FC Naples

What FC Naples does

FC Naples is a privately held professional soccer club operating as FC Naples USL LLC, headquartered at 3940 City Gate Blvd N, Naples, Florida, and competing in USL League One, the third division of professional soccer in the United States. The club plays its home matches at Paradise Coast Sports Complex, a 175-acre venue featuring a 4,600-seat stadium with VIP zones, family entertainment areas, and a large video board. Co-founder and CEO Roberto Moreno formally began building the club in 2023 after years of executive leadership at Zumba; the team played its inaugural 2025 USL League One season, finishing fourth in the regular-season standings and qualifying for the playoffs — becoming the first expansion team in league history to host a home playoff match. The club operates with a headcount of 11–50 employees.

The club's core product is live professional soccer matches, supported by an ecosystem of ticketing products (single-match tickets, season memberships with annual/monthly/two-year payment options, group tickets for 10+ buyers, and 2027 season membership deposits), a youth development program (summer soccer camps for ages 6–16 priced at $449–$499), official merchandise, and match-day concessions and parking. Technology infrastructure centers on the vivenu ticketing platform and a direct-to-consumer website. The go-to-market motion is community-driven: youth camps, school ticket initiatives, charity partnerships, themed match nights, and a deep local partner ecosystem that includes a title sponsor (Physicians Regional Healthcare System), eight founding partners (Arthrex, Ave Maria, Naples Marco Island Everglades, Parker Hudson Homes, Seminole Casino Hotel, Marc L. Shapiro, Tide Cleaners, WM), and additional community and media partners.

Revenue is generated across seven streams: ticket sales, season memberships, group tickets and experiences, youth soccer camps, sponsorships, merchandise, and concessions/parking. The club targets Southwest Florida families, local soccer enthusiasts, youth athletes, community organizations, and corporate sponsors. Distribution is primarily regional and direct-to-consumer, with the vivenu platform and fcnaples.com serving as the primary digital channels. Strategic positioning leverages first-mover status as the only professional soccer franchise in Southwest Florida, a premium venue, and integration into the USL's national network of more than 200 clubs.

Name

FC Naples

Legal name

FC Naples USL LLC

Website

https://fcnaples.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

FC Naples is a privately held professional soccer club competing in USL League One and based at Paradise Coast Sports Complex in Naples, Florida, serving Southwest Florida families and soccer fans with ticketed matches, season memberships, youth camps, and local sponsorship programs.

Ownership category

akta.pro rank

Product category

Professional Soccer Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Professional & Major League Stadiums (MPAKAEAA), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Professional soccer club
• USL League One
• Live sports entertainment
• Youth soccer camps
• Season memberships

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single-match tickets sold via the vivenu platform and FC Naples website.
2. Season Memberships: Annual and multi-year season ticket packages with benefits including priority seat selection, exclusive events, member discounts, and access to playoff games.
3. Group Tickets and Experiences: Revenue from group bookings (minimum 10 people) with exclusive group pricing and experiences such as pregame performances, on-pitch photo opportunities, and player walkouts.
4. Youth Soccer Camps: Revenue from summer soccer camps for boys and girls ages 6-16, led by FC Naples coaching staff. Full price $499, season member price $449.
5. Sponsorships: Revenue from corporate sponsors including title sponsor (Physicians Regional Healthcare System), founding partners, community partners, and media partners.
6. Merchandise: Revenue from official club merchandise sold through the online shop, including authentic jerseys, apparel, and accessories.
7. Concessions and Parking: Revenue from food, beverages, and parking at Paradise Coast Sports Complex stadium events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

FC Naples operates a professional soccer franchise competing in USL League One, delivering live match-day entertainment at Paradise Coast Sports Complex in Naples, Florida. The club sells single-match tickets, full-season memberships, group tickets, youth soccer camps, and official merchandise directly to consumers, while also generating revenue from corporate sponsorships and on-site concessions and parking.

Product overview

FC Naples is a professional soccer club competing in USL League One (third-division professional soccer in North America). The club's product portfolio centers on live professional soccer matches at Paradise Coast Sports Complex, supplemented by ticketing products (single match tickets, season memberships, group tickets, 2027 deposits), youth development programs (soccer camps), and merchandise. The club offers match-day experiences with various seating options including pitch-side seating, family areas, VIP suites, and a supporters section, along with group experiences and hospitality offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Match Tickets Individual match tickets for FC Naples home games at Paradise Coast Sports Complex, sold to individual fans and families through the vivenu ticketing platform and the club website.
• Season Membership Annual and multi-year season ticket packages including all FC Naples USL home matches, first rights to Lamar Hunt U.S. Open Cup and playoff games, discounted additional tickets, special events access, member gifts, and team store discounts. Available as Annual Plan (upfront), Monthly Installment Plan, or Two-Year Plan.
• Group Tickets Group ticket packages for groups of 10 or more (schools, businesses, churches, non-profits, scouts, youth organizations, clubs) with exclusive group pricing, grouped seating, and custom experiences including pregame performances, on-pitch photo opportunities, and player walkouts.
• Youth Soccer Camps Summer soccer camps for boys and girls ages 6-16, led by FC Naples coaching staff, featuring professional coaching, skill development, and interaction with FC Naples players. Full price $499, season member price $449. Includes FC Naples T-Shirt, Shorts, Socks.
• FC Naples Merchandise Official club merchandise including authentic home jerseys, apparel, and accessories available through the club's online shop, with Hummel as the official merchandise partner.
• 2027 Season Membership Deposits Advance deposits for 2027 season memberships, giving early depositors priority seat selection and exclusive benefits for the next season.
• Corporate Sponsorship Packages Multi-tier corporate partnership packages including title sponsorship (Physicians Regional Healthcare System), founding partnerships (Arthrex, Ave Maria, Naples Marco Island Everglades, Parker Hudson Homes, Seminole Casino Hotel, Law Offices of Marc L. Shapiro, Tide Cleaners, WM), community partnerships (Hummel, Naples Princess Cruises, Great Wolf Lodge), and media partnerships (WINK News, C2 Communications, Paradise Coast City Lifestyle).

