SchoolPlus
SchoolPlus is an Azerbaijan-based online education marketplace that connects parents of children aged 4-18 with globally sourced certified teachers delivering live, interactive lessons via Zoom across languages, coding, mathematics, and life skills.
- Company typePrivate
- Founded2021
- HeadquartersBaku, Azerbaijan
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What SchoolPlus does
SchoolPlus is a privately held online education marketplace headquartered (legally registered) in Azerbaijan under the name "SCHOOLPLUS ONLAYN MƏKTƏB," operating exclusively online with no physical office. The platform connects parents of children aged 4-18 with internationally certified teachers sourced globally from countries including South Africa, the United States, Russia, and the Philippines. SchoolPlus curates more than 100 programs across 8 categories — foreign languages (English, Russian, Chinese, German, Japanese, Korean), coding (Scratch, Python, Roblox, Minecraft, Code.org), mathematics (mental arithmetic, grades 1-6 tutoring), science, arts, music, life skills (speed reading, Microsoft Office), and psychology — and aligns core language offerings with Cambridge Primary English and Oxford Nelson English curricula.
The platform is built around a self-serve website (schoolplus.io) available in Azerbaijani, Russian, and English, with live lessons delivered via Zoom video conferencing and an automated lesson-recording system retained for 30 days for quality assurance. Teachers undergo a multi-stage vetting process covering teaching specialty, personality, and experience, and are contractually restricted to delivering classes only through the SchoolPlus platform. Customer acquisition relies on content marketing (blog articles on parenting and international education systems), SEO on the localized website, and organic social presence on Instagram and X.
SchoolPlus monetizes via a marketplace commission model: teachers set their own lesson prices (typically ranging from ~$7 to ~$20 per 40-60 minute lesson), and SchoolPlus retains a 30% platform fee while teachers receive 70% of lesson revenue, paid monthly via PayPal or bank transfer. Local Azerbaijani payment systems (MilliÖn, eManat) are also accepted. The company discloses no revenue, funding history, or management team, and cumulative scale commentary indicates 27,778 lessons delivered on the platform to date. Customer testimonials and named users are all individual parents, with no enterprise accounts, consistent with a direct-to-consumer SMB model concentrated in Azerbaijan and surrounding regions.
SchoolPlus firmographics
Firmographics- Name
- SchoolPlus
- Legal name
- SCHOOLPLUS ONLAYN MƏKTƏB
- Website
- https://schoolplus.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SchoolPlus is an Azerbaijan-based online education marketplace that connects parents of children aged 4-18 with globally sourced certified teachers delivering live, interactive lessons via Zoom across languages, coding, mathematics, and life skills.
- Ownership category
- akta.pro rank
SchoolPlus industry classification
Industry- Product category
- Online Education Marketplace
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
- akta.pro secondary industries
- Group & Class-Based Live Tutoring Platforms (EDANAGAB), Virtual School Course Providers (Single-Course/Part-Time Enrollment) (EDAJADAE)
Keywords
Where SchoolPlus is headquartered
LocationHeadquarters
- HQ city
- Baku
- HQ country
- Azerbaijan
- HQ region
- Asia
Offices1 record
Markets served
SchoolPlus business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Platform Commission (Marketplace): SchoolPlus operates as a marketplace platform taking 30% commission from teachers' earnings. Teachers set their own prices for lessons, and SchoolPlus retains the platform fee while paying teachers 70% of lesson fees. Teachers receive monthly payments within the first 7 days of each month via PayPal or bank transfer.
- Teacher Revenue Share: Teachers receive 70% of revenue from their lessons. SchoolPlus takes 30% as platform commission. Payment is made monthly within first 7 days of following month. Teachers must have at least 6 hours notice to cancel lessons without penalty; cancellation with less notice results in 50-100% revenue forfeiture.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cambridge Primary English 1 - 8 lessons/month |
| Subscription | Monthly | Cambridge Primary English 1 - 12 lessons/month |
| Subscription | Monthly | Cambridge Primary English 1 - 16 lessons/month |
| Unit Pricing | Pay-as-you-go | Mental Arithmetic with Rufana - 4 lessons |
| Unit Pricing | Pay-as-you-go | Mental Arithmetic with Rufana - 20 lessons |
| Subscription | Monthly | Mathematics grades 1-6 |
| Subscription | Monthly | English with Sevda - Monthly package |
| Subscription | Monthly | Logic lessons with Farida |
| Subscription | Monthly | Python programming with Ravana |
| Unit Pricing | Pay-as-you-go | Speed Reading course |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
SchoolPlus product offering
Product offeringCore offering
SchoolPlus is an online education marketplace that connects parents and children (ages 4-18) with a global network of certified teachers who deliver live, interactive lessons via Zoom. The platform hosts 100+ programs across 8 categories including foreign languages, coding, mathematics, science, arts, music, life skills, and psychology, with teachers setting their own prices and the company retaining a 30% marketplace commission. The platform operates online-only with no physical locations, serving primarily families in Azerbaijan and surrounding regions.
