SampleCon
SampleCon is a privately held annual conference and industry community serving the market research sampling and data insights sector, producing a flagship event (1,200+ attendees, 300+ companies), tiered sponsorships, and the Global Data Quality initiative, governed by a board drawn from leading sample providers and research buyers.
- Company typePrivate
- Founded2013
- HeadquartersNew Orleans, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SampleCon does
SampleCon is a privately held, independently governed conference and community organization serving the market research sampling and data insights industry. Founded in 2013 and incorporated in 2014, the company produces one flagship annual event each year — the 2026 edition is scheduled for March 16–18 at The Ritz-Carlton Reynolds in Georgia, and the 2027 edition for March 15–17 at The Langham Huntington in Pasadena, California — complemented by archived session recordings, podcasts, and a standing Global Data Quality (GDQ) Initiative that coordinates industry standards work on sampling quality and fraud mitigation. The underlying technology stack is intentionally lean: registration is delivered through Cvent, email and audience capture through Mailchimp, and content is published on a WordPress-based website. There is no proprietary software platform; the product is the event experience itself, curated to remain "intentionally small by design."
The business model is event-driven and generates revenue from two primary streams: tiered attendee registration (early-bird $1,550, group $1,875, onsite $2,400, plus the Catalyst Pass at $1,200 for newcomers and the Consumer Brand Pass at $850 for consumer-brand professionals) and a tiered sponsorship program anchored by a single Title Sponsor (Virtual Incentives for 2026) and multiple Core, Flagship, and Minor sponsor slots. Go-to-market is community-led: governance is provided by a Board of Directors drawn from the leading sample providers, panel companies, and research buyers in the ecosystem (Cint, Kantar, Qualtrics, Prodege, J.D. Power, Sago, Emporia Research, InnovateMR, Walmart Data Ventures, Microsoft, and others), and distribution runs through the SampleCon website, the Mailchimp list, organic social (Facebook, X), word-of-mouth within the industry, and direct sponsorship sales.
The primary customer segments are (1) market research and sampling industry professionals (the principal attendee base), (2) sponsors and partners (sample-technology vendors, panel providers, fraud-prevention firms, and research-incentive suppliers), and (3) consumer-facing brands seeking access to insights and sampling expertise. The organization operates globally in terms of attendee reach, with 300+ companies and roughly 1,200 attendees represented at recent editions and 60+ content sessions per event. Operating headcount is small (1–10 employees), with the Board providing the substantive governance and programming direction.
SampleCon firmographics
Firmographics- Name
- SampleCon
- Legal name
- SampleCon
- Website
- https://samplecon.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SampleCon is a privately held annual conference and industry community serving the market research sampling and data insights sector, producing a flagship event (1,200+ attendees, 300+ companies), tiered sponsorships, and the Global Data Quality initiative, governed by a board drawn from leading sample providers and research buyers.
- Ownership category
- akta.pro rank
SampleCon industry classification
Industry- Product category
- Industry Conference Services
- NAICS
- Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Executive Summits & Invitation-Only Forums (MPAGAGAK)
Keywords
Where SampleCon is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Markets served
SampleCon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others, Technology or R&D
Revenue model
- Conference Registration Fees: Revenue generated from attendee registration fees at various pricing tiers including early bird, regular, and onsite rates. Additional passes include Catalyst Pass for industry newcomers and Consumer Brand Pass for consumer-facing brand professionals.
- Sponsorship Packages: Sponsorship revenue from companies seeking visibility among senior decision-makers. Tiered sponsorship opportunities including Title Sponsor and various sponsor levels, offering brand experiences, networking access, and thought leadership platforms.
- Title Sponsorship: Premium sponsorship tier offering highest visibility and branding opportunities throughout the conference. Virtual Incentives serves as the 2026 Title Sponsor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | Per Attendee (1-3) Early Bird Rate |
| Subscription | One time | Per Attendee (4+) Group Rate |
| Subscription | One time | Catalyst Pass |
| Subscription | One time | Consumer Brand Pass |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
SampleCon product offering
Product offeringCore offering
SampleCon hosts an annual industry conference for senior thought leaders, innovators, and decision-makers in the data insights and market research sampling space, featuring candid conversations, collaboration labs, and curated networking. The company also operates the Global Data Quality (GDQ) initiative to coordinate industry efforts on data quality standards, and offers tiered registration passes and sponsorship packages for the annual event.
Product overview
SampleCon operates as a conference and community organization offering an annual industry event for the data insights and market research sampling ecosystem. The core product is the SampleCon Annual Conference, which serves as a forum for senior thought leaders to discuss industry challenges, trends, and innovations. Supporting offerings include the Global Data Quality (GDQ) Initiative for industry-wide quality standards, registration tiers including the Catalyst Pass and Consumer Brand Pass for different audience segments, sponsorship packages for brand visibility, and structured speaking opportunities featuring Catalyst Sessions, Debate & Dialogue Sessions, and Collaboration Lab formats.
Differentiator
Problem solved
Functional benefit
Brands
- GDQ: Global Data Quality initiative - partnering with global insights industry associations to address ongoing and emerging risks to data quality in the market and social research, consumer insights and analytics industry.
Products and services
- SampleCon Annual Conference Annual industry conference bringing together senior thought leaders, innovators, and decision-makers in the data insights and market research sampling space for candid conversations, collaborations, and networking.
- Global Data Quality (GDQ) Initiative Industry collaboration initiative addressing data quality risks in market and social research, consumer insights and analytics, focusing on sampling technology codes, benchmarks, and standards.
- Catalyst Pass Special registration pass for professionals and leaders new to the data insights industry, offering access to the SampleCon community at a reduced rate of $1,200.
