What Art To Frames does

Art To Frames Inc. is a privately held, Brooklyn-headquartered custom framing e-commerce company that has operated continuously since 1921 (per its App Store history), with fulfillment warehouses in Brooklyn, NY and New Haven, CT. The company sells made-in-USA custom picture frames, matted frames, collage frames, canvas prints, acrylic prints, custom-cut mats, replacement glass, diploma frames, puzzle frames, shadow box frames, and specialty products such as Samsung TV frames and bulletin boards, supported by sub-brands Pinpix and the forthcoming Art Shade Lightning (custom printed lamps). Its core technology is an online custom framing platform featuring a real-time Smart Visualizer that lets customers upload JPG/JPEG artwork, configure frame material (wood, MDF), color, matting, and glass options (including UV-protective and non-reflective glazing from partner Tru Vue), preview combinations, and place orders with 1-2 day turnaround; the same workflow is available via native iOS and Android mobile apps, an Amazon storefront, and in-store pickup.

The business model is direct-to-consumer product-led growth with one-time purchase revenue across ~20 product lines, plus a secondary business/trade framing service for bulk and commercial orders. Pricing is fully unit-based (e.g., $10 V-groove mat upgrades, $8 USPS economy or $10.97 FedEx/UPS standard shipping, $40+ Canada shipping), with no subscription or recurring component. Distribution runs through arttoframe.com, mobile apps, and Amazon, complemented by content marketing (The Art To Frame Magazine blog), social media (Facebook, Pinterest, Instagram, YouTube), email newsletter, and a refer-a-friend program. Marketing reach is reinforced by features in BuzzFeed, Martha Stewart, CNN, NBC, People Magazine, and USA Today, BBB accreditation, and a 4.7/5 rating across 31,995 reviews.

The firm is independently owned with no disclosed parent company, institutional investors, or funding rounds, and the headcount is reported in the 1-10 range. Primary customers are individual consumers needing custom-sized frames for personal photos, posters, diplomas, puzzles, and artwork; secondary customers are businesses and trade accounts. Operational status is active, though the main Brooklyn warehouse is temporarily closed for renovations while New Haven facilities handle ongoing fulfillment.

Name

Art To Frames

Legal name

Art To Frames Inc.

Website

https://arttoframe.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Picture Frames: One-time purchase of custom frames with various options including frame material, color, size, matting, and glass type.
2. Print + Frame: Combined product offering that includes printing services (various paper types) along with custom framing.
3. Collage Frames: Multi-opening frames for displaying multiple photos or artworks in a single frame.
4. Canvas Prints: Canvas wrap printing services for artwork and photos.
5. Acrylic Prints: High-quality acrylic printing for photos and artwork.
6. Custom Cut Mats: Standalone custom-cut mats available for purchase separately.
7. Replacement Glass & Acrylic: Replacement glass and acrylic sheets for existing frames.
8. Gift Cards: Gift cards for custom framing products and services.
9. Business Services: Bulk, trade, and business framing services for commercial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Art To Frames (ArtToFrames) is a direct-to-consumer e-commerce platform that designs, manufactures, and ships custom picture frames and related print/frame products. Customers upload artwork or photos through the website or mobile app, use a real-time Smart Visualizer to configure frame style, color, size, matting, and glass options, and receive finished custom-framed products shipped nationwide. The company also offers print-plus-frame bundles, canvas prints, acrylic prints, collage frames, and specialty frames (Samsung TV frames, puzzle frames, diploma frames, shadow box frames).

Product overview

Art To Frames operates as a custom framing e-commerce platform offering a comprehensive suite of wall decor and framing products. The core offerings include Picture Frames, Matted Frames, Collage Frames, Print + Frame combinations, and Letter Art Frames with alphabetical openings. The platform provides various print products including Canvas Prints, Acrylic Prints, and Custom Printed Gifts. Specialty products include Samsung TV Frames, Puzzle Frames, Diploma Frames, Oval Frames, Shadow Box Frames, Acrylic Floating Frames, and Bulletin Boards. The company also offers complementary products such as Custom Cut Mats, Replacement Glass & Acrylic, Custom Printed Lamps, and Gift Cards. An iOS/Android mobile app enables customers to design custom frames and place orders on mobile devices. All products are available for customization with extensive options for frame colors (over 30 colors including gold, silver, black, wood tones), materials (wood, MDF), and mat colors. The platform supports bulk and business orders alongside individual consumer purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Pinpix: Custom framing product line for bulletin boards and pinboards
• Art Shade Lightning