Quantifiable outcome

• Inaugural season playoff qualification (fourth place regular season, playoff semifinals)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, founding, community and media.

• Physicians Regional Healthcare SystemcoreGTM or Marketing PartnerTitle partner of FC Naples. Provides team doctor (Dr. Bryan T. Hanypsiak) and medical care to players. Healthcare system operates three Naples hospitals with 300+ physicians across 45 specialties.
• ArthrexfoundingGTM or Marketing PartnerFounding partner of FC Naples. Global medical device company headquartered in Naples.
• Ave MariafoundingGTM or Marketing PartnerFounding partner. Naples-based development and community partner.
• Naples Marco Island Everglades (Paradise Coast)foundingGTM or Marketing PartnerFounding partner. Regional tourism marketing organization for Southwest Florida.
• Parker Hudson HomesfoundingGTM or Marketing PartnerFounding partner. Local custom home builder in Naples area.
• Seminole Casino HotelfoundingGTM or Marketing PartnerFounding partner and naming rights sponsor of the Beer Garden at Paradise Coast Sports Complex.
• The Law Offices of Marc L. ShapirofoundingGTM or Marketing PartnerFounding partner. Local law firm in Naples.
• Tide CleanersfoundingGTM or Marketing PartnerFounding partner. Local dry cleaning service in Naples.
• WM (Waste Management)foundingGTM or Marketing PartnerFounding partner. National waste management company operating in the Naples area.
• HummelcommunityGTM or Marketing PartnerCommunity partner. International sportswear brand providing official FC Naples merchandise.
• Naples Princess CruisescommunityGTM or Marketing PartnerCommunity partner. Local cruise operator in Naples offering exclusive experiences with FC Naples players.
• Great Wolf LodgecommunityGTM or Marketing PartnerCommunity partner and future hotel neighbor at City Gate development. Upcoming indoor water park resort near the stadium.
• WINK NewsmediaGTM or Marketing PartnerMedia partner. Local television news station (NBC-2) covering FC Naples stories and announcements.
• C2 CommunicationsmediaGTM or Marketing PartnerMedia partner. Marketing and communications agency.
• Paradise Coast City LifestylemediaGTM or Marketing PartnerMedia partner. Local lifestyle publication covering Southwest Florida.
• vivenu GmbHcoreTechnology or IntegrationTechnology partner providing ticketing platform. German software company powering the tickets.fcnaples.com platform for ticket sales, season memberships, and event management.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Charlotte Independence: Fellow USL League One club operating in Charlotte, NC. Directly comparable as a third-tier professional soccer franchise with a similar community-driven business model and ticket/membership/sponsorship revenue mix.
• Athletic Club Boise: USL League One club based in Boise, ID. Directly comparable third-division club with a similar mid-sized-market, community-driven commercial model.
• Forward Madison FC: USL League One club in Madison, WI with a strong community-identity and supporter-driven model. Directly comparable as a similarly-sized lower-division club emphasizing grassroots fan engagement.
• Chattanooga Red Wolves SC: USL League One club based in Chattanooga, TN. Directly comparable third-tier professional soccer team targeting a mid-sized regional market with a comparable ticketing and sponsorship model.
• AV Alta FC: USL League One expansion-era club based in Lancaster, CA. Closely comparable to FC Naples as a recent/expansion-era entry to the third tier with a similar build-out profile.
• Greenville Triumph SC: USL League One founding member in Greenville, SC. Directly comparable as an established third-division club with a similar Upstate-style community focus and season-membership product.
• One Knox SC: USL League One club in Knoxville, TN. Directly comparable as a third-division professional soccer team operating in a mid-sized Southeastern market with similar youth/community programming.

Regional players

• Miami FC: USL Championship club based in Miami, FL. Comparable as a Florida professional soccer team, but operates one tier above FC Naples and in a different geographic sub-market.
• Tampa Bay Rowdies: USL Championship (second-tier) club in the same Florida market region. Comparable as a Florida-based professional soccer team, but operates one division higher and in a different metro (Tampa Bay vs Naples).

Broad incumbents

• Louisville City FC: USL Championship flagship club. Comparable as a USL-ecosystem professional soccer franchise but operates a tier higher and at significantly larger scale; a useful benchmark for what FC Naples could grow into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fcnaples_
• Facebookfacebook.com/wearefcnaples
• LinkedInlinkedin.com/company/fcnaples

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Naples