers · 1 January 2025Event sponsor for the Zwickauer Schlossweihnacht 2025, listed as a presenting partner.
• Oberplanitzer ApothekeminorOthers · 1 January 2025Event sponsor for the Zwickauer Schlossweihnacht 2025, listed as a presenting partner.
• Fürst GruppeminorOthers · 1 January 2025Event sponsor for the Zwickauer Schlossweihnacht 2025, listed as a presenting partner.
• ctv-zwickauminorGTM or Marketing Partner · 1 January 2025Event sponsor and media partner for the Zwickauer Schlossweihnacht 2025.
• AKE SystemtechnikminorOthers · 1 January 2025Event sponsor for the Zwickauer Schlossweihnacht 2025, listed as a presenting partner.
• Tiptop ZwickauminorOthers · 1 January 2025Event sponsor for the Zwickauer Schlossweihnacht 2025, listed as a presenting partner.
• IFZW ImpulsstiftungminorOthers · 1 January 2025Event sponsor for the Zwickauer Schlossweihnacht 2025.
• ZEV EnergieminorOthers · 1 January 2025Co-presenting sponsor for the Zwickauer Schlossweihnacht 2025.
• Weckpoller / WPH GroupminorOthers · 1 January 2025Co-presenting sponsor for the Zwickauer Schlossweihnacht 2025.
• IndikarminorOthers · 1 January 2025Co-presenting sponsor for the Zwickauer Schlossweihnacht 2025.
• Hitradio RTL SachsenminorGTM or Marketing Partner · 1 January 2025Co-presenting sponsor and media partner for the Zwickauer Schlossweihnacht 2025.
• GGZ (Gemeindepsychiatrisches Zentrum)minorOthers · 1 January 2025Co-presenting sponsor for the Zwickauer Schlossweihnacht 2025.
• IFZWminorOthers · 1 January 2025Co-presenting sponsor for the Zwickauer Schlossweihnacht 2025.
• Gleisbau LaschminorOthers · 1 January 2025Co-presenting sponsor for the Zwickauer Schlossweihnacht 2025.
• Jürgen Bauer (Plauen)minorOthers · 1 January 2025Co-presenting sponsor for the Zwickauer Schlossweihnacht 2025.
• Heinrich Schmid (Handwerksgruppe)minorOthers · 1 January 2025Co-presenting sponsor for the Zwickauer Schlossweihnacht 2025.
• Nürnberger VersicherungminorOthers · 1 January 2025Co-presenting sponsor for the Zwickauer Schlossweihnacht 2025.
• Volksbank ChemnitzminorOthers · 1 January 2025Co-presenting sponsor for the Zwickauer Schlossweihnacht 2025.
• ATUS GmbHminorOthers · 1 January 2025Co-presenting sponsor for the Zwickauer Schlossweihnacht 2025.
• DESA GmbHminorOthers · 1 January 2025Co-presenting sponsor for the Zwickauer Schlossweihnacht 2025.
• Autohaus BHSminorOthers · 1 January 2025Co-presenting sponsor for the Zwickauer Schlossweihnacht 2025.
• Pulver-Lackier-Zentrum ZwickauminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• TV WestsachsenminorGTM or Marketing Partner · 1 January 2025Event partner and local media partner for the Zwickauer Schlossweihnacht 2025.
• Roßberg VerkehrstechnikminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• Gerüstbau NötzoldminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• FMB Transporte SachsenminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• Physio OstersteinminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• Herrnhuter SterneminorOthers · 1 January 2025Event partner supplying the distinctive Moravian star decorations for the Zwickauer Schlossweihnacht 2025.
• EventcrewminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• Brautmoden KempeminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• ZWG (Zwickauer Wohnungsbaugenossenschaft)minorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• Crottendorfer RäucherkerzenminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• CL BauminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• Zwickau ArcadenminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• GoldbeckminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• Easy WerbungminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• Recom EntsorgungminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• bacaru (Tipi-Bar)minorOthers · 1 January 2025bacaru Tipi-Bar operates the food and beverage service within three large heated tipis at the Zwickauer Schlossweihnacht 2025. Krauss Event has a dedicated bacaru partner page on their website.
• Textilpflege ThiememinorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• Stadtmanagement ZwickauminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• Baumpflege TreskeminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• GeratechminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• Blick (trade media)minorGTM or Marketing Partner · 1 January 2025Event partner and trade media supporter for the Zwickauer Schlossweihnacht 2025.
• Freie PresseminorGTM or Marketing Partner · 1 January 2025Event partner and regional press media for the Zwickauer Schlossweihnacht 2025.
• Selgros ZwickauminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• Dein KompassminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• Textil MeischnerminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• TK UngerminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• Stellmacherei WimmerminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• SLH SchenkerminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• DL Group / Schön & DingeminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.
• RTL GruppeminorGTM or Marketing Partner · 1 January 2025Event partner and media supporter for the Zwickauer Schlossweihnacht 2025.
• Charlottenhof HärtensdorfminorOthers · 1 January 2025Event partner for the Zwickauer Schlossweihnacht 2025.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dresden Marketing GmbH: Operates the Dresdner Striezelmarkt, a flagship Saxon Christmas market in the same federal state as Krauss Event's Zwickau event. Directly comparable in customer base, venue type, and family-friendly positioning.
• Tourismus Nürnberg: Operates the Nuremberg Christkindlesmarkt, one of Germany's most iconic Christmas markets. Directly comparable as another German Christmas market operator targeting regional visitors with vendor markets, food, and family programming.
• München Tourismus: Operates the Munich Christkindlmarkt at Marienplatz. Comparable as another large German city Christmas market operator with family programming and a regional vendor base.
• Leipzig Tourismus und Marketing GmbH: Operates multiple Christmas market locations in Leipzig. Comparable as a regional Saxony/Thuringia-area Christmas market operator with multi-venue programming and vendor markets.
• Erfurt Tourismus und Marketing GmbH: Organizes Erfurt's Christmas market in the historic inner city. Comparable as a regional German Christmas market operator serving family audiences with artisan vendors and traditional programming.

Regional players

• Chemnitz Tourismus GmbH: Regional tourism and Christmas market operator in Chemnitz, Saxony. Comparable as a neighboring regional competitor drawing visitors from a similar catchment area in western Saxony.
• Tourist-Information Quedlinburg GmbH: Operates the Quedlinburg Advent Christmas market in a UNESCO-listed historic town. Comparable as a smaller historic-venue German Christmas market operator using heritage settings for differentiation.

Broad incumbents

• Messe Dresden GmbH: Regional fair and event organizer in Saxony. Comparable as a broader event-management operator in the same region with portfolio events spanning Christmas and other seasonal programming.
• DEAG Deutsche Entertainment AG: Large publicly listed German live entertainment company. Comparable as a German event organizer at much larger scale, providing a benchmark for what scaled event management can look like.
• Eventim AG: Major German ticketing and live entertainment operator. Comparable via the same ticket.io platform that Krauss Event already uses, and as a broader benchmark for ticketed event monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@krausseventde
• Facebookfacebook.com/kraussevent.de
• LinkedInlinkedin.com/company/kraussevent
• Instagraminstagram.com/kraussevent/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krauss Event