The University of Texas at Arlington - College of Business
Linktree is a cloud-based link-in-bio platform founded in 2016, serving 70M+ creators, influencers, musicians, and brands by aggregating multiple URLs into a single customizable landing page and monetizing through tiered subscriptions, transaction fees, and affiliate commissions.
- Company typePrivate
- Founded2016
- HeadquartersArlington, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The University of Texas at Arlington - College of Business does
Linktree is a cloud-based link-in-bio platform founded in 2016 that enables users to aggregate multiple URLs into a single customizable landing page displayed in social media bios. The platform serves over 70 million users globally, primarily individual creators, influencers, musicians, beauty and wellness creators, and brands (including Selena Gomez, HBO, LA Clippers, Comedy Central, Pharrell, and Tony Hawk). The product spans link management, QR code generation, link shortening, audience analytics, social media scheduling (via Plann by Linktree), digital product sales (courses, eBooks, templates) processed through Stripe, affiliate commerce (Linktree Shops), bookings, sponsored links, and music streaming integrations (Spotify, Apple Music, Tidal). AI-powered features include Smart Insights Analytics, AI Content & Caption Generator, and Hashtag Generator. The technology is a self-serve SaaS product accessible via web (linktr.ee/register), iOS, and Android, with a marketplace of 30+ link apps and integrations to Canva, Klaviyo, Mailchimp, Bandsintown, Seated, and Kit.
The business model combines freemium subscription tiers (Free, Pro, Premium billed monthly) with transaction fees on sales and affiliate commissions and affiliate revenue from Linktree Shops. Distribution is product-led: users discover Linktree through Instagram, TikTok, YouTube, Twitter, and LinkedIn profiles where the platform functions as the standard link-in-bio solution. Marketing channels include owned blogs (Linktree Blog and Engineering Blog), social channels (Instagram, TikTok, YouTube, LinkedIn), Discord community, event marketing (SXSW 2025 with 91 Linkers), PR coverage in TechCrunch, Insider, Forbes, Mashable, and Fortune, and annual Creator Reports. Customer support and Trust & Safety operate 24/7 across Australia, the Philippines, and the United States.
Linktree is a privately held company legally domiciled as Linktree Pty Ltd (ABN 68 608 721 562) in Collingwood, Melbourne, Australia, with Linktree Inc. as the US subsidiary headquartered at 560 3rd Street, San Francisco. No parent company, public listing, or institutional investor details are disclosed in the source data. The platform maintains an active regulatory posture, including a Digital Services Act transparency report covering EU monthly active recipients below the 45 million VLOP designation threshold during July–December 2024, and processes law enforcement access requests through its US legal entity.
The University of Texas at Arlington - College of Business firmographics
Firmographics- Name
- The University of Texas at Arlington - College of Business
- Legal name
- Linktree Pty Ltd (ABN 68 608 721 562)
- Website
- https://linktr.ee
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Linktree is a cloud-based link-in-bio platform founded in 2016, serving 70M+ creators, influencers, musicians, and brands by aggregating multiple URLs into a single customizable landing page and monetizing through tiered subscriptions, transaction fees, and affiliate commissions.
- Ownership category
- akta.pro rank
The University of Texas at Arlington - College of Business industry classification
Industry- Product category
- Higher Education (Business School)
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)
- akta.pro secondary industry
- Web Directories & Link Indexes (BPAMAAAK)
Keywords
Where The University of Texas at Arlington - College of Business is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The University of Texas at Arlington - College of Business business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Subscription Revenue: Linktree generates primary revenue through tiered subscription plans. Free plan provides basic link-in-bio functionality. Paid tiers (Pro and Premium) offer advanced features including analytics, customization options, integrations, and monetization tools. Subscription fees are billed monthly or annually in advance.
- Transaction Fees: For transactions made through Linktree profiles including commissionable transactions, product sales, and Linker Monetization features, a percentage-based transaction fee is applied. These fees vary based on the user's chosen plan and are deducted from transaction amounts before crediting.
