What Steel King Industries, Inc. does

Steel King Industries, Inc. is a privately held U.S. manufacturer of industrial steel storage rack and material handling systems, founded in 1970 and headquartered in Stevens Point, Wisconsin. The company operates three manufacturing facilities in Stevens Point and New London, Wisconsin, and Rome, Georgia, employing more than 500 people. Its product portfolio spans selective pallet rack (SK2000 boltless tubular, SK2500 bolted tubular, SK3000 structural), dynamic storage systems (SK3400 pallet flow, SK3600 pushback), high-density configurations (drive-in/drive-through, double deep), specialty structural rack (SK4000 tubular structural, SK ADVANTX bolted structural), AS/RS racking, NexCaliber work platforms, safety products, and industrial steel containers. Core technology centers on a proprietary closed-tube roll-formed steel design with independent test-verified impact resistance (250% greater frontal impact strength, 44x twist resistance, 68% side impact resistance vs. open-back alternatives), powder coat finishing, and an extensive in-house engineering and testing program including 100+ beam-post connection load tests supporting R-Mark certification to ANSI MH16.1-2021/2023 and IBC 2024.

Steel King generates revenue almost entirely through hardware sales of engineered rack and material handling systems. The company sells exclusively through a nationwide network of material handling distributors and dealers, including Excalibur-designated premier dealers, supplemented by a direct enterprise field sales team that engages on large-scale AS/RS and rack-supported building projects via systems integrators. Pricing is quote-based and not publicly disclosed, varying by configuration, steel type, seismic requirements, and volume. Its end customers span food & beverage (cold storage and FIFO applications), pharmaceutical/healthcare (notably cited in Eli Lilly's $3 billion Wisconsin expansion), manufacturing, warehousing/3PL, refrigerated/cold storage, automotive, e-commerce, retail, wholesale/B2B, construction, and agriculture, with primary emphasis on industrial and cold-chain verticals where durability, sanitation, and code compliance are critical. Marketing is driven through Steel King University (SKU) dealer training, a "King Sized Conversations" podcast, an active YouTube/LinkedIn/Facebook presence, whitepapers, case studies, and trade show presence at MODEX and ProMat.

Name

Steel King Industries, Inc.

Legal name

Steel King Industries, Inc.

Website

https://steelking.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Steel King Industries is a privately held U.S. manufacturer of industrial steel storage rack, dynamic flow systems, AS/RS racking, and material handling products, founded in 1970 and serving food & beverage, pharmaceutical, manufacturing, and warehousing customers through a nationwide dealer network.

Ownership category

akta.pro rank

Product category

Industrial Storage Racking & Material Handling

NAICS

Fabricated Metal Product Manufacturing (332)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)

Keywords

• Industrial pallet racks
• Material handling equipment
• Warehouse storage systems
• Automated storage retrieval
• Industrial steel containers

Headquarters

HQ city

Stevens Point

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Steel Storage Rack Systems: Primary revenue from manufacturing and selling industrial steel storage rack systems including selective pallet rack (SK2000, SK2500, SK3000, SK4000), dynamic storage systems (SK3400 pallet flow, SK3600 pushback), drive-in/drive-through rack, double deep rack, specialty rack, and structural bolted rack (SK ADVANTX). Sold through distributor/dealer channel as well as direct large project engagement.
2. Work Platforms and Mezzanine Structures (NexCaliber): Work platform solutions supporting automation, space expansion for storage, operations, maintenance. Manufactured as part of Steel King's product portfolio.
3. Safety Products and Accessories: Safety guarding, rack protection products (Rub Rail, Mega Guard, Column Protectors, Guard Dawg, Armor Guard, Steel Guard), safety gates (swing gates, pivot gates, slide gates, ladder gates, loading dock gates), and pallet load stops. Sold as standalone products and accessories to racking systems.
4. Industrial Steel Containers: Scrap Hoppers, Heavy Duty Rigid Containers, Workingtainer, Collapsible Steel Containers, Round Corner Containers. Sold alongside racking systems for material handling workflows.
5. AS/RS Racking Systems and Rack-Supported Buildings: Large-scale automated storage and retrieval system (AS/RS) racking solutions. Steel King entered AS/RS market in 2008 with first high-rise pallet AS/RS rack-supported building and first large-scale mini-load ASRS project in 2010. Offered as engineered system solutions for automated facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Steel King Industries manufactures industrial steel storage rack systems, work platforms, safety products, and industrial steel containers for warehousing and material handling. Core offerings include selective pallet racks (SK2000 boltless tubular, SK2500 bolted tubular, SK3000 structural, SK4000 tubular structural), dynamic flow storage (SK3400 pallet flow, SK3600 pushback), high-density drive-in/drive-through racking, double deep rack, specialty cantilever rack, AS/RS racking systems, NexCaliber work platforms, and the patent-pending SK ADVANTX structural bolted racking system. Products are sold through a nationwide network of material handling dealers and directly to enterprise accounts.

