DealCrunch.com
- Company typePrivate
- Founded2012
- HeadquartersGainesville, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
DealCrunch.com firmographics
Firmographics- Name
- DealCrunch.com
- Legal name
- Digital Brands Inc.
- Website
- https://dealcrunch.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
DealCrunch.com industry classification
Industry- Product category
- Online Shopping Content & Affiliate Publishing
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Off-Price Department Stores (Online / Digital Off-Price) (CRAGAEAJ)
Keywords
Where DealCrunch.com is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DealCrunch.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate/Referral Revenue: The company generates revenue through affiliate relationships, directing users to partner products and services in exchange for referral commissions. They manage affiliate performance and track what is working across paid efforts.
- Advertising: Digital Brands monetizes their high-traffic websites through advertising partnerships with companies seeking to associate with vertical-leading brands. They run paid media campaigns and monitor lead quality for partners.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
DealCrunch.com product offering
Product offeringCore offering
DealCrunch.com is an online publication covering retail industry news, shopping trends, and consumer savings tips. Operated by Digital Brands Inc., the site delivers expert-authored content that helps consumers make informed purchasing decisions and discover deals. Revenue is generated through affiliate partnerships and advertising on the high-traffic content platform.
Differentiator
Problem solved
Functional benefit
Brands
- DatingAdvice.com: Dating advice and relationship guidance content platform
- DatingNews.com
- BadCredit.org
- CardRates.com
- HostingAdvice.com
Products and services
- DealCrunch.com Publication Free online publication delivering retail industry news, shopping trend coverage, and consumer savings tips to a consumer audience; monetized through affiliate referrals and advertising.
Companies that use DealCrunch.com
Customer profileSegments3 records
Ideal customer profiles2 records
DealCrunch.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DealCrunch.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Advertising PartnersminorDigital Brands offers advertising partnership opportunities to companies that would benefit from associating with their vertical-leading brands. They provide access to millions of monthly users across lifestyle, technology, and finance verticals.
Scale indicators2 records
Expansion highlights2 records
DealCrunch.com competitors and assessment
Company assessmentDirect peers
- RetailMeNot: A leading coupon, deals, and cashback platform that monetizes via affiliate commissions and advertising across a wide retailer network. Directly comparable to DealCrunch's retail/savings content and affiliate model.
- Brad's Deals: Curated deals and savings content site monetized through affiliate partnerships with major retailers. Comparable editorial model and revenue streams to DealCrunch.
- The Krazy Coupon Lady: Couponing and deals content brand with strong organic search presence and affiliate-driven revenue. Comparable to DealCrunch in monetizing savings-focused content via retail affiliate programs.
- Slickdeals: Community-driven deal aggregation platform monetized via affiliate links and retailer partnerships. Comparable to DealCrunch as a high-traffic deals destination driving purchase-intent traffic to retail partners.
- DealNews: Editorial-led deal curation site covering retail discounts across categories. Closely comparable to DealCrunch's expert-authored retail news and shopping trends positioning.
- Savings.com: Coupon and savings platform aggregating retailer offers with affiliate-driven revenue. Directly comparable to DealCrunch's retail savings content and monetization approach.
Broad incumbents
- NerdWallet: Personal finance content and comparison platform monetized through affiliate relationships with financial product issuers. Comparable affiliate-content model at larger scale, relevant to the parent Digital Brands' finance vertical.
- Wirecutter: NYT-owned product review and recommendation site monetized through affiliate links. Comparable business model (expert content → affiliate clicks) with broader scale and brand backing than DealCrunch.
- Bankrate: Financial product comparison site (part of Red Ventures) using expert content to drive affiliate revenue. Comparable to the Digital Brands affiliate/content model that supports DealCrunch.
Emerging players
- Hip2Save: Couponing and deals blog with strong community engagement and affiliate monetization. Smaller-scale but directly comparable content-led deals/savings model to DealCrunch.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
DealCrunch.com social profiles
Digital presenceDealCrunch.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
DealCrunch.com leadership team
Management profileNumber of profiles
Profiles9 records
DealCrunch.com subsidiaries and ownership
Company hierarchySubsidiaries5 records
DealCrunch.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DealCrunch.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DealCrunch.com
What does DealCrunch.com do?
DealCrunch.com is an online publication covering retail industry news, shopping trends, and consumer savings tips. Operated by Digital Brands Inc., the site delivers expert-authored content that helps consumers make informed purchasing decisions and discover deals. Revenue is generated through affiliate partnerships and advertising on the high-traffic content platform.
Is DealCrunch.com a public or private company?
DealCrunch.com is a private company. It is classified as corporate owned and is currently operating.
When was DealCrunch.com founded?
DealCrunch.com was founded in 2012. It employs 11 to 50 people.
Where is DealCrunch.com based?
DealCrunch.com is headquartered in Gainesville, United States, in the North America region.
How does DealCrunch.com make money?
Two revenue lines are on record. Affiliate/Referral Revenue is the primary driver. The others are advertising.
Who are DealCrunch.com's main competitors?
Direct peers on record are RetailMeNot, Brad's Deals, The Krazy Coupon Lady, Slickdeals, DealNews and Savings.com. Broad incumbents are NerdWallet, Wirecutter and Bankrate. Hip2Save is listed as an emerging player.
Does DealCrunch.com have an API?
No public API is recorded for DealCrunch.com.
What industry is DealCrunch.com in?
DealCrunch.com's product category is Online Shopping Content & Affiliate Publishing. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of CRAGAEAJ, Off-Price Department Stores (Online / Digital Off-Price). Its SIC code is 7311.