Product overview
SchoolPlus is an online education platform for children ages 4-18 offering live, interactive courses in small groups via Zoom. The platform provides programs across 8 categories: Foreign Languages (English, Russian, Chinese, German, Japanese, Korean), Coding (Scratch, Python, Roblox, Minecraft, Code.org, Digital Skills), Mathematics (Mental Arithmetic, Logic, Grades 1-6 tutoring), Science, Arts, Music, Life Skills (Speed Reading, Microsoft Office), and Psychology. The core product consists of individual courses listed on the platform marketplace, each taught by vetted global teachers. Pricing varies by course, frequency, and lesson duration (40 or 60 minutes).
Differentiator
Problem solved
Functional benefit
Products and services
- Online Courses Marketplace (Ümumi onlayn kurslar) SchoolPlus's primary marketplace offering delivering interactive, live courses for children ages 4-18 across 8 subject categories: foreign languages, arts, life skills, coding, music, science, mathematics, and psychology. Accessed via self-serve website registration with lessons conducted via Zoom.
- Cambridge Primary English 1 Interactive English language course based on Cambridge Primary English Stage 1 curriculum, teaching speaking, reading, writing, and listening through stories, poems, games, and creative activities for children ages 5-10.
- Cambridge Primary English 2 Interactive English language course based on Cambridge Primary English Stage 2 curriculum, helping students strengthen reading, writing, speaking, and comprehension skills through stories, poems, and creative activities for ages 5-12.
- Oxford Nelson English Level 1 Introductory English language course based on Oxford Nelson English Pupil Book 1, helping young learners develop early reading, writing, speaking, and listening skills through stories, poems, and vocabulary-building activities for ages 6-15.
- Russian Language Courses Russian as a foreign language courses suitable for all ages and levels, from beginners to advanced, including preparation for TORFL/ТРКИ examinations.
- Everyday English Conversation English conversation course focused on real-life situations including greetings, ordering food, making appointments, and daily conversations for teenagers and adults ages 15+.
- IELTS Preparation Courses IELTS exam preparation courses including speaking, reading, writing, and listening practice for ages 14+.
- Business English Professional English courses for business communication, workplace skills, and professional development for ages 20+.
- Scratch Programming Courses Visual programming courses using Scratch where children learn to create interactive stories, animations, and games while developing computational thinking and 21st century skills.
- Python Programming Courses Programming courses teaching Python language fundamentals, from installation to building projects including games like number guessing and rock-paper-scissors, plus turtle graphics for ages 9+.
- Roblox Programming Game development courses using Roblox where children learn programming concepts by creating their own games in an engaging environment.
- Minecraft Coding Coding courses using Minecraft where children learn programming concepts through game-based projects that develop creativity, building skills, and teamwork.
- Code.org Lessons Introductory programming courses using Code.org's Blockly-based visual programming blocks, teaching computational thinking and programming logic to children ages 6-16.
- Informatics and Digital Skills Courses teaching information technology skills including effective use of technology, research skills, analytical thinking, and digital literacy for future career readiness.
- Mental Arithmetic Mental arithmetic course using abacus-based calculations that develop cognitive abilities, fine motor skills, and strengthen connections between brain hemispheres for ages 5-14.
- Mathematics (Grades 1-6) Mathematics tutoring from 1st to 6th grade focusing on logical thinking development, self-confidence building, and problem-solving skills with preparation for international olympiads.
- Logic and Cognition Logic and thinking course for ages 4-12 featuring engaging exercises in mathematics, logic, and cognitive skills development, with advanced problems for olympiad preparation.
- Speed Reading Speed reading course that develops the ability to quickly comprehend text material while maintaining understanding, benefiting academic performance and future prospects for ages 6-17.
- Microsoft Office Microsoft Office courses covering Word, Excel, and PowerPoint applications, teaching productivity skills applicable in academic and professional settings.
Quantifiable outcome
- 27,778 lessons conducted on platform
- +2 more outcomes
Companies that use SchoolPlus
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
SchoolPlus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
SchoolPlus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zoom Video CommunicationscoreZoom serves as the core video conferencing platform for all SchoolPlus online classes. Teachers conduct live, interactive lessons exclusively through Zoom. The platform automatically records lessons for quality assurance purposes. This integration is fundamental to service delivery as no alternative video platforms are permitted under the partnership agreement.
