What Brickwork does

Brickwork operates DevHub, a SaaS platform purpose-built for franchise and multi-location brands to manage their digital presence at scale. The platform centers on a Location CMS that enables centralized management of hundreds or thousands of franchise websites from a single interface, supplemented by conversion-optimized Local Pages and Microsites, a Store Locator, a Headless Franchise CMS option, a Corporate Site module, and a Franchise Development Site for recruitment. Technical differentiation is built around native ADA compliance, an 80+ partner integration ecosystem, and a Future Proof Guarantee positioning the platform as continuously adapting to search, AI, and compliance changes without requiring rebuilds.

The company serves franchise and multi-location brands across home services (Floor Coverings International, SavATree, Junkluggers, One Hour), pet services (K9 Resorts), automotive (Honest-1), fitness (DivaDance), retail (Saks), and franchise development (Authority Brands, ServiceMaster). Go-to-market is enterprise field sales with consultation-based selling, quote-based annual subscription pricing, and a formal partner program for agencies and resellers. Scale metrics cited include 300+ brands launched, 2M+ websites managed, and 40%+ average lift in organic traffic reported by customers.

The company was founded in 2013 and is headquartered in New York. Total disclosed funding is approximately $8.4M across three rounds between 2013 and 2016, with the most recent being a $5M Series B led by Safeguard Scientifics. Leadership includes a CMO, CTO, and CGO, with no public disclosures on revenue, ARR, or ownership structure beyond early-stage venture investors.

Name

Brickwork

Legal name

DevHub

Website

https://brickworksoftware.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Brickwork operates DevHub, a SaaS platform providing franchise and multi-location brands with a centralized Location CMS, local microsites, store locators, and franchise development sites to manage web presence across hundreds or thousands of locations.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: DevHub operates as a SaaS platform providing franchise website management capabilities. The revenue model appears to be subscription-based, likely tiered by number of locations or sites managed, with enterprise agreements for larger franchise operations. No specific pricing tiers are publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DevHub is a SaaS website management platform purpose-built for franchise and multi-location brands, enabling centralized management of hundreds or thousands of location websites from a single platform. It provides location-specific microsites, a built-in store locator, headless CMS architecture, and an open integration ecosystem with 80+ partners. The platform enables franchise brands to launch new sites in minutes rather than weeks, maintain brand compliance while empowering franchisees, and scale without rebuilding as technology evolves.

Product overview

DevHub is a purpose-built franchise website platform that unifies corporate sites, location-level microsites, and franchise development sites under a single integrated CMS architecture. The core DevHub Location CMS serves as the central platform, supplemented by Local Pages + Microsites for conversion-optimized local presence, a Store Locator for lead generation, and a Headless Franchise CMS option for extending scalability to existing sites. The platform is designed to enable franchise brands to build once and scale across hundreds or thousands of locations while maintaining brand consistency and driving lead generation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 40%+ average lift in organic traffic
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• 80+ Trusted Integration PartnerscoreTechnology or IntegrationDevHub maintains an open platform with 80+ trusted integration partners providing seamless connectivity with third-party tools and vendors. The platform is designed to integrate all favorite tools without lock-in, allowing franchise brands to work with their preferred vendors.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Scorpion: Scorpion provides marketing technology and services to franchise and home-services businesses, including websites, paid media, and AI-powered lead handling. Comparable vertical focus and customer overlap with DevHub's franchise and home-services segments.
• Yext: Yext provides location-data and digital presence management for multi-location brands, including listings, pages, and reviews. Highly comparable to DevHub's franchise location-CMS and store-locator proposition, with overlap on enterprise franchise customers.
• Thryv: Thryv is an SMB and franchise marketing platform offering websites, CRM, and listings management. Comparable to DevHub in serving small-to-midsize franchise and home-services brands seeking consolidated digital-presence software.
• Vendasta: Vendasta is a white-label SaaS platform for agencies and resellers serving SMBs and multi-location brands. Comparable business model logic (partner channel, vertical SaaS, multi-location) though broader in industry coverage than DevHub.

Broad incumbents

• Webflow: Webflow is a general-purpose visual website platform increasingly targeting enterprise and multi-brand use cases. A horizontal incumbent that competes for the same marketing-team budget DevHub targets, though without franchise-specific workflows.
• Squarespace: Squarespace is a design-led horizontal website platform now expanding into commerce, scheduling, and multi-location capabilities. Competes with DevHub primarily for design-sensitive franchise brands at the lower end of the market.
• Wix: Wix is a leading horizontal website builder with multi-location and franchise features (Wix Multilingual, Wix Studio) and a large partner ecosystem. Competes with DevHub primarily at the lower end of the franchise market on price and ease of use.
• GoDaddy: GoDaddy offers websites, marketing, and commerce tools widely used by small franchises and home-services businesses. A horizontal incumbent with substantially greater distribution and price competitiveness than DevHub.

Emerging players

• Brandify: Brandify is a location-digital-marketing platform focused on multi-location enterprise brands, offering local pages, listings, and reputation management. Closely adjacent to DevHub's Local Pages and Store Locator offerings.

Others

• Location3: Location3 is a digital marketing agency specializing in franchise and multi-location media, SEO, and analytics. Acts as a partner/implementation channel that DevHub agencies could compete with or co-sell alongside.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brickworkretail
• Facebookfacebook.com/brickworksoftware
• LinkedInlinkedin.com/company/brickwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brickwork