What Buesa does

Buesa Groupe Immobilier (legal entity BUESA AP, a French Société par Actions Simplifiée) is an independent, family-owned real estate developer and land subdivider headquartered in Béziers, Hérault, France. Founded in 1988 and operating as a subsidiary of the diversified holding Groupe Buesa Invest (which also controls BTMF, Inclusol, Stras, Techmine, and TST), the company focuses exclusively on the Biterrois region of Occitanie. It operates two integrated product lines: a residential and commercial real estate promotion arm (Logements & Bureaux) developing new-build apartments and offices under named programs (Perles d'Ô, Lou•mea, Harmony) compliant with RE2025 environmental standards; and a land development arm (Terrains à bâtir) creating serviced building plots through lotissements and ZAC (Zone d'Aménagement Concerté) schemes across multiple Hérault communes (Vendres, Corneilhan, Espondeilhan, Pailhès, Lignan-sur-Orb, Servian, Saint-Geniès-de-Fontedit).

The company generates revenue through direct-to-consumer, one-time sale transactions: apartments sold under the VEFA (vente en l'état futur d'achèvement) regime at €137,000–€400,000, and freehold building plots at €58,000–€255,000. Distribution is exclusively direct via buesa.com, telephone, email, and on-site open house events — no intermediaries, resellers, or third-party channels. Customers are fragmented individual buyers (first-time purchasers eligible for PTZ subsidies, owner-occupiers, and private rental investors using the Bailleur Privé / Jeanbrun regime), with occasional institutional commissions such as the 57-unit LLI project for CDC Habitat. Marketing combines owned digital channels (website, LinkedIn, Facebook, Instagram), editorial content on government aid programs, on-site open houses, and local sports sponsorships (ASBH rugby, Angels volleyball). Cumulative track record since 1988: approximately 1,200 apartments, 3,000 building plots, and 15,000 m² of office/commercial space delivered, with a current cadence of roughly 3 residential programs and 10 land development programs per year.

Name

Buesa

Legal name

BUESA AP

Website

https://buesa.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Buesa Groupe Immobilier is a family-owned French real estate developer (SAS) in Béziers developing new-build residential apartments and subdivided building plots (VEFA and lotissements/ZAC) for individual buyers and investors across the Hérault/Occitanie region.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Operative Builders (1531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate development
• Building plot subdivision
• New construction housing
• VEFA apartment sales
• Land development services

Headquarters

HQ city

Béziers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. New-build apartment sales (VEFA / Logements): Sale of new-build residential apartments to individual buyers under the VEFA (vente en l'état futur d'achèvement) regime. Properties range from T1 studios to T4 family apartments, with pricing from approximately €137,000 to €400,000. This is the primary revenue stream.
2. Building plot sales (Terrains à bâtir): Sale of serviced building plots in residential subdivisions (lotissements) and ZAC (zones d'aménagement concerté). Plot sizes range from ~174 m² to ~963 m², with prices from approximately €58,000 to €255,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Buesa Groupe Immobilier is a family-owned real estate developer and aménageur-promoteur based in Béziers (Hérault, France) that develops and sells new-build residential apartments (T1 to T4, 31–102 m²) under the VEFA regime and develops subdivided building plots (174–963 m²) through lotissement and ZAC schemes in towns across the Biterrois region. The company also develops office and commercial space (≈15,000 m² delivered historically) and operates a forthcoming headquarters, the Espace Georges Mandel, with flexible workspaces for local businesses. Properties are sold directly to end buyers (individual home buyers and private rental investors) with no intermediary channel.

Product overview

Buesa Groupe Immobilier operates as a dual-product real estate developer offering residential housing (Logements) and building land (Terrains à bâtir) across the Biterrois region. The Logements & Bureaux division develops apartments and commercial spaces through branded programs including Perles d'Ô (Gamme Collection), Lou•mea (Gamme Essentiel), and Harmony. The Terrains à bâtIr division creates subdivided plots through lotissement and ZAC (Zones d'Aménagement Concerté) schemes, with programs such as Le Garissou, Les Terrasses De Castelnau, Le Clos De L'astre, Lou Mayol, Zac Cabrières, Les Vignetes, Le Coussat, Les Hauts De Vendres, Les Parcs De Frigoulas, and Le Topaze. Both divisions share a unified business model where land development enables residential construction projects, with programs typically delivered as freehold building plots or turnkey apartments.

