What Stadtcasino Baden AG does

Stadtcasino Baden AG is a privately held Swiss Aktiengesellschaft headquartered in Baden, Aargau, that operates a diversified gaming and entertainment group under Swiss federal gaming concessions. Founded in 2002, the parent company controls Grand Casino Baden AG (A-concession land-based casino in Baden), the online casino jackpots.ch (operating since 2002), the B-concession Casinò Locarno SA in Canton Ticino (acquired 2023), and the newly launched online casino Casineo (2026). The group also owns Gamanza Group AG, a software subsidiary that develops GaminGenius, described as Switzerland's leading online casino software platform and licensed to third-party operators in the Swiss market.

The business operates a transaction-fee revenue model across three streams: physical casino gaming at Grand Casino Baden and Casinò Locarno, online gaming via jackpots.ch and Casineo, and B2B software licensing through Gamanza's GaminGenius. Customer segments are Swiss adult consumers seeking entertainment and gaming experiences, served through both walk-in retail venues and self-serve digital platforms. The group emphasizes customer service quality, digitalization and AI-driven efficiency, and regulatory-compliant operations, with brand communications and corporate disclosure handled via the corporate website, LinkedIn, and regular press releases.

The company reports strong operational momentum: 2025 group profit grew approximately 40% to over CHF 5 million, despite ongoing consolidation in the Swiss casino market. Forward-looking strategic activity includes the comprehensive modernization of Grand Casino Baden beginning mid-2026 (approximately 1.5 years), with continuous operations maintained via a temporary pop-up casino, alongside a leadership transition in June 2025 in which Hubertus Thonhauser succeeded Jürg Altorfer as Board President after a ten-year tenure.

Name

Stadtcasino Baden AG

Legal name

Stadtcasino Baden AG

Website

https://scbgroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Stadtcasino Baden AG is a privately held Swiss gaming group operating two concessioned land-based casinos (Grand Casino Baden, Casinò Locarno) and two online casinos (jackpots.ch, Casineo), serving Swiss adult consumers across retail and digital channels, with proprietary gaming software developed through subsidiary Gamanza Group AG.

Ownership category

akta.pro rank

Product category

Casino and Gaming Operations

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132)

akta.pro primary industry

Standalone Casino Properties (Urban/Suburban) (MPAEAAAB)

akta.pro secondary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

Keywords

• Casino operations
• Online gambling
• Gaming software
• Land-based casino
• Sports and cultural sponsorship

Headquarters

HQ city

Baden

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Physical Casino Operations: Operation of Grand Casino Baden and Casinò Locarno (B-concession), generating revenue from gaming activities including table games and slot machines. The group has been expanding and modernizing physical casino facilities.
2. Online Casino Operations: Operation of online casinos jackpots.ch and Casineo (since 2026), serving Swiss customers in the digital gambling segment.
3. Gaming Software Licensing: Gamanza Group AG develops and licenses gaming software including GaminGenius to third-party casino operators in Switzerland.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Stadtcasino Baden AG is the parent company of a Swiss gaming group that operates land-based casinos (Grand Casino Baden under an A-concession and Casinò Locarno under a B-concession), runs online casino brands (jackpots.ch and Casineo), and develops and licenses proprietary gaming software (GaminGenius) through its subsidiary Gamanza Group AG to other Swiss casino operators. The group also engages in sports and cultural sponsorship.

Product overview

The Stadtcasino Baden AG operates as a diversified casino group with both land-based and online gaming operations. The group consists of Grand Casino Baden AG (brick-and-mortar casino undergoing renovation as of 2026), two online casino platforms (jackpots.ch and Casineo), and Casinò Locarno SA (B-concession casino in Ticino acquired in 2023). A key differentiator is the Gamanza Group AG subsidiary, which develops proprietary gaming software including GaminGenius, Switzerland's leading online casino software platform. This vertical integration provides the group with technology capabilities across its portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• jackpots.ch: Online casino operated by the Stadtcasino Baden Gruppe
• Casineo
• GaminGenius

Products and services

• Grand Casino Baden Land-based casino operated by subsidiary Grand Casino Baden AG under a Swiss A-concession, offering table games, slot machines, and additional gaming entertainment to adult Swiss consumers.
• Casinò Locarno Land-based casino operated by subsidiary Casinò Locarno SA under a Swiss B-concession, acquired in 2023 to expand the group's physical gaming footprint to Italian-speaking Switzerland.
• jackpots.ch Online casino offering regulated online slot, table, and jackpot games to adult Swiss consumers via the jackpots.ch platform.
• Casineo Online casino brand launched in 2026, extending Stadtcasino Baden AG's regulated online gaming offering to Swiss consumers.
• GaminGenius (Gamanza Group AG) Proprietary gaming management software platform including Player Account Control (PAC) and jackpot API, developed by Gamanza Group AG and licensed to Swiss casino operators as a B2B technology offering.
• Coco (Pop-up Casino) Pop-up casino concept offered by Stadtcasino Baden AG as a flexible, temporary gaming venue format.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Casino Interlaken AG: Swiss casino with B-concession in a tourism-heavy canton. Direct peer competing for the same Swiss regulated player pool, particularly in the tourist and online channel.
• Grand Casino Basel AG: Swiss A-concession casino in Basel with online casino operations. Direct peer with overlapping Swiss regulatory framework, A-concession economics, and comparable customer demographic.
• Grand Casino Luzern AG: Operator of Grand Casino Luzern under a Swiss A-concession with integrated online offering. Direct competitor in the same regulated market with similar land-based and digital omnichannel footprint.
• Swiss Casinos Holding AG: Largest publicly listed Swiss casino group, operating multiple A- and B-concession venues (e.g., Casino Zürich, Casino Pfäffikon) plus online platforms. Closest direct peer given shared concession-based model, Swiss regulatory exposure, and multi-property omnichannel strategy.
• Casino Lugano SA: Swiss casino operator in Ticino offering both land-based gaming and online play. Comparable as another bilingual/regional Swiss operator with omnichannel concessions competing for the same Italian-Swiss segment.

Emerging players

• Playtech plc: Global B2B gambling software and platform provider with regulated-market depth in Europe. Comparable to Gamanza's GaminGenius as a peer technology stack for online casino operations and licensing revenue.
• Gamanza Group AG (direct internal peer): Wholly owned subsidiary of Stadtcasino Baden AG and a separately comparable B2B gaming-software player. Relevant as the Swiss-market software peer powering multiple online casinos, providing a benchmark for GaminGenius's external licensing potential.

Others

• Evolution AB: Global leader in live-dealer and online casino content. Comparable as a content/technology enabler for the regulated online casino channel that Stadtcasino Baden is expanding via jackpots.ch and Casineo.

Broad incumbents

• Groupe Partouche: Listed French casino group operating land-based casinos and online gaming across Europe. Comparable as a multi-jurisdiction incumbent with mix of physical casinos, hotels, and digital offerings.
• Casinos Austria International: Austrian state-affiliated casino operator with full-service and online gaming operations across multiple European markets. Comparable as a broader incumbent providing scale, omnichannel capability, and regulatory navigation expertise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stadtcasino-baden

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadtcasino Baden AG