Sellforte
- Company typePrivate
- Founded2017
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Sellforte firmographics
Firmographics- Name
- Sellforte
- Legal name
- Sellforte Solutions Oy
- Website
- https://sellforte.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sellforte industry classification
Industry- Product category
- Marketing Measurement & Optimization Software
- NAICS
- Marketing Consulting Services (541613), Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
- akta.pro secondary industries
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Performance Marketing Automation & Bid Management Services (MPAAACAM), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where Sellforte is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices4 records
Markets served
Sellforte business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Online Service): Sellforte provides a software-as-a-service platform described as an 'Operating System' for marketing measurement and optimization. The service is delivered via subscription through Order Forms, with fees set out in applicable Order Forms and/or Statements of Work. Payment terms are 30 days net. Sellforte can adjust service fees with 30 days prior notice.
- Professional Services: Professional services are defined in and ordered through Statements of Work. These may include implementation, configuration, and specialized consulting services. When traveling is required, customary and reasonable travel and accommodation costs plus per diem allowances are charged separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise SaaS Subscription - Custom pricing based on scope, markets, and data volume |
| Freemium | Pay-as-you-go | Free Trial / Free Version available |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels12 records
Sellforte product offering
Product offeringCore offering
Sellforte provides an always-on SaaS Operating System that unifies Marketing Mix Modeling (MMM), Incrementality Testing, and Attribution into a single platform for enterprise retail and ecommerce brands. The platform delivers daily updated incremental ROAS at the campaign and ad-set level and includes three specialized AI agents — Media Planner, Media Buyer, and Experiments — that automate budget recommendations, execute real-time bid and budget changes directly in Meta, Google, and TikTok via API, and run incrementality tests such as Geo Lift and Conversion Lift studies.
Product overview
Sellforte is a Measurement & Optimization Operating System for retail and ecommerce brands that unifies Marketing Mix Modeling (MMM), Incrementality Testing, and Attribution into a single always-on SaaS platform. The core Sellforte AI serves as the intelligence layer, powered by three specialized AI agents: Media Planner Agent (automated budget recommendations), Media Buyer Agent (automated media buying via API to Meta/Google/TikTok), and Experiments Agent (automated incrementality testing). Supporting modules include Sellforte Home (dashboard), Marketing Dashboard (spend/sales/ROI view), Sellforte Experiments (Geo Lift/Conversion Lift/A/B hub), Marketing X-Ray (analysis), Sellforte Performance (campaign monitoring), Sellforte Optimizer (budget simulation), Sellforte Promotions (promotion analysis), and Sellforte Activate (closed-loop execution connecting MMM to daily campaign workflow). The methodology layer comprises Causal Bayesian MMM, Causal Attribution (calibration multipliers), and Geo Lift Experiments. The platform delivers incrementality-corrected ROAS at campaign and ad-set level on a daily cadence, with direct API connections to Meta, Google, and TikTok for pushing approved recommendations.
Differentiator
Problem solved
Functional benefit
Brands
- Sellforte AI: Intelligence layer connecting the Operating System, powered by three specialized agents grounded in causal MMM.
- Media Planner Agent
- Media Buyer Agent
- Experiments Agent
- Sellforte Activate
- Sellforte Promotions
- Promotions Agent
Products and services
- Sellforte Operating System (SaaS Subscription)
- Sellforte Activate
- Promotions Agent
- Professional Services
Quantifiable outcome
- +26.6% media-driven US sales growth with +21.2% new customer growth and +90% forecast accuracy (FCP Euro case study)
- +7 more outcomes
Companies that use Sellforte
Customer profileNamed customers23 records
Segments6 records
Ideal customer profiles3 records
Sellforte technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration56 records
AI capability6 records
Feature7 records
Sellforte partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Nordic Bites Group Oy (Subway Nordics)minorNordic Bites Group Oy, the Master Franchisee for Subway Nordics, selected Sellforte to unify marketing measurement across Finland and Sweden, replacing fragmented reporting with always-on MMM.
- CasekingminorCaseking, a European retailer, partnered with Sellforte to drive smarter marketing investments through MMM and incrementality testing.
- Azzas 2154coreAzzas 2154, a fashion brand portfolio operator, expanded its partnership with Sellforte to scale MMM across its fashion brand portfolio. The partnership enables unified measurement of marketing impact across multiple fashion brands operating in Latin America.
- Meta (Facebook)coreOfficial Meta Business Partner. Sellforte has direct API integration with Meta Ads and is certified as Meta Business Partner. Sellforte Activate is live on Meta Ads providing incrementality-based budget and bidding recommendations. Meta Prospecting, Meta Retargeting, Meta Remarketing, Meta Awareness, Meta Engagement, Meta Leads, Meta Traffic, Meta App Promotion, Meta Sales, Meta Other channels are supported.
