Zijlstra Beroepskleding

What Zijlstra Beroepskleding does

Zijlstra Beroepskleding BV is a Dutch B2B wholesaler and total-partner provider of professional workwear, safety footwear, and personal protective equipment (PPE/PBM), headquartered in Franeker, Friesland. The company operates a proprietary Kleding Management Systeem (KMS) — an online platform launched in 2003 that centralizes client team data, ordering, inventory, and administrative integration — combined with a physical showroom in Franeker, an EMMA mobile fitting bus (pasbus) for on-site measurements, in-house embroidery/printing ateliers, and a dedicated seamstress. The assortment spans 40+ partner brands across workwear (e.g., Havep, Mascot, Tricorp, Fristads, Dassy, Helly Hansen) and safety footwear (e.g., EMMA, Elten, HAIX, Dunlop), supporting corporates across construction, healthcare, cleaning, transport, logistics, hospitality, government, and education.

Revenue is generated through three streams: one-time product sales of workwear, footwear, and PPE; recurring KMS management and monitoring services; and customization professional services (embroidery, printing, alterations). Pricing is B2B quote-based and not publicly disclosed, with multi-year contracts requiring 50% deposits on custom house style clothing (4-unit target turnover per size/model per year) and minimum 25% deposits on standard orders at 14-day net payment terms. The go-to-market is enterprise field sales through six branch-specific account managers following a structured workflow (introduction meeting, targeted advice, custom tailoring with on-site measurements, ongoing monitoring via KMS), supported by a showroom, mobile fitting bus, and direct-to-customer ordering via the KMS portal. Enterprise client relationships averaging 15-25 years create significant switching costs.

The firm is founder-owned (Joop Zijlstra since January 2000, building on Hauser Beroepskleding roots from 1992), with internal shareholders including salesmanager Theo Boerema and company director Erwin van de Hoeve. Zijlstra holds a Top 5 position in the Dutch workwear market, has achieved EcoVadis Silver (top 8% globally) and PSO Basistrede certification, and operates a circular clothing recycling partnership with Caparis. Approximately 50 employees serve over 100 named enterprise accounts including VolkerWessels, Vebego, Feenstra, Kwadrant, Friso Bouwgroep, Sluyter Logistics, Omrin, Visser & Smit Hanab, and Wagenborg, with a single major customer (Vebego) credited with a 35% revenue uplift in 2023.

Name

Zijlstra Beroepskleding

Legal name

Zijlstra Beroepskleding BV

Website

https://zijlstraberoepskleding.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Zijlstra Beroepskleding is a Dutch B2B workwear wholesaler serving enterprise clients in construction, healthcare, cleaning, transport, and logistics across the Netherlands, offering workwear, safety footwear, and PPE through its proprietary KMS online platform, physical showroom, mobile fitting service, and in-house customization.

Ownership category

akta.pro rank

Product category

Workwear and PPE Wholesale

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)

akta.pro secondary industries

Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN), Work, Safety & Occupational Footwear (CRAAACAE), Apparel Alterations, Repair & Circular Manufacturing (Remake/Upcycle) (CRAAAAAO)

Keywords

• Workwear wholesale
• Safety footwear
• Personal protective equipment
• Corporate clothing
• Clothing management system

Headquarters

HQ city

Franeker

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Work clothing and footwear sales: One-time product sales of work clothing, safety footwear, and personal protective equipment (PPE). Products include corporate identity clothing, hospitality clothing, promotional clothing, representative clothing, safety clothing, work clothing, work shoes, and healthcare clothing. Revenue generated through initial package sales with recurring replacement orders.
2. KMS Management Services: Ongoing management and monitoring services through the Kleding Management System. Includes inventory management, order processing, and logistics coordination for client clothing programs.
3. Customization Services: Embroidery, printing, and alteration services through company coupeuse and partner Tailor & Stitch. Includes custom fitting and tailoring for individual employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Zijlstra Beroepskleding is a Dutch B2B workwear wholesaler supplying work clothing, safety footwear, and personal protective equipment (PPE) to companies across multiple industries. The company operates a proprietary Kleding Management Systeem (KMS) online platform for centralized ordering and inventory management, complemented by a physical showroom, mobile fitting services (EMMA pasbus), and in-house embroidery, printing, and alteration services. It acts as a total partner, providing custom-branded workwear programs for enterprises in construction, healthcare, cleaning, transport, government, and other sectors.

