GERATECH Agricultural Machinery

What GERATECH Agricultural Machinery does

GERATECH Landmaschinen GmbH is a privately held, full-service agricultural machinery dealer and service provider headquartered in Gera, Thuringia, Germany. Founded in 1998 (spun off from Korn Fahrzeuge und Technik GmbH), the company operates across five divisions — agricultural machinery, municipal/forest/garden equipment, fuel tank systems, biogas technology, and metal fabrication (added January 2025) — supported by 35 employees and a 9-vehicle mobile workshop fleet. Its core offering combines authorized new-equipment sales for more than 20 brands (Case IH, Steyr, Kubota, Krone, Farmet, Joskin, Vredo, GiANT, Sgariboldi, Dammann, Rabe, KiOTI, Husqvarna, Kverneland, and others), used-equipment trading, a 10,000-SKU e-commerce spare parts shop on the plentymarkets platform, a master-certified workshop with 10 mechanics, equipment rental and demonstration, and WHG-certified tank station construction and maintenance.

The company's proprietary technology is the GERAMAT biogas solid-dosing system — a 7-module in-house developed platform (control, hydraulic, push-off container, sword doser, hammer mill, transport auger, weighing device) that shreds, doses, and conveys substrates into biogas fermenters. GERATECH also operates an Agroparts dealershop for Krone parts, an IT remote-maintenance service, and a partner dealer network covering PLZ areas 98 and 99 in Thuringia for Kubota, Farmet, Joskin, and GiANT. Certifications include WHG (water protection law), DIN EN ISO 3834-2 welding, and ADR for mobile diesel transport.

GERATECH generates revenue across seven streams: new machinery sales, used equipment resale, spare parts and accessories e-commerce, workshop and mobile repair services, equipment rental and demonstration, tank station construction/maintenance/sales, and metal fabrication (post-Jan 2025). Customer segments span commercial agriculture operations, municipal authorities and service companies, and transport/industrial fleet operators in East Thuringia and surrounding regions. Go-to-market combines a five-person regional field sales force (each consultant assigned to specific postal code regions), an e-commerce online shop, partner dealers, and on-site mobile workshop service. Leadership consists of three managing directors — Klaus Memmler (since 1999), Peter Degelmann, and Daniel Kunick (both since 2023).

Name

GERATECH Agricultural Machinery

Legal name

GERATECH Landmaschinen GmbH

Website

https://geratech.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

GERATECH is a privately held, full-service agricultural machinery dealer in Gera, Germany, serving commercial farms, municipalities, and industrial fleet operators across East Thuringia with multi-brand new and used equipment sales, a 10,000-SKU spare parts e-commerce shop, certified workshop and mobile repair services, tank installations, and a proprietary GERAMAT biogas dosing system.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

On-Farm Cold Chain & Pre-Cooling Equipment (Hydrocoolers, Vacuum Cooling) (AFAAAJAL)

Keywords

• Agricultural machinery sales
• Farm equipment spare parts
• Workshop repair services
• Biogas feeding systems
• Tank system installation

Headquarters

HQ city

Gera

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Agricultural Machinery Sales: Sales of new agricultural machinery including tractors, combines, material handling equipment, crop protection, tillage, and hay/forage equipment from brands Case, Steyr, Kubota, Krone, Farmet, Joskin, Vredo, Sgariboldi, Dammann, Rabe, GiANT, and Unterreiner. Revenue generated through direct sales force and partner dealers.
2. Spare Parts & Accessories E-commerce: Online shop selling new, like-new, and used spare parts for over 20 brands (Case/Steyr, Kubota, Farmet, Krone, Joskin, Vredo, Sgariboldi, Kioti, Kramer, Stoll, Storti, Mitsubishi, Tatoma, DAF, Fliegl, Väderstad, Amazone, Accord, Lemken, Walterscheid, etc.) with approximately 10,000 SKUs in stock. Supports ordering via web, phone, WhatsApp. Same-day dispatch, night express, and 24-48h express delivery available.
3. Workshop & Repair Services: Master-certified workshop offering maintenance, repairs, TÜV inspections, and mobile on-site service for agricultural and municipal machinery. 10 qualified mechanics, heavy crane, assembly pits, wash bay. Services include harvest emergency repairs, pre-TÜV preparation, and transport/collection service.
4. Equipment Rental & Demonstration: Rental and demo of agricultural equipment including Case Axial Flow 8250 combine harvester (571 HP, 14,400L tank), Krone BiGX 630 forage harvester (653 HP), tractors 50-620 HP, wheel and telehandlers up to 9m, tillage equipment up to 12m, trailers up to 46m³, and manure spreaders up to 17m³.
5. Tank Systems (Construction, Maintenance, Sales): Full-service tank station operations including consulting, planning, permitting, construction, and maintenance of farm and commercial fuel tank installations. Certified under water protection law (WHG), regularly inspected by TÜV Thüringen. Also rents and sells mobile diesel tank stations (DT-Mobil 980L with ADR approval).
6. Metal Fabrication (Metallbau): Metalworking services including single parts, small series, prototypes, special components, repairs, and maintenance. Capabilities: sawing (up to 200mm dia., 6000mm length), turning (up to 600mm dia., 2000mm center distance), milling, drilling (up to MK 5), sheet metal shearing (up to 3000mm), bending (up to 6mm, 3000mm), rolling (up to 5mm, 1500mm), punching (up to 1000 kN), oxyfuel and plasma cutting, welding (MAG/WIG per DIN EN ISO 3834-2), and painting/powder coating. Acquired from Metall-Technik Gera as of January 2025.
7. Used Equipment Trading: Purchase and resale of used agricultural machinery. Also offers international auction services and accepts used equipment in trade.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

