What Tradepro does

TradePRO Tecnologia is a privately held Brazilian SaaS company headquartered in Pinhais, Paraná, founded in May 2011 as MobileSys by Rogério Moraes and Geraldo Vieira and rebranded in February 2022. The company operates a cloud-based trade marketing management platform targeted at three primary customer segments in Brazil: consumer goods manufacturers (indústrias), wholesale distributors (distribuidoras), and trade marketing agencies (agências). Its flagship product, TradePRO Promoter, integrates mobile field execution with real-time GPS-based geolocation, image-based execution verification at points of sale, digital routing and scheduling, SKU-level business intelligence dashboards, and real-time rupture alerts — consolidating data flows that historically lived in spreadsheets and WhatsApp into a single operational system.

The product portfolio extends beyond Promoter through complementary modules: TradePRO Lite at R$37/promoter/month provides a low-cost entry tier for smaller operations; TradePRO Freelance operates a two-sided marketplace connecting companies with pre-qualified freelance promoters for temporary campaigns; TradePRO Sales (formerly Clube da Venda) handles sales force management for distributor teams; and TradePRO Shop automates B2B ordering directly through WhatsApp, enabling end retailers to browse catalogs and place orders via the messaging platform.

The business model is subscription SaaS with annual billing (IPCA-indexed price adjustments) for the Promoter tier and monthly self-serve billing for Lite. TradePro operates exclusively in the Brazilian market with no disclosed geographic expansion outside Brazil aside from a November 2025 partnership with SMX for US recycled plastics verification. Distribution is direct-sales led, supplemented by content marketing (blog, gated e-books), organic social presence, ABAD association endorsement, and WhatsApp-based sales outreach. The company reports 15,000+ active users across platforms and 70+ Promoter customers, with named enterprise accounts including Simões & Dantas (1,000+ collaborators), Via Serviços e Merchandising, First Trade Marketing, and Grupo Triunfante. Ownership remains with the founding team — no institutional investors, funding rounds, or parent company are disclosed in the source data.

Name

Tradepro

Legal name

TradePRO Tecnologia

Website

https://tradepro.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

TradePRO Tecnologia is a Brazilian SaaS company providing cloud-based trade marketing management solutions for consumer goods manufacturers, wholesale distributors, and trade marketing agencies across Brazil, integrating mobile field execution, GPS tracking, image verification, and SKU-level business intelligence.

Ownership category

akta.pro rank

Product category

Trade Marketing Software

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Trade marketing software
• Field execution platform
• Promoter management
• Retail execution
• Business intelligence

Headquarters

HQ city

Pinhais

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform subscription (SaaS): TradePro operates as a subscription-based SaaS model. Clients pay recurring fees for access to the platform and all its modules. Pricing is tiered by plan (Lite, Promoter) with per-promoter or flat monthly rates. The company explicitly states no modularity or paywall for features — all functionalities are included in the contracted plan.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TradePRO is a cloud-based SaaS trade marketing management platform that enables consumer goods manufacturers, distributors, and trade marketing agencies to plan, execute, and monitor field operations at retail points of sale. Its core offering covers promoter team management, real-time GPS tracking, image-based execution verification, digital routing, rupture alerts, business intelligence dashboards at SKU level, and on-demand freelance promoter hiring, complemented by a WhatsApp-based B2B ordering module for distributor sales teams.

Product overview

TradePRO is a unified trade marketing technology platform consisting of a core product (TradePRO Promoter) plus multiple integrated modules (Lite, Freelance, Sales, Shop). The platform enables companies to manage field teams, track promotional activities, collect real-time data at points-of-sale, and optimize sales execution from planning through delivery. All modules share a common database and dashboard infrastructure, with pricing varying by module and user count.