Products and services

• Custom Picture Frames Customizable picture frames available in multiple sizes, colors, and materials (wood and MDF) with options for matting and glass type. Sold direct to consumers through the ArtToFrames website.
• Matted Frames Frames with integrated single or double mat configurations, available in various mat colors and decorative shapes for individual consumers.
• Print + Frame Service Combined printing and custom framing service where customers upload a photo or artwork, choose a paper type, and receive the printed piece already framed.
• Collage Frames Multi-opening frames designed to display multiple photos or artworks in a single frame, available in various layout configurations.
• Samsung TV Frame Custom frames designed to fit Samsung The Frame televisions for aesthetic wall mounting, offered in matching frame finishes.
• Puzzle Frames Frames designed to display and preserve completed jigsaw puzzles.
• Custom Cut Mats Standalone custom-cut mats in various colors and decorative shapes, cut to fit specific artwork dimensions.
• Acrylic Floating Frames Acrylic frames that create a floating effect for artwork display.
• Diploma Frames Formal frames designed for displaying diplomas, certificates, and credentials.
• Acrylic Prints High-quality photo or artwork prints mounted on acrylic panels for vibrant display.
• Shadow Box Frames Deep frames designed to display three-dimensional objects, memorabilia, and collectibles.
• Replacement Glass and Acrylic Replacement glazing options, including glass and acrylic sheets, for existing frames.
• Gift Cards Prepaid gift cards redeemable on the ArtToFrames website for custom framing products and services.
• Canvas Prints Photo or artwork prints mounted on canvas wraps for gallery-style display.
• Letter Art and Alphabet Picture Frames Frames featuring letter-shaped openings that allow customers to spell names or words (such as FAMILY, FRIENDS, HOME) using photos placed in each letter opening.
• Oval Frames Picture frames with oval-shaped openings for distinctive display options.
• Bulletin Boards (Pinpix) Pinboard-style framed boards for displaying notes and photos, sold under the Pinpix sub-brand.
• Custom Printed Lamps (Art Shade Lightning) Custom lampshades with personalized photo designs, sold under the Art Shade Lightning sub-brand.
• ArtToFrames Custom Framing Mobile App Free iOS and Android mobile application enabling customers to design custom frames, upload photos, preview frame combinations via the Smart Visualizer, and place orders from mobile devices.
• Bulk and Trade Business Framing Services Bulk, trade, and business framing services for commercial customers requiring volume pricing and consistent quality across multiple frames.

Quantifiable outcome

• 4.7/5 customer satisfaction rating based on 31,995 reviews
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• SamsungminorStrategic or Co-development PartnerArt To Frames offers a dedicated Samsung TV Frame product line, allowing customers to frame their Samsung Frame TVs to blend seamlessly with home decor.
• Tru VuecoreTechnology or IntegrationTru Vue is a key supplier of premium glass and acrylic options including Conservation Clear Glass, Reflection-Free Glass, AR Glass, and Museum Glass products.
• AmazoncoreChannel Partner/ Reseller/ DistributorArtToFrame products are sold through Amazon marketplace, with dedicated Amazon order support and separate contact channels for Amazon customers.
• FramericacoreTechnology or IntegrationFramerica is a key frame supplier for ArtToFrames, providing various frame styles used in the custom framing service.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Framebridge: Framebridge is a venture-backed, digitally-native custom framing brand offering online design, mail-in framing, and retail locations. It is the most direct competitor to ArtToFrames in the online custom framing space, targeting the same consumer need with a more tech-forward, marketing-heavy approach.
• Simply Framed: Simply Framed is an online custom framing company offering curated frame styles and a digital design experience. It competes directly with ArtToFrames in the DTC custom framing category, with a similar upload-and-customize workflow.
• American Frame: American Frame is a long-established online custom framing retailer offering made-to-order frames, matting, and printing. It is a direct peer given its similar DIY online configurator model and broad assortment of custom framing materials.
• Frame It Easy: Frame It Easy is a custom picture frame e-commerce company with a visualizer-driven online ordering flow. It competes head-to-head with ArtToFrames in the online custom framing category with a comparable product breadth and price range.
• Level Frames: Level Frames is a digital-first custom framing brand that emphasizes design-forward frame collections and a streamlined online ordering experience. It is comparable to ArtToFrames in serving consumers who want custom framing without visiting a local shop.

Broad incumbents

• Michaels: Michaels is a large arts-and-crafts retailer offering in-store custom framing services, ready-made frames, and DIY framing supplies. While broader in category, it is a key competitor for in-person custom framing demand that ArtToFrames is trying to capture digitally.
• Hobby Lobby: Hobby Lobby operates a national chain of arts, crafts, and home decor stores that include in-store custom framing departments. It competes for the same custom framing customers as ArtToFrames but through a brick-and-mortar, walk-in model.
• IKEA: IKEA offers a wide range of ready-made picture frames at low price points globally. While it does not offer custom framing, IKEA sets the consumer reference price for framed decor and represents a downstream alternative for price-sensitive customers.
• Walmart: Walmart sells ready-made picture frames both in-store and online, competing with ArtToFrames in the broader wall decor category. Its scale and pricing pressure the lower end of the custom and ready-made frame market.

Emerging players

• Shutterfly: Shutterfly is a personalized photo printing and gifting platform that has expanded into wall decor including framed prints. It is comparable to ArtToFrames in the print-plus-frame category and represents a scaled, marketing-funded competitor in the personalized wall decor space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZlK0eVgiWJPEVM6LDI-U-g
• Facebookfacebook.com/ArtToFrames
• Instagraminstagram.com/arttoframes/?hl=en
• Pinterestpinterest.com/arttoframes
• Xx.com/arttoframes
• LinkedInlinkedin.com/company/art-frame

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art To Frames