Black Girl Magic

What Black Girl Magic does

Boss Women Media, operating under the brand umbrella that includes Black Girl Magic, is a privately held platform and storytelling company founded in 2016 and headquartered in Dallas, Texas. The company serves women founders, creators, and corporate changemakers - with a particular focus on Black and Brown women entrepreneurs and corporate leaders - through an integrated offering organized around four pillars: Storytelling for Influence (digital series, founder features, brand campaigns, and podcasts), Experiential Impact (IRL events such as Founders Table and marketplace pop-ups), Business Tools & Licensing (workshops, curriculum, pitch decks, and digital kits), and Community as Capital, a network of 5,000+ ambitious women who collaborate, refer, and grow together.

The company's core commercial product is the Boss Class Community membership, a subscription-based, application-gated program providing visibility features, mentorship, quarterly introductions to collaborators and sponsors, a resource hub, masterclasses, and access to grants and investment opportunities. Additional revenue streams include book sales (the forthcoming debut title 'Audacious' by founder and CEO Marty McDonald, October 2025) and brand partnerships with Fortune 500 enterprises including Amazon, Capital One, Cash App, H&R Block, and Planned Parenthood. Technology infrastructure is not publicly disclosed; the platform does not have a mobile app and relies on web, Instagram, Facebook, and YouTube as primary surfaces, with email newsletters and experiential events supporting mid- and bottom-funnel engagement.

Operationally, the company is small (1-10 employees), bootstrapped with no disclosed outside funding, and founder-led. Strategic positioning emphasizes turning stories into 'strategy, visibility, and revenue' for its members, and the business model blends consumer subscriptions, one-time product sales, and professional services revenue from corporate partnerships.

Name

Black Girl Magic

Legal name

Boss Women Media

Website

https://bosswomen.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Boss Women Media is a Dallas-based platform and storytelling company that equips, empowers, and educates Black and Brown women founders, creators, and corporate changemakers through a 5,000+ member subscription community, content, and brand partnerships with enterprises like Amazon and Capital One.

Ownership category

akta.pro rank

Product category

Women's Media and Community Platform

NAICS

Professional Organizations (813920), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Membership Communities with Learning (Community-Led Education) (MPACALAF)

akta.pro secondary industries

Mentorship, Coaching & Office-Hours Platforms (MPACALAG), Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Women entrepreneur community
• Membership community platform
• Storytelling media company
• Founder visibility services
• Experiential brand activations

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Subscriptions: Boss Class membership program offering visibility, influence opportunities, connection and collaboration, and growth and mentorship for a community of ambitious women. Includes access to member-only dinners, quarterly introductions to collaborators and sponsors, resource hub, grant and investment opportunities, and masterclasses.
2. Book Sales: Sale of the forthcoming debut book 'Audacious' (October 2025) which equips everyday people with courage and strategy to make bold asks.
3. Brand Partnerships and Collaborations: Partnerships with major brands including Amazon, Capital One, H&R Block, and Planned Parenthood to create cultural moments that drive impact and influence.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Black Girl Magic (operating as BossWomen Media) runs a paid membership community called Boss Class Community that gives ambitious women access to mentorship, visibility features, networking dinners, grants and investment opportunities, and a resource hub. The company also produces branded storytelling content (digital series, founder features, podcasts, brand campaigns) and experiential activations (Founders Table, marketplace pop-ups) for both individual members and corporate brand partners such as Amazon, Capital One, Cash App, H&R Block, and Planned Parenthood.