GERATECH Agricultural Machinery is a full-service agricultural equipment dealer and service center in Gera, Germany. It sells new and used agricultural machinery from over 20 brands (Case IH, Steyr, Kubota, Krone, Farmet, Joskin, Vredo, GiANT, etc.), supplies approximately 10,000 SKUs of spare parts via an online shop, and operates a master-certified workshop with 9 mobile service vehicles. The company also builds fuel tank stations (WHG-certified), fabricates metal components, and manufactures the proprietary GERAMAT biogas solid-matter dosing system.

Product overview

GERATECH Agricultural Machinery is a full-service agricultural machinery dealer and service provider based in Gera, Germany, offering a comprehensive portfolio of products and services. The core offering includes new and used agricultural machinery sales across multiple brands (Case/Steyr, Kubota, Krone, Farmet, Joskin, Vredo, GiANT, Dammann, Rabe, Sgariboldi, and others), an online spare parts shop with approximately 10,000 items from over 20 manufacturers, and master-certified workshop services with mobile support. The company operates five divisions: Agricultural Machinery (Landmaschinen), Municipal Technology (Kommunaltechnik), Tank Systems (Tankanlagen), Biogas (Biogas), and Metal Construction (Metallbau). The proprietary GERAMAT biogas solid matter feeder represents their in-house developed product for biogas plant substrate processing. Additional services include machinery rental with demonstration options, IT remote maintenance, and complete tank station solutions from consulting to construction and maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• GERAMAT: Proprietary solid matter feeder/doser for biogas plants - an in-house development by GERATECH for substrate preparation, shredding, dosing, and transport in biogas production.

Products and services

• New Agricultural Machinery Sales of new agricultural machinery from multiple manufacturers including Case IH, Steyr, Kubota, Krone, Farmet, Joskin, Vredo, Sgariboldi, Dammann, Rabe, GiANT, and Unterreiner. Covers tractors, harvesting equipment, loading technology, crop protection, tillage, hay/forage, transport, and feeding equipment for commercial agricultural operations.
• Used Agricultural Machinery Sale of used and surplus agricultural machinery listed through Traktorpool.de marketplace and direct sales, including trade-ins and international auction services.
• Spare Parts and Accessories Online Shop Online e-commerce shop selling approximately 10,000 original spare part positions from over 20 brands (Case/Steyr, Kubota, Krone, Farmet, Joskin, Vredo, Sgariboldi, Kioti, Kramer, Stoll, Storti, etc.). Offers same-day dispatch, night express, and 24-48h express delivery. Ordering via web, phone, mail, and WhatsApp.
• Agricultural Machinery Workshop Master-certified workshop service for agricultural machinery repair and maintenance with 10 qualified mechanics, heavy-duty crane, multiple assembly pits, dedicated wash bay with oil separator, and 9 mobile service vehicles for on-site field repairs during harvest season. Includes TÜV inspections, pre-TÜV preparation, and transport/collection service.
• Rental and Demonstration Rental and field demonstration of agricultural equipment including Case Axial Flow 8250 combine harvester (571 HP, 14,400L tank), Krone BiGX 630 forage harvester (653 HP), tractors 50-620 HP, wheel and telehandlers up to 9m, tillage equipment up to 12m, trailers up to 46m³, and manure spreaders up to 17m³.
• Tank Systems Full-service tank station operations including consulting, planning, permitting, construction, and maintenance of farm and commercial fuel tank installations. WHG-certified specialist company regularly inspected by TÜV Thüringen. Also rents and sells the DT-Mobil 980L mobile diesel tank station with ADR approval.
• Metal Construction (Metallbau) Metal fabrication services including single parts, small series, prototypes, special components, repairs, and maintenance. Capabilities include sawing (up to 200mm dia., 6000mm length), turning (up to 600mm dia.), milling, drilling (up to MK 5), sheet metal shearing (up to 3000mm), bending (up to 6mm, 3000mm), rolling, punching (up to 1000 kN), oxyfuel/plasma cutting, welding (MAG/WIG per DIN EN ISO 3834-2), and painting/powder coating.
• GERAMAT Biogas Solid Dosing System Proprietary 7-module solid dosing system for biogas plants: control module, hydraulic module, push-off container, sword doser for shredding, hammer mill, V2A/V4A stainless steel transport auger, and weighing device. Handles diverse substrates (NawaRos, solid manure, cover crops) without requiring pre-shredded material.
• Municipal Machinery Service Municipal and garden equipment services including Husqvarna products, professional riders, garden tractors, chainsaws, Automower robotic mowers, brush cutters, and hedge trimmers. Largest Husqvarna support point in East Thuringia.
• IT Remote Maintenance Remote IT support and software maintenance using PCVisit with 256-bit AES encryption, supervised access, Thawte certification, German server location, and recording capability for agricultural software and tank data software.

