Springday
- Company typePrivate
- Founded2008
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Springday firmographics
Firmographics- Name
- Springday
- Legal name
- Springday Pty Ltd
- Website
- https://corporate.myspringday.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Springday is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Springday business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Platform Subscription: Springday offers custom wellbeing platforms as a subscription service, with tailored solutions for small, medium and enterprise sized businesses. The platform includes curated monthly campaigns, resources, and assessment tools delivered through a digital ecosystem.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Springday product offering
Product offeringCore offering
Springday is a digital corporate wellbeing platform ecosystem designed to help organizations support employee health and engagement. Its offering is structured around five wellbeing pillars — emotional, social, career, financial and physical — delivered through a SaaS platform and mobile applications. The platform targets enterprise and government clients with subscription-based access to wellbeing programs, resources, and engagement tools.
Product overview
Springday offers a unified corporate wellbeing platform architecture consisting of core platform products (Wellbeing Gateway and Customised Wellbeing Platforms) complemented by modular add-ons and features. The platform takes a holistic approach based on five wellbeing pillars: emotional, social, career, financial, and physical health. Key modules include Wellbeing Content with curated monthly campaigns, Wellbeing Programs for structured journeys, Wellbeing Assessment Tools for evaluation, Gamified Engagement for motivation, Data Reports & Insights for analytics, and Social Wall & Recognition Board for community building. The Challenges & Workshops module provides team-based movement challenges. The platform is available as custom solutions for small, medium, and enterprise-sized organisations throughout the APAC region.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Improved employee engagement
- +3 more outcomes
Companies that use Springday
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles1 record
Springday technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Springday partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Springday competitors and assessment
Company assessmentDirect peers
- Personify Health: Personify Health was formed from the merger of Virgin Pulse and Limeade and is the largest direct competitor in enterprise wellbeing platforms. It serves employers globally with a comparable holistic, configurable wellbeing engagement platform, making it the closest 1:1 competitor to Springday.
- Headspace: Headspace for Work sells a mindfulness and mental wellbeing subscription directly to employers as an employee benefit. It overlaps directly with Springday's emotional-pillar offering and competes for the same HR tech buyer across enterprise contracts.
- Calm Business: Calm Business offers employer-paid subscriptions to its meditation and sleep app as part of corporate wellbeing benefits. It targets the same HR/People team buyers as Springday and competes for share of mental-health-related wellbeing budget.
- Wysa: Wysa provides an AI-driven mental wellbeing chatbot and enterprise platform sold to employers and health plans. It competes head-on with Springday in employee wellbeing subscriptions and offers an alternative at the intersection of mental health and broader engagement.
- Wellable: Wellable operates a corporate wellbeing platform with wellness programs, challenges, and engagement tracking for SMB and mid-market employers. Its combination of challenges, content, and analytics competes with Springday's gamified engagement and assessment modules.
- Total Brain: Total Brain provides a mental-health and performance platform sold to employers and health plans, featuring self-assessments, training, and analytics. It directly competes with Springday's wellbeing assessment tools and data insights modules.
Emerging players
- Sonder: Sonder is an Australia-based employee wellbeing and safety platform offering 24/7 personal safety, mental health, and medical support as a workplace benefit. It is a regional competitor targeting the same ANZ employer market with an overlapping (but more safety/triage-led) proposition.
Broad incumbents
- Thrive Global: Thrive Global (backed by Arianna Huffington) offers enterprise wellbeing, behavior change, and performance programs to large global employers. It competes with Springday at the high end of the enterprise wellbeing market with a broader, content-led approach.
- Modern Health: Modern Health is a global mental health platform combining therapy, coaching, and self-guided content for employers worldwide. It overlaps with Springday's emotional pillar but extends into clinical-grade mental health, representing a broader incumbent offering.
- WellHub (formerly Gympass): WellHub is a corporate wellbeing platform offering access to gyms, fitness apps, therapy, and mindfulness through a single subscription for employers. It competes with Springday on the physical wellbeing pillar and increasingly on whole-person engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Springday social profiles
Digital presenceSpringday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Springday leadership team
Management profileNumber of profiles
Profiles3 records
Springday funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Springday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Springday
What does Springday do?
Springday is a digital corporate wellbeing platform ecosystem designed to help organizations support employee health and engagement. Its offering is structured around five wellbeing pillars — emotional, social, career, financial and physical — delivered through a SaaS platform and mobile applications. The platform targets enterprise and government clients with subscription-based access to wellbeing programs, resources, and engagement tools.
Is Springday a public or private company?
Springday is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Springday founded?
Springday was founded in 2008. It employs 51 to 100 people.
Where is Springday based?
Springday is headquartered in Sydney, Australia, in the Oceania region.
How does Springday make money?
One revenue line is on record: platform Subscription.
Who are Springday's main competitors?
Direct peers on record are Personify Health, Headspace, Calm Business, Wysa, Wellable and Total Brain. Sonder is listed as an emerging player. Broad incumbents are Thrive Global, Modern Health and WellHub (formerly Gympass).
Does Springday have an API?
No public API is recorded for Springday.