Sarasota Paradise
Sarasota Paradise is a privately held USL League One professional soccer club operating from Lakewood Ranch, Florida, serving the Sarasota-Manatee region with matchday ticketing, premium hospitality, youth academy programs, and sponsorship-driven revenue across a 3,000-seat stadium.
- Company typePrivate
- Founded2022
- HeadquartersSarasota, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sarasota Paradise does
Sarasota Paradise is a professional soccer club competing in USL League One, the third tier of the United States soccer pyramid. The club is operated through Sarasota Professional Soccer LLC, a privately held Florida LLC founded in 2022, and plays its home matches at Premier Sports Campus in Lakewood Ranch, an approximately 3,000-seat stadium. The organization functions as a community-rooted sports entertainment and youth development franchise serving the Sarasota-Manatee region, with no other professional soccer club of equivalent tier operating in the immediate market.
The commercial product spans ticketing (single-game and season Continuous Memberships), hospitality (Field Side Club, Nicholas & Associates Club, Paradise Owners Suite), merchandise (jerseys, hats, clothing via shop.sarasotaparadise.us), sponsorships (Prinx Tires, Nicholas & Associates), and a youth development ecosystem (academy camps, private training, affiliate club program). Technology is entirely third-party: SportsEngine Sports Relationship Management for website and member communications, and vivenu for ticketing, event management, and point-of-sale processing. Distribution is direct-to-consumer via the club's ticketing and merchandise storefronts, supplemented by an on-site box office and group/corporate sales.
The go-to-market combines event-driven gameday experiences with community-led outreach (youth academy, affiliate clubs, watch parties, World Cup co-marketing). Leadership includes founder & CEO Marcus Walfridson, Head Coach Mika Elovaara, and Head Assistant Coach Trevor Sinclair (former 2002 World Cup England player). Revenue mix is diversified across five streams but the underlying scale is small, and revenue figures are not publicly disclosed; the company has not raised disclosed institutional funding.
Sarasota Paradise firmographics
Firmographics- Name
- Sarasota Paradise
- Legal name
- Sarasota Professional Soccer LLC
- Website
- https://sarasotaparadise.us
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sarasota Paradise is a privately held USL League One professional soccer club operating from Lakewood Ranch, Florida, serving the Sarasota-Manatee region with matchday ticketing, premium hospitality, youth academy programs, and sponsorship-driven revenue across a 3,000-seat stadium.
- Ownership category
- akta.pro rank
Sarasota Paradise industry classification
Industry- Product category
- Professional Soccer Club
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Championship & Cup Organizers (MPAKADAB)
- akta.pro secondary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where Sarasota Paradise is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sarasota Paradise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others
Revenue model
- Ticket Sales: Revenue from single game tickets, season ticket memberships, group packages, and family/corporate 4-packs sold through the vivenu ticketing platform and direct website sales.
- Hospitality and Premium Experiences: Revenue from Field Side Club access, Nicholas & Associates VIP Club experiences, and Paradise Owners Suite rentals which include premium seating, food, beverage, and exclusive experiences.
- Merchandise Sales: Revenue from official team merchandise including jerseys, hats, and clothing sold through the club's online shop.
- Sponsorship and Partnerships: Revenue from corporate sponsors including Prinx Tires (USL Cup sponsor), Nicholas & Associates (hospitality sponsor), and various partnership arrangements with local businesses and organizations.
- Youth Academy and Training Programs: Revenue from youth soccer camps, private training sessions, supplemental development programs, and affiliate club program participation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Game General Admission - East Stand |
| Unit Pricing | Pay-as-you-go | Family 4 Pack - Discounted Group Package |
| Unit Pricing | Pay-as-you-go | Corporate 4 Pack - Field Side Club |
| Unit Pricing | Pay-as-you-go | Main Stand Reserved Seating |
| Unit Pricing | Pay-as-you-go | North Stand Reserved Bleacher |
| Unit Pricing | Pay-as-you-go | South Stand Reserved Bleacher |
| Unit Pricing | Pay-as-you-go | Paradise Owners Suite - Luxury Suite Experience |
| Unit Pricing | Pay-as-you-go | Field Side Club - Premium Experience |
| Unit Pricing | Pay-as-you-go | Nicholas & Associates Club - VIP Hospitality |
| Subscription | Annual | Season Ticket Continuous Membership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Sarasota Paradise product offering
Product offeringCore offering
Sarasota Paradise operates a professional soccer club in USL League One, delivering live match-day entertainment at Premier Sports Campus stadium. The club sells individual game tickets, season ticket memberships, group packages, premium hospitality experiences (Field Side Club, Nicholas & Associates Club, Paradise Owners Suite), official team merchandise, and youth soccer development programs including camps, private training, and affiliate club partnerships.