- Affiliate Commission: Linktree earns commissions on affiliate sales of products via Linktree Shops. The platform negotiates commission rates with brands or merchants. Users can independently promote products from affiliate programs they are signed up to with third-party affiliate networks, with commissions paid through Linktree's monetization partners on a monthly basis.
- Digital Product Sales: Creators can sell digital products (courses, eBooks, templates) directly through their Linktree. Linktree facilitates payment collection via Stripe and deducts processing fees. Sellers can track earnings all from their profile.
- Processing Fees: External payment processing services (PayPal, Stripe, Square) facilitate transactions on Linktree and charge their own processing fees, which are deducted from transaction proceeds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan |
| Subscription | Monthly | Pro Plan |
| Subscription | Monthly | Premium Plan |
| Transaction based/ take rate | Pay-as-you-go | Transaction Fees |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
The University of Texas at Arlington - College of Business product offering
Product offeringCore offering
The accompanying source content describes a cloud-based link-in-bio platform (Linktree) that aggregates multiple URLs into a single customizable landing page, offering QR code generation, link shortening, AI-powered analytics, social media scheduling, and audience management tools for individual creators and brands. No firmographic detail, programmatic offering, or curriculum data specific to The University of Texas at Arlington - College of Business is evidenced in the input; the firm's stated website URL is linktr.ee/utabusiness, indicating a Linktree-hosted presence rather than a dedicated program catalog.
Differentiator
Problem solved
Functional benefit
Products and services
- UTA Business Linktree presence A Linktree-hosted landing page at linktr.ee/utabusiness used by The University of Texas at Arlington - College of Business to aggregate links to its online properties.
Quantifiable outcome
- 350K+ RSVPs generated through Linktree for All-American Rejects viral house tour campaign
- +2 more outcomes
Companies that use The University of Texas at Arlington - College of Business
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles1 record
The University of Texas at Arlington - College of Business technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature19 records
The University of Texas at Arlington - College of Business partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- CanvacoreCanva integration allows Linktree users to import custom designs from Canva directly into their Linktree profile backgrounds, enabling enhanced visual customization without graphic design expertise.
- StripecoreStripe is the primary payment processor for digital products, courses, and transaction settlements on Linktree. Users must complete KYC process required by Stripe to receive monetization payouts.
- PayPalcorePayPal is one of the payment processing options available for transactions on Linktree, processing fees are charged by PayPal and deducted from transaction proceeds.
- SquarecoreSquare is listed as a payment processing option for Linktree transactions, with processing fees deducted from transaction proceeds.
- BandsintowncoreBandsintown integration allows music artists to promote upcoming shows directly on their Linktree profile from their Bandsintown artist page, displaying tour dates and event information.
- SeatedcoreSeated integration enables music artists to promote upcoming shows directly on their Linktree profile from their Seated artist dashboard, displaying tour dates and event information.
- KlaviyocoreKlaviyo integration syncs subscriber data from Linktree forms (Subscribe, Contact, Digital Downloads, Courses) directly into Klaviyo lists for email and SMS marketing campaigns, automations, and audience segmentation.
- Plann by LinktreecorePlann integration provides social media scheduling capabilities, allowing Linktree users to plan, create, and schedule social media posts across multiple platforms.
- SpotifycoreSpotify integration allows music artists to embed their Spotify content and streaming links directly on their Linktree profile for seamless music discovery.
- Apple MusiccoreApple Music integration enables music artists to connect their Apple Music catalog and streaming links on their Linktree profile alongside other streaming platforms.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
The University of Texas at Arlington - College of Business competitors and assessment
Company assessmentBroad incumbents
- Bitly: Bitly is a leading link shortener and URL management platform that overlaps with Linktree's link management and QR code capabilities, serving a broader marketing and enterprise audience.
