Crystalclear Leisure
Crystal Clear Leisure is a family-run UK e-commerce retailer in Rayleigh, Essex, selling swimming pool and hot tub supplies, equipment, spare parts, and chemicals to domestic owners and trade installers via ccleisure.co.uk.
- Company typePrivate
- Founded2007
- HeadquartersRayleigh, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Crystalclear Leisure does
Crystal Clear Leisure Ltd is a privately held, family-run UK e-commerce retailer headquartered in Rayleigh, Essex, founded in 2007. The company sells swimming pool and hot tub supplies through its self-serve webstore at ccleisure.co.uk, targeting domestic pool and hot tub owners as the primary segment and trade installers/maintenance companies as a secondary segment. It claims over 75 years of combined industry experience across its team and operates as a multi-category retailer with no disclosed external investors or parent company.
The product portfolio spans pumps (Premium Superpool, Hayward Super, Pentair Sta-Rite, Argonaut Plastica), sand and cartridge filters, air source heat pumps, gas/electric/solar heaters, water treatment chemicals (ACTI, HTH, Blue Horizons, Lo-Chlor, Fi-Clor), GeoBubble solar covers and other cover types, automatic robot cleaners, brand-specific spare parts (Certikin, Hayward, Plastica, Waterco/Lacron, Astral), ABS plumbing fittings, DIY pool kits, above ground pools, hot tubs, and accessories such as IoT WiFi modules for heat pumps. The offering is built entirely on third-party branded equipment rather than proprietary technology.
The revenue model is transactional hardware sales via the WooCommerce storefront, with unit-based pay-as-you-go pricing, free shipping on orders over £100, and trade discounts available on request. Go-to-market is self-serve e-commerce supported by phone sales and an active social presence across TikTok (claimed 2.4 million followers on @crystalclearpools), Facebook, Instagram, and YouTube, with email newsletters used for promotional offers. The company serves only the United Kingdom (England), with no international shipping or global footprint claimed.
Crystalclear Leisure firmographics
Firmographics- Name
- Crystalclear Leisure
- Legal name
- Crystal Clear Leisure Ltd
- Website
- https://ccleisure.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crystal Clear Leisure is a family-run UK e-commerce retailer in Rayleigh, Essex, selling swimming pool and hot tub supplies, equipment, spare parts, and chemicals to domestic owners and trade installers via ccleisure.co.uk.
- Ownership category
- akta.pro rank
Crystalclear Leisure industry classification
Industry- Product category
- Pool and Hot Tub Supplies Retail
- akta.pro primary industry
- Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)
Keywords
Where Crystalclear Leisure is headquartered
LocationHeadquarters
- HQ city
- Rayleigh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Crystalclear Leisure business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Crystal Clear Leisure generates revenue through the sale of swimming pool and hot tub supplies, equipment, and accessories via their e-commerce webstore. Products include pumps, filters, heaters, chemicals, covers, plumbing fittings, spare parts, and fun items. Sales are primarily one-time product transactions with no recurring revenue model mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard consumer pricing for all products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Crystalclear Leisure product offering
Product offeringCore offering
Crystalclear Leisure is a UK family-run e-commerce retailer that sells swimming pool and hot tub supplies, equipment, chemicals, covers, spare parts, plumbing fittings, DIY pool kits, and accessories directly to residential pool and hot tub owners and trade buyers. The company operates a self-serve webstore at ccleisure.co.uk with phone sales support, trade pricing on request, and free shipping on UK orders over £100.
Product overview
Crystal Clear Leisure is a family-run UK e-commerce retailer specialising in swimming pool and hot tub supplies, with over 75 years of combined industry experience. The company operates as a multi-category e-commerce platform offering a comprehensive portfolio of products across: pumps (Premium Superpool, Hayward Super, Pentair Sta-Rite, Argonaut Plastica ranges), filtration (sand filters, cartridge filters), heating (air source heat pumps, gas/electric/solar heaters, heat exchangers), water treatment chemicals (ACTI, HTH, Blue Horizons, Lo-Chlor brands), pool covers (GeoBubble solar covers, winter covers, safety covers, rollers), cleaning equipment (automatic robots, manual tools), spare parts (brand-specific for Certikin, Hayward, Plastica, Waterco/Lacron, Astral), plumbing fittings, DIY pool kits, above ground pools, and hot tubs. The product portfolio includes various accessories like WiFi modules for heat pump control, water test kits, and entertainment items. The company sells products directly through its WooCommerce platform at ccleisure.co.uk.
