Wholesale Pallet Rack Products

What Wholesale Pallet Rack Products does

Wholesale Pallet Rack Products (WPRP) is a privately held wholesale distributor of material handling and warehouse storage products, founded in 2001 and headquartered in East Stroudsburg, Pennsylvania with a primary warehouse in Maple Grove, Minnesota. The company sells exclusively to pallet rack dealers, forklift dealers, and warehouse supply resellers through a registration-gated B2B2B model, with wholesale pricing accessible only to approved accounts. WPRP does not manufacture products; it aggregates offerings from 40+ manufacturer partners including Ridg-U-Rak, Steel King, SpaceRak, Speedrack, Interlake Mecalux, Husky Rack & Wire, Nashville Wire Products, Frazier Industrial Company, and Hannibal Industries (Nucor).

The core product portfolio spans pallet racking systems (selective, drive-in, push-back, pallet flow, carton flow, cantilever), industrial shelving, mezzanines, vertical reciprocating conveyors, industrial stairways, wire decking, and warehouse safety products (column protectors, guardrails, wire partitions). Distribution is enabled by 20+ warehouse and shipping locations across the United States supporting a guaranteed 48-72 hour Quick Ship program on stocked SKUs. Supporting tools include an online Quote Builder for registered dealers, WPRP University educational content, a Pallet Rack Identifier tool, and nationwide certified installation services through a partner network.

WPRP generates revenue by purchasing pallet racking, wire decking, shelving, and warehouse safety products from manufacturers at wholesale prices and reselling them to registered dealers at competitive wholesale pricing under a pay-as-you-go billing model. All pricing is quote-based and gated behind dealer registration. The company employs 11-50 people and has no disclosed external investors, funding rounds, M&A activity, or public market presence. Strategic emphasis is on maintaining high stock levels, expanding the manufacturer partnership network, and deepening dealer engagement through educational content and digital tooling.

Name

Wholesale Pallet Rack Products

Legal name

WPRP Wholesale Pallet Rack Products

Website

https://wprpwholesalepalletrack.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Wholesale Pallet Rack Products is a privately held wholesale distributor of pallet racking, wire decking, shelving, and warehouse safety products, selling exclusively to material handling dealers and resellers nationwide through 20+ shipping locations and a 48-72 hour Quick Ship program.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Distribution

NAICS

Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)

Keywords

• Pallet rack distribution
• Warehouse storage products
• Material handling equipment
• Wire decking wholesale
• Warehouse safety products

Headquarters

HQ city

Maple Grove

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Pallet Rack Distribution: WPRP generates revenue by purchasing pallet racking, wire decking, shelving, and warehouse safety products from manufacturers at wholesale prices and reselling them to registered pallet rack dealers and resellers at competitive wholesale pricing. Revenue comes from product sales with no public pricing disclosed - all pricing is quote-based and accessed through registered dealer accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

WPRP is a wholesale stocking distributor of pallet racking systems, wire decking, industrial shelving, mezzanines, vertical reciprocating conveyors (VRC lifts), industrial stairways, and warehouse safety products sourced from 40+ manufacturer partners. The company sells exclusively to registered pallet rack dealers, forklift dealers, and warehouse supply resellers through a nationwide network of 20+ warehouse and shipping locations, supported by a 48-72 hour quick-ship program and a dealer-facing online quote builder.

Product overview

WPRP Wholesale Pallet Rack Products is a stocking distributor of warehouse storage and material handling equipment serving a nationwide network of pallet rack dealers and resellers. The core product portfolio centers on pallet racking systems (selective, drive-in, push-back, pallet flow, carton flow, and cantilever), complemented by wire decking, industrial shelving, mezzanines, vertical reciprocating conveyors (VRC lifts), and industrial stairways. The company also offers warehouse safety products including column protectors, pallet rack backing, guardrails, safety netting, and wire partitions. Key differentiators include a 48-72 hour quick ship program from strategically located warehouses, a dealer-facing online quote builder tool, and nationwide certified installation services. Products span new equipment, used pallet racks, and custom engineered solutions through a network of over 35 manufacturer partners.

Differentiator

Problem solved

Functional benefit

Brands

• WPRP University: Educational content and video series designed for pallet rack dealers, featuring the 'Would You Like Fries with That?' video series.

