Name

Seltech

Legal name

Seltech株式会社

Website

https://seltech-group.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Hachioji

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Selkey Smart Lock Hardware & Software Subscriptions: Seltech generates revenue from the Selkey smart lock system, which includes hardware (the smart lock device) and associated software (management system and app). The company earns recurring revenue from property management companies and landlords using Selkey for key management, lock/unlock data, and access control across their real estate portfolios.
2. OHYA Platform Services: OHYA is a rental property platform enabling direct landlord-tenant contracts, eliminating intermediary fees for tenants. Revenue is derived from service facilitation connecting tenants with landlords, with tenants paying rent (and potentially platform fees) through the app.
3. Real Estate DX Consulting & Business Improvement Services: Seltech offers consulting services to real estate companies for digital transformation, new business introduction support, automation, and cost-reduction proposals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Seltech develops and sells Selkey, a Bluetooth smart-lock sharing system that lets property managers issue time-limited digital keys to brokers, tenants, and viewers via smartphone, paired with a web-based management portal for access history and permissions. The company also offers OHYA, a no-initial-cost rental platform enabling direct landlord-tenant contracts completed entirely through a mobile app, plus the SS Cloud Series of rental lifecycle modules and business improvement (DX) consulting services for the Japanese real estate industry.

Product overview

Seltech operates a dual-core product portfolio: (1) Selkey and Selkey管理システム — a smart lock platform enabling key sharing via smartphone for property viewings and resident access, with a web-based management portal for operators; and (2) OHYA — a rental platform enabling no-initial-cost, rent-only apartment swapping with all procedures handled via app. Supporting these cores is the SS Cloud Series, a suite of 10 specialized modules covering the full rental lifecycle (vacancy listing, property confirmation, viewing, application, contract, move-in inspection, repair inspection, account transfer, floor plans) plus a business improvement consulting service. All offerings are targeted at Japan's real estate industry for DX and productivity improvement.

Differentiator

Problem solved

Functional benefit

Brands

• Selkey（シェルキー）: Sharing key smart lock system for real estate property management. Enables keyless entry via smartphone app, one-time key issuance, and management system for property managers and brokers.
• OHYA（オーヤ）

Products and services

• Selkey (シェルキー) Smart Lock System A Bluetooth-connected smart lock device affixed to the interior thumb-turn of a door and paired with a smartphone application for remote locking/unlocking, one-time key sharing, hands-free unlocking, and auto-lock functionality. Sold to property management companies, rental brokers, and residential tenants for contactless property viewings and keyless entry.
• Selkey Management System (Selkey管理システム) A web-based dashboard for property managers to view lock/unlock history, issue temporary sharing keys, monitor Selkey device battery levels, and centrally manage key permissions across properties. Used by Japanese real estate management companies for operational analytics and centralized key control.
• OHYA (オーヤ) Rental Platform A rental property portal and mobile app that enables tenants to search properties, book viewings, apply for residency, sign contracts, and pay rent by credit card without visiting a real estate office. Eliminates key money, deposits, brokerage fees, and guarantee company costs via direct landlord-tenant contracts.
• Business Improvement Consulting (業務改善提案) Consulting services for real estate companies covering new business introduction support, automation, digital transformation, cost reduction, and revenue improvement proposals. Targeted at Japanese real estate firms seeking DX guidance.

