ConSet
ConSet, through its US subsidiary ConSet America, manufactures electric height-adjustable sit-stand desks and frames sold exclusively through an authorized US dealer network serving professional offices and home office markets.
- Company typePrivate
- Founded-
- HeadquartersPittsboro, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ConSet does
ConSet is a manufacturer of electric height-adjustable desks and desk frames, operating in the US market through its wholly-owned subsidiary ConSet America, headquartered in Pittsboro, North Carolina. ConSet America is a subsidiary of ConSet A/S, a privately held Danish parent company that handles European operations. The company produces sit-stand desk systems across multiple product series (501-9, 501-19, 501-20, 501-33, 501-37, 501-39, 501-43, 501-49, 501-96), complemented by standalone electric frames in 1-column, 2-column, 3-column, and wall-mounted configurations, melamine tabletops, and accessories including battery packs, castorets, and cable trays.
The underlying technology combines electric drive systems (both single-motor mechanical synchronization and multi-motor configurations) with powder-coated steel frames and melamine tabletops. Notable engineering features include a mechanical synchronization approach that reduces electronics complexity and CO2e footprint, a C-Leg frame with recessed base for back-to-back placement in open-plan offices, quick-assembly designs achieving 12-17 minute setup times, low starting height adjustment (22 inches) accommodating children and shorter adults, and an 80/20 dimensional principle based on DS/EN 527-1 Type D. Premium lines (501-33, 501-37) carry ANSI/BIFMA X5.5-2014 and TÜV EN527 certifications.
ConSet operates a B2B channel-partner go-to-market, selling exclusively through authorized US furniture dealers and resellers with no direct-to-consumer channel. Revenue is generated through one-time hardware sales at unit prices ranging from $329 (entry-level 1-column frames) to $1,815 (premium 3-column configurations), plus accessories (castorets $88, battery packs $192). Target segments are professional offices and home offices (both primary), served via the dealer network. Marketing relies on the company website, dealer locator, partner portal, downloadable brochures, and ergonomics tools; the company maintains GDPR compliance for data handling. ConSet is privately held with no disclosed funding rounds, M&A activity, or executive leadership changes in the available record.
ConSet firmographics
Firmographics- Name
- ConSet
- Legal name
- ConSet A/S
- Website
- https://conset.us
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ConSet, through its US subsidiary ConSet America, manufactures electric height-adjustable sit-stand desks and frames sold exclusively through an authorized US dealer network serving professional offices and home office markets.
- Ownership category
- akta.pro rank
Where ConSet is headquartered
LocationHeadquarters
- HQ city
- Pittsboro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ConSet business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Electric Height Adjustable Desks: One-time sale of complete electric standing desks and desk frames with various configurations (1-column, 2-column, 3-column) and material options. Products include frames, tabletops, and complete assembled desks sold through dealer network.
- Desk Accessories: Accessories including castor sets ($88), battery packs ($192), cable trays, and spare parts sold as add-on components for existing desk installations
- Tabletop Sales: Replacement and standalone tabletop sales in various materials (beech, maple, walnut, white melamine) ranging from $122-$200 depending on size
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level 501-20 series with slim profiles |
| Unit Pricing | Pay-as-you-go | Core 501-33 series with TÜV certification |
| Unit Pricing | Pay-as-you-go | Premium 501-37 series with widest height range |
| Unit Pricing | Pay-as-you-go | Quick-assembly 501-43 series |
| Unit Pricing | Pay-as-you-go | Accessories and add-ons |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ConSet product offering
Product offeringCore offering
ConSet manufactures electric height-adjustable desk frames and complete sit-stand desks sold through an authorized US dealer network. The product line includes 1-column, 2-column, 3-column and wall-mounted frame configurations paired with melamine tabletops (beech, maple, walnut, white), complemented by accessories such as battery packs and castor sets. ConSet operates exclusively B2B via dealer resellers and does not sell directly to end consumers.
Product overview
ConSet is a manufacturer of electric height adjustable desks and desk frames. The product portfolio centers on complete sit-stand desks across multiple series (501-9, 501-19, 501-20, 501-33, 501-37, 501-43, 501-39 wall-mounted, 501-49, 501-96), complemented by standalone electric desk frames (1-column, 2-column, 3-column, wall-mounted configurations) and tabletops. Accessories include battery packs for cordless operation, castor sets for mobility, and cable management solutions. Products are available in frame finishes of black (RAL9004), silver (RAL9006), white (RAL9016), and chrome, with tabletop options in beech, maple, walnut, and white melamine.