Differentiator
Problem solved
Functional benefit
Products and services
- Pool Pumps
Companies that use Crystalclear Leisure
Customer profileSegments2 records
Ideal customer profiles2 records
Crystalclear Leisure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crystalclear Leisure partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Crystalclear Leisure competitors and assessment
Company assessmentBroad incumbents
- Amazon UK: Dominant UK online marketplace listing the same Hayward, Pentair, HTH, and other branded pool products carried by Crystal Clear Leisure. Comparable as the largest competitive threat on commodity SKUs, leveraging Prime delivery and price competition.
- Certikin: Established UK swimming pool equipment manufacturer and wholesaler whose products (spares, ladders, pumps) Crystal Clear Leisure distributes. Comparable as a broad incumbent with deeper manufacturing scale, a wider product range, and trade relationships across the UK pool industry.
- Lay-Z-Spa (Bestway): Bestway-owned mass-market inflatable hot tub brand dominant in UK retail. Comparable as a major UK hot tub presence with significantly larger scale and broader distribution through supermarkets and mass merchants, competing in Crystal Clear Leisure's hot tub category.
- Plastica: UK pool equipment manufacturer (skimmers, pumps, filters, spare parts) whose products are stocked by Crystal Clear Leisure. Comparable as a long-established UK incumbent with both manufacturing and direct retail operations in the same category.
- B&Q: UK's largest home improvement retailer carrying a pool and hot tub supplies range alongside broader DIY categories. Comparable as a broad incumbent competing on price and convenience with a fraction of the specialisation.
- Wickes: UK home improvement retailer with a garden and outdoor category that includes pool and hot tub accessories. Comparable as a broad incumbent offering similar products as part of a much larger portfolio.
Direct peers
- Complete Pool Controls: UK specialist retailer of pool water treatment chemicals, dosing systems, and testing equipment. Direct overlap with Crystal Clear Leisure's chemicals and testing product categories.
- Blue Whale Spa: UK-based hot tub and spa retailer with both online and showroom channels. Comparable as a UK specialist competing in the hot tub and spa accessories category that Crystal Clear Leisure serves.
- Garden Leisure: UK retailer specialising in hot tubs, swim spas, and pool supplies. Directly comparable as a multi-channel UK specialist selling overlapping product categories (hot tubs, chemicals, accessories) to residential consumers.
- 1st Direct Pools: UK-based online retailer of swimming pool equipment, chemicals, and spare parts. Direct competitor in the same niche e-commerce vertical with a comparable multi-brand catalogue and self-serve webstore model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Crystalclear Leisure social profiles
Digital presenceCrystalclear Leisure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crystalclear Leisure leadership team
Management profileNumber of profiles
Crystalclear Leisure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crystalclear Leisure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crystalclear Leisure
What does Crystalclear Leisure do?
Crystalclear Leisure is a UK family-run e-commerce retailer that sells swimming pool and hot tub supplies, equipment, chemicals, covers, spare parts, plumbing fittings, DIY pool kits, and accessories directly to residential pool and hot tub owners and trade buyers. The company operates a self-serve webstore at ccleisure.co.uk with phone sales support, trade pricing on request, and free shipping on UK orders over £100.
Is Crystalclear Leisure a public or private company?
Crystalclear Leisure is a private company. It is classified as family owned and is currently operating.
When was Crystalclear Leisure founded?
Crystalclear Leisure was founded in 2007. It employs 1 to 10 people.
Where is Crystalclear Leisure based?
Crystalclear Leisure is headquartered in Rayleigh, United Kingdom, in the Europe region.
How does Crystalclear Leisure make money?
One revenue line is on record: product Sales.
Who are Crystalclear Leisure's main competitors?
Broad incumbents on record are Amazon UK, Certikin, Lay-Z-Spa (Bestway), Plastica, B&Q and Wickes. Direct peers are Complete Pool Controls, Blue Whale Spa, Garden Leisure and 1st Direct Pools.
Does Crystalclear Leisure have an API?
No public API is recorded for Crystalclear Leisure.
What industry is Crystalclear Leisure in?
Crystalclear Leisure's product category is Pool and Hot Tub Supplies Retail. Its primary akta.pro industry code is CRAJAKAL, Pool & Spa Chemicals (Chlorination, pH Control, Algaecides).