whee

What whee does

whee (legal entity PT Paus Skala Teknologi, DBA wheePOS) is an Indonesian cloud-based point-of-sale and business management application founded in 2020 and headquartered at Jalan Kemang Raya No 18E, Jakarta Selatan. The product is built as a multi-platform web-and-mobile application accessible from smartphones, tablets, and laptops, with Android distribution via Google Play Store (com.pst.whee.smartphone) and an iOS app referenced in the Terms of Service. The platform comprises an integrated suite of modules: real-time sales dashboard, online cashier (touch-based transaction recording), reporting, business management, centralized product/inventory management, and customer relationship management with cloud-based data storage.

The company targets Indonesian UMKM (Usaha Mikro, Kecil, dan Menengah — micro, small, and medium enterprises) across multiple verticals including fashion and apparel, food and beverage, salon and barbershops, retail, home and lifestyle, health and beauty, and sport and hobby. Whee monetizes through a freemium subscription model: a free Basic tier with one account and one store, plus three paid Pro tiers — Bronze (Rp 299,000 for 3 months), Silver (Rp 599,000 for 6 months, effectively Rp 99,833/month), and Gold (Rp 1,199,000 for 12 months, effectively Rp 79,933/month) — with a 14-day Pro free trial. The Terms of Service also reference bundled hardware devices subject to separate return obligations. Distribution is self-serve via website signup, with marketing channels spanning website content, Google Play Store, a YouTube tutorial playlist, blog.whee.co.id, and a downloadable PDF guide book.

Operationally, whee is privately held with no disclosed external funding, parent company, or subsidiaries. The team is 11-50 employees. Customer support is delivered via email ([email protected]) and WhatsApp. The company is currently operating with an active website, available mobile applications, and ongoing service offerings, though no third-party investor, valuation, or financial disclosure is publicly available.

Name

whee

Legal name

PT Paus Skala Teknologi

Website

https://whee.co.id

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Whee (PT Paus Skala Teknologi) is an Indonesian cloud-based point-of-sale and business management application founded in 2020 that serves UMKM (micro, small, and medium enterprises) across retail, F&B, and personal services with tiered subscriptions including a free tier.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Subscription - Basic Tier: Free tier providing 1 account and 1 store with unlimited transactions. Serves as acquisition layer for free user base.
2. Subscription - Pro Tiers: Paid subscription model with Bronze (3 months, Rp 299.000), Silver (6 months, Rp 599.000 with 1 month free), and Gold (12 months, Rp 1.199.000 with 3 months free). Includes 14-day free trial for PRO. Multiple accounts up to 4 users allowed on Pro tiers.
3. Hardware Sales: Physical hardware devices may be provided with Pro subscriptions as mentioned in Terms of Service, subject to separate return obligations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

whee sells wheePOS, a cloud-based point-of-sale and business management application designed for Indonesian UMKM (small and medium enterprises). It provides real-time sales dashboards, online cashier transaction recording, inventory and product management, customer management, and business reporting accessible from smartphones, tablets, and laptops. The product is offered as a freemium service with a free Basic tier and paid Pro subscriptions (Bronze, Silver, Gold).

Product overview

whee offers a single unified POS application called wheePOS — an online cashier application (Aplikasi Kasir Online) designed specifically for Indonesian MSMEs. The platform operates as a cloud-based solution accessible across multiple devices (smartphone, tablet, laptop) and provides integrated modules for real-time sales dashboard monitoring, transaction recording, inventory/product management, customer relationship management, and business reporting. The product is offered through tiered subscription plans: a free Basic plan (1 account, 1 store), and paid Pro plans (Bronze 3-month, Silver 6-month, Gold 12-month) that unlock advanced features including unlimited products, supplier management, stock transfer, and comprehensive reporting with Excel export.

Differentiator

Problem solved

Functional benefit

Brands

• wheePOS: Point-of-sale application with Dashboard, Reports, Online Cashier, Management, Products, and Customer management features.

Products and services

• wheePOS

Quantifiable outcome

• Real-time sales monitoring enables faster business decisions
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TouchBistro: POS platform specialized in F&B with front-of-house and back-office features. Comparable product depth for restaurants and cafes, an SMB vertical that Whee explicitly targets in Indonesia.
• Shopify POS: POS extension of Shopify's commerce ecosystem. While not Indonesia-focused, competes for omnichannel retail SMBs on POS, inventory, and reporting capabilities.
• Lightspeed Commerce: Multi-vertical POS and commerce platform for retail and restaurants globally. Comparable product scope (POS, inventory, reporting) but enterprise-leaning and not Indonesia-localized.
• Square (Block, Inc.): Global SMB POS and payments platform. Operates broadly across retail and F&B with hardware-plus-software stack; does not localize for Indonesia but sets the global benchmark Whee must differentiate against.

Direct peers

• Cashlez: Indonesian payment and POS solutions provider for merchants, offering mobile POS terminals and software. Overlaps with Whee on transaction recording and SMB POS in Indonesia.
• DealPOS: Cloud POS with multi-store management and retail-focused features; competes with Whee for Indonesian retail and SMB customers on subscription pricing.
• Pawoon: Indonesia-based POS SaaS targeting UMKM with mobile and tablet-based checkout, inventory, and reporting. Closely overlaps Whee's product, pricing tiering, and target SMB customer.
• iSeller: Indonesian POS and business management solution for retail and F&B UMKM, with multi-platform support and subscription pricing similar to Whee's Bronze/Silver/Gold model.
• Olsera (Olsera POS): Indonesia-focused POS and online ordering platform for F&B and retail SMBs. Comparable in feature scope (POS, inventory, reporting) and Indonesian UMKM target.
• Moka (Moka POS): Leading cloud-based POS provider in Indonesia focused on SMB and F&B merchants. Direct competitor to Whee on Indonesian UMKM segment with stronger funding (Gojek-affiliated) and deeper payments ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLpjuCRb9SS_F-2Tw5p_eWBv5NAw5yBASe
• Xx.com/wheeindonesia
• Facebookfacebook.com/wheeindonesia
• LinkedInlinkedin.com/company/whee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about whee