RewireMe

What RewireMe does

RewireMe is a private psychology practice headquartered in Sydney, Australia, founded in 2016 by Principal Psychologist Charlene Neuhoff. The practice delivers evidence-based psychological therapy across anxiety, depression, trauma, relationship issues, eating disorders, neurodiversity, and personal growth, serving individual adults, adolescents, couples and families. It operates two physical clinic locations (Alexandria and North Sydney) and complements in-person sessions with online therapy delivered via VSee, Skype and Zoom, plus an art-therapy specialty line, corporate wellbeing workshops, and a curated Personal Growth Library book-lending add-on.

The technology stack is operationally oriented rather than proprietary: Cliniko for practice management, bookings, and online session handling; Heidi Health for AI-assisted note-taking by some clinicians; and standard video platforms for teletherapy. The practice is differentiated by a shared clinical record system across clinicians that supports continuity of care when clients see multiple providers, and by clinician diversity across modalities such as EMDR, DBT, Schema Therapy, IFS, the Gottman Method, ACT and CBT. All psychologists are AHPRA-registered and AAPi members; psychotherapists are PACFA-registered.

Revenue is generated primarily through pay-per-session fees of $290 per 50-60 minute appointment, supplemented by Medicare rebates (up to 10 sessions per calendar year; up to 40 for eating disorders), private health insurance rebates, professional-services revenue from corporate workshops, and a freemium retention layer via the Personal Growth Library. The business is privately held by its founder, has no external funding, and distributes services via direct-to-consumer channels: organic SEO, Instagram (@rewiremepsychology), blog content marketing, and word-of-mouth referrals, with B2B workshops layered on top. Customer segments include individual adults (primary), couples, families, adolescents, and corporate/enterprise clients.

Name

RewireMe

Legal name

RewireMe

Website

https://rewireme.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

RewireMe is a Sydney-based private psychology practice operating two clinics and an online therapy channel, delivering evidence-based individual, couples, family and art therapy, plus corporate wellbeing workshops, to Australian and international clients.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Other Individual and Family Services (624190)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Psychology services
• Mental health therapy
• Psychotherapy practice
• Couples counselling
• Corporate wellness workshops

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Therapy Sessions: Standard 50-60 minute individual therapy sessions priced at $290 per session. Medicare rebates of $98.95 are available for clients with a Mental Health Care Plan referral (up to 10 sessions per calendar year, or 40 for eating disorders). Private health insurance rebates average $100 depending on coverage.
2. Couples Therapy Sessions: 50-60 minute couples therapy sessions priced at $290 per session. Couples sessions are not eligible for Medicare rebates but may be covered by private health insurance depending on the provider.
3. Corporate Wellbeing Workshops: Tailored mental health and wellbeing workshops for corporate clients, covering topics such as mental health 101, resilience, motivation, conflict management, relationship management, and mindfulness. Workshop rates vary depending on group needs.
4. Personal Growth Library: Free add-on service for existing clients - a curated library of self-help books, meditation workbooks, memoirs, and autobiographies available for borrowing to extend the therapeutic journey beyond the therapy room.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

RewireMe is a Sydney-based psychology practice delivering individual, couples, family, and online therapy sessions by registered psychologists and psychotherapists, supplemented by art therapy and tailored corporate wellbeing workshops. Sessions are 50-60 minutes long, priced at $290, with Medicare and private health rebates available to eligible Australian clients.

Product overview

RewireMe is an intimate psychology practice offering a unified therapeutic service portfolio centered around in-person and online therapy sessions. The core offering includes Individual Therapy, Couples Therapy, and Family Therapy delivered by psychologists and psychotherapists. These are supplemented by specialty services such as Art Therapy and a Personal Growth Library book-lending program. The practice also offers organizational Workshops for corporate mental health training. All therapy services are accessible both in-person at their Alexandria and North Sydney locations, and via Online Therapy using video platforms. A free introductory consultation service allows prospective clients to connect with therapists before booking. The practice also provides educational content through its blog covering various therapy modalities and mental health topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy

Quantifiable outcome

• $98.95 Medicare rebate processed within 24 hours after each session
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VSeecoreTechnology or IntegrationVSee is a free video telemedicine platform specifically developed for medical consultations, with added security features and document sharing capabilities. It is the video chat platform used by NASA to keep astronauts healthy. RewireMe uses VSee for secure online therapy sessions.
• Heidi HealthcoreTechnology or IntegrationHealthcare AI note-taking tool used by some RewireMe clinicians to generate session notes. Australian Privacy Principles (APP) compliant. Requires explicit client consent. Only organizes information which the psychologist reviews and approves - never makes clinical decisions.
• ClinikocoreTechnology or IntegrationPractice management software developed for clinical use within Australia. Used by RewireMe for bookings, client notes, and online session management. Ensures secure storage and maintenance of personal health information.
• Kira McCaigminorStrategic or Co-development PartnerComposer and producer who created a forest bathing audio track for RewireMe's clients. The track is offered as a free resource to help clients connect with nature and practice mindfulness.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lysn: Australian online therapy platform matching clients with psychologists for video sessions. Direct competitor in RewireMe's online therapy track with similar pricing and Australian clinician pool.
• Life Resolutions: One of Australia's largest networks of psychology practices, offering individual, couples and family therapy across multiple locations. Comparable offering and Australian-specific clinical model.
• The Indigo Project: Sydney-based psychology practice offering individual, couples and corporate wellbeing services. Directly comparable in modality mix, in-person + online delivery, and Sydney metro catchment.
• Springday: Australian corporate mental health and wellbeing platform delivering workshops, EAP-like services and resilience programs to enterprise clients. Highly comparable B2B workshop motion to RewireMe's corporate offering.
• MoodActive: Australian corporate mental health provider delivering EAPs, workshops and individual therapy to enterprise clients. Directly comparable B2B wellbeing offering.
• Hive Psychology: Sydney-based psychology practice offering individual therapy across anxiety, trauma and relationship concerns. Comparable service catalogue and Sydney catchment.

Broad incumbents

• BetterHelp: Largest global online therapy platform with millions of users and a subscription-based, technology-led model. Comparable telehealth-based therapy offering but at vastly greater scale and broader geography.
• Talkspace: US-listed teletherapy platform offering individual, couples and teen therapy via video and async messaging. Comparable modality set and DTC GTM to RewireMe's online therapy track.
• Medibank Mental Health: Major Australian private health insurer offering in-house psychology services and corporate wellbeing programs. Comparable customers and clinical delivery model, but as part of a much broader insurance portfolio.

Regional players

• Centre for Clinical Psychology: Well-established Melbourne psychology practice offering individual therapy, couples and family work plus research-backed modalities. Comparable service portfolio, different Australian geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rewiremepsychology
• Facebookfacebook.com/rewiremepsychologists
• LinkedInlinkedin.com/company/rewireme

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RewireMe