Olsera

What Olsera does

Olsera (PT Olsera Indonesia Pratama) is an Indonesian cloud-based Point of Sale and business management platform founded in 2015, headquartered in Batam with regional offices in Jakarta and seven other Indonesian cities. The company targets micro, small, and medium enterprises across food & beverage, retail, and service verticals, serving more than 85,000 merchants and 11,423 brands across 500+ cities and 33 provinces, with the platform facilitating over 5 trillion IDR in monthly sales. The core product, Olsera POS, is a multi-tenant cloud POS available on Android, iOS, Windows, and web, organized into three annual subscription tiers (Basic at Rp 1.288M, Premium at Rp 1.988M, Pro at Rp 2.688M) and bundled with optional hardware (Olsera Maxcore, Pixel, printers, scanners). The platform integrates inventory management, accounting, online ordering, marketplace synchronization (Tokopedia, Shopee, Lazada, Blibli, Bukalapak), QRIS and e-wallet payments (OVO, Dana, GoPay, LinkAja, ShopeePay), bank transfers across seven major banks, 50+ couriers, and franchise multi-outlet dashboards, with ISO 27001 certification as a trust credential.

The go-to-market combines self-serve PLG (14-day free trial, website and app-store signups, 24/7 WhatsApp support) with a Hunter/Warrior affiliate and reseller program that has disbursed Rp 2.346B in commissions through June 2025, and an enterprise channel targeting hotels, malls, schools, airports, and theme parks with white-label, ticketing, and RFID solutions. Revenue is generated primarily through annual SaaS subscriptions, hardware sales, and a working-capital referral partnership with financial institutions; the company also operates the Zenwel by Olsera sub-brand for service-business booking and the Olsera Personnel app for biometric attendance. Olsera raised a $2.5M seed round from Kejora-SBI Orbit in January 2022 (its only disclosed external capital), has secured partnerships with the Indonesian Ministry of Trade (Kemendag), APINDO, APII, and Astrapay, and executed a company-wide rebrand in April 2023.

Name

Olsera

Legal name

PT Olsera Indonesia Pratama

Website

https://olsera.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Point of Sale (POS) Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Business Support Services (5614)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Cloud POS software
• Retail management
• Payment processing
• Inventory management
• Business automation

Headquarters

HQ city

Batam

HQ country

Indonesia

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. SaaS Subscription (POS Software): Annual subscription fees for POS software across three tiers (Basic, Premium, Pro). Pricing ranges from Rp 1,288,000 to Rp 2,688,000 per year, with 14-day free trials. Billed annually. Also offers Olsera PRO tier at Rp 2,688,000/year with zero transaction service fees.
2. Hardware Sales: Sale of POS hardware including tablets, printers, cash drawers, barcode scanners, and bundled packages (e.g., Olsera Maxcore at Rp 3,688,000, Olsera Pixel at Rp 788,000). Hardware is optional as customers can use their own devices.
3. Olsera PRO Transaction Fee Waiver: Pro tier customers benefit from zero service charges on every transaction. Standard tiers may charge transaction fees on top of subscription. The PRO model monetizes via the annual subscription rather than per-transaction fees.
4. Working Capital Financing: Olsera partners with financial institutions to provide working capital loans to merchants, generating referral or partnership revenue from the financing collaboration.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Olsera provides a cloud-based, all-in-one Point of Sale (POS) and business management platform for Indonesian MSMEs, integrating inventory management, multi-channel sales (dine-in, takeaway, delivery, online ordering), QRIS and multi-payment acceptance, marketplace synchronization, franchise multi-outlet dashboards, and built-in accounting. The platform is sold as tiered annual subscriptions (Basic, Premium, Pro) with optional POS hardware, and is complemented by the Zenwel by Olsera booking sub-brand for service businesses and Olsera Personnel for face-recognition attendance.

Product overview

Olsera is a cloud-based all-in-one business management platform for Indonesian MSMEs, founded in 2015. The core product is Olsera POS, a Point of Sale system available in three pricing tiers (Basic at Rp 1,288,000/year, Premium at Rp 1,988,000/year, and Pro at Rp 2,688,000/year). The platform integrates with various modules including Olsera Toko Online (e-commerce), Olsera Personnel (employee management with face recognition attendance), Olsera Accounting (financial reporting), Franchise Dashboard (multi-branch monitoring), and Supply Chain management. A sub-brand, Zenwel by Olsera, handles booking and reservation for service businesses. Olsera PRO is a special tier with no transaction service fees. The system supports Android, iOS, and Windows platforms with hardware accessories available. Serving 85,000+ merchants across 500+ cities in Indonesia, the platform processes over 5 trillion IDR in monthly sales.

Differentiator

Problem solved

Functional benefit

Brands

• Zenwel by Olsera: Online booking, reservation, and scheduling platform for service-based businesses including salons, spas, clinics, and hospitality establishments.

Products and services

• Olsera POS Cloud-based all-in-one POS system for Indonesian MSMEs covering F&B, retail, and service businesses, with inventory management, employee management, customer management, real-time reporting, multi-payment integrations, marketplace sync, and franchise multi-outlet monitoring across Android, iOS, Windows, and web.
• Zenwel by Olsera Booking and reservation system for service-based businesses, offering calendar management, online booking, personnel apps, and face recognition attendance, targeting salons, spas, clinics, pet shops, hotels, and travel services.
• Olsera Toko Online Online store and e-commerce platform for Olsera merchants that lets them sell products online while keeping inventory and orders synchronized with the POS system.
• Olsera Personnel Standalone employee management mobile app that enables staff attendance and clock-in via face recognition, with biometric data processed locally on the device.
• Olsera Hardware POS hardware lineup including tablets, mobile POS devices, thermal printers, barcode scanners, cash drawers, and bundled packages such as Olsera Maxcore and Olsera Pixel, offered as optional companions to the cloud POS software.

