Wine
- Company typePrivate
- Founded1983
- HeadquartersHuizingen, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wine does
Wine, operating under the legal entity Mafribel NV, is a wine import and distribution agency founded in 1983 and headquartered in Huizingen, Belgium. The company sources wines from producing regions and distributes them to buyers across three European markets — Belgium, France, and the Netherlands — with a dedicated office in Paris supporting the French market. The agency operates multilingual websites in French, Dutch, and English, reflecting its multi-country customer base.
The business model is built on traditional import agency economics: the company procures wines from producers and resells them to downstream buyers (such as retailers, restaurants, and other channel partners) across its three-country footprint. There is no indication of proprietary technology, proprietary e-commerce platform, or branded direct-to-consumer infrastructure; the website is described as being upgraded, suggesting ongoing investment in digital channels but no mature platform disclosure.
The firm operates at the small-to-mid enterprise scale, with reported headcount in the 11–50 employee range. Mafribel NV functions as the privacy/data controller entity, indicating a consolidated corporate structure under a single Belgian legal vehicle. No funding rounds, investors, partnerships, leadership team details, patents, or product awards are disclosed in the available data, leaving significant gaps around financial profile, ownership structure, and the identity of principal customers.
Wine firmographics
Firmographics- Name
- Wine
- Legal name
- Mafribel NV
- Website
- https://lewine.be
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wine industry classification
Industry- Product category
- Wine Distribution and Import Services
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
- akta.pro secondary industry
- Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Wine is headquartered
LocationHeadquarters
- HQ city
- Huizingen
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
Wine business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel
Distribution channels1 record
Wine product offering
Product offeringCore offering
Wine is a wine agency that imports and distributes wines across Western European markets. Operating under the legal entity Mafribel NV, the company maintains physical offices and country-specific websites in Belgium, France, and the Netherlands to source and supply curated wine selections to its regional markets.
Product overview
Le Wine is a wine company operating across Belgium, France, and the Netherlands. The company operates physical locations in Belgium (Vaucampslaan 110, 1654 Huizingen), France (Rue Desnouettes 71/73, 75015 Paris), and the Netherlands, with operations managed through their parent company Mafribel NV. The primary business appears to be wine retail/commercial activities, with operations facilitated through their websites.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Import and Distribution Services Wine agency services that import and distribute curated wine selections across Belgium, France, and the Netherlands, operated through dedicated country offices under the parent company Mafribel NV.
Companies that use Wine
Customer profileSegments1 record
Ideal customer profiles1 record
Wine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wine partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
Wine competitors and assessment
Company assessmentDirect peers
- Vinatis: Major French online wine retailer and distributor with multi-country European shipping. Comparable to Le Wine as a wine-specialist distributor operating across France, Belgium, and the Netherlands with a digital sales channel.
- Maison Albert Bichot: French Burgundy-based wine producer and distributor with international agency relationships. Comparable to Le Wine as a wine-specialist with curated producer portfolio and European distribution capabilities.
- Advini: French wine producer-distributor group with multi-country distribution including Benelux. Comparable to Le Wine as a wine-specialist agency operating across France and neighboring export markets with curated producer portfolios.
- Boisset Collection: French family-owned wine producer and distributor with international distribution including European markets. Comparable to Le Wine as a curated, family-controlled wine agency with multi-country presence and a premium positioning.
- Castel Group: One of the largest French wine producers and distributors, with significant Benelux and European import/distribution operations. Directly comparable to Le Wine as a wine-focused agency importing and distributing across multiple European markets, but at vastly greater scale.
- Les Grands Chais de France: Largest French wine exporter with extensive distribution across Benelux and wider Europe. Directly comparable as a wine-focused importer/distributor with a multi-country Western European footprint similar in shape to Le Wine's.
Broad incumbents
- Colruyt Group (Fine Wine selection): Belgian retail group with significant wine distribution operations through its Cru and OKay formats. Comparable to Le Wine in the Belgian wine market but operates as a broad retail/distribution incumbent rather than a specialist wine agency.
- Baron Philippe de Rothschild: Major French wine group with multi-country distribution partnerships across Europe including Benelux. Comparable to Le Wine as a wine-focused producer/distributor but operates at much larger scale and brand recognition.
Regional players
- Wine & Co Belgium: Belgian wine importer and retailer carrying curated international wine portfolios. Directly comparable to Le Wine in Belgian market overlap but operates primarily as a retailer rather than the agency/wholesale model.
Others
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Wine social profiles
Digital presenceWine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wine leadership team
Management profileNumber of profiles
Profiles2 records
Wine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wine
What does Wine do?
Wine is a wine agency that imports and distributes wines across Western European markets. Operating under the legal entity Mafribel NV, the company maintains physical offices and country-specific websites in Belgium, France, and the Netherlands to source and supply curated wine selections to its regional markets.
Is Wine a public or private company?
Wine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wine founded?
Wine was founded in 1983. It employs 11 to 50 people.
Where is Wine based?
Wine is headquartered in Huizingen, Belgium, in the Europe region.
Who are Wine's main competitors?
Direct peers on record are Vinatis, Maison Albert Bichot, Advini, Boisset Collection, Castel Group and Les Grands Chais de France. Broad incumbents are Colruyt Group (Fine Wine selection) and Baron Philippe de Rothschild. Wine & Co Belgium is listed as a regional player. Pernod Ricard (Wine Division) is listed as an others.
Does Wine have an API?
No public API is recorded for Wine.
What industry is Wine in?
Wine's product category is Wine Distribution and Import Services. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution, with a secondary code of CRANABAE, Fine Wine & Luxury Spirits Retail. Its NAICS code is 42482 and its SIC code is 5180.