Product overview

Zijlstra Beroepskleding is a Dutch B2B workwear wholesaler and total partner for professional clothing, footwear, and personal protective equipment (PPE/PBM). Its core offering is organized around the proprietary Kleding Management Systeem (KMS) — an online platform that centralizes team data, ordering, inventory, and logistics — complemented by a physical showroom, embroidery/printing/alteration services, and a service point/warehouse. The product portfolio spans 40+ partner workwear and footwear brands (including Havep, Mascot, Tricorp, Fristads, Dassy, Helly Hansen, EMMA, Elten, Ejendals, HAIX, Dunlop, and sector-specific brands like Chaud Devant for hospitality and Tympro for hearing protection), organized into categories: bedrijfskleding (corporate identity, hospitality, PPE, promotional, representative, safety, work, healthcare clothing, and work shoes). Zijlstra also operates a comprehensive CSR/sustainability program (MVO) including clothing recycling (milieustraat, Caparis partnership), EcoVadis-rated sustainability performance, CO2-neutral delivery, and sustainable packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Kleding Management Systeem (KMS) Online clothing management system enabling centralized ordering, team data management, inventory control, and seamless administrative integration for business clients. Employees order their own clothing packages via the platform.
• Workwear Supply (Bedrijfskleding)

Quantifiable outcome

• 35% revenue growth after gaining Vebego as customer in 2023
• +3 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• CapariscoreStrategic or Co-development PartnerPartnership with Caparis, the largest work development organization in Friesland, to build Closed Return Logistics. Returned clothing is sorted at Drachten facility and given second life through reuse or high-quality recycling. First in Netherlands to give discarded work clothing a new destination in a way that is both circular and social.
• Tailor & StitchcoreStrategic or Co-development PartnerStrategic partnership for over 15 years producing house style clothing for companies in transport, construction, healthcare and logistics. Ensures continuity - clothing made today must be exactly the same in three years. Uses fixed production partners, color measurement and shared ERP system.
• Green Gear AlliancecoreStrategic or Co-development PartnerCircular solution partnership for used work clothing, shoes and PPE. Via a simple collection process, materials are taken back, sorted and reused or recycled. Reduces waste, saves resources and makes sustainability concrete for customers.
• Stichting Harlingen SailflagshipGTM or Marketing PartnerOfficial clothing partner of Tall Ship Races Harlingen 2026. Supplies clothing for volunteers and core team, plus official merchandise line. Developed with Texet Workwear using recycled PET and organic cotton.
• Texet WorkwearflagshipStrategic or Co-development PartnerPartnership for Tall Ship Races Harlingen 2026 to develop merchandise line including caps, polo's, hoodies and jackets made from recycled PET and organic cotton.
• Collect & Recycle (HAVEP)coreStrategic or Co-development PartnerCollection and recycling program for work clothing. Old clothing is returned to HAVEP where it is sorted and recycled. Cotton and polyester materials recycled into new yarn, reducing need for new raw materials.
• Circular Footwear AlliancecoreStrategic or Co-development PartnerAlliance between major footwear brands, producers, suppliers and non-profit organizations. Promotes circular system where all raw materials get new life - from sole to laces on old work shoes.
• Alsico EuropecoreStrategic or Co-development PartnerPartnership with Alsico Europe, Caparis NV, and Kwadrant for sustainable healthcare clothing initiative giving old healthcare clothing new life.
• KwadrantcoreStrategic or Co-development PartnerHealthcare organization and partner in circular clothing recycling project. Delivered 20 big bags of work clothing to Caparis for sorting and recycling.
• SC CambuurflagshipGTM or Marketing PartnerFootball club partnership including LED boarding sponsorship around the pitch from 2025 season. Also supplies steward clothing for two seasons with partner Dassy.