Product overview

Boss Women Media is a platform and storytelling company that operates as a multi-service ecosystem for influential women talent. The core offering includes the Boss Class Community membership, which provides visibility features, mentorship, and access to capital opportunities. Supporting services include Storytelling for Influence (digital series, podcasts, brand campaigns), Experiential Impact (IRL events like Founders Table and pop-ups), Business Tools & Licensing (workshops, curriculum, pitch decks), and Community as Capital (a network of 5,000+ women). The company also publishes the book Audacious. These offerings work together to help women founders, creators, and corporate changemakers build strategy, visibility, and revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Boss Class Community A paid recurring membership community for ambitious women entrepreneurs, corporate leaders, and founders offering visibility features, mentorship, member-only dinners, quarterly introductions to collaborators and sponsors, a resource hub, and access to grants and investment opportunities.
• Brand Partnership Activations A B2B service offering that designs and executes branded storytelling campaigns, co-marketing activations, and experiential events for enterprise brand partners such as Capital One, Cash App, Amazon, H&R Block, and Planned Parenthood to engage Black women in business, at work, and at home.
• Audacious (book) A forthcoming debut book by founder Marty McDonald (October 2025) that equips everyday people with the courage and strategy to make bold asks that change everything.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Capital OnecoreGTM or Marketing PartnerCapital One's partnership with Boss Women Media was integral to their work to more deeply engage and equip Black women with resources to thrive in business at work and at home. Marty and her team deliver high-quality impactful experiences that have helped thousands of women see beyond limits and inspire the next generation of Black women leaders.
• Cash AppcoreGTM or Marketing PartnerCash App partnership focused on early career development, with Marty McDonald building rapport and understanding goals and deliverables while creating strategy catered to their unique needs. Growing partnership dedicated to professional and personal growth of Black women in the corporate and entrepreneurial space.
• AmazonflagshipStrategic or Co-development PartnerWorked with Amazon to create powerful cultural moments that drive both impact and influence for women founders and leaders.
• H&R BlockminorStrategic or Co-development PartnerCollaborated with H&R Block to create cultural moments supporting women entrepreneurs and business owners.
• Planned ParenthoodminorStrategic or Co-development PartnerPartnered with Planned Parenthood to create powerful cultural moments that drive impact and influence for women and families.
• Habitat for HumanityminorOthersMarty McDonald serves on the board of Habitat for Humanity, bringing lived experience and leadership to initiatives focused on homeownership, financial equity, and generational change.
• Texas Women's FoundationminorOthersMarty McDonald serves on the board of Texas Women's Foundation, focusing on initiatives for women to lead, launch, and level up.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Mom Project: Community and career platform for working women, particularly mothers, with enterprise partnerships - comparable membership plus brand-sponsored programs serving women in the workforce.
• Mogul: Global platform for women providing content, community, and opportunities - directly comparable membership-plus-content model targeting women professionals and creators.
• The Female Quotient: Women's leadership and equality platform that partners with major brands (Google, Microsoft, etc.) to produce events and content - matches Boss Women Media's Fortune 500 brand partnership and experiential model.
• Blavity Inc. Media company and creator network reaching Black millennials through content, brand partnerships, and events - the same audience, content-plus-community model, and enterprise brand-deal revenue mix as Boss Women Media.
• Girlboss: Media and community platform for ambitious women offering content, events, and a membership - directly comparable to Boss Women Media's community-led GTM serving women founders and professionals.
• Levo (Levo Intelligence): Career development and mentorship platform for early-career professionals - similar membership community with mentorship, content, and brand partnerships serving ambitious professionals.
• MAKERS: Women's storytelling and media platform producing documentary content, events, and brand campaigns - highly comparable to Boss Women Media's storytelling-for-influence pillar and enterprise sponsorship model.

Broad incumbents

• Essence Communications: Established Black women-focused media brand with content, events, and brand partnerships (Essence Festival of Culture) - a broader incumbent in the same audience and enterprise-sponsorship space.
• Hello Sunshine (Reese Witherspoon): Large women-focused media and storytelling company spanning books, film, podcasts, and brand partnerships - a broader incumbent in the same 'amplify women's voices through storytelling and brand deals' category.
• The Cru (formerly GlobalHue): Multicultural creative and media agency serving Fortune 500 brands with multicultural marketing - a broader incumbent overlapping with Boss Women Media's enterprise multicultural partnership work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/c/BossWomenMedia
• Facebookfacebook.com/bosswomenmedia
• Instagraminstagram.com/bosswomenmedia/?hl=en
• LinkedInlinkedin.com/company/boss-women-who-brunch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Girl Magic