Senior Action
Senior Action is a Greenville, South Carolina nonprofit founded in 1967 that operates six centers serving 5,000+ seniors annually aged 55+ through wellness, fine arts, social, and support service programs on a tiered membership model.
- Company typePrivate
- Founded1967
- HeadquartersGreenville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Senior Action does
Senior Action is a Greenville, South Carolina-based nonprofit organization founded in 1967 by five downtown churches in collaboration with the City of Greenville and Greenville County. It operates six centers across Greenville County, including a 2021-built flagship facility at 3715 E North St. that houses a fine arts center (dance, music, and visual art studios), a fitness center, group exercise studios, and a 400-seat conference center. The organization serves adults aged 55 and older, delivering a comprehensive programmatic mix: Wellness (evidence-based fitness classes, wellness seminars, health screenings, personal training), Social (parties, seminars, trips), Fine Arts (6-week sessions in visual arts, music, and dance taught by professional instructors), and Support Services (daily lunch program, transportation, medical transportation, lawn care assistance). It also rents event space and operates a free Tax Preparation Assistance Program (Tax Aide).
The organization runs a tiered membership model: Individual Annual at $200/year (full access), Individual Monthly at $20 via bank-draft ACH, a Berea Center-only tier at $100/year, and a Corporate Membership at $350/year that adds sponsorship rights. Gift cards are sold in $25+ increments. The organization accepts SilverSneakers, Silver & Fit, and Renew Active Medicare fitness members at no out-of-pocket cost, and receives SC Department on Aging grant funding to subsidize meals for qualifying seniors 60+. The lunch program charges $8 per meal across all six locations. Distribution combines online registration through the website and myactivecenter.com with walk-in registration at facility reception desks; marketing relies on the website, Facebook, and community word-of-mouth.
Senior Action firmographics
Firmographics- Name
- Senior Action
- Legal name
- Senior Action
- Website
- https://senioraction.org
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Senior Action is a Greenville, South Carolina nonprofit founded in 1967 that operates six centers serving 5,000+ seniors annually aged 55+ through wellness, fine arts, social, and support service programs on a tiered membership model.
- Ownership category
- akta.pro rank
Senior Action industry classification
Industry- Product category
- Senior Community Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)
- akta.pro secondary industries
- Senior/Low-Impact Group Fitness (HSADABAI), Senior & Active Aging Personal Training (HSADAAAI), Community & Senior Center Lifelong Learning Programs (EDAAAMAB), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Senior Action is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Senior Action business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Infrastructure
Revenue model
- Membership Fees: Annual or monthly membership fees provide access to all programs and services. Individual membership is $200/year or $20/month via bank draft. Berea Center-only membership is $100/year. Corporate membership at $350/year provides all individual benefits plus exclusive sponsor and promotion rights.
- Daily Lunch Program: Lunch service at $8 per meal across six locations. Supported partially through SC Department on Aging grant for qualifying seniors 60+. Participants can receive subsidized meals through the grant program.
- Fine Arts Center Classes: 6-week session classes in Dance, Music, Theatre, and Visual Art taught by professional instructors. Requires membership and additional per-class fees.
- Facility Rental: Event space rental for 100-400 people available weekdays and weekends. Rental income from conference center and meeting rooms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Annual Membership - Full access |
| Subscription | Monthly | Individual Monthly Membership - Full access with bank draft |
| Subscription | Annual | Berea Center Membership - Limited location access |
| Subscription | Annual | Corporate Membership - Employer-sponsored benefit |
| Unit Pricing | Pay-as-you-go | Daily Lunch Program |
| Freemium | Pay-as-you-go | SilverSneakers/Silver & Fit/Renew Active - Insurance-covered |
| Subscription | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Senior Action product offering
Product offeringCore offering
Senior Action operates nonprofit community senior centers delivering wellness programs (evidence-based fitness classes, wellness seminars, health screenings, personal training, fitness center access), social programs (parties, educational seminars, trips), fine arts instruction (visual arts, music, dance taught by professional instructors in 6-week sessions), and essential support services (daily lunch served at six locations, transportation, medical transportation, and lawn care assistance) to adults 55 and older throughout Greenville County, South Carolina. Access is gated by an annual or monthly membership, with eligible seniors covered at no cost through SilverSneakers, Silver & Fit, and Renew Active Medicare fitness partnerships.
Product overview
Senior Action is a nonprofit senior center organization offering a comprehensive suite of programs and services for adults 55 and older. The core offerings include Wellness Programs (fitness classes, wellness seminars, health screenings, and personal training), Social Programs (social events, educational seminars, and trips), Fine Arts Programs (visual arts, music, and dance instruction at their Fine Arts Center), and Support Services (daily lunch program, transportation, medical transportation, and lawn care assistance). The organization operates six centers throughout Greenville County plus services at homes. Membership options include Individual Annual ($200/year), Individual Monthly ($20/month via bank draft), Berea Center Membership ($100, facility-only), Corporate Membership ($350 with sponsorship benefits), and Gift Cards ($25+). Facility Rental is also available for events hosting 100-400 people. Additionally, Senior Action partners with SilverSneakers, Silver & Fit, and Renew Active to waive membership fees for eligible seniors. With 430+ unique classes and workshops offered monthly, the organization serves over 5,000 people annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Wellness Programs Evidence-based fitness classes, wellness seminars, health screenings, personal training, and fitness center access designed to help seniors stay active and healthy at Senior Action's community centers.