• Lionsclub Tsjerk HiddesminorOthersPartnership for Pluktuin Franeker - a 7,500 m² picking garden next to Zijlstra office. Lions club established the garden, Zijlstra provides land.
• Stichting LeergeldminorOthersDonation recipient from Pluktuin Franeker proceeds supporting children in disadvantage situations in Harlingen area.
• DassycoreChannel Partner/ Reseller/ DistributorSafety clothing brand distributed by Zijlstra. Partner in SC Cambuur steward clothing supply.
• EMMA Safety FootwearcoreChannel Partner/ Reseller/ DistributorLeading safety footwear brand in Benelux with nearly 90 years experience. Market leader offering advanced safety shoes and boots. Zijlstra offers EMMA pasbus fitting service.
• HAVEPcoreChannel Partner/ Reseller/ DistributorWorkwear brand with Collect & Recycle program for circular economy. Zijlstra facilitates collection and return of HAVEP clothing for recycling.
• MascotcoreChannel Partner/ Reseller/ DistributorMajor workwear brand in portfolio. Supplied special anniversary lunch for Zijlstra's 25-year celebration.
• Tricorp WorkwearcoreChannel Partner/ Reseller/ DistributorWorkwear brand in portfolio. Supplied special anniversary lunch for Zijlstra's 25-year celebration.
• Santino Casual WorkwearminorChannel Partner/ Reseller/ DistributorCasual workwear brand. Celebrated 30 years by providing Zijlstra with Electric Santino Art MINI for sustainable company transportation.
• Safety JoggerminorChannel Partner/ Reseller/ DistributorSafety footwear brand in portfolio. Provided cakes for Zijlstra's 25-year anniversary celebration.
• Gang van ZakenflagshipStrategic or Co-development PartnerCatering company partner for SC Cambuur stadium. Zijlstra sponsors all work clothing for business catering in skyboxes plus partial public catering clothing.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Elis: Pan-European textile and workwear rental/service group serving similar B2B verticals (industry, healthcare, hospitality) with a recurring managed-clothing model overlapping Zijlstra's customer base.
• Lyreco: Global workplace supplies distributor with a growing PPE and safety/workwear catalogue sold to business customers, overlapping Zijlstra's PPE and safety product distribution.
• CWS Workwear: Large European provider of workwear including in the Netherlands, offering managed workwear programs and rental/service models that compete with Zijlstra's clothing-management approach at greater scale.

Others

• Alsico: Belgian workwear and safety-clothing manufacturer active in healthcare and industrial segments and a partner in Zijlstra's circular initiatives; an adjacent producer in the same category.
• Sioen Industries: Belgian manufacturer of protective apparel and technical workwear serving similar industrial and safety markets, adjacent as a supplier/producer rather than a direct distribution competitor.
• Mascot International: Danish workwear and safety footwear manufacturer whose products Zijlstra distributes; an ecosystem brand operating in the same workwear category.
• HAVEP (Van Puijenbroek Textiel): Dutch workwear brand and manufacturer that is both a supplier partner to Zijlstra and an adjacent player in the same occupational-clothing category.

Regional players

• Mewa Textil-Service: German-based industrial workwear and textile-service company supplying and managing occupational clothing for businesses, comparable in offering but centered in a different core geography.

Direct peers

• Engelbert Strauss: European workwear and safety footwear/PPE supplier serving businesses across sectors; overlaps closely with Zijlstra's product range though it sells its own brand more directly across Europe.
• Groenendijk Bedrijfskleding: Dutch B2B workwear and PPE supplier offering corporate clothing programs, customization and online clothing management for enterprise clients, directly comparable to Zijlstra's total-partner distribution model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zijlstraberoepskleding
• LinkedInlinkedin.com/company/zijlstra-beroepskleding

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zijlstra Beroepskleding