Differentiator

Problem solved

Functional benefit

Products and services

• Logements & Bureaux (Residential and Commercial Real Estate Development) Core division developing new-build residential apartments (T1–T4, 31–102 m²) and office/commercial space under the VEFA regime in the Biterrois region. Delivered approximately 1,200 apartments and 15,000 m² of offices/commercial space historically. Apartments sold directly to individual buyers and private investors.
• Terrains à bâtir (Building Plot Subdivision) Core division developing serviced building plots (174–963 m²) in lotissements and ZAC (Zones d'Aménagement Concerté) across the Biterrois region. Delivered approximately 3,000 building plots historically. Plots sold freehold to individual buyers for self-build, with PTZ eligibility on select programs.
• Perles d'Ô – Bat C (Gamme Collection) Final phase of the Perles d'Ô residential collection in Béziers: 36 new-build apartments (T1–T4) from 31–102 m², with secured access, elevator, and shared heated pool. Delivery expected June 2026. Most units priced €175,000–€323,500.
• Lou·mea (Gamme Essentiel) New-build residential residence in Béziers (Gamme Essentiel range) featuring T2–T4 apartments from 41–91 m², compliant with RE2025 environmental standards. Delivery expected September 2028. Under-ground parking available separately (€12,500–€15,000). Launch offer: notary fees paid on first 5 reservations.
• Harmony New-build residential development in Lignan-sur-Orb offering 8 T2–T3 apartments from 42–59 m². Prices from €172,000 (T2) to €229,000 (T3). Delivery expected June 2028.
• Le Garissou Tranche 1 Building plot subdivision in Béziers offering 13 plots from 273 m² (€99,000) to 753 m² (€171,500). Delivery expected May 2027. Launch offer: €3,000 discount on first 3 reservations.
• Les Terrasses De Castelnau Tranche 1 Building plot subdivision in Vendres with plots ranging from 297 m² (€94,000) to 927 m² (€255,000), featuring landscaped common areas and Mediterranean vegetation. Delivery expected September 2025. Exceptional discount applied.
• Le Clos De L'astre Tranche 1 Building plot subdivision in Espondeilhan offering 33 listed plots from 184 m² (€58,000) to 642 m² (€158,000). Delivery expected October 2027.
• Lou Mayol Building plot subdivision in Pailhès featuring 36 plots from 246 m² (€73,000) to 963 m² (€163,000). Plots eligible for PTZ (Prêt à Taux Zéro). Delivery expected February 2027.
• Zac Cabrières Tranche 2 Building plot subdivision in Corneilhan within a Zone d'Aménagement Concerté, offering 20 plots from 241 m² (€74,000) to 821 m² (€185,000). Delivery expected February 2027.
• Zac Cabrières Tranche 1 First phase of the Zac Cabrières subdivision in Corneilhan, with 14 listed plots from 371 m² (€109,000) to 502 m² (€128,500), ready for construction. Delivered November 2022.
• Les Vignettes Building plot subdivision in Lignan-sur-Orb offering 8 plots from 358 m² (€132,000) to 636 m² (€192,000), under a free construction scheme. Delivery expected June 2025. Special discounts available.
• Le Coussat Building plot subdivision in Servian featuring 17 listed plots from 327 m² (€101,000) to 640 m² (€147,000), with immediate availability for construction. Delivery expected July 2025.
• Les Hauts De Vendres Building plot subdivision in Vendres with plots from 485 m² to 689 m², located 5 minutes from the sea with cycling path access.
• Les Parcs De Frigoulas Building plot subdivision in Béziers offering 8 plots from 174 m² (€80,000) to 703 m² (€149,000), in a sought-after residential environment near amenities.
• Le Topaze Intimate building plot subdivision in Saint-Geniès-de-Fontedit with views over the surrounding countryside and quality landscaping.