Quantifiable outcome

• 85,000+ entrepreneurs supported across 500+ cities in Indonesia
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability2 records

Feature10 records

Partnerships

15 partnerships are on record, tiered core and minor.

• TokopediacoreTechnology or IntegrationMarketplace integration allowing Olsera merchants to connect their Olsera POS with their Tokopedia online store for centralized sales and inventory management.
• ShopeecoreTechnology or IntegrationMarketplace integration enabling Olsera merchants to sync products and orders with Shopee for unified multi-channel commerce management.
• LazadacoreTechnology or IntegrationMarketplace integration connecting Olsera POS with Lazada stores for centralized inventory and order management.
• GrabfoodcoreTechnology or IntegrationIntegration with GrabFood for food delivery order management directly through the Olsera POS system.
• GrabfoodcoreTechnology or IntegrationGrabFood integration available on Basic, Premium, and Pro tiers for restaurant order management.
• AntarinMakancoreTechnology or IntegrationProprietary food delivery service integrated into Olsera Pro tier, enabling restaurants to manage delivery orders without third-party commissions.
• AntarinBarangcoreTechnology or IntegrationProprietary delivery service for retail businesses in Olsera Pro tier, allowing merchants to handle delivery orders directly.
• Bank BCAcoreTechnology or IntegrationIntegrated with EDC/ECR BCA card terminals and QRIS payments for cashless card and mobile banking transactions.
• Kemendag (Ministry of Trade of Indonesia)coreStrategic or Co-development PartnerPress release partnership and co-branded campaign with the Indonesian Ministry of Trade (Kemendag), announced March 2024.
• AstrapayminorStrategic or Co-development PartnerStrategic partnership with Astrapay, announced September 2023.
• APINDO (Asosiasi Pengusaha Indonesia)minorStrategic or Co-development PartnerPartnership with APINDO (Indonesian Employers Association), announced August 2023.
• APII (Asosiasi Pengusaha Indonesia Indonesia)minorStrategic or Co-development PartnerPartnership with APII, announced June 2022.
• Martha TilaarminorGTM or Marketing PartnerMarketing and brand partnership with Martha Tilaar Group for beauty and wellness POS solutions, announced July 2023.
• Bank Financial Institutions (BSI, BNI, Bank Mandiri, BRI, PermataBank, CIMB Niaga)coreTechnology or IntegrationBank transfer integrations for QRIS and e-wallet payments, allowing merchants to accept transfers from all major Indonesian banks including BSI, BNI, BCA, Mandiri, BRI, PermataBank, and CIMB Niaga.
• E-Wallet Partners (OVO, Dana, GoPay, LinkAja, ShopeePay)coreTechnology or IntegrationIntegration with major Indonesian e-wallets: OVO, Dana, GoPay, LinkAja, and ShopeePay for QRIS and digital wallet payments.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moka (GoTo): Indonesian cloud POS for SMBs in F&B and retail, now backed by GoTo (Gojek/Tokopedia). Directly competes with Olsera for the same Indonesian MSME merchant base with overlapping payment and marketplace integrations.
• DealPOS: Indonesia-focused cloud POS and retail management platform serving SMB retailers with multi-outlet, inventory, and accounting features. Comparable vertical SaaS positioning and target customer as Olsera.
• Pawoon (Bukalapak): Indonesian cloud POS for F&B and retail, now owned by Bukalapak, offering multi-outlet, payments, and marketplace integrations. Closely mirrors Olsera's product scope and target SMB segment in Indonesia.
• Majoo: Indonesia-based POS SaaS targeting F&B, retail, and service SMBs with inventory, accounting, and online ordering. Operates in the same price band and customer profile as Olsera.
• iSeller: Indonesia and Southeast Asia cloud POS serving retail and F&B SMBs with multi-payment, inventory, and online order features. Direct comparator given overlapping regional focus and product positioning.

Emerging players

• Loyverse: Global free/low-cost POS app for small merchants with inventory, employee management, and integrated payments. Targets the same long-tail SMB segment as Olsera but from a global footprint with a freemium model.

Broad incumbents

• Square (Block): Global SMB payments and POS suite with hardware, software, and financial services. While not deeply localized to Indonesia, Square's product breadth and fintech-attach model represent a long-term competitive reference point.
• Toast: US restaurant-focused POS and fintech platform with multi-module SaaS plus payments. Comparable vertical depth in F&B and the playbook of layering accounting, payroll, and capital on top of POS that Olsera aspires to.
• Lightspeed Commerce: Global retail and restaurant POS/commerce platform serving SMB to mid-market merchants. Comparable multi-vertical SaaS scope (retail + F&B) and omnichannel features to Olsera's POS-plus-Toko-Online stack.

Regional players

• Wahyoo: Indonesian F&B supply-chain and POS ecosystem partner to Olsera (listed as a technology/integration partner). Comparable Indonesia-only footprint and SMB F&B focus, with adjacent supply-chain versus pure POS positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/novendychen
• Instagraminstagram.com/lifeatolsera
• Xx.com/OlseraIndonesia
• Facebookfacebook.com/olseraindonesia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olsera