- Later: Later is a broader social media marketing platform that includes a link-in-bio tool (Link in Bio by Later) alongside scheduling and analytics — a broader incumbent with overlapping functionality.
- Squarespace: Squarespace offers Bio Sites, a free link-in-bio tool, as part of its broader website building and commerce platform — competing with Linktree from a much larger incumbent portfolio.
Direct peers
- Beacons: Beacons is a direct link-in-bio and creator commerce platform offering creator storefronts, email capture, and monetization tools — competing head-to-head with Linktree for individual creators and influencers.
- Bento: Bento provides a single-link micro-site solution for creators, offering free, customizable pages with embedded media — directly comparable to Linktree's core link-in-bio product.
- Shorby: Shorby is a link-in-bio tool focused on social media managers and influencers, with smart links and micro-landing pages — competing in the same category as Linktree.
- Linkpop: Linkpop is Shopify's link-in-bio commerce platform, enabling creators to sell products directly from their bio — a direct e-commerce-flavored competitor to Linktree Shops.
- Stan Store: Stan Store is a creator-focused link-in-bio and digital storefront platform that enables creators to sell products, courses, and bookings, directly competing with Linktree's Shops and Digital Products offerings.
Regional players
- Taplink: Taplink is a link-in-bio and micro-landing-page platform particularly strong in Russia/CIS markets, offering comparable link management and payment collection features to Linktree.
Emerging players
- Koji: Koji is a creator monetization platform offering embeddable commerce and engagement tools inside link-in-bio contexts — an emerging player intersecting with Linktree's monetization roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The University of Texas at Arlington - College of Business social profiles
Digital presenceThe University of Texas at Arlington - College of Business financial estimates
Financial estimateRevenue estimate
Valuation estimate
The University of Texas at Arlington - College of Business leadership team
Management profileNumber of profiles
The University of Texas at Arlington - College of Business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The University of Texas at Arlington - College of Business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The University of Texas at Arlington - College of Business
What does The University of Texas at Arlington - College of Business do?
The accompanying source content describes a cloud-based link-in-bio platform (Linktree) that aggregates multiple URLs into a single customizable landing page, offering QR code generation, link shortening, AI-powered analytics, social media scheduling, and audience management tools for individual creators and brands. No firmographic detail, programmatic offering, or curriculum data specific to The University of Texas at Arlington - College of Business is evidenced in the input; the firm's stated website URL is linktr.ee/utabusiness, indicating a Linktree-hosted presence rather than a dedicated program catalog.
Is The University of Texas at Arlington - College of Business a public or private company?
The University of Texas at Arlington - College of Business is a private company. It is classified as state government owned and is currently operating.
When was The University of Texas at Arlington - College of Business founded?
The University of Texas at Arlington - College of Business was founded in 2016. It employs 101 to 250 people.
Where is The University of Texas at Arlington - College of Business based?
The University of Texas at Arlington - College of Business is headquartered in Arlington, United States, in the North America region.
How does The University of Texas at Arlington - College of Business make money?
Five revenue lines are on record. Subscription Revenue is the primary driver. The others are transaction Fees, affiliate Commission, digital Product Sales and processing Fees.
Who are The University of Texas at Arlington - College of Business's main competitors?
Broad incumbents on record are Bitly, Later and Squarespace. Direct peers are Beacons, Bento, Shorby, Linkpop and Stan Store. Taplink is listed as a regional player. Koji is listed as an emerging player.
Does The University of Texas at Arlington - College of Business have an API?
No public API is recorded for The University of Texas at Arlington - College of Business.
What industry is The University of Texas at Arlington - College of Business in?
The University of Texas at Arlington - College of Business's product category is Higher Education (Business School). Its primary akta.pro industry code is CRAFANAJ, Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio), with a secondary code of BPAMAAAK, Web Directories & Link Indexes. Its NAICS code is 51929 and its SIC code is 7370.