Differentiator

Problem solved

Functional benefit

Brands

• TradePRO Promoter: Complete trade marketing management platform for managing promoter teams, real-time data, geolocation tracking, image records, and business intelligence dashboards.
• TradePRO Lite
• TradePRO Freelance
• TradePRO Shop
• TradePro Clube da Venda

Products and services

• TradePRO Promoter Complete trade marketing management platform covering planning, field execution, real-time data collection, performance tracking, and process automation from strategy to point-of-sale execution, targeted at industries, distributors, and trade marketing agencies.
• TradePRO Lite Budget-friendly promoter management tool priced at R$37 per promoter per month, enabling visit control, data collection, and efficient point-of-sale operation for small distributors and lean operations.
• TradePRO Freelance Two-sided marketplace for hiring on-demand freelance promoters, providing flexibility and agility for temporary or project-based trade marketing operations, enabling rapid scaling of field teams for spot campaigns, seasonal events, or new market entry.
• TradePRO Sales Sales force management platform for real-time visit tracking, order management, goal setting, and campaign control, providing visibility and performance optimization for distributor and manufacturer commercial teams.
• TradePRO Shop WhatsApp-based sales solution enabling distributor clients to browse catalogs, place orders, and complete purchases directly through WhatsApp, automating the B2B sales process and reducing steps for commercial teams.
• TradePRO Clube da Venda Sub-brand sales force management platform operating within the TradePRO ecosystem, serving 30 companies and 3,000 sellers with commercial team coordination capabilities.

Quantifiable outcome

• Reduction in time to make simple decisions — from weeks to immediate (cited by First Trade Marketing)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• SMX (Security Matters) Public LimitedcoreStrategic or Co-development Partner · 11 November 2025SMX announced a partnership with TradePro to integrate molecular-level material identity verification into US recycled plastics supply chains. TradePro serves as the verification and distribution partner for verified recycled plastics in the United States, leveraging SMX's molecular tagging technology to enable materials to carry their own provenance through processing, transit, and manufacturing stages. This enables recycled plastics to prove their recycled content origin, supporting regulatory compliance with sustainability frameworks.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Crimson & Co: Crimson & Co provides category management and trade marketing software/consulting for CPG companies, including retail execution and promotion planning tools. Comparable to TradePro in serving trade marketing teams with execution and analytics software.
• StayinFront: StayinFront provides mobile CRM and field force automation for the consumer goods industry, including trade marketing execution and retail activity management. Directly comparable to TradePro in serving CPG/manufacturer sales teams with field execution tooling.
• AFS Retail Solutions: AFS Retail Solutions offers retail execution, merchandising, and trade promotion software for CPG companies. Competes with TradePro in the trade-marketing/retail-execution category with comparable features such as visit tracking, surveys, and analytics.
• Repsly: Repsly is a SaaS platform for field execution, merchandising, and trade marketing operations serving CPG brands and retailers. It directly overlaps with TradePro Promoter on mobile field data collection, photo-based execution verification, and BI dashboards.
• Brickwork Software: Brickwork Software offers retail execution and trade marketing solutions for CPG companies, including visit management, merchandising, and analytics. Directly comparable to TradePro Promoter in the CPG retail-execution niche.

Broad incumbents

• Oracle: Oracle CX and field service offerings include trade promotion management and retail execution components used by global CPG manufacturers. A broad incumbent with the scale to enter Brazil's trade marketing SaaS market at any time.
• SAP: SAP Customer Experience and Trade Management solutions serve large CPG manufacturers and distributors with trade promotion, merchandising, and field execution capabilities. A broad incumbent competing for enterprise trade-marketing spend in Brazil and globally.
• Salesforce: Salesforce Field Service Cloud and Sales Cloud are broad CRM platforms with mobile field execution capabilities used by large enterprises, including CPG trade marketing teams. A potential broad incumbent competitor with greater scale and platform breadth than TradePro.

Regional players

• Springboard: Springboard provides retail and field execution technology primarily in the UK and European markets. Comparable in product scope (retail execution, mobile data collection) but operates in a different geography than TradePro's Brazil focus.

Emerging players

• Sellforte: Sellforte provides trade promotion analytics and effectiveness measurement for CPG companies using AI. Adjacent emerging player in trade marketing software, focused on promotion analytics rather than full field execution like TradePro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tradepro.tecnologia
• LinkedInlinkedin.com/company/mobilesys-sistemas
• Instagraminstagram.com/tradepro.tecnologia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tradepro