Quantifiable outcome

• 10,000 spare parts in stock enabling same-day dispatch and night express delivery
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Metall-Technik GeracoreStrategic or Co-development Partner · 1 January 2025GERATECH acquired Metall-Technik Gera effective January 1, 2025, establishing an in-house metal fabrication division. This expands service offerings to include custom metalworking (sawing, turning, milling, drilling, punching, bending, rolling, welding, cutting) for industrial customers.
• Agroparts (Krone Dealershop)coreTechnology or IntegrationGERATECH operates an Agroparts dealershop for Krone spare parts, allowing customers to search by machine/serial number and access detailed Krone parts catalogs online. Exclusive discounts are applied to Krone parts ordered through this platform. Registration is free; customers can order via PayPal, invoice, or monthly invoice.
• TOBROCO-GiANTcoreChannel Partner/ Reseller/ DistributorGERATECH is an authorized dealer for TOBROCO-GiANT wheel loaders, telescopic wheel loaders, skid steer loaders, and telehandlers. Products featured include G1200, G1500, G3500, and GT5048 models. GERATECH sells, rents, demos, and configures GiANT equipment.
• Kverneland GroupminorChannel Partner/ Reseller/ DistributorGERATECH stocks and sells Kverneland spare parts (shares shares, plow shares, and related components) for tillage equipment.
• Husqvarna (Largest East Thuringia Support Point)coreChannel Partner/ Reseller/ DistributorGERATECH operates as the largest Husqvarna support point in East Thuringia for municipal, forestry, and garden equipment. Offers brand-independent repairs and maintenance alongside Husqvarna products including Automower (robotic mowers), chainsaws, brushcutters, and hedge trimmers.
• Kubota (Authorized Dealer)coreChannel Partner/ Reseller/ DistributorGERATECH is an authorized Kubota dealer offering tractors and related equipment. Parts department stocks 122 Kubota-specific part numbers including cabin filters, oil separators, V-belts, and service kits.
• Case IH / Steyr (CNH Industrial)coreChannel Partner/ Reseller/ DistributorAuthorized Case IH and Steyr dealer. Offers new tractors and combines including Case Axial Flow 8250 combine for rental. Parts catalog includes 853+ Case/Steyr parts (290 new, 534 like-new).
• Krone (Bernhard Krone)coreChannel Partner/ Reseller/ DistributorAuthorized Krone dealer offering forage harvesters (BiGX 630), mowers, balers, and rakes. Parts catalog includes 148+ Krone-specific parts via Agroparts platform.
• Farmet (Czech Agricultural Machinery)coreChannel Partner/ Reseller/ DistributorAuthorized Farmet dealer for tillage equipment. Parts catalog includes 159 Farmet-specific parts covering Diskomat, Duolent, Fantom, Kompaktomat, Krtek, Softer, Terrix, Triolent, Triton, and Turbulent product lines.
• Joskin (Belgian Agricultural Trailers)coreChannel Partner/ Reseller/ DistributorAuthorized Joskin dealer for trailers, tankers, and slurry equipment. Parts catalog includes 64 Joskin-specific parts including brake cylinders, leaf springs, feed mixer components, and lighting.
• Vredo (Dutch Slurry Equipment)minorChannel Partner/ Reseller/ DistributorAuthorized Vredo dealer for slurry injection equipment and related parts. Parts catalog includes 73 Vredo-specific parts including hydraulic oil filters, cutting discs, pressure valves, and air filters.
• Sgariboldi (Italian Feed Mixer wagons)minorChannel Partner/ Reseller/ DistributorAuthorized Sgariboldi dealer for feed mixer wagons (up to 16m³). Parts catalog includes 69 Sgariboldi-specific parts including knives, cabin filters, drive shafts, and DK filters.
• Dammann (German Sprayers)minorChannel Partner/ Reseller/ DistributorAuthorized Dammann dealer for crop protection sprayers. Dammannspraye shown in new equipment showcase.