Product overview

Steel King Industries is a manufacturer of industrial steel storage rack and material handling products serving North America since 1970. The company offers a comprehensive portfolio organized around five core product categories: (1) Pallet Rack Systems including selective rack (SK2000 boltless tubular, SK2500 bolted tubular, SK3000 structural), dynamic storage (SK3400 pallet flow, SK3600 pushback), high-density (drive-in/drive-through, double deep), and specialty structural (SK4000 tubular structural, SK ADVANTX bolted structural); (2) Rack Systems including pick modules, pallet shuttle/semi-automation, and AS/RS racking for automated storage; (3) Work Platforms under the NexCaliber Structures brand for mezzanine and platform solutions; (4) Safety Products encompassing guard rails (Armor Guard medium-duty, Steel Guard heavy-duty), column protectors, safety gates (swing, slide, pivot, ladder, dock), and rack protection accessories; and (5) Industrial Steel Containers including scrap hoppers, rigid containers, collapsible containers, and specialty containers. The product line spans from standard selective pallet racking to fully automated AS/RS systems, with recent expansion into automation-enabling products like the patent-pending SK ADVANTX structural bolted rack and Keg Flow system for beverage applications. All products are manufactured using U.S. steel with powder coat finishing in 13 standard colors.

Differentiator

Problem solved

Functional benefit

Brands

• NexCaliber Structures: Work platform and mezzanine solutions to support automation and expand usable facility space for storage, operations, maintenance, and more.
• SK ADVANTX
• Armor Guard
• Steel Guard

Products and services

• SK2000 Boltless Tubular Pallet Rack Industrial steel pallet rack with boltless teardrop connections and proprietary closed-tube steel components designed for warehouses seeking reduced risk, downtime, and maintenance costs. Targeted at general warehousing, distribution, and light-industrial storage applications.
• SK2500 Bolted Tubular Pallet Rack Bolted closed-tube pallet rack system built from roll-formed steel with all components fully tubed for increased impact resistance and structural integrity. Designed for warehouses requiring bolted assembly with enhanced durability.
• SK3000 Structural Pallet Rack Structural pallet rack fabricated using hot-rolled structural steel channels for uprights and beams, providing superior impact resistance for heavy-duty industrial storage. Used in cold storage, food distribution, and seismic-compliant applications.
• SK3400 Pallet Flow Rack Gravity-fed flow rack system using flow rails set at an incline within the rack structure, with rollers and self-energized speed controllers that act as gentle brakes to enable smooth FIFO inventory rotation. Deployed in cooler/freezer operations and high-volume distribution.
• SK3600 Pushback Rack High-density storage system for Last In, First Out inventory, storing pallets 2- to 5-deep with independently accessible levels or lanes. Used for high-density pallet storage in distribution centers.
• Drive-In and Drive-Through Racking High-density pallet rack allowing forklifts to enter the rack structure, eliminating aisles and maximizing storage capacity. Designed for bulk storage of similar SKUs in high-volume operations.
• SK4000 Tubular Structural Pallet Rack Heavy-duty structural rack with tubular design, frequently specified for food industry applications with column holes placed only where bolts will be inserted for enhanced sanitation and debris prevention.
• SK ADVANTX Structural Bolted Rack Patent-pending structural bolt-together racking system with upright components bolted together on-site. Offers non-welded braces and posts enabling shorter fabrication lead time, simplified assembly, customization (conveyor windows, inclined roof trusses, deep upright designs), X-braced paneling, and custom brace paneling for high seismic and wind loading. Designed for automation and cold storage environments.
• Double Deep Rack Systems Pallet rack configuration that stores two pallets deep, reducing aisle count and increasing storage capacity by over 60% compared to selective racking. Used in high-density distribution operations.
• Pick Modules Optimized storage and picking solutions for order fulfillment operations, often incorporating conveyors and multiple levels to support high-throughput distribution.
• Pallet Shuttle Semi-automated storage system using a shuttle to move pallets within the rack, dramatically increasing storage density while reducing labor demands. Designed for high-density warehouse applications.
• AS/RS Racking Systems Automated Storage and Retrieval System racking configurations for high-rise and mini-load AS/RS applications. Designed for rack-supported buildings and automated facilities.
• I-Beam Cantilever Rack Cantilever rack using I-beam construction with vertical rear supports to store long, bulky, or awkward loads such as steel bars, lumber, pipes, and building materials.
• NexCaliber Structures Work Platforms Work platform and mezzanine solutions under the NexCaliber Structures brand that support automation, expand usable facility space for storage, operations, and maintenance applications.
• Keg Flow Rack Customizable gravity-fed flow-racking storage system designed for brewery and beverage applications, accommodating 1/6 barrel kegs with FIFO inventory rotation and available in multiple keg configurations.
• Rub Rail Protective rail system for rack safety and impact protection against forklift collisions.
• Mega Guard Column protection system designed to prevent damage to industrial rack columns from forklift impacts.
• Column Protectors Rack column protection devices designed to prevent damage from forklift impacts and extend rack life.
• Guard Dawg

