What Pendulum does

Pendulum (legal entity: We Are Pendulum PTE. LTD.) is a Singapore-domiciled, privately-held full-service eCommerce growth agency with a secondary office in Bangkok, Thailand. The firm delivers retained, quote-based engagements organised around three service pillars: Customer Acquisition (Paid Media, CRO, SEO, Content, Social Media), Customer Retention (Email, SMS, Loyalty, Referral), and end-to-end eCommerce Enablement (Enable/strategy, Build/websites, Grow/marketing, Operate/management, Enhance/analytics). Its target customers are eCommerce brands and businesses, with publicly named enterprise clients spanning luxury auction (Christie's), retail (Central, Jim T), financial services (UOB), and education (Rugby School).

The company operates as a professional services agency rather than a software provider; no proprietary technology platform, API, SDK, or integrations are disclosed, and there are no patents, trademarks, or certifications on record. Distribution is direct: inbound via the pendulum.asia website (contact form, email, phone, WhatsApp) supported by content marketing through a blog, a lead-magnet eBook ('Four Steps to eCommerce Growth'), an email newsletter, and organic social presence on LinkedIn, Instagram, Facebook, and Twitter/X.

The business model is professional services revenue from tailored retained engagements; pricing is not publicly disclosed. Pendulum appears to be founder-owned and operated with no disclosed external funding, parent company, or institutional investors. Strategic positioning centres on transparency and accountability, explicitly contrasting itself with agencies accused of overpromising and under-delivering, and the firm has added a sustainability partnership with Ecologi (1,000,000 trees by 2030) as part of its brand identity.

Name

Pendulum

Legal name

We Are Pendulum PTE. LTD.

Website

https://pendulum.asia

Company type

Private

Operating status

Operating

Short description

Pendulum is a Singapore-based full-service eCommerce growth agency, operating in Singapore and Bangkok, that delivers customer acquisition, customer retention, and end-to-end eCommerce enablement services to enterprise brands on retained, quote-based engagements.

Ownership category

akta.pro rank

Product category

eCommerce Marketing Agency Services

NAICS

Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industries

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC), Customer Journey Orchestration & Campaign Management (BPAFAFAF), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

Keywords

• ECommerce growth agency
• Customer acquisition services
• Customer retention marketing
• Paid media management
• Conversion rate optimization

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. eCommerce Agency Services: Pendulum generates revenue through retained agency engagements delivering customer acquisition services (Paid Media, CRO, SEO, Content, Social Media) and customer retention services (Email, SMS, Loyalty, Referral), as well as end-to-end eCommerce enablement covering strategy, build, grow, operate, and enhance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Pendulum is a full-service eCommerce growth agency that delivers customer acquisition (Paid Media, CRO, SEO, Content, Social Media), customer retention (Email, SMS, Loyalty, Referral), and end-to-end eCommerce enablement across marketing, logistics, operations, and tech for online brands. Services are sold as retained agency engagements rather than discrete software products.

Product overview

Pendulum is an eCommerce growth agency offering a unified full-service approach rather than a discrete product platform. The core offering consists of three interconnected service pillars: Customer Acquisition (Paid Media, CRO, SEO, Content, Social Media), Customer Retention (Email, SMS, Loyalty, Referral), and End-to-end eCommerce Enablement (marketing, logistics, operations, tech). These are supported by five operational service modules: Enable (strategy), Build (websites), Grow (marketing), Operate (management), and Enhance (analytics). The agency also provides specialized Email Marketing and SMS Marketing services. A supplementary resource is the 'Four Steps to eCommerce Growth' eBook. The company operates as a consultancy/agency model delivering services across the full customer acquisition and retention funnel.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Acquisition Services End-to-end customer acquisition services covering Paid Media, CRO, SEO, Content, and Social Media to help eCommerce brands capture new customers and optimize profitable customer experiences at every touchpoint.
• Customer Retention Services Retention marketing campaigns delivered across email, SMS, loyalty, and referral channels to convert customers into repeat buyers, nurture relationships, and amplify customer lifetime value (LTV).
• End-to-End eCommerce Enablement Fully-outsourced expert team providing integrated support across marketing, logistics, operations, and technology, integrating seamlessly with existing brand infrastructure to deliver performance-driven results at any stage of the business cycle.
• Four Steps to eCommerce Growth eBook Free downloadable guide covering four key variables impacting eCommerce success — Visitors, Conversion Rate, Share of Total Category Value (STCV), and Variable Costs — used as a lead-generation resource requiring name and email submission.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EcologiminorOthersPendulum partners with Ecologi, a sustainability platform, as part of its commitment to environmental responsibility. The partnership supports Pendulum's goal to plant 1,000,000 trees by 2030, maintain a climate-positive workforce, and reduce waste and single-use plastic in the office.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Eastside Co: Eastside Co is a UK-based eCommerce agency delivering build, growth and retention services across Shopify platforms, paralleling Pendulum's Enable/Build/Grow/Operate/Enhance modules.
• OuterBox: OuterBox is an eCommerce digital marketing agency focused on SEO, PPC and CRO for enterprise retailers and brands; comparable full-funnel eCommerce services and similar enterprise client base to Pendulum.
• First Pier: First Pier is a UK-based Shopify Plus eCommerce growth agency offering paid media, CRO, SEO and email marketing to enterprise brands - very similar end-to-end service mix to Pendulum's three pillars.
• Common Thread Collective: Common Thread Collective is a US eCommerce growth agency that combines paid media, email/SMS, SEO and CRO into full-funnel retainers for DTC brands, closely mirroring Pendulum's acquisition + retention stack.
• The Yardstick Agency: Yardstick is an eCommerce growth agency offering paid media, email/SMS and content for DTC and retail brands, overlapping Pendulum's customer acquisition and retention offerings.

Emerging players

• Omnisend: Omnisend is an email and SMS marketing platform for eCommerce, offering automation flows and campaigns that compete directly with Pendulum's email and SMS marketing services while providing a potential tooling partner.
• Klaviyo: Klaviyo is an email/SMS marketing automation platform increasingly absorbing retention retainers that agencies like Pendulum still execute manually, representing both an integration partner and a competitive substitute for the retention arm.
• Recharge: Recharge is a subscription and retention platform powering recurring billing and loyalty mechanics, adjacent to Pendulum's loyalty and referral service modules and increasingly consumable by in-house teams.

Broad incumbents

• GroupM / WPP: GroupM is the world's largest media investment group; its Mindshare, Wavemaker and Essence networks compete for the same enterprise eCommerce growth budgets that Pendulum targets in SEA, particularly against UOB-tier clients.
• We Are Social: We Are Social is a global social-first creative and media agency with strong SEA presence, offering paid social and content services that overlap Pendulum's customer acquisition suite but at much larger scale across multiple categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/wearepndlm
• Facebookfacebook.com/wearepndlm
• LinkedInlinkedin.com/company/wearepndlm
• Instagraminstagram.com/wearepndlm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pendulum