Tecnoimports

What Tecnoimports does

Tecnoimports is a privately held Brazilian commercial automation provider founded in 1990 and headquartered in Poços de Caldas, Minas Gerais, with additional sales offices in São João da Boa Vista and Campinas. The company sells integrated point-of-sale (PDV), ERP, mobile POS (EAPDV for Android/iOS), delivery management (EADelivery), customer loyalty CRM (Cresce Vendas), time and attendance (Ponto Secullum), and promotions (Clube de Promoções, via Scanntech partnership) software, alongside resold commercial hardware from manufacturers including Bematech, Elgin, Urano, Gertec, and Control ID—covering barcode readers, thermal printers, touch screens, scales, cash drawers, access controllers, time clocks, turnstiles, SAT fiscal devices, and nobreaks. Its platform architecture couples these software modules with Brazilian fiscal compliance (NFC-e, SAT, NFe) and integrations with iFood, WhatsApp, and True Delivery for delivery orchestration.

The company serves small and medium-sized retail and food service businesses across more than 80 municipalities in São Paulo and Minas Gerais states, including supermarkets, minimarkets, grocery stores, restaurants, snack bars, pizza shops, ice cream parlors, food trucks, pharmacies, bakeries, pet shops, and construction material retailers. Revenue is generated through three streams: one-time software licenses, hardware resale, and professional services (installation, implementation, maintenance, and remote/local technical support). Go-to-market is sales-led with direct customer contact via phone and online inquiry forms, supplemented by content marketing through a blog, Facebook, Instagram, and YouTube. Pricing is quote-based and not publicly disclosed. No revenue, funding history, or enterprise customer concentration data is available; the business operates regionally with 11-50 employees and no disclosed M&A, investment, or leadership-change signals.

Name

Tecnoimports

Legal name

Tecnoimports

Website

https://tecnoimports.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Tecnoimports is a Brazilian commercial automation provider selling POS software, ERP, mobile POS, delivery management, CRM loyalty, and resold hardware (printers, scanners, scales, SAT devices) to SMB retail and food service businesses across São Paulo and Minas Gerais states.

Ownership category

akta.pro rank

Headquarters

HQ city

Poços De Caldas

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Software Systems: Sale and implementation of commercial automation software including PDV, ERP, delivery systems, and CRM solutions
2. Commercial Automation Equipment: Sale of hardware equipment including barcode readers, thermal printers, touch screens, scales, cash drawers, access control systems, and SAT fiscal devices
3. Technical Support and Maintenance Services: Technical assistance, equipment maintenance, installation, implementation, and remote/local support services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tecnoimports sells and implements commercial automation software systems (PDV point-of-sale, ERP management, delivery management, CRM/loyalty, mobile POS, time and attendance, and promotions platform) bundled with commercial automation hardware (barcode readers, thermal printers, touch screens, scales, cash drawers, access controllers, and SAT fiscal devices). The company also provides installation, maintenance, and technical support services for retail stores, supermarkets, restaurants, and food service businesses primarily in São Paulo and Minas Gerais.

Product overview

Tecnoimports is a Brazilian company providing commercial automation solutions for stores, supermarkets, restaurants, and food trucks. The offering consists of a portfolio of complementary software systems and hardware equipment. The software portfolio includes PDV Tecnosystem (point of sale), ERP Tecnosystem (administrative management), EAPDV (mobile POS for Android/iOS), EADelivery (delivery management), PDV Easyassist (restaurant POS), Cresce vendas CRM (customer loyalty), Clube de Promoções (promotions), and Ponto Secullum (time and attendance). These software systems can be deployed alongside commercial automation hardware including barcode readers, thermal printers, touch screen monitors, cash drawers, access controllers, time clocks, scales, and SAT equipment. The company also provides implementation, maintenance, and technical support services.