Product overview
Sarasota Paradise is a professional soccer club competing in USL League One, operating a portfolio of ticketing, hospitality, merchandise, and youth development products. The core offering centers on match attendance experiences at Premier Sports Campus stadium, with ticketing products spanning single game tickets, season memberships (Continuous Membership Program), and group packages (Family 4 Pack, Corporate 4 Pack). Premium hospitality includes the Field Side Club, Nicholas & Associates Club, and Paradise Owners Suite. The club also operates a Youth Academy offering summer camps, private training, supplemental training, and an affiliate club program, plus an online merchandise store featuring jerseys, hats, and clothing.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Game Tickets
Quantifiable outcome
- Over 1,000 attendees at community watch party events
- +2 more outcomes
Companies that use Sarasota Paradise
Customer profileSegments4 records
Ideal customer profiles3 records
Sarasota Paradise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sarasota Paradise partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- North Manatee Mutiny Soccer ClubcoreThe club's first official affiliate partner - a competitive youth organization based in Palmetto, Florida. Mutiny players and families gain access to Sarasota Paradise home games, camps, clinics, and game-day experiences. Paradise's professional staff engage with the Mutiny program through coach education and on-site training opportunities.
- The Bay ParkcoreCollaborative event partner hosting Sarasota Paradise's largest community event outside of gamedays. The Bay Park provided the venue for a World Cup watch party featuring 3v3 tournaments, player Q&As, autograph sessions, and family activities.
- Nicholas & AssociatesmajorHospitality sponsor for the Nicholas & Associates Club - a premium party tent experience at games. The sponsor's branding is featured on VIP hospitality offerings including unlimited drinks, premium seating access, and exclusive game-day experiences.
- Prinx TiresmajorTitle sponsor for the Prinx Tires USL Cup match between Sarasota Paradise and Miami FC on July 11, 2026.
- vivenu GmbHcoreThird-party ticketing service provider and platform operator for Sarasota Paradise's online ticket store. vivenu provides the ticketing infrastructure, event management system, and point-of-sale processing for all ticket sales.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sarasota Paradise competitors and assessment
Company assessmentDirect peers
- Forward Madison FC: USL League One club with similar regional identity-driven branding and tight integration with local supporter culture.
- Athletic Club Boise: USL League One club with a comparable regional professional sports positioning and similar small-market, identity-driven brand.
- Greenville Triumph SC: USL League One club with a comparable community-first identity, modest stadium footprint, and emphasis on local fan engagement.
- Fort Wayne FC: USL League One expansion-era club with a similar startup-stage footprint, regional focus, and youth/community programming emphasis.
- One Knox SC: USL League One club with comparable small-market scale, intimate venue, and community-anchored operating model in the Southeast.
- Chattanooga Red Wolves SC: USL League One club with similar small-market, community-driven positioning, youth development pathways, and intimate-venue model.
- AV Alta FC: USL League One club at a comparable early operating stage with similar small-stadium, community-led go-to-market approach.
- Charlotte Independence: USL League One club operating in the same third-tier US soccer league as Sarasota Paradise with a comparable regional, community-focused model and similar scale of operations.
- FC Naples: USL League One club in the same Florida/Southeast regional ecosystem as Sarasota Paradise, providing a Florida-state comparable for community-focused lower-division soccer operations.
- Corpus Christi FC: USL League One expansion-era club with comparable scale, market size, and emerging community-based fan development model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sarasota Paradise social profiles
Digital presenceSarasota Paradise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sarasota Paradise leadership team
Management profileNumber of profiles
Profiles3 records
Sarasota Paradise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sarasota Paradise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sarasota Paradise
What does Sarasota Paradise do?
Sarasota Paradise operates a professional soccer club in USL League One, delivering live match-day entertainment at Premier Sports Campus stadium. The club sells individual game tickets, season ticket memberships, group packages, premium hospitality experiences (Field Side Club, Nicholas & Associates Club, Paradise Owners Suite), official team merchandise, and youth soccer development programs including camps, private training, and affiliate club partnerships.
Is Sarasota Paradise a public or private company?
Sarasota Paradise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sarasota Paradise founded?
Sarasota Paradise was founded in 2022. It employs 1 to 10 people.
Where is Sarasota Paradise based?
Sarasota Paradise is headquartered in Sarasota, United States, in the North America region.
How does Sarasota Paradise make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are hospitality and Premium Experiences, merchandise Sales, sponsorship and Partnerships and youth Academy and Training Programs.
Who are Sarasota Paradise's main competitors?
Direct peers on record are Forward Madison FC, Athletic Club Boise, Greenville Triumph SC, Fort Wayne FC, One Knox SC, Chattanooga Red Wolves SC, AV Alta FC, Charlotte Independence, FC Naples and Corpus Christi FC.
Does Sarasota Paradise have an API?
No public API is recorded for Sarasota Paradise.
What industry is Sarasota Paradise in?
Sarasota Paradise's product category is Professional Soccer Club. Its primary akta.pro industry code is MPAKADAB, Championship & Cup Organizers, with a secondary code of MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support). Its NAICS code is 711211 and its SIC code is 7997.