- TikTokcoreOfficial TikTok Marketing Partner. Sellforte has direct API integration with TikTok Ads and is certified as TikTok Marketing Partner. The Media Buyer Agent executes real-time bid and budget changes directly in TikTok via API.
- GooglecoreSellforte integrates with Google Ads, Google Display & Video 360, Google Campaign Manager 360, Google Search Ads 360, Google Analytics 4, Google Search Console, and YouTube Ads. Sellforte Activate is live on Google Ads. The company participated in joint webinars with Google featuring bonprix on unified marketing measurement.
Scale indicators7 records
Recent moves6 records
Sellforte competitors and assessment
Company assessmentDirect peers
- Northbeam: Ecommerce attribution and marketing measurement platform that unifies multi-touch attribution, MMM, and incrementality testing. Directly comparable to Sellforte in product architecture and target customer base (DTC and ecommerce brands investing in media optimization).
- Rockerbox: Marketing measurement and attribution platform providing unified MMM and MTA-style insights for mid-market and enterprise brands. Comparable to Sellforte in unifying measurement methodologies for performance marketing teams.
- Ekimetrics: Enterprise MMM and incrementality specialist with deep European presence, serving large consumer brands across retail, FMCG, and ecommerce. Closely comparable to Sellforte in vertical focus, methodology, and customer profile (Lidl, C&A-class brands).
- Fospha: Ecommerce-focused marketing measurement and attribution platform with strong presence in the UK and European DTC and ecommerce segment. Comparable to Sellforte in serving brands measuring true incremental impact of paid media.
- Lifesight: Unified marketing measurement platform combining MMM, attribution, and incrementality. Closely comparable to Sellforte in methodology stack and in serving multi-market enterprise brands with always-on measurement.
- Measured: Incrementality testing and MMM platform purpose-built for DTC and ecommerce marketers. Comparable to Sellforte's Experiments Agent and incrementality capabilities, with similar emphasis on causal measurement over last-click attribution.
- Triple Whale: DTC-focused MMM and attribution platform serving Shopify-native ecommerce brands. Highly comparable to Sellforte in combining marketing measurement with optimization, though more concentrated on the US DTC segment whereas Sellforte focuses on enterprise retail and ecommerce.
- Recast: MMM platform with a strong incrementality-testing focus, serving mid-market and enterprise brands. Directly competes with Sellforte on always-on causal measurement and budget optimization use cases.
Broad incumbents
- Analytic Partners: Established enterprise MMM and marketing analytics firm serving large advertisers globally. Overlaps with Sellforte's always-on MMM and ROI optimization offerings but typically delivers through more consulting-led engagements rather than fully automated SaaS execution.
- Skai: Broad marketing analytics and activation platform spanning paid media optimization, measurement, and intelligence. Overlaps with Sellforte's measurement and media optimization capabilities as part of a wider portfolio aimed at enterprise advertisers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Sellforte social profiles
Digital presenceSellforte compliance and trust
Trust signalCompliance2 records
Sellforte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sellforte leadership team
Management profileNumber of profiles
Profiles3 records
Sellforte subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sellforte funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sellforte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sellforte
What does Sellforte do?
Sellforte provides an always-on SaaS Operating System that unifies Marketing Mix Modeling (MMM), Incrementality Testing, and Attribution into a single platform for enterprise retail and ecommerce brands. The platform delivers daily updated incremental ROAS at the campaign and ad-set level and includes three specialized AI agents — Media Planner, Media Buyer, and Experiments — that automate budget recommendations, execute real-time bid and budget changes directly in Meta, Google, and TikTok via API, and run incrementality tests such as Geo Lift and Conversion Lift studies.
Is Sellforte a public or private company?
Sellforte is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sellforte founded?
Sellforte was founded in 2017. It employs 11 to 50 people.
Where is Sellforte based?
Sellforte is headquartered in Helsinki, Finland, in the Europe region.
How does Sellforte make money?
Two revenue lines are on record. SaaS Subscription (Online Service) is the primary driver. The others are professional Services.
Who are Sellforte's main competitors?
Direct peers on record are Northbeam, Rockerbox, Ekimetrics, Fospha, Lifesight, Measured, Triple Whale and Recast. Broad incumbents are Analytic Partners and Skai.
Does Sellforte have an API?
Yes. Sellforte connects to Meta, Google, and TikTok via direct API integration for pushing approved budget and bid recommendations directly to ad platforms. The platform also connects to over 500 data sources including ad platforms, data warehouses (Snowflake, BigQuery), and CRM/ERP systems. Data ingestion is automated via connectors, SFTP, file uploads, or Supermetrics. Modeled MMM data can be exported daily to Snowflake or BigQuery. Developer documentation is at support.sellforte.com.
What industry is Sellforte in?
Sellforte's product category is Marketing Measurement & Optimization Software. Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality, with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 541613 and its SIC code is 7372.