Quantifiable outcome

• 40 years of continuous operation and ~1,200 apartments + ~3,000 building plots delivered — demonstrating sustained execution capability and market trust
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• ASBH (rugby)minorGTM or Marketing PartnerOfficial sponsor of ASBH rugby club based in Béziers. The sponsorship supports a prominent local sports team embodying values of solidarity, self-improvement, and teamwork. The partnership reinforces Buesa's community engagement and territorial presence.
• Angels (volleyball)minorGTM or Marketing PartnerOfficial sponsor of the Angels volleyball club in Béziers. Supports a second local sports team as part of Buesa's broader sports sponsorship and community investment strategy.
• Groupe Buesa Invest (parent company)coreStrategic or Co-development PartnerBuesa Groupe Immobilier is a subsidiary of Groupe Buesa Invest. Other subsidiaries include BTMF, Inclusol, Stras, Techmine, and TST. The group structure provides financial backing and shared corporate services across entities.
• CDC Habitat (L'Essen'Ciel project)minorStrategic or Co-development PartnerCDC Habitat commissioned Buesa to develop L'Essen'Ciel, a 57-unit intermediate-rent (LLI / Logement Locatif Intermédiaire) residential project in the Bonaval district of Béziers. CDC Habitat targets households whose income is too high for social housing but too low for private rental.
• Local municipalities and public authorities (Béziers, Corneilhan, Vendres, Servian, etc.)coreStrategic or Co-development PartnerBuesa works closely with local municipalities, urban planning departments, and state services to develop lotissements and ZACs. These partnerships are fundamental to securing planning permits and development rights for land development programs.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Marignan: French residential property developer focused on new-build apartments and managed residences across French regional markets. Comparable to Buesa as a mid-sized developer with a similar product range (T1-T4 apartments, VEFA sales) and similar direct-to-buyer GTM model.
• Groupe Edouard Denis: Independent French regional residential developer selling new-build apartments and subdivisions across multiple regional markets. Closely comparable to Buesa in size and operating model — family/independent developer, direct-to-buyer VEFA sales of T1-T4 apartments and land subdivisions, similar regional concentration strategy.
• Pitch Promotion: French independent real estate developer (formerly part of Altarea) focused on new-build residential, serviced residences, and mixed-use developments across regional France. Closely comparable to Buesa in size and business model — regional new-build developer selling apartments and developed land directly to end buyers under VEFA.

Broad incumbents

• Eiffage Immobilier: Residential real estate developer part of the Eiffage construction group, building and selling new-build apartments and serviced residences across multiple French regions. Comparable to Buesa in its core for-sale residential development (VEFA) business model and similar product positioning around energy-efficient new-build housing.
• Altarea: Listed French real estate group combining retail property (Altarea Commerce) and residential development (Cogedim, Pitch Promotion historically). Comparable to Buesa in its Cogedim residential development arm, which sells new-build apartments and serviced residences across France via VEFA. Significantly larger and more diversified.
• Nexity: France's largest residential property developer, with national coverage across new-build housing, serviced apartments, and land development. Comparable because it sells new-build apartments and developed land (lotissements) to individual buyers across France, including through VEFA. Significantly larger and more diversified than Buesa but operates in the same primary business.
• Bouygues Immobilier: French residential and commercial property developer, subsidiary of Bouygues Group, developing new-build apartments, offices, and serviced residences nationwide. Comparable to Buesa as a direct competitor in for-sale residential development and urban land development, although operating at significantly greater scale and geographic breadth.
• Kaufman & Broad: Major French for-sale homebuilder (apartments and houses) operating across multiple metropolitan and regional markets. Comparable to Buesa because it develops and sells VEFA new-build residential units to first-time buyers and investors, using a similar direct-to-buyer sales motion and similar product mix (T1-T4 apartments and subdivisions).
• Vinci Immobilier: Residential real estate subsidiary of the Vinci Group, developing new-build housing (apartments and managed residences) and serviced residences across France. Comparable to Buesa in its core VEFA residential and serviced-residence product offering, although operating on a national scale.
• Icade: French real estate company (CDC subsidiary) focused on commercial property (offices, healthcare, public) with a residential arm developing new-build housing. Comparable to Buesa's residential promotion activity and partial overlap on the commercial real estate side (Buesa's 15,000m² of offices developed).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/buesaap
• LinkedInlinkedin.com/company/buesa-aménageur-promoteur
• Instagraminstagram.com/buesa_ap

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buesa