Quantifiable outcome

• Lock/unlock operations reduced to 1/3 of previous time: agents using Selkey reported viewings taking 1/3 of the time previously required
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Miyoshi Real Estate / Smile Plaza (三好不動産 / スマイルプラザ)coreStrategic or Co-development Partner · 1 February 2021Miyoshi Real Estate, operating 16 Smile Plaza rental brokerage stores in the Fukuoka metropolitan area, introduced Selkey at the Kyushu University student dormitory. This partnership demonstrates Selkey's applicability beyond standard residential rental to specialized housing segments.
• KEI AI Holdings (ケイアイグループ)flagshipStrategic or Co-development Partner · 1 October 2020KEI AI Holdings, the largest real estate management and property search group in the Chugoku region, adopted Selkey for their entire portfolio of 13,600 owned and managed properties, and committed to extending Selkey usage to 8,500 annual tenant move-ins. This is Seltech's most significant announced partnership by scale, representing a full-portfolio deployment commitment.
• Daito Kentaku Partners (大東建託パートナーズ)coreStrategic or Co-development Partner · 1 July 2020Seltech began providing Selkey and the Selkey Management System to Daito Kentaku Partners from July 2020, enabling smart lock access across their managed property portfolio. This is one of Seltech's earliest enterprise partnerships, demonstrating early market validation of the Selkey platform.
• ApamanProperty (アパマンパソコン)coreStrategic or Co-development Partner · 1 July 2020Seltech began providing Selkey to ApamanProperty from July 2020, enabling their property management operations with sharing key technology. This partnership supports ApamanProperty's digital transformation initiatives.
• Weekly & Monthly (Weekly&M monthly)minorGTM or Marketing PartnerListed as a business partner on Seltech's corporate website partner section. Nature of partnership not specified in available source material beyond logo display.
• EcobikeminorGTM or Marketing PartnerListed as a business partner on Seltech's corporate website partner section. Nature of partnership not specified in available source material beyond logo display.
• SUMITASminorGTM or Marketing PartnerListed as a business partner on Seltech's corporate website partner section. Nature of partnership not specified in available source material beyond logo display.
• SPREEminorGTM or Marketing PartnerListed as a business partner on Seltech's corporate website partner section. Nature of partnership not specified in available source material beyond logo display.
• Asset Bank (アセットバンク)minorGTM or Marketing PartnerListed as a business partner on Seltech's corporate website partner section. Nature of partnership not specified in available source material beyond logo display.
• Nokisaki Business / Parking (軒先ビジネス / 軒先パーキング)minorGTM or Marketing PartnerListed as a business partner on Seltech's corporate website partner section. Nature of partnership not specified in available source material beyond logo display.
• Ratio Body Design (レシオ)minorGTM or Marketing PartnerListed as a business partner on Seltech's corporate website partner section. Nature of partnership not specified in available source material beyond logo display.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• RemoteLock: RemoteLock is a SaaS smart-lock management platform purpose-built for property managers of multi-family, vacation rentals, and commercial facilities. It is the closest international analog to Selkey's combined hardware-plus-web-portal offering for the property-management use case.
• Akerun (Photosynth Inc.): Photosynth's Akerun is the leading Japanese smart-lock platform for offices, rental properties, and co-working spaces. It directly competes with Selkey in Japan's B2B property-access market with overlapping functionality (keyless entry, temporary key sharing, management portal) and broader product breadth.
• Nuki Home Solutions: Nuki offers retrofit smart locks and a cloud-based access-management platform sold primarily into European rental property managers and shared-living operators. Comparable to Seltech for its B2B property access SaaS model targeting professional landlords.
• igloohome: igloohome provides smart locks and access-management software targeted at short-term rental hosts, property managers, and co-living operators. Its combination of offline-capable smart locks and a property-management portal is highly comparable to Selkey's positioning.

Broad incumbents

• AppFolio (RealPage): AppFolio is a leading US property-management SaaS suite for landlords and property managers — analogous to the SS Cloud Series targeting Japanese rental managers with end-to-end workflow software.
• LIFULL: LIFULL operates Japan's largest residential property portal (LIFULL HOME'S) and adjacent property-technology services. It competes with OHYA's rental-search layer and potentially with broader SS Cloud offerings to property managers.
• SUUMO (Recruit Holdings): SUUMO is Recruit's dominant Japanese rental and home-sale listing platform with deep relationships across the property-management industry. It is the incumbent OHYA must displace in tenant acquisition and an adjacent competitor in property-manager tooling.
• August Home (Assa Abloy / Yale): August Home, now part of Assa Abloy/Yale, is the dominant US residential smart-lock brand with property-management integrations (e.g., Airbnb, remote guest access). Comparable to Selkey on the smart-lock-with-tenant-access axis at much larger scale.

Others

• Apaman Shop Holdings: ApamanProperty / Apaman Shop is a major Japanese rental-management franchise network and a disclosed Selkey customer. It illustrates the property-management segment Seltech serves and represents a channel partner as well as industry context.

Emerging players

• SwitchBot: SwitchBot is a Japanese smart-home brand that has expanded from retrofit automation devices into smart locks and property access. It overlaps partially with Selkey on the consumer/small-landlord side and represents a credible homegrown smart-lock challenger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seltech