Differentiator

Problem solved

Functional benefit

Brands

• PDV Tecnosystem: PDV (ponto de venda, frente de loja) software for point of sale automation
• ERP Tecnosystem
• EAPDV
• EADelivery
• PDV Easyassist
• Ponto Secullum
• Cresce Vendas CRM
• Clube de Promoções
• EAPOS

Products and services

• PDV Tecnosystem Point-of-sale software for retail operations, designed to be robust yet simple to operate at the main customer contact point.
• ERP Tecnosystem Integrated ERP system for administrative management specializing in retail, handling sales, inventory control, financial management, and fiscal invoice issuance including dashboards and integrations.
• EAPDV (Sistema de Caixa para Android e IOS) Mobile point-of-sale application for Android and iOS tablets and smartphones, enabling sales independent of internet connectivity with table management and order tracking for food service businesses.
• EADelivery Delivery management system that centralizes orders from multiple channels including iFood, WhatsApp, and proprietary delivery with automatic printing to cash registers and kitchens.
• PDV Easyassist Point-of-sale system designed for restaurants and food service with fast, simple operations and robust functionality for quick-service environments.
• Cresce Vendas CRM Customer loyalty and CRM program using behavioral analysis algorithms to drive sales through cashback and points-based loyalty, with personalized store application for customers.
• Clube de Promoções Promotions club enabling small and medium retailers to run promotions from major brands, receiving reimbursements for discounts and automatically sending promotions to the POS system, in partnership with Scanntech.
• Ponto Secullum Time and attendance control system for managing time cards and employee scheduling, supporting compliance with Brazilian labor regulations.
• Equipamentos de Automação Comercial (Hardware) Range of commercial automation hardware including Wi-Fi routers, cash drawers, access controllers, turnstiles, time clocks, touch screen monitors, UPS systems, SAT CF-E equipment, price query terminals, computers, barcode readers, thermal printers, and commercial scales.
• Serviços de Suporte Técnico Technical support services including authorized technical assistance, equipment backup, implementation, installation, maintenance, local and remote support, and telephone assistance for commercial automation customers.

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• ScanntechcoreTechnology or IntegrationScanntech partners with Tecnoimports to offer the 'Clube de Promoções' (Promotions Club) platform, enabling small and medium businesses to run promotional campaigns from major brands similar to large retail chains. The platform handles promotions management, reimbursement processing, and automatic integration with Tecnoimports' PDV systems.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bluesoft: Brazilian POS and retail software provider offering ERP, fiscal automation, and PDV solutions for SMB retail — closely comparable to Tecnoimports' software portfolio and SMB target market.
• Consinco: Brazilian retail ERP and POS software specialist focused on supermarkets, grocery, and food retail — competing head-to-head with Tecnoimports' ERP Tecnosystem and PDV Tecnosystem for the same SMB retail segment.
• Linx: Brazilian POS and retail management software company (now owned by Stone Co) serving supermarkets, restaurants, and retail chains with ERP, PDV, and fiscal compliance modules — directly overlapping Tecnoimports' core offering across software, hardware, and services.
• WBA Software: Brazilian software house specializing in retail automation, ERP, and POS solutions with similar SMB retail and food-service focus as Tecnoimports.

Broad incumbents

• TOTVS: Largest Brazilian enterprise software company with broad ERP, POS, and retail management solutions; competes with Tecnoimports in SMB retail/food-service automation but operates at significantly greater scale and across all 26 states.
• Cielo: Major Brazilian payment processor with growing POS hardware/software offerings (Cielo Farol, etc.) — overlaps with Tecnoimports' commercial automation + payment-adjacent hardware but as part of a much broader payments portfolio.
• NCR Voyix: Global retail and restaurant POS hardware/software provider; competes in adjacent categories (touch screen terminals, POS systems, fiscal hardware) but at multinational scale rather than regional Brazilian focus.
• Stone Co: Brazilian fintech and POS/payments giant (which acquired Linx) offering integrated payments, POS hardware, and software to SMBs — competes with Tecnoimports' POS hardware and software offering but with vastly greater capital, brand, and geographic reach.

Others

• Scanntech: Brazilian retail technology and data company — core strategic partner to Tecnoimports for the 'Clube de Promoções' platform; an ecosystem participant rather than direct competitor, but operates in adjacent retail-tech software space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEWBpmnwXcrzOpKQgBa5vWQ
• Facebookfacebook.com/TecnoimportsInformatica
• Instagraminstagram.com/tecnoimports
• Xx.com/tecnoimports
• LinkedInlinkedin.com/company/tecnoimports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tecnoimports