- Consumer Brand Pass Registration pass designed for professionals at consumer-facing brands, offering reduced rate of $850 with opportunity to share perspectives and engage with industry voices.
- Sponsorship Packages Sponsorship opportunities enabling brands to connect with senior decision-makers, strengthen relationships with industry leaders, and showcase thought leadership before, during, and after the event.
- Speaker Sessions Speaking opportunities including Catalyst Sessions (15-minute TED-style presentations), Debate & Dialogue Sessions (30-minute moderated panels), and Collaboration Lab Moderator roles (45-60 minute interactive discussions).
Companies that use SampleCon
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
SampleCon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SampleCon partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- Global Data Quality (GDQ) InitiativecoreSampleCon partners with Global Data Quality initiative to coordinate industry efforts addressing ongoing and emerging risks to data quality in market research. The collaboration focuses on sampling technology codes, benchmarks, and standards. SampleCon serves as a key channel for GDQ to deliver global quality resources to improve industry outcomes and decrease fraud.
- Virtual IncentivesflagshipTitle Sponsor for SampleCon 2026. Virtual Incentives provides incentive solutions for market research and serves as the premier sponsor, receiving highest visibility throughout the conference including branding on conference materials, website recognition, and networking opportunities.
- MetaformsminorConference sponsor for 2026, offering market research technology solutions. Receives branding exposure and networking access at the conference.
- Tremendous ResearchminorConference sponsor for 2026. Tremendous provides research incentives and panel solutions.
- Quest MindshareminorConference sponsor for 2026. Quest Mindshare offers online data collection and panel services.
- CintcoreBoard member organization and major sponsor. Cint is a leading sample and technology provider with deep involvement in SampleCon governance and programming.
- VerisoulminorConference sponsor for 2026. Verisoul provides fraud prevention solutions for market research, aligning with SampleCon's data quality focus.
- Emporia ResearchcoreBoard member organization (Vice-Chairman Jake Roeland). Emporia Research serves as a key governance partner with significant involvement in conference programming.
- ProdegecoreBoard member organization and sponsor. Prodege is a research rewards and sampling company with long-standing involvement in SampleCon.
- Women in ResearchminorConference sponsor for 2026. Women in Research is a community organization supporting diversity in market research.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
SampleCon competitors and assessment
Company assessmentDirect peers
- Research Live: News, awards, and event organizer for the UK and European market research industry. Comparable to SampleCon as an MR community and events organizer, with overlapping attendee demographics and sponsorship economics.
- ESOMAR: Global market research association that hosts an annual Congress and professional events for the insights industry. Most directly comparable to SampleCon as a long-running, industry-owned conference organizer serving similar buyers (sample providers, brands, research firms).
- Intellus Worldwide: Association and summit organizer serving the pharmaceutical and healthcare insights community. Comparable to SampleCon as a niche, industry-owned conference organizer with a tightly defined vertical buyer base.
- The Market Research Event (TMRE): Annual B2B conference for corporate market research and insights leaders. Comparable to SampleCon in targeting senior insights buyers and offering sponsorship-driven revenue, though at significantly larger scale.
- GreenBook / IIeX: GreenBook hosts the IIeX (Insight Innovation eXchange) conference series for market research and insights professionals. Directly comparable to SampleCon as a conference-driven community targeting MR innovation and buyer decision-makers.
- Quirks Media: Publisher of Quirks Magazine and host of MR industry events focused on marketing research methodologies. Comparable to SampleCon as a content-plus-events platform serving the same MR professional community.
Broad incumbents
- Advertising Research Foundation (ARF): Long-standing industry body that runs conferences and research programs for advertising, media, and research buyers. Comparable to SampleCon as an established, industry-led conference organizer with broader scope but overlapping audience.
Regional players
- BHBIA (British Healthcare Business Intelligence Association): UK-based association running annual conferences for healthcare market research and business intelligence professionals. Comparable to SampleCon as a niche, member-driven conference for an MR vertical, though geographically focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SampleCon social profiles
Digital presenceSampleCon financial estimates
Financial estimateRevenue estimate
Valuation estimate
SampleCon leadership team
Management profileNumber of profiles
Profiles10 records
SampleCon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SampleCon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SampleCon
What does SampleCon do?
SampleCon hosts an annual industry conference for senior thought leaders, innovators, and decision-makers in the data insights and market research sampling space, featuring candid conversations, collaboration labs, and curated networking. The company also operates the Global Data Quality (GDQ) initiative to coordinate industry efforts on data quality standards, and offers tiered registration passes and sponsorship packages for the annual event.
Is SampleCon a public or private company?
SampleCon is a private company. It is classified as management employee owned and is currently operating.
When was SampleCon founded?
SampleCon was founded in 2013. It employs 1 to 10 people.
Where is SampleCon based?
SampleCon is headquartered in New Orleans, United States, in the North America region.
How does SampleCon make money?
Three revenue lines are on record. Conference Registration Fees are the primary driver. The others are sponsorship Packages and title Sponsorship.
Who are SampleCon's main competitors?
Direct peers on record are Research Live, ESOMAR, Intellus Worldwide, The Market Research Event (TMRE), GreenBook / IIeX and Quirks Media. Advertising Research Foundation (ARF) is listed as a broad incumbent. BHBIA (British Healthcare Business Intelligence Association) is listed as a regional player.
Does SampleCon have an API?
No public API is recorded for SampleCon.
What industry is SampleCon in?
SampleCon's product category is Industry Conference Services. Its primary akta.pro industry code is MPAGAGAK, Executive Summits & Invitation-Only Forums. Its NAICS code is 56192.