• Rabe (German Tillage Equipment)minorChannel Partner/ Reseller/ DistributorAuthorized Rabe dealer for tillage equipment. Parts catalog includes 2 Rabe-specific parts plus additional items under other manufacturers.
• KiOTI (Korean Tractors)minorChannel Partner/ Reseller/ DistributorAuthorized KiOTI dealer for compact tractors. Parts catalog includes 10 KiOTI-specific parts including hydraulic pumps, air filters, and wheel sets.
• TÜV Thüringen (Tank Systems Certification)coreOthersTÜV Thüringen regularly inspects and certifies GERATECH's tank systems operations as a WHG-certified specialist company. Certification is required for operating as a specialist company under the Water Management Act.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Lemken GmbH & Co. KG: German tillage and seeding equipment manufacturer selling through a national dealer network. Comparable in that Lemken dealers (including GERATECH) compete on tillage equipment support and service, though Lemken itself is the OEM rather than a peer dealer.
• AGCO/Fendt (Dealer Network): Fendt (AGCO) operates an extensive German dealer network of independent full-service agricultural machinery dealers. Individual Fendt dealers share GERATECH's multi-product retail, workshop, spare parts, and rental service model under a different brand focus.
• AGRAVIS Raiffeisen AG: Major German agricultural cooperative offering agricultural machinery, crop inputs, animal feed, and energy products. Comparable to GERATECH as a multi-brand full-service agricultural dealer, though at significantly larger scale and geographic reach.
• BayWa AG: Large German agricultural cooperative and trading group with extensive farm machinery, inputs, and energy businesses. Operates a much broader portfolio and national footprint but shares the multi-brand agricultural equipment distribution and service model with GERATECH.
• Krone Agriculture (Dealer Network): Bernard Krone's German dealer network sells forage harvesting, hay, and transport equipment. Authorized Krone dealers (like GERATECH) operate as multi-brand full-service providers, though Krone-direct dealer relationships differentiate the channel model.
• RWZ Rhein-Main eG: German agricultural cooperative operating machinery dealerships, crop input retail, and energy businesses across western Germany. Comparable multi-brand dealer model targeting commercial farms with both equipment sales and service support.

Direct peers

• Landtechnik Vertrieb & Service GmbH (LVD): German regional agricultural machinery dealer offering multi-brand sales, workshop service, and spare parts. Closely comparable to GERATECH in business model and scale as a multi-brand full-service dealer with field service capability.

Emerging players

• Saphir Maschinenbau GmbH: German agricultural equipment manufacturer producing tillage, seeding, and crop care implements. Adjacent to GERATECH's equipment portfolio and German customer base, though operates as an OEM supplier rather than a direct service dealer.

Regional players

• ZG Raiffeisen eG: Baden-Württemberg-based agricultural cooperative with machinery, energy, and farm supply divisions. Comparable full-service agricultural dealer model with workshop and spare parts operations, though operating in a different German region than GERATECH.
• Schradenland Agrartechnik: Eastern German agricultural machinery dealer offering multi-brand equipment sales and workshop services. Comparable as a regional multi-brand full-service agricultural machinery dealer in a similar geographic market to GERATECH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xt.me/GERATECH_Landmaschinen
• YouTubeyoutube.com/playlist?list=PLNZYm0O0a0C-wUcpYzcbVzDgX6BfGKU0b
• Facebookde-de.facebook.com/geratech.de
• Instagraminstagram.com/geratech_landmaschinen
• TikToktiktok.com/@geratech_landmaschinen?lang=de-DE
• LinkedInlinkedin.com/company/geratech-landmaschinen-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GERATECH Agricultural Machinery