Scale indicators4 records
Recent moves1 record
Expansion highlights4 records
SchoolPlus competitors and assessment
Company assessmentBroad incumbents
- Varsity Tutors: Varsity Tutors is a large, established online tutoring platform offering 1-on-1 and group instruction across academic subjects, test prep, and enrichment for K-12 and college students. As a broad incumbent in the online tutoring space, it competes for the same parent-student demand SchoolPlus targets, but with significantly more scale, corporate backing, and curriculum breadth.
- ClassDojo: ClassDojo is a widely used classroom communication and education platform serving K-12 teachers and parents globally. While not a direct marketplace for tutoring, ClassDojo competes for parent attention and student engagement in the same K-12 online education space where SchoolPlus operates.
Direct peers
- Cambly: Cambly is an online platform connecting English learners with native English speakers for conversational practice via video chat. While Cambly focuses specifically on English conversation practice, it shares SchoolPlus's marketplace structure, global teacher/tutor recruitment, and emphasis on flexible online English learning.
- Superprof: Superprof is a global marketplace connecting students with private tutors across academic subjects, languages, and extracurricular activities, operating in 50+ countries with both online and in-person options. SchoolPlus mirrors Superprof's marketplace structure, breadth of subjects, and online delivery model for K-12 students.
- Skooli: Skooli is an online tutoring platform offering 1-on-1 instruction across academic subjects via a virtual classroom, with on-demand access to certified teachers. SchoolPlus shares the on-demand online tutoring model with teacher recruitment and lesson delivery, though SchoolPlus emphasizes small-group and structured programs.
- Outschool: Outschool is a global online marketplace for live small-group classes for kids and teens, where independent teachers list and sell classes covering academic subjects, languages, coding, arts, and life skills. SchoolPlus operates an essentially identical marketplace model targeting a similar age range (4-18) with vetted teachers, 8 subject categories, and curriculum-backed content.
- Wyzant: Wyzant is an online tutoring marketplace connecting students with tutors across academic subjects, test prep, and languages, with teachers setting their own rates. SchoolPlus's marketplace model, teacher-set pricing, and commission-based revenue mirror Wyzant's core mechanics, though Wyzant primarily serves the US market.
- iTalki: iTalki is a leading online language learning marketplace connecting students with teachers for 1-on-1 lessons across 100+ languages. SchoolPlus offers comparable teacher-set pricing, marketplace commission structure, and emphasizes language learning (English, Russian, Chinese, German, Japanese, Korean) as one of its core categories.
- Preply: Preply is an online tutoring marketplace primarily for language learning that connects students with vetted tutors globally for 1-on-1 sessions, with teachers setting their own rates and Preply retaining a commission. SchoolPlus shares the marketplace model, global teacher recruitment, teacher-set pricing, and core focus on foreign language instruction for children.
Emerging players
- Brainly: Brainly is an online learning platform combining peer-to-peer homework help with AI-powered tutoring and expert Q&A for students. While Brainly's primary model is community Q&A rather than live teacher-led classes, it competes for the same parent-student audience seeking online academic support.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SchoolPlus social profiles
Digital presenceSchoolPlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
SchoolPlus leadership team
Management profileNumber of profiles
SchoolPlus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SchoolPlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SchoolPlus
What does SchoolPlus do?
SchoolPlus is an online education marketplace that connects parents and children (ages 4-18) with a global network of certified teachers who deliver live, interactive lessons via Zoom. The platform hosts 100+ programs across 8 categories including foreign languages, coding, mathematics, science, arts, music, life skills, and psychology, with teachers setting their own prices and the company retaining a 30% marketplace commission. The platform operates online-only with no physical locations, serving primarily families in Azerbaijan and surrounding regions.
Is SchoolPlus a public or private company?
SchoolPlus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SchoolPlus founded?
SchoolPlus was founded in 2021. It employs 11 to 50 people.
Where is SchoolPlus based?
SchoolPlus is headquartered in Baku, Azerbaijan, in the Asia region.
How does SchoolPlus make money?
Two revenue lines are on record. Platform Commission (Marketplace) is the primary driver. The others are teacher Revenue Share.
Who are SchoolPlus's main competitors?
Broad incumbents on record are Varsity Tutors and ClassDojo. Direct peers are Cambly, Superprof, Skooli, Outschool, Wyzant, iTalki and Preply. Brainly is listed as an emerging player.
Does SchoolPlus have an API?
No public API is recorded for SchoolPlus.
What industry is SchoolPlus in?
SchoolPlus's product category is Online Education Marketplace. Its primary akta.pro industry code is EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors), with a secondary code of EDANAGAB, Group & Class-Based Live Tutoring Platforms. Its NAICS code is 611710 and its SIC code is 8200.