SARI

What SARI does

SARI (legally SARIBOT SAS) is a Medellín, Colombia-based software company operating two distinct product lines from a single Rust, PostgreSQL, and FreeSWITCH infrastructure stack. Its dental business, Sarident HCO, is a live, self-serve clinical records system for dental clinics featuring policy-driven retention and per-tenant database isolation. Its telecom business, Sariphone, is an enterprise voice AI platform offered by invitation only and bundling an AI Contact Center, AI Receptionist, OperatorBot with safeguards, and an eight-template conversational wizard library for Spanish-language deployments.

The underlying platform is engineered for operator-grade workloads: it uses the FreeSWITCH telephony engine, Rust for performance-critical components, and PostgreSQL with tenant isolation, and is deployed on sovereign dedicated infrastructure rather than shared hyperscaler tenancy. SARI also offers a Compliance Suite for the US market that addresses TCPA, DNC, STIR/SHAKEN, per-call consent, and AI voice disclosure — a regulatory-pivot product targeting US outbound telemarketing operators.

SARI's commercial model is SaaS subscriptions combined with white-label licensing to LATAM Cloud PBX resellers, with direct enterprise sales for Sariphone and self-serve onboarding for Sarident HCO. Go-to-market spans three geographies: LATAM for Cloud PBX, Mexico for Spanish voice AI, and the United States for TCPA-compliant voice operations. The company has no disclosed funding rounds, named customers, leadership team, patents, or partnerships beyond the MS Teams SBC integration and its white-label reseller program.

Name

SARI

Legal name

SARIBOT SAS

Website

https://sari-ai.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SARI (SARIBOT SAS) is a Medellín, Colombia software company operating Sarident HCO dental clinical records and the Sariphone enterprise voice AI platform, serving dental clinics, LATAM Cloud PBX resellers, and US TCPA-bound telemarketing operators via SaaS and white-label licensing.

Ownership category

akta.pro rank

Product category

Regulated-Industry Vertical Software

NAICS

Computer Systems Design and Related Services (54151)

akta.pro primary industry

Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)

akta.pro secondary industries

Cloud Identity & Access Management Infrastructure (IAM/IdP/MFA) (HDABAHAF), Secure Access Service Edge (SASE) & SSE (HDADABAB)

Keywords

• Dental clinical records
• Enterprise voice AI
• Cloud PBX platform
• AI contact center
• TCPA compliance software

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscriptions (Sarident HCO): Subscription-based access to cloud-hosted dental clinical records management system. Includes synchronization with external hospital systems.
2. SaaS Subscriptions (Sariphone Platform): Multi-product enterprise voice platform subscription including Cloud PBX, AI Contact Center, and Compliance Suite. Offered by invitation, suggesting enterprise contract terms.
3. White-label/Reseller Licensing: White-label Cloud PBX offering for LATAM resellers enabling them to brand and resell the multi-tenant platform under their own identity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

SARI (legal entity SARIBOT SAS) develops mission-critical software for regulated industries across two product lines. Sarident HCO is a live dental clinical records management system covering patient records, appointments, and treatments with hospital system synchronization. Sariphone is an enterprise voice AI platform built on Rust + FreeSWITCH offering Cloud PBX (multi-tenant, white-label-ready), an AI Contact Center with predictive dialer and Spanish-MX voice AI, and a TCPA US compliance suite with DNC, STIR/SHAKEN authentication.

Product overview

SARIBOT SAS offers a platform-plus-modules architecture for regulated industries, specifically digital health and enterprise telecommunications. The portfolio consists of two main product lines: Sarident HCO for dental clinical records management, and Sariphone, a modular enterprise voice AI platform built on Rust + FreeSWITCH. Sariphone encompasses three sub-products (Compliance Suite TCPA US, AI Contact Center, and Cloud PBX) plus the SARI Assistant and OperatorBot features. All products share a multi-tenant architecture with database-level tenant isolation, cryptographic event signing, and built-in audit trails designed for regulated industry compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Sarident HCO: Modern Dental Clinical Records - Complete dental clinical records, patient management, appointments and treatments system that integrates with external hospital systems
• Sariphone

Products and services

• Sarident HCO Modern dental clinical records management system providing complete patient records, appointments, and treatment tracking, with synchronization to external hospital systems. Targeted at dental clinics and practices needing compliant digital health records.
• Sariphone Cloud PBX Multi-tenant cloud PBX solution targeting LATAM SMBs, available with white-label options for resellers. Built on Rust + FreeSWITCH infrastructure with add-ons for hospitality, courier, and MS Teams SBC integrations.
• Sariphone AI Contact Center Enterprise contact center offering predictive dialer, AI Receptionist, and real-time voice AI with native barge-in support in Spanish (MX). Targeted at organizations running automated outbound and inbound voice operations.
• Sariphone Compliance Suite TCPA US TCPA compliance module for US telemarketing operations featuring DNC (Do Not Call) registry checks across FTC and 13 state databases, RND (National Do Not Registry) integration, and STIR/SHAKEN authentication with PASSporT ES256 for caller ID verification.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature10 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 3CX: Cloud and on-premises PBX solution widely adopted by SMBs globally, including LATAM. Closely comparable to Sariphone Cloud PBX at the SMB telephony layer.
• Five9: Cloud contact center provider with predictive dialing and AI capabilities. Directly competes with Sariphone AI Contact Center in enterprise contact center deployments.
• Twilio: Cloud communications platform offering voice/SMS APIs and contact center solutions. Comparable infrastructure layer to Sariphone's Rust/FreeSWITCH stack and serves overlapping enterprise voice use cases.
• 8x8: Cloud communications and contact center platform targeting SMBs and mid-market. Comparable to Sariphone Cloud PBX and AI Contact Center for similar customer profiles.
• Open Dental: Open-source dental practice management software popular with cost-sensitive practices. Closely comparable to Sarident HCO as a clinical records and patient management alternative.
• Plivo: Cloud communications API platform with voice and SMS APIs targeting SMBs and enterprises. Comparable to the underlying voice infrastructure layer of Sariphone.
• RingCentral: Cloud PBX and contact center provider targeting SMBs and enterprises globally. Directly comparable to Sariphone Cloud PBX and AI Contact Center for the LATAM SMB telephony segment.

Broad incumbents

• Genesys: Large enterprise customer experience and contact center platform with broader portfolio. Overlaps with Sariphone AI Contact Center but typically serves larger enterprises with wider product suites.
• Dentrix (Henry Schein One): Market-leading dental practice management software with deep workflow lock-in across large dental groups. Directly comparable to Sarident HCO in the dental records vertical.

Emerging players

• Bandwidth: Communications platform providing voice/SMS APIs and STIR/SHAKEN-enabled calling services. Comparable to Sariphone's compliance-focused voice stack, particularly relevant to the TCPA US angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/saribotcol
• LinkedInlinkedin.com/company/saribotcol

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SARI