Products and services

• Pallet Racking

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

37 partnerships are on record, tiered core.

• Steel KingcoreChannel Partner/ Reseller/ DistributorSteel King offers selective teardrop SK2000 tubular rack, structural rack SK2500, mezzanines, portable racks, and rack guarding products. Distributed via WPRP's nationwide dealer network.
• SpaceRakcoreChannel Partner/ Reseller/ DistributorSpaceRak manufactures selective teardrop pallet rack, drive-in, push-back, pallet flow systems, cantilever, and structural rack. Available through WPRP's quick ship and standard ordering.
• SpeedrackcoreChannel Partner/ Reseller/ DistributorSpeedrack offers selective pallet rack and rack systems including drive-in, push-back, pallet flow, and carton flow. Distributed by WPRP to dealers nationwide.
• Interlake MecaluxcoreChannel Partner/ Reseller/ DistributorInterlake Mecalux provides pallet racks, drive-in/drive-thru systems, gravity flow racks, automated storage systems, and conveyor systems. Factory locations in Illinois, Texas, and California.
• Husky Rack & WirecoreChannel Partner/ Reseller/ DistributorHusky Rack & Wire manufactures Invincible Rack, cable-reel rack, wire deck, rack guard, and safety guarding products. Headquartered in Denver, NC.
• J&L WirecoreChannel Partner/ Reseller/ DistributorWPRP is the nation's largest stocking distributor of J&L Wire mesh decking. Products include standard waterfall, U channel, flare channel decks, and accessories. Factory in St. Paul, MN.
• Nashville Wire ProductscoreChannel Partner/ Reseller/ DistributorNashville Wire Products manufactures wire decking with U-channel design. WPRP stocks products at East Stroudsburg warehouse. Factory in Nashville, TN.
• Frazier Industrial CompanycoreChannel Partner/ Reseller/ DistributorFrazier Industrial crafts structural pallet racking for selective, case flow, push-back, cantilever, pallet flow, and drive-in/drive-thru systems. Factory in Long Valley, NJ.
• Hannibal IndustriescoreChannel Partner/ Reseller/ DistributorHannibal Industries (acquired by Nucor) manufactures tube rack, cantilever, pushback, roll formed pallet racking, carton flow, and wire decking. Factories in Vernon, CA and Houston, TX.
• 3D Storage SystemscoreChannel Partner/ Reseller/ Distributor3D Storage Systems specializes in dynamic, high-density warehouse storage including push-back, pallet flow, and carton flow rack systems. Factories in Newmarket, ON and Cartersville, GA.
• Advance Storage ProductscoreChannel Partner/ Reseller/ DistributorFounded in 1958, Advance Storage Products specializes in push-back pallet rack systems including LoPro Pushback, full support pushback, and structural pallet rack. Factories in Cedartown, GA and Salt Lake City, UT.
• Bulldog Rack CompanycoreChannel Partner/ Reseller/ DistributorBulldog Rack Company manufactures high-quality structural rack systems including selective, drive-in, push-back, and cantilever racking. Factory in Weirton, WV.
• ITC ManufacturingcoreChannel Partner/ Reseller/ DistributorITC Manufacturing produces wire mesh decking, dividers, flue spacers, and custom fabrication. WPRP stocks ITC products at Columbus, OH location. Factories in Phoenix, AZ and Columbus, OH.
• WildeckcoreChannel Partner/ Reseller/ DistributorWildeck manufactures mezzanines, guard rails, end-of-aisle protectors, rack upright protectors, bollards, and column protectors for warehouse safety applications.
• PFlow IndustriescoreChannel Partner/ Reseller/ DistributorPFlow Industries manufactures vertical reciprocating conveyors (VRC lifts) for moving freight between levels in warehouse facilities.
• AutoquipcoreChannel Partner/ Reseller/ DistributorFounded in 1947, Autoquip designs material lifts including scissor lift tables, turn tables, freight lifts (VRC), dock lifts, and custom lifts. Factory in Guthrie, OK.
• BeastWire Mesh GuardingcoreChannel Partner/ Reseller/ DistributorBeastWire specializes in wire mesh cages, lockers, rack guarding, and mesh infill systems for warehouse safety and security. Factory in Seymour, IN.