Quantifiable outcome

• Closed-tube racking provides 250% more frontal impact strength, 44 times more twist resistance, and 68% more side impact resistance vs. open-back alternatives
• +7 more outcomes

Named customers4 records

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• RMH SystemscoreChannel Partner/ Reseller/ Distributor · 11 May 2026RMH Systems is a turnkey industrial and warehouse solutions provider, and the oldest and largest distributor of material handling, industrial scales, and service/packaging equipment in the Midwest. Steel King and RMH Systems have been partners for over 40 years. RMH Systems was awarded Steel King's Most Valuable Dealer Award for 2025 (third time overall), with 63% increase in new orders over the previous year. They maintain an in-house team of engineers and problem solvers maximizing industrial system integrations.
• Cardinal Integrated SystemscoreImplementation/ SI/ Consulting PartnerCardinal Integrated Systems is a material handling systems integrator responsible for implementing pallet flow systems using Steel King products at large food company facilities. Project manager David Scholtz recommended Steel King's SK3400 pallet flow system and SK3000 structural rack for freezer and cold storage applications.
• Industrial Shelving SystemscoreChannel Partner/ Reseller/ DistributorIndustrial Shelving Systems is an Excalibur-designated premier Steel King dealer. They designed and installed heavy-duty Steel King SK3000 structural pallet rack for a Midwest food distributor's cold storage facility, including seismic-compliant configurations with double reinforced columns and welded column protectors.
• Rack Manufacturers Institute (RMI)coreStrategic or Co-development PartnerSteel King is a member of the Rack Manufacturers Institute (RMI), a division of MHI. RMI sets industry standards including ANSI MH16.1 for industrial steel storage racks and administers the R-Mark certification program. Steel King's Director of Engineering Amit Kutumbale serves as a contributor to RMI standards development and R-Mark program governance.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dematic: Global material handling automation incumbent (KION-owned) supplying AS/RS, conveyors, AMRs, and integrated warehouse execution software. Overlaps with Steel King on the AS/RS rack portion of integrated automation projects.
• Swisslog: European-headquartered warehouse automation and AS/RS provider with US operations. Competes indirectly with Steel King through integrator relationships on rack-supported buildings and high-rise AS/RS projects.

Direct peers

• Ridg-U-Rak: Pennsylvania-based pallet rack manufacturer producing selective rack, structural rack, and pushback systems. Directly comparable product portfolio and customer base in industrial warehousing.
• SpaceGuard Products: US manufacturer of wire mesh partitions, rack enclosures, and protective guarding products. Comparable mid-sized industrial manufacturer serving warehouse and material handling end markets with complementary safety/security products.
• Interlake Mecalux: Major North American pallet rack and AS/RS manufacturer offering selective rack, structural rack, and integrated storage systems. Closest direct competitor to Steel King across the same product categories and channel-based distribution model.
• Hannibal Industries: California-based structural steel rack manufacturer focused on heavy-duty selective and structural pallet rack. Directly competes with Steel King's SK3000 and structural product lines in the West Coast and national accounts.
• Frazier Industrial Company: Long-established US storage rack manufacturer with selective, structural, drive-in, and pushback systems. Comparable mid-sized industrial manufacturer serving similar end markets through a dealer channel.
• Kardex: Swiss-based global provider of automated storage and retrieval systems, vertical lift modules, and dynamic storage solutions. Increasingly relevant peer as Steel King expands AS/RS and dynamic storage offerings.
• Mecalux: Spanish-headquartered global storage solutions provider with significant US operations offering selective rack, structural rack, and AS/RS. Directly comparable on rack product breadth and warehouse automation integration.
• UNARCO Material Handling: Oklahoma-based manufacturer of pallet rack, storage rack, and material handling systems. Overlaps with Steel King on selective rack, structural rack, and dealer-channel distribution to industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@steelkingindustries
• Facebookfacebook.com/steelkingind
• LinkedInlinkedin.com/company/steel-king-industries-inc-
• Xx.com/steelking

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steel King Industries, Inc.