Upstate Mortgage

Name

Upstate Mortgage

Legal name

Upstate Mortgage Inc.

Website

https://upstatemortgage.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mortgage Lending / Residential Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

Keywords

• Mortgage lending
• Home loan origination
• Mortgage brokerage
• Refinance services
• Residential lending

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Mortgage Origination Fees/Commissions: As a mortgage broker, Upstate Mortgage earns revenue through origination fees and commissions paid by lenders when loans close. They work with leading lenders in the industry to provide various loan products (Conventional, FHA, USDA, VA, Renovation) to borrowers. Revenue is transaction-based, earned upon successful loan closings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Upstate Mortgage is a licensed mortgage broker that originates home loans by connecting South Carolina borrowers with leading lenders. The company offers Conventional, FHA, USDA, VA, Renovation, and Streamline Refinance loans, and supports the full process through online applications, mortgage calculators, pre-approval services, and personalized loan officer guidance from its Greenville office.

Product overview

Upstate Mortgage is a mortgage broker offering a comprehensive suite of home financing products and online application tools. The core product portfolio includes multiple loan programs (Conventional, FHA, USDA Rural Housing, VA, Renovation/203K, and Streamline Refinance loans) that serve different borrower segments from first-time homebuyers to veterans. Supporting tools include a Mortgage Calculator for payment estimation and two application pathways: a Full Application for detailed loan processing and a Short Information Form for initial inquiries. The company operates as a licensed broker connecting borrowers with leading lenders across South Carolina since 1993.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Loans Standard non-government-backed mortgage loans for purchase and refinance with 3% down payment program (gift funds allowed), 15/20/30 year terms, lower PMI than FHA with 5%+ down, and cash-out refinancing up to 85% LTV. Targeted at borrowers with conventional credit profiles.
• FHA Loans Government-insured loans with low down payment requirements and liberal credit (typically 620, options as low as 580), 96.5% LTV purchase with gift funds, streamline refinance with no closing costs option (640 min credit), and cash-out refinancing up to 85% LTV. Targeted at first-time buyers and credit-challenged borrowers.
• USDA Rural Housing Loans 100% financing for eligible buyers in approved USDA rural areas with income restrictions, 640 minimum credit score, and closing costs that can be financed. Targeted at buyers of rural and semi-rural properties.
• VA Loans Veterans Administration-backed loans offering 100% financing with no mortgage insurance and streamline refinances with no appraisal and no upfront costs. Targeted at eligible active military members and veterans.
• Renovation Loans (FHA 203K) FHA 203K loans financing home purchase plus repairs in a single mortgage payment, including Streamline and full 203K options for structural repairs. Conventional Home Style Renovation Loan available for borrowers with more down payment to avoid FHA mortgage insurance. Targeted at buyers of fixer-upper properties.
• Streamline Refinance Loans Streamlined refinancing with reduced documentation including FHA Streamline with no closing costs option (640 min credit) and VA Streamline refinances with no appraisal. Targeted at existing FHA/VA borrowers seeking rate reduction.
• Down Payment Assistance Programs Limited-time assistance programs to help borrowers meet down payment requirements for home purchases. Targeted at first-time and lower-down-payment buyers.
• HARP Refinance Loans Home Affordable Refinance Program for borrowers with existing mortgages to refinance into better rates and terms. Targeted at underwater or high-rate existing borrowers.
• Mortgage Calculator Online calculator tool for estimating mortgage payments based on loan amount, down payment, interest rate, and amortization period. Available to prospective borrowers as a free planning resource.
• Full Online Application Comprehensive online mortgage application collecting detailed borrower information including income, employment, assets, liabilities, and property details for loan processing. Targeted at borrowers ready to formally apply.
• Short Information Form Simplified online form for initial loan inquiry, collecting basic borrower and property information to initiate the mortgage process. Targeted at early-stage prospects who want a quick-start pre-application.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Leading Lenders in the IndustrycoreOthersUpstate Mortgage works with multiple leading lenders in the industry to provide Conventional, FHA, USDA, VA, and Renovation loan products. As a mortgage broker, they access a network of lenders to find the best rates and terms for borrowers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Movement Mortgage: Large US retail mortgage lender with a branch model that provides Conventional, FHA, VA, USDA and specialty programs. Comparable as a relationship-driven residential lender competing in local markets with a similar product mix.
• Guild Mortgage: National retail mortgage lender offering a full suite of purchase and refinance products including Conventional, FHA, VA, USDA, and renovation loans. Comparable product mix and branch-based retail distribution to Upstate Mortgage.
• Caliber Home Loans: National retail and wholesale mortgage lender offering Conventional, FHA, VA, USDA and renovation financing with a branch-led service model. Comparable product breadth and broker-channel participation.
• NewRez (New Residential Mortgage): National residential mortgage lender and servicer offering purchase, refinance, FHA, VA, USDA and renovation products through retail and broker channels. Directly comparable in scope of product offerings and multi-channel distribution.
• Fairway Independent Mortgage Corporation: National retail mortgage lender/broker model operating through branch networks across the US. Comparable in offering Conventional, FHA, VA, USDA, and renovation loans to individual home buyers, with a relationship-driven, multi-lender product approach similar to Upstate Mortgage.
• PrimeLending: Multi-channel residential mortgage lender offering purchase, refinance, FHA, VA, USDA, and renovation loans through retail branches and broker partnerships. Directly comparable in product breadth, broker/retail hybrid model, and local-market focus.

Emerging players

• Better.com: Digital-first direct-to-consumer mortgage lender focused on simplifying purchase and refinance online. Represents the emerging digitally native channel competing for the same consumer entry point that Upstate Mortgage relies on.

Broad incumbents

• loanDepot: Large diversified national mortgage lender and broker with retail, wholesale, and direct-to-consumer channels offering Conventional, FHA, VA, USDA and specialty loans. Broad incumbent competing for the same local borrower pool but at vastly greater scale.
• Rocket Mortgage (Rocket Homes): Largest US direct-to-consumer mortgage lender, offering purchase and refinance across all major loan programs. Broad incumbent with leading proprietary technology that competes for the same retail borrower demand, especially via online channels.
• United Wholesale Mortgage (UWM): Largest US wholesale mortgage lender, providing brokers and independent loan officers access to a wide range of Conventional, FHA, VA and government products. Operates upstream of the broker channel Upstate Mortgage uses for its lender network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/upstate_mtge
• Facebookfacebook.com/UpstateMortgage
• LinkedInlinkedin.com/company/upstate-mortgage

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upstate Mortgage