• Bluff ManufacturingcoreChannel Partner/ Reseller/ DistributorBluff Manufacturing produces mezzanines, dock boards, ramps, platforms, bridges, crossovers, industrial stairways, and safety barriers. Founded in 1968, factory in Fort Worth, TX.
• CogancoreChannel Partner/ Reseller/ DistributorCogan manufactures mezzanines, wire partitions, lockers, guardrails, and cantilever racking. Factory in Terrebonne, QC, Canada.
• Borroughs CorporationcoreChannel Partner/ Reseller/ DistributorBorroughs Corporation produces industrial storage equipment and steel shelving including box edge shelving, rivet-span shelving, modular drawer cabinets, and library shelving. Founded in 1938, factory in Kalamazoo, MI.
• Folding GuardcoreChannel Partner/ Reseller/ DistributorFolding Guard manufactures steel wire safety, security, and storage products including machine guarding, wire partitions, and storage lockers. Founded in 1962, factory in Bedford Park, IL.
• Handle ItcoreChannel Partner/ Reseller/ DistributorHandle It manufactures guard rails, rack protectors, pallet wrappers, and stretch wrap machines. Founded in 1976, factories in Milwaukee, WI; La Mirada, CA; Ocala, FL; and Houston, TX.
• Heartland Steel ProductscoreChannel Partner/ Reseller/ DistributorHeartland Steel Products manufactures roll formed and structural racking, platforms, stairs, and safety components. Recently purchased SpaceRak. Factories in Harrison, OH; Lodi, CA; and Marysville, MI.
• Mallard ManufacturingcoreChannel Partner/ Reseller/ DistributorMallard Manufacturing specializes in push-back and pallet flow rack systems for high-density storage applications.
• Meco OmahacoreChannel Partner/ Reseller/ DistributorMeco Omaha manufactures cantilever rack systems for storing long, bulky items. Products include straight arms, inclined arms, and various bracing options.
• UnarcocoreChannel Partner/ Reseller/ DistributorUnarco produces structural pallet racking, push-back, drive-in, pallet flow, carton flow, and cantilever rack systems distributed through WPRP's network.
• UNEXcoreChannel Partner/ Reseller/ DistributorUNEX manufactures pallet flow and carton flow rack systems for high-density storage and efficient picking operations.
• Western Pacific Storage SolutionscoreChannel Partner/ Reseller/ DistributorWestern Pacific Storage Solutions provides storage solutions including mezzanines and pallet rack systems for warehouse optimization.
• WireCrafterscoreChannel Partner/ Reseller/ DistributorWireCrafters manufactures wire partitions and pallet rack safety systems for warehouse security and safety applications.
• SpaceGuard ProductscoreChannel Partner/ Reseller/ DistributorSpaceGuard Products produces safety containment systems, driver cages, and wire storage cages for warehouse applications.
• Roll Out RackscoreChannel Partner/ Reseller/ DistributorRoll Out Racks specializes in roll-out rack systems for easy access to stored materials in warehouse environments.
• RAMGuardcoreChannel Partner/ Reseller/ DistributorRAMGuard produces column protectors for pallet rack systems to prevent damage from forklift collisions.
• Nelson Wire & SteelcoreChannel Partner/ Reseller/ DistributorNelson Wire & Steel manufactures wire products for material handling applications.
• Tri-Boro ShelvingcoreChannel Partner/ Reseller/ DistributorTri-Boro Shelving produces storage shelving systems for industrial and commercial applications.
• Tennsco ShelvingcoreChannel Partner/ Reseller/ DistributorWPRP is Minnesota's largest stocking distributor of Tennsco Z-line and bulk storage products. Tennsco offers heavy-duty Z line, low profile shelving, and bulk storage shelving.
• UnirakcoreChannel Partner/ Reseller/ DistributorUnirak produces pallet racking and storage systems for warehouse applications.
• Worldwide Material HandlingcoreChannel Partner/ Reseller/ DistributorWorldwide Material Handling provides material handling equipment and storage solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/WPRPpalletrack
• Xx.com/wprp_palletrack
• Facebookfacebook.com/WholesalePalletRack
• LinkedInlinkedin.com/company/wholesale-pallet-rack-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wholesale Pallet Rack Products