- Social Programs Social activities including parties, educational seminars, and trips designed to foster connections and combat isolation among adults 55+.
- Fine Arts Programs Comprehensive fine arts curriculum covering visual arts, music, and dance, taught by professional instructors in 6-week sessions, offered at the on-site Fine Arts Center.
- Support Services (Daily Lunch, Transportation, Medical Transportation, Lawn Care) Daily lunch service at six locations ($8 per meal), transportation to Senior Action centers, medical transportation, and lawn care assistance for seniors.
- Facility Rental Rental of event spaces accommodating 100–400 people, available weekdays and weekends, including a 400-seat conference center.
- Tax Preparation Assistance Program Free tax preparation assistance by appointment for seniors, available at multiple locations including the Senior Action center, Ray Hopkins Senior Center, and partner library branches.
Quantifiable outcome
- 5,000+ seniors served annually across Greenville County
- +1 more outcomes
Companies that use Senior Action
Customer profileSegments1 record
Ideal customer profiles3 records
Senior Action technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Senior Action partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SilverSneakerscoreHealth and fitness program partnership where SilverSneakers members receive full membership to Senior Action at no cost. SilverSneakers is a Medicare fitness program that provides gym memberships and fitness classes to eligible seniors.
- Silver & FitcoreMedicare fitness program partnership where Silver & Fit members are accepted at no cost. Program provides eligible seniors access to fitness facilities and classes through their insurance benefit.
- Renew ActivecoreUnitedHealthcare's Medicare fitness program partnership where Renew Active members receive full membership at no cost. Provides gym access and fitness classes to eligible Medicare Advantage members.
- SC Department on AgingcoreState government grant funding the daily lunch program for seniors 60+. The grant seeks to provide nutritious meals to qualifying seniors, with Senior Action serving as the delivery mechanism through its six locations.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Senior Action competitors and assessment
Company assessmentBroad incumbents
- AARP: Mass-membership organization serving Americans 50+ with programs, advocacy, and community resources. Comparable on the senior-focused community/membership model, though operating at vastly larger scale.
- Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, and memory care. Comparable as a senior services provider, though operating in residential rather than community center model.
- National Council on Aging (NCOA): National nonprofit advocacy and service organization supporting community-based aging programs nationwide. Comparable as the umbrella body influencing senior center funding, partnerships, and best practices that Senior Action operates within.
Regional players
- SC Thrive: South Carolina statewide nonprofit connecting residents to health and social services including aging support. Comparable on regional elder services focus and South Carolina footprint.
Direct peers
- Shepherd's Centers of America: National network of interfaith community-based senior centers offering wellness, educational, and social programs. Most directly comparable peer due to shared faith-community origins, membership-driven model, and similar program mix.
- YMCA of the USA: National community-based fitness and recreation organization serving all ages with membership model. Directly comparable on SilverSneakers participation, group fitness programming, and community center operating model.
- Meals on Wheels America: National nonprofit network providing congregate and home-delivered meals to seniors. Comparable on the daily lunch program component funded through SC Department on Aging grants and federal nutrition programs.
Emerging players
- Encore.org: National nonprofit promoting purpose and engagement in the second half of life through intergenerational programs. Comparable on the civic engagement and lifelong learning dimensions of Senior Action's mission.
- National PACE Association: National organization supporting Programs of All-Inclusive Care for the Elderly (PACE), which provide community-based day health services to frail seniors. Comparable on community day services model, though PACE includes clinical care Senior Action does not provide.
Others
- Tivity Health: Owner of SilverSneakers fitness program for Medicare Advantage members. Indirect ecosystem participant that channels Senior Action's fee-waived membership volume through insurance partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Senior Action social profiles
Digital presenceSenior Action financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senior Action leadership team
Management profileNumber of profiles
Senior Action funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senior Action M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senior Action
What does Senior Action do?
Senior Action operates nonprofit community senior centers delivering wellness programs (evidence-based fitness classes, wellness seminars, health screenings, personal training, fitness center access), social programs (parties, educational seminars, trips), fine arts instruction (visual arts, music, dance taught by professional instructors in 6-week sessions), and essential support services (daily lunch served at six locations, transportation, medical transportation, and lawn care assistance) to adults 55 and older throughout Greenville County, South Carolina. Access is gated by an annual or monthly membership, with eligible seniors covered at no cost through SilverSneakers, Silver & Fit, and Renew Active Medicare fitness partnerships.
Is Senior Action a public or private company?
Senior Action is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Senior Action founded?
Senior Action was founded in 1967. It employs 11 to 50 people.
Where is Senior Action based?
Senior Action is headquartered in Greenville, United States, in the North America region.
How does Senior Action make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are daily Lunch Program, fine Arts Center Classes and facility Rental.
Who are Senior Action's main competitors?
Broad incumbents on record are AARP, Brookdale Senior Living and National Council on Aging (NCOA). SC Thrive is listed as a regional player. Direct peers are Shepherd's Centers of America, YMCA of the USA and Meals on Wheels America. Emerging players are Encore.org and National PACE Association. Tivity Health is listed as an others.
Does Senior Action have an API?
No public API is recorded for Senior Action.
What industry is Senior Action in?
Senior Action's product category is Senior Community Services. Its primary akta.pro industry code is HSABANAK, Senior Social Clubs & Community-Based Day Programs (Non-Clinical), with a secondary code of HSADABAI, Senior/Low-Impact Group Fitness. Its NAICS code is 713940 and its SIC code is 7997.