Differentiator
Problem solved
Functional benefit
Products and services
- 501-9 Series Standing Desks Single-column standing desk series with compact design and elegant simple foot for maximum under-desk clearance. Supports optional wheels and rechargeable battery pack for mobile use. Available with beech, maple, walnut, and white melamine tabletops in various sizes; 66 lbs load capacity; height range 72-120 cm.
- 501-19 Series Standing Desks One-column standing desk designed for small spaces with symmetric base allowing use from all sides. Can be outfitted with casters and battery pack for mobility. Lifting capacity of 176.4 lbs with height range of 26.8-47.2 inches; available in 1-column and wall-mounted configurations.
- 501-20 Series Standing Desks Two-column sustainable standing desk series with slim profiles and minimized material consumption. Maximum load capacity of 132 lbs and height range of 26.8-46.9 inches. Made with recyclable materials emphasizing environmental responsibility.
- 501-33 Series Standing Desks Two-column standing desk combining durability with simplicity. Square columns and symmetrical T-legs with single-motor system for mechanical synchronization. TÜV tested to EN527 standard with 176 lbs lift capacity and height range of 27-47 inches. Conforms to DS/EN 527-1 (Type D) 80/20 principle.
- 501-37 Series Standing Desks Two-column standing desk with wide height adjustment range (22-48 inches) supporting children to tall adults. C-shaped frame with recessed base ideal for back-to-back placement. ANSI/BIFMA X5.5-2014 tested with 220 lbs load capacity; optional casters and battery pack for mobility. Available in 2-column, 3-column, and standard configurations.
- 501-43 Series Standing Desks Two-column quick-assembly standing desk with minimalist open frame structure and clean-cut design. Square column and slender design for maximum legroom. Quick assembly in approximately 17 minutes with 220.5 lbs lifting capacity and height range of 62-130 cm.
- 501-39 Wall-Mounted Standing Desks Two-column wall-mounted height-adjustable desk with good stability and simple design. Frame mounts easily on wall with included brackets, ideal for spaces with limited floor space. Height range of 22-48 inches with tabletops from under 24 to 30 inch depth; 88 lbs load capacity.
- 501-49 Series Standing Desks Two-column standing desk series with design features for office environments; 220 lbs load capacity; height range of 65-125 cm.
- 501-96 Series Standing Desks Standing desk series with features for professional office use; 88 lbs load capacity; height range of 67-132 cm.
- Electric Desk Frames Standalone electric height-adjustable desk frames available in 1-column, 2-column, 3-column, and wall-mounted configurations. Frames come in black (RAL9004), silver (RAL9006), white (RAL9016), and chrome finishes. Sold separately for customers who want to pair their own tabletops.
- Tabletops Desk tabletop surfaces available in various sizes and materials including beech melamine, maple melamine, walnut melamine, and white melamine. Made from 25mm chipboard with melamine surface finish and straight edges. Standard cable grommet included; pricing ranges $122-$200 depending on size.
- 501-XX HXX1 Castor Set Castor set consisting of 4 turnable wheels with wheel locks for ConSet desks. Total height 7cm, wheel diameter 6.5cm. Fits frames in series 501-37 and 501-9; priced at $88.
- BAT-24-1,7 Battery Pack Rechargeable battery kit compatible with all ConSet desks (except 501-11 and 501-23). Enables wireless operation of height adjustable desks. Includes charger, similar to drill battery design. Requires approximately 2 hours charging every 2-4 weeks in conventional office use; priced at $192.
- Desk Accessories Including cable trays, castor sets, battery packs, and spare parts for ConSet desk products. Sold as add-on components for existing desk installations.
Quantifiable outcome
- 12-17 minute assembly time for most desk models
- +3 more outcomes
Companies that use ConSet
Customer profileSegments3 records
Ideal customer profiles3 records
ConSet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ConSet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ConSet A/ScoreConSet A/S is the parent company and owner of the ConSet America website. The Danish parent company handles European operations while ConSet America serves the US market. Personal data is shared within the ConSet group as needed to fulfill obligations.
Expansion highlights4 records
ConSet competitors and assessment
Company assessmentBroad incumbents
- MillerKnoll: MillerKnoll (Herman Miller + Knoll) sells electric sit-stand solutions such as the Renew Sit-to-Stand and OE-series through an extensive North American dealer network. It overlaps with ConSet's professional-office and contract-channel positioning at the premium end of the market.
- Steelcase: Steelcase is a global office furniture incumbent with height-adjustable desks (e.g., Migration, Ology, Series 1) and a deep enterprise dealer and contract channel. It competes with ConSet for large corporate buyers where certifications, dealer networks, and global service matter most.
- IKEA: IKEA is a global mass-market furniture incumbent offering electric sit-stand desks (e.g., BEKANT, RODULF, MITTZON) alongside its broader home and office furniture catalog. It competes with ConSet on price-sensitive home-office and SMB buyers rather than on premium enterprise specifications.
Direct peers
- Fully (Jarvis): Fully's Jarvis standing desk is a flagship electric sit-stand product competing directly with ConSet's 501 series on price, BIFMA-grade quality, and frame configurability. Fully sells primarily direct-to-consumer, contrasting with ConSet's dealer-only model in an otherwise similar product category.
- Autonomous: Autonomous sells the SmartDesk line of electric standing desks targeting both individual professionals and enterprise buyers, with comparable adjustable frames, tabletops, and accessories. It overlaps with ConSet on the core sit-stand product and on the professional-office buyer segment.
- Vari: Vari offers electric standing desks and full office furniture bundles aimed at both home offices and small-to-mid businesses, overlapping directly with ConSet on the height-adjustable desk category and on ergonomic value propositions.
- UPLIFT Desk: UPLIFT Desk is a US-based manufacturer and retailer of standing desks, ergonomic chairs, and accessories with a deep configurator model similar to ConSet's series-and-top options. It targets the same professional and home-office buyer with comparable price points, certifications (BIFMA), and quick-assembly frames.
- Ergotron: Ergotron's WorkFit sit-stand desks and workstations target both office and healthcare/education users with a strong focus on ergonomic adjustment, certifications, and dealer-based distribution. It is a relevant direct comparable to ConSet on product functionality and B2B channel model.
- FlexiSpot: FlexiSpot is one of the largest direct-to-consumer brands of electric height-adjustable standing desks and frames, with comparable product breadth across single-, two-, and three-column frames and similar pricing tiers. It competes head-to-head with ConSet in both home office and professional segments, primarily through online channels rather than dealers.
Emerging players
- Branch Furniture: Branch is an emerging direct-to-consumer office furniture brand offering electric standing desks (Branch Duo) and ergonomic chairs aimed at small businesses and home offices. It competes with ConSet's dealer-channel offering in the same mid-market buyer segment but through a digital-first GTM motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ConSet social profiles
Digital presenceConSet compliance and trust
Trust signalCompliance4 records
ConSet financial estimates
Financial estimateRevenue estimate
Valuation estimate
ConSet leadership team
Management profileNumber of profiles
Profiles1 record
ConSet subsidiaries and ownership
Company hierarchySubsidiaries1 record
ConSet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ConSet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ConSet
What does ConSet do?
ConSet manufactures electric height-adjustable desk frames and complete sit-stand desks sold through an authorized US dealer network. The product line includes 1-column, 2-column, 3-column and wall-mounted frame configurations paired with melamine tabletops (beech, maple, walnut, white), complemented by accessories such as battery packs and castor sets. ConSet operates exclusively B2B via dealer resellers and does not sell directly to end consumers.
Is ConSet a public or private company?
ConSet is a private company. It is classified as corporate owned and is currently operating.
When was ConSet founded?
ConSet was founded in -1. It employs 11 to 50 people.
Where is ConSet based?
ConSet is headquartered in Pittsboro, United States, in the North America region.
How does ConSet make money?
Three revenue lines are on record. Electric Height Adjustable Desks are the primary driver. The others are desk Accessories and tabletop Sales.
Who are ConSet's main competitors?
Broad incumbents on record are MillerKnoll, Steelcase and IKEA. Direct peers are Fully (Jarvis), Autonomous, Vari, UPLIFT Desk, Ergotron and FlexiSpot. Branch Furniture is listed as an emerging player.
Does ConSet have